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MMIG Partners with Income Access

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MMIG Partners with Income Access

Gaming marketing consultancy behind affiliate recruitment tool MMIG Connector chooses Income Access as preferred affiliate software provider

 

Montreal, QC. 21st March 2018 – MMIG, the Frankfurt-headquartered marketing consultancy whose MMIG Connector product streamlines recruitment for iGaming brands’ affiliate teams, has announced a referral partnership with Income Access, Paysafe’s marketing technology and services provider. Under the agreement, MMIG will formally recommend Income Access’ award-winning affiliate platform to its online gambling partners.

Founded in 2017, MMIG supports the growth of iGaming brands’ affiliate programmes through its innovative MMIG Connector search engine product. The connector allows affiliate managers to streamline recruitment by searching within a database of over 3,000 publishers from Central and Eastern Europe, Latin America, Scandinavia and Asia. Teams can segment searches according to multiple criteria, including geo focus, traffic volumes, vertical and first-time depositor (FTD) status.

Each affiliate integrated with the Connector also receives an individual rating, based on traffic, FTD status and location.

MMIG clients using the Connector will now be formally recommended Income Access’ affiliate platform, which has won eGaming Review’s B2B ‘Affiliate Software’ Award four times since 2013. As part of this mutually-beneficial relationship, the Income Access affiliate management team will also be able to use MMIG’s Connector tool to facilitate affiliate recruitment. The product will support the growth of close to 20 affiliate programmes managed by the Income Access team in the sports-betting, casino, lottery and daily fantasy sports verticals in multiple global markets.

Maximilian Solz, CEO of MMIG, said: “We chose to partner with Income Access because of its reputation as a market leader in affiliate tracking solutions. As more operators expand into emerging markets around the world and increasingly leverage the affiliate channel, we see the Income Access software and our MMIG Connector as complementary products. We look forward to developing more product and business synergies in the future.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to partner with MMIG. The company’s sophisticated Connector tool provides an impactful solution to affiliate management teams. We look forward to working together to optimise the iGaming affiliate channel for brands in multiple verticals.

For more information on MMIG’s referral partnership with Income Access, please contact MMIG.

About MMIG:
MMIG has a results-based approach, and works with its clients to understand their goals and help them achieve these. The company’s firm values are represented in the quality of work they provide, while their consultants are specialised in affiliate consultancy, innovative marketing sources, graphic design, affiliate management and social media marketing. The combination of business and technical expertise enables MMIG’s clients to reach their goals in expeditious manner, and become operational without any loss of valuable time. Their network of iGaming affiliates in the industry are secured specifically on a solid foundation of trust, efficiency and goal-oriented motivation. A tailored solution is created to attend all the needs of your business, in the most effective and efficient manner possible.

 

 

About Income Access:
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.

Income Access

Tara Wilson of Paysafe Group’s Income Access Wins Silver Stevie Award

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Tara Wilson of Paysafe Group’s Income Access Wins Silver Stevie Award

Tara Wilson, General Manager at Paysafe Group’s marketing technology and services provider Income Access, took home the Silver Stevie Award for Female Executive of the Year in Canada at last Friday’s 15th annual Stevie Awards for Women in Business. The high-profile Stevie Awards program honors business achievements in over 70 categories.

This award follows Wilson’s recent win of the ‘SupportHER’ award at the Canadian Business Chicks’ Women of Inspiration event in September. In the last several months, Paysafe Group has also seen the following female leaders either win or be shortlisted for major awards: Andrea Dunlop, CEO of Merchant Acquiring, Europe; Claire Gates, CEO of Paysafe Pay Later; Melissa Pauléat, Paysafe’s Vice President of Corporate Marketing; Laura Murphy, Senior Legal Counsel; Esra Erbas, Head of BCM and Disaster Recovery; and Robin Laskowski, Paysafe’s Senior Vice President of IT Application Delivery – Payment Processing.

Wilson assumed the role of Income Access General Manager in October 2017, having previously served as a VP of Operations – Payment Processing (Canada and UK) at Paysafe Group from 2015 to 2017. In the year since that transition, she has helped the company, which provides marketing technology and services for the global iGaming and forex industries, heighten its focus on emerging markets and business opportunities within key sectors.

These efforts contributed to Income Access taking home a fourth consecutive ‘Acquisition & Retention Partner of the Year’ award at the 2018 eGR North America Awards earlier this year. The company has also announced nearly two dozen new client launches since October 2017, including those with the Michigan and Pennsylvania state iLotteries.

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “An honor like this is very special to me and is made even more so given the inspirational company in which I’ve been included. I’m also proud to be part of an organisation that values diversity and inclusion and supports female leaders of both the present and future through measurable actions.”

Lorenzo Pellegrino, CEO, Skrill, NETELLER and Income Access at Paysafe Group, said: “Tara is a highly-accomplished leader of people and operations and truly deserving of this award.  She reflects our female talent in the business which we continue to nurture as part of our diversity and inclusion program, which is an ongoing strategic priority for Paysafe.”

The Silver Stevie Award continues an impressive run for Paysafe Group female leaders from across multiple business units, evidencing a commitment to diversity and inclusion (D&I) in the workplace. That commitment recently earned Paysafe a coveted ‘Pink Chip Employer’ award in Europe as well as 2018 Parity Certification by the Women in Governance.

 

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

About Paysafe Group:
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.

With over 20 years of online payment experience, an annualized transactional volume of over US $80 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.

Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.

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Lindar Media Launches New MrQ Affiliate Programme with Income Access

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Lindar Media Launches New MrQ Affiliate Programme with Income Access

 

Newly-launched bingo brand will use Income Access’ affiliate platform to grow UK acquisitions

 

Lindar Media, the UK-based operator of white-label online bingo and casino brands, has announced the launch of the MrQ affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. The programme will support the MrQ bingo brand, which launched in August and runs on proprietary software developed by the team at Lindar.

MrQ currently operates nine online bingo rooms, offering a variety of 75-ball, 90-ball and jackpot bingo.

Affiliates of the MrQ programme will be equipped with a range of marketing tools, including ads in multiple formats and dimensions, with bespoke landing pages available upon request. Through the Income Access platform, affiliates can evaluate the performance of marketing campaigns and use data-based insights to guide future efforts. MrQ marks the second affiliate programme that Lindar has launched with Income Access – the first integration took place in April.

The programme will supply key resources, including affiliate management support, an in-house CRM team to maximise player value and a content specialist to craft site reviews in a suitable tone and style. MrQ affiliates will also earn 70% revenue share commission for their first three months of membership.

Complementing MrQ’s bingo product is a catalogue of 28 slot games supplied by Thunderkick and 50 additional titles from Eyecon set to be integrated by the end of the year. Players have access to a variety of bonus offers, the details of which can be found on the MrQ Promotions page.

MrQ runs two 24-hour bingo rooms – Popcorn and Winner Takes All – and is the first and only bingo site to offer uncapped real money winnings to its players, with no wagering required. The platform that runs the site incorporates dynamic bingo scheduling and an automated marketing platform. Furthermore, it includes a unique business intelligence tool that facilitates responsible gambling and the correct prioritisation of compliance integrations, which is supported by a specialised team that ensures adherence to UK regulations and the proactive protection of player interests.

James Booth, Acquisition Operations Manager at Lindar Media, said: “Income Access has an excellent reputation as the go-to affiliate tracking platform in the iGaming space. We’ve used them in our own capacity as an affiliate and as a white-label operator, so it made sense to use them as a partner for our custom-built platform.”

Booth added: “The affiliate channel naturally makes up a huge portion of our marketing activity, but Income Access is used across all of our channels and to evaluate all of our marketing partners, including our agency-led marketing campaigns.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We’re excited about the opportunity to build on our existing relationship with the team at Lindar through this new launch. They are committed to providing unique player experiences and we’re proud that our affiliate platform will play a role in their continued success.”

To learn more about the MrQ affiliate programme, contact Lindar Media.

 

About MrQ:
Launched in August 2018, MrQ was created by Lindar Media to bring new life into the world of online bingo. Why choose MrQ? Well, it may be the new kid on the block, but it’s like nothing you’ve seen before. With one-of-a-kind software, and real cash wins – you won’t want to play anywhere else.

The gaming services on this website are operated by Lindar Media Limited, a company registered in England & Wales and which is licensed and regulated by the UK Gambling Commission (License No: R 000-051250-R-328289-001). All games on this website are extensively tested and certified by an independent third-party test house to ensure a random, fair and honest experience for all.

We are committed to ensuring the privacy and safety of our players at all times. Our responsible gambling policy provides guidance, support and advice on managing the time and money you spend at MrQ.

 

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

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Safaribet Kenya Launches Affