Programme for Germany-facing daily fantasy sports brand will be managed by Income Access in-house using company affiliate software and network
Montreal, QC. 25th January 2018 – SPORT.Guru, the Germany-facing daily fantasy sports (DFS) brand operated by zero seven gaming Limited, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The programme will be managed by Income Access affiliate managers, who will use the company’s software and the Income Access Network, iGaming’s longest-serving independent affiliate network, to maximise customer acquisition.
Regulated by the Malta Gaming Authority, SPORT.Guru allows customers to compete in day-long fantasy sports contests for real-money prizes, based on different contest types and scheduled around real-life sporting events in Europe’s top football leagues. The brand is one of the few DFS sites to include the German Bundesliga in its offering. In 2018, the brand plans to add a range of contests for North American sports leagues, including the National Football League (NFL), National Basketball Association (NBA) and National Hockey League (NHL), as well as Formula 1 racing.
SPORT.Guru is offering all new players a 100% match on their first deposit, as well as running a weekly free roll with guaranteed prizes on English Premier League and Bundesliga contests from now until 13th March 2018.
Powered by the Income Access platform, winner of eGR’s ‘Affiliate Software’ B2B award four times since 2013, the programme features a number of promotions for affiliates. For their first two months, affiliates will earn 40% revenue share and bespoke cost per acquisition (CPA) deals that are performance dependent. After the promotional period, commissions revert to revenue share of between 25% and 35 as well as standard CPA and hybrid deals.
The new programme will be managed by Income Access’ in-house affiliate management team, which has extensive experience of supporting the player acquisition of European sports-betting brands via the affiliate channel. The SPORT.Guru programme’s integration with the Income Access Network will support affiliate recruitment and overall programme growth by connecting it to a database of over 25,000 DFS and gaming affiliates.
Chris Kirschbaum, Digital Marketing Manager at SPORT.Guru, said: “We see Income Access, with its affiliate platform, network and management services, as a unique and global partner that will help daily fantasy sports succeed in European markets. We value our affiliates as much as our players, and are committed to making them feel like part of our family. We’re honoured to be industry pioneers in our chosen market and vertical, and encourage affiliates to join our ground-breaking DFS programme.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “The daily fantasy sports vertical continues to diversify and enter new markets. We’re excited to offer our affiliate marketing and technology support to an innovative brand like SPORT.Guru, with its core focus on Germany, an evolving market with significant growth and revenue potential for German and global DFS and sports-betting affiliates.”
For more information about the new affiliate programme, please contact SPORT.Guru.
SPORT.Guru was founded in 2016 under the umbrella of zero seven gaming ltd., a Maltese company focused on bringing innovative gaming products online. Being one of the first operators to acquire the MGA Skill Games License, and drawing from its diverse business background, SPORT.Guru is able to offer a fun, fair, and exciting DFS experience. Launched in Q3 of 2017, SPORT.Guru currently offers Bundesliga, EPL, La Liga, Ligue 1, Serie A, Champions League as well as other fantasy football contests.
SPORT.Guru, above all, focuses on and recognizes the value of its user community. As such, the most important objective is to provide the best user-experience and support. Offering multiple game types, sports and the most recognized leagues is only part of what makes this first mover unique. At the company’s core, SPORT.Guru is devoted to continually improve its platform based on players’ feedback.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. For more information, visit: www.paysafe.com.
Digital Marketing Manager
Tel. +356 2778 2065
Income Access, Paysafe
Bojoko appoints Joonas Karhu as CEO
Chief Business Officer promoted to top job while current CEO Toni Halonen starts new role as Chief Product Officer
Bojoko, the award-winning online casino affiliate site, has appointed Joonas Karhu as Chief Executive Officer amid a management reshuffle.
Joonas moves into the top job from the role of Chief Business Officer, with current CEO and Bojoko Co-founder, Toni Halonen, moving to the newly created role of Chief Product Officer.
The reshuffle will see Joonas take over the day to day running of the business and take on the task of ensuring Bojoko becomes the first globally recognised online gambling affiliate brand.
