Programme for Germany-facing daily fantasy sports brand will be managed by Income Access in-house using company affiliate software and network
Montreal, QC. 25th January 2018 – SPORT.Guru, the Germany-facing daily fantasy sports (DFS) brand operated by zero seven gaming Limited, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The programme will be managed by Income Access affiliate managers, who will use the company’s software and the Income Access Network, iGaming’s longest-serving independent affiliate network, to maximise customer acquisition.
Regulated by the Malta Gaming Authority, SPORT.Guru allows customers to compete in day-long fantasy sports contests for real-money prizes, based on different contest types and scheduled around real-life sporting events in Europe’s top football leagues. The brand is one of the few DFS sites to include the German Bundesliga in its offering. In 2018, the brand plans to add a range of contests for North American sports leagues, including the National Football League (NFL), National Basketball Association (NBA) and National Hockey League (NHL), as well as Formula 1 racing.
SPORT.Guru is offering all new players a 100% match on their first deposit, as well as running a weekly free roll with guaranteed prizes on English Premier League and Bundesliga contests from now until 13th March 2018.
Powered by the Income Access platform, winner of eGR’s ‘Affiliate Software’ B2B award four times since 2013, the programme features a number of promotions for affiliates. For their first two months, affiliates will earn 40% revenue share and bespoke cost per acquisition (CPA) deals that are performance dependent. After the promotional period, commissions revert to revenue share of between 25% and 35 as well as standard CPA and hybrid deals.
The new programme will be managed by Income Access’ in-house affiliate management team, which has extensive experience of supporting the player acquisition of European sports-betting brands via the affiliate channel. The SPORT.Guru programme’s integration with the Income Access Network will support affiliate recruitment and overall programme growth by connecting it to a database of over 25,000 DFS and gaming affiliates.
Chris Kirschbaum, Digital Marketing Manager at SPORT.Guru, said: “We see Income Access, with its affiliate platform, network and management services, as a unique and global partner that will help daily fantasy sports succeed in European markets. We value our affiliates as much as our players, and are committed to making them feel like part of our family. We’re honoured to be industry pioneers in our chosen market and vertical, and encourage affiliates to join our ground-breaking DFS programme.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “The daily fantasy sports vertical continues to diversify and enter new markets. We’re excited to offer our affiliate marketing and technology support to an innovative brand like SPORT.Guru, with its core focus on Germany, an evolving market with significant growth and revenue potential for German and global DFS and sports-betting affiliates.”
For more information about the new affiliate programme, please contact SPORT.Guru.
SPORT.Guru was founded in 2016 under the umbrella of zero seven gaming ltd., a Maltese company focused on bringing innovative gaming products online. Being one of the first operators to acquire the MGA Skill Games License, and drawing from its diverse business background, SPORT.Guru is able to offer a fun, fair, and exciting DFS experience. Launched in Q3 of 2017, SPORT.Guru currently offers Bundesliga, EPL, La Liga, Ligue 1, Serie A, Champions League as well as other fantasy football contests.
SPORT.Guru, above all, focuses on and recognizes the value of its user community. As such, the most important objective is to provide the best user-experience and support. Offering multiple game types, sports and the most recognized leagues is only part of what makes this first mover unique. At the company’s core, SPORT.Guru is devoted to continually improve its platform based on players’ feedback.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. For more information, visit: www.paysafe.com.
Digital Marketing Manager
Tel. +356 2778 2065
Income Access, Paysafe
Thimba Media acquires UK Affiliation Website Theslotbuzz.com
Thimba Media, the iGaming performance marketing company, delivered on one of the companies core strategic goals of growing through both organic and M&A pillars by announcing its acquisition of the UK based organic affiliation website theslotbuzz.com (“theslotbuzz”).
As a result of the acquisition, Thimba Media’s revenues within locally regulated markets will be approximately 40%.
The agreed purchase price for The Slot Buzz represents a multiple of approximately 3.9 times Net Income, based on current run rate. The Slot Buzz is expected to generate EBITDA of $500,000 in this financial year.
Chris Russell, CEO of Thimba said: “The acquisition of The Slot Buzz is an important strategic deal for us from the perspective that we view ourselves as a contrarian investor. When many affiliates are looking solely at the US market for acquisitions, we are looking at value markets where there is strong regulation and rule of law to govern our business stability in the coming years.”
With its strong brand and community of Slots Players, theslotbuzz.com is a perfect addition to our business. We see the step as a strengthening of our commitment to locally regulated markets globally. Our next step for this asset is to grow it from a UK facing brand to a brand which focuses on locally regulated English speaking markets including the ever-regulating US market.
