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Safaribet Kenya Launches Affiliate Programme with Income Access

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Safaribet Kenya Launches Affiliate Programme with Income Access

 

Programme for East African online sportsbook with pioneering group-betting product to be powered by Income Access affiliate platform

 

Safaribet Kenya, a Nairobi-based online sportsbook focusing on the Kenyan market, has launched a new affiliate programme in partnership with Income Access, Paysafe Group’s marketing technology and services provider. Safaribet Kenya, which features an innovative group-betting product, will use Income Access’ affiliate software to optimise programme performance and growth.

Founded in 2016, Safaribet Kenya offers pre-match and live betting on over 3,000 sports markets, including soccer, Formula 1, basketball, American football, baseball, cricket and handball. The brand’s unique group-betting functionality allows customers to wager on events with up to 10 others.

Safaribet Kenya’s launch of a new affiliate programme on the Income Access platform, which has won eGR North America’s ‘Acquisition and Retention Partner of the Year’ award for the last four years straight, will serve to raise brand awareness and customer acquisition. The platform’s Ad Serving tool will allow the operator to target players in geographically diverse and multilingual Kenya down to a town or city level and according to language, among other criteria.

Affiliates promoting the new Safaribet Kenya affiliate programme, which offers a revenue share commission structure, will benefit from the brand’s diverse player promotions. In addition to group-betting, these include weekly jackpots and accumulator bonuses, among other offers.

Safaribet Kenya will add fantasy sports and Keno games to its offering later in Q4 2018, providing affiliates with another compelling reason to promote a diversifying brand.

Imran A. Premji, founder and CEO of Safaribet Kenya, said: “Income Access offers the most sophisticated and robust affiliate platform for sports betting operators. Supported by the company’s software, our new affiliate programme allows gaming affiliates to grow with the Safaribet Kenya brand, as we expand our offering this year and into 2019.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “The regulated African sports-betting market, which continues to grow strongly, is an important business focus for our products and services. We’re excited to partner with one of Kenya’s leading operators to support the growth of its brand through the affiliate channel.”

For more information about this partnership, contact Safaribet Kenya.

 

About Safaribet Kenya:
Safaribet Kenya, is a vibrant, disruptive sports-betting brand in the East African gaming and betting landscape, defined by its signature tagline #THEGAMECHANGER.

With its roots in Kenya, the brand seeks to drive social interactions and develop an emotional connection with its customers. The brand’s consumer-focused outlook is best demonstrated by Safaribet Kenya’s unique “Customer First” products: The Exclusive World Cup Safari Jackpot; “Group betting” – a social betting proprietary creation of Safaribet Kenya; and the introduction of daily fantasy sports and Keno games later in Q4 2018.

Licenced and controlled by the Betting Control and Licensing (BCLB) of Kenya, Safaribet Kenya is a supporter of responsible gambling and offers one of the largest spreads of the sports betting market, supported by state-of-the-art ICT infrastructure and a dedicated customer care program.

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

Affiliate Announcements

How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference

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How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference

 

On October 18, Tbilisi will host a practical event called Georgia iGaming Affiliate Conference (GiAC). Gambling operators, advertisers, marketing specialists, affiliates, and webmasters will share their experience in current earnings on gambling.

The conference aims to unite online and offline casinos as well as to provide conditions for contacts and experience exchange in order to earn more, carry out legal operations, avoid penalties, and expand businesses.

Live communication with core industry experts is the best way to improve yourself and your business within a single day: you will discover how to establish a casino in Georgia, find investments, increase the customer flow, and obtain traffic sources.

The program includes the following:

How to make an attractive online offer.
Levon Nikoghosyan, entrepreneur and developer. He founded PartnerMatrix, a user-friendly software for affiliates and agents: with API integration, flexible rights adjustment, automatic payments, built-in reports, and analytics.

How to attract players to your casino among other million venues. Affiliate marketing strategies with a focus on betting affiliate website and organic SEO.
Nikola Minkov, entrepreneur. He dealt with SEO until it became a mainstream. He has founded Serpact in order to help businesses to sell their services via content. Serpact has implemented 700 client projects since 2012.

Amendments in laws and regulation of Georgian gambling business. How to run business legally, avoid penalties, and earn more on your own activity.
Teona Shiukashvili has been issuing permissions for establishing casinos for more than 10 years. Currently, she is the Head of Gambling Business Regulation Division at Georgia Revenue Service.

Must-see: panel discussion with practicing online and offline casino experts. Review of tools aimed at user attention.
Shota Amiranashvili, President of the Association of casinos in Adjara. Briefly about 13-year experience in land-based casinos.
Giorgi Gvenetadze, Head of Product Marketing Department at adjarabet.com. A bet on youth and a creative approach to business allowed Adjarabet to conclude an agreement for $132 million with Paddy Power Betfair. They allowed Giorgi to win in the Marketing Category at Cannes Lions Georgia 2019.

Afterparty
The conference will end with an afterparty where speakers, sponsors, participants, and VIP ticket owners will keep talking with a glass of Georgian wine.