He will also be responsible for strategy development and execution, driving growth, overseeing resources and development and inspiring and motivating the wider team.
In his role as Chief Business Officer, Joonas has developed strong relationships with a wide range of industry stakeholders which he will continue to work with as CEO.
As Chief Product Officer, Toni will focus on taking the Bojoko product and user experience to levels the industry has never seen before and further establishing the company as a leader in the sector.
This comes after several major product upgrades, including the launch of two in-house developed game training apps that can be downloaded from the Apple App Store and Google Play store.
Joonas Karhu, Bojoko Chief Executive Officer, said: “I am honoured to have been named CEO of Bojoko, a business that I have been proud to be a part of since the very beginning.
“Over the past four years, I have watched it grow into an award-winning, market-leading online gambling affiliate organisation with a presence in markets around the world.
“I have always worked closely with Toni in my role as Chief Business Officer and believe I am in a strong position to take over the reins and continue to drive the business forward and on to greater success.
“I’d like to thank Toni and the other co-founders for putting their trust in me and promise to do all I can to achieve the goal of Bojoko becoming the first globally recognised affiliate brand.”
Toni Halonen, Chief Product Officer at Bojoko, said: “In Joonas we have the perfect candidate for the CEO role; he knows the business and also has unrivalled knowledge of, and experience in, the market.
“This reshuffle allows me to refocus on my passions – technology and SEO – and to ensure that Bojoko continues to push the boundaries in the areas of technology and user experience.
“This really is an exciting chapter for the business, and I look forward to seeing the incredible things we can achieve under Joonas’ leadership.”
247Partners strengthens leadership with strategic appointment
The leading multi-brand affiliate programme 247Partners has appointed Alex Boiko to the position of Head of Affiliate.
Alex brings with him more than three years’ experience, having most recently worked as Affiliate Marketing Manager for 7StarsPartners.
He will work across the company’s three unique casino brands, Amun Ra, 5Gringos and 7Signs and well as its partners, located in a broad range of markets.
The appointment comes as the company’s global affiliate network continues to grow and offer a product that is tailored to a varied selection of regulated territories.
Denys Butko, the founder and CEO of ButOn Group, said: “We are excited to welcome Alex to our evolving affiliate team. His recruitment is yet another step in our aim to further strengthen our senior management team.
“A goal of ours is to have the industry’s best and his track record shows that he is a proactive affiliate professional with all-embracing expertise and an exceptional performance record in the igaming and tech-related industries.”
Alex said: “247Partners has achieved a lot in a very short space of time so it is exciting to be joining when the company is hitting its stride. I am looking forward to growing the business alongside such hardworking industry experts and help the company to achieve its bold vision.”
Introducing The Affiliate Agency
Full service iGaming affiliate staffing and management for emerging markets
With an eye on emerging iGaming markets, The Affiliate Agency (TAA) has launched to help merchants with affiliate program management and day-to-day management of their affiliate programs. The two veteran owners of TAA each have over 20 years experience with affiliate program management and relationship building. The Affiliate Agency is ready to leverage this experience and connections to help launch new and grow existing affiliate programs in all industries, with a focus on iGaming.
The Affiliate Agency is a full service affiliate marketing agency that is committed to flexibility when working with clients. Along with affiliate management staffing, TAA helps with affiliate recruitment, program setup, affiliate engagement, and manager training. The Agency also has a team ready to provide design of creatives, copywriting services and more. Each offering by TAA is available a la carte. The Agency is also affiliate software agnostic and will work with any tracking platform required, and can recommend the best system for each client from a list of trusted providers.
“The most difficult part of running a successful affiliate program is hiring seasoned affiliate managers who have connections to high value affiliates,” said General Manager Connie Burstin. “With The Affiliate Agency we plan to streamline and provide this process out of the box for brands, allowing them to hit the ground running and earning revenue with their affiliate programs from day one.”
The Affiliate Agency is based in the United States and Canada and has staff in Costa Rica, positioning itself to service iGaming operators targeting the Americas but also worldwide.
For more information about the Affiliate Agency, contact info@TheAffiliateAgency.co or visit TheAffiliateAgency.co
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