Mark Wadie, of site owner’s Helicon One Digital Ltd, said “We are excited to be completing this sale with Thimba Media which is testament to our hard work and dedication. The Slot Buzz has achieved fantastic growth in the UK and becomes part of a company with a history of successfully growing affiliate sites across the regulated global market. We now look forward to continuing our own journey as we enter the North American markets with our new site, The Casino Heat.” (thecasinoheat.ca)
The acquisition was settled using Thimba Media’s current cash balance.
Slots Temple enhances Tournament offering with Relax Gaming content
Slots Temple, the innovative iGaming affiliate has emphasized their recent focus on building solid industry relationships with their latest announcement in partnering with Relax Gaming to include the developer’s content within their on-site, points-based Tournament format.
The free to play weekly and monthly competitions, which have become popular with their followers and gained industry recognition for its original promotional value, provide an exciting alternative to the standard affiliate review site offering, giving players access to the latest titles, affording developers unique marketing opportunities.
The addition of games from Relax Gaming, the outstanding B2B multi-product provider, including titles such as TNT Tumble and Temple Tumble Megaways™ is testament to the attraction of the slot tournament format, and how operators are now regarding the affiliate community as a vital promotional tool in their marketing strategy, especially those affiliates who understand the user and create products which are as enjoyable as they are informative.
The affiliate provider has placed a strong focused on developing close and productive connections with both operators and developers in recent times, an approach which has been validated by the new partnership with Relax.
Fraser Linkleter, CMO of Slots Temple, said: “It is an honour to welcome Relax Gaming to Slots Temple and to offer their games in our Slots Temple Tournaments.
“Our Free to play tournaments have received a great response from all sides and our plans for further improvements, with social features and prizes, will only go to enhance their popularity.
“Being able to partner with the very best providers, such as Relax Gaming, has been immensely pleasing and reaffirms that creative thinking affiliates can be a real asset to the iGaming community.”
Simon Hammon, CPO of Relax Gaming, said: “The affiliate market is a tremendously competitive space and the acceleration of innovation in recent times is really exciting to witness.
“Slots Temple are at the forefront of that surge and we are pleased to be able to partner with the team and offer their followers the chance to experience our content through the format of their exciting points-based tournaments.
“We are looking forward to building on the relationship and including more of our portfolio in the weeks and months to come.”
Real Luck Group Ltd. Announces Luckbox’s Launch of Affiliate Programme with Paysafe’s Income Access
Real Luck Group Ltd. and its subsidiary companies doing business as “Luckbox” (the “Group”), a leading provider of legal, real money esports betting, today announced the launch of its new affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider.
The Luckbox betting platform is designed for passionate esports fans, who can enjoy a wide range of markets on all major esports with live streams of popular games such as CS:GO, Dota 2, League of Legends, FIFA and NBA2K. Luckbox also offers wagering on more than 100 sports, including football, basketball, hockey, soccer and tennis. Luckbox’s affiliate programme launch will see the brand leverage the Income Access platform’s robust reporting features to make data-based marketing decisions to more effectively promote its products.
Luckbox, which is part of Real Luck Group Ltd, will also leverage the Income Access Network, which provides access to qualified advertising partners as well as content marketing support. In addition, the programme launch follows the announcement that Luckbox has integrated Paysafe’s Skrill and NETELLER payment options, making its products even more accessible for customers.
To complement the comprehensive product offering, affiliates will also promote a variety of player promotions, including event-specific free bet opportunities, combo bet cash back offers and other initiatives to attract new players and encourage customer loyalty.
Affiliates will also have access to a support team providing guidance and delivering strategic creative assets to drive customer engagement.
Quentin Martin, CEO at Luckbox, said: “We are delighted to formally launch our affiliate programme and know that the Income Access platform will introduce Luckbox to thousands of players.
“Affiliate marketing is a proven, cost-effective channel in the igaming industry and, as a leading name in the esports betting industry, we will work to ensure our affiliate programme is also the best in the business, both for our partners and our players. We look forward to working with Income Access, the existing network and new affiliates as we rapidly scale our customer acquisition efforts throughout 2021.”
Tara Wilson, Chief Operating Officer at Income Access, Paysafe Group, said: “We’ve been eagerly anticipating the launch of the Luckbox affiliate programme and are excited to see our platform and full suite of services drive the brand’s growth. By bringing together our comprehensive affiliate solution with Luckbox’s array of exciting products, we know this partnership is poised for long-term success.”
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