The party, as well as the whole event, is organized by Smile-Expo, an international company that has been holding business and high-tech events for 13 years.

Date: Friday, October 18, 2019.
Venue: The Biltmore Tbilisi Hotel.

Only 20 Business tickets left at the early bird price. Hurry up, the price will be increasing.

There will be no video recording of presentations and no online streaming.

Register to Georgia iGaming Affiliate Conference at the lowest price right now.

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Affiliate Announcements

Matching Visions Opens Shop in Lithuania

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Matching Visions Opens Shop in Lithuania

 

It’s official, Matching Visions have opened their doors in Lithuania! With offices situated in Malta and Denmark, Matching Visions decided to broaden their horizons further by opening an office in Lithuania.

This began due to the company hiring quite a few Lithuanian employees and felt the need to grow at a speedy rate. First to join the Matching Visions team was Agnė Galvelytė in 2018. This opened the doors to the idea of hiring more people and opening an office.

Running the office in Lithuania, will be Matching Visions brand new hire, Alanas Ivšinas. This top affiliate manager joins Matching Visions from the successful Oddschecker Global Media. This is what he had to say:

“After few amazing years at Oddschecker Global Media (ex. iBus Media), it is time for me to take a new step and pursue other career opportunities in the gambling industry. Most in the gaming industry are very well aware about one of the best affiliate networks – Matching Visions, and knowing Dennis personally, made the decision that much easier to make the move.

Lithuania is an amazing country, known for its talented people who are looking for their next steps in the international market. There is no doubt that this market can help Matching Visions create some new ideas and find new opportunities.”

Currently, there are 4 great Lithuanian employees working for Matching Visions and we can only imagine this will strengthen them in many industries. What did, CEO, Dennis Dyhr-Hansen have to say?

“We are always on the look out for the best opportunities. Opening an office in Lithuania was definitely the next step for us as our team is growing quite quickly. We have secured a great spot and are pleased to announce the joining of Alanas Ivšinas to our team.

We have also hired some other great Lithuanian employees and can only see more success on the horizon!”
Matching Visions have officially opened their doors and are looking forward to conquering more in the future!

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Affiliate Announcements

Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

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Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

 

World leading iGaming affiliate, Better Collective, co-founds new trade association, Responsible Affiliates in Gambling, that is established to promote the socially responsible marketing of gambling products and a safer gambling environment for consumers.

The three iGaming actors Better Collective, Oddschecker and Racing Post have launched the trade association, Responsible Affiliates in Gambling (RAIG), as they recognise the role affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.

As a condition of membership of RAIG, each member will be subject to an annual social responsibility audit which will be conducted by Gambling Integrity. This audit is designed to ensure compliance with a range of existing statutory and non-statutory regulation as well as any additional measures which might be adopted over time. These will include:

  • The UK Code of non-broadcast Advertising and Direct and Promotional Marketing (the ‘CAP’ code)
  • The UK Code of Broadcast Advertising (‘BCAP’ code)
  • The Gambling Industry Code for Socially Responsible Advertising
  • Any relevant guidance issued by regulators such as the Advertising Standards Authority; Gambling Commission; and Information Commissioners’ Office on affiliate marketing requirements.

Jesper Søgaard, CEO of Better Collective, said: “For Better Collective, compliance and responsible gambling have always been core focus areas due to our commitment and vision to empower iGamers. I am therefore extremely proud that we become co-founders of RAIG which I believe can be a game-changer for compliance standards for affiliates and which will ensure a lift of the entire industry in terms of responsible behaviour for the benefit of the users”.

Clive Hawkswood has been appointed inaugural chairman of RAIG.

Read more about Responsible Affiliates in Gambling here: https://www.raig.org/

 

RAIG directors

Clive Hawkswood (Chairman): was most recently Chief Executive of the Remote Gambling Association (RGA) from August 2004 to January 2019. He was formerly head of the Betting & Racing Branch at the Department for Culture, Media & Sport (DCMS). Prior to that, he was at the Home Office, spending time in both the Gambling Section and the Horseracing Policy Team. He has been on the boards of GambleAware; GAMSTOP (The National Online Self Exclusion system); The Industry Group for Responsible Gambling; and the Gambling Anti-Money Laundering Group. He was also the author of the Industry Code for Socially Responsible Advertising and various industry good practice guidance publications ranging from complaints handling to GDPR implementation.

Karl Pugh: Head of Business Development at Better Collective

Guy Harding: Head of Commercial at Oddschecker

Cian Nugent: Digital Director at the Racing Post

 

About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products, among other bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory.

About Responsible Affiliates in Gambling
Responsible Affiliates in Gambling (RAIG) is a trade association founded in 2019 by the three gambling affiliate players The Racing Post, Oddschecker and Better Collective. The purpose of the association is to foster wider initiatives in the UK affiliate marketing sector to promote social responsibility and create a safer gambling environment for consumers. As a condition of membership, each member will be subject to an annual social responsibility audit which will be conducted by an independent third party.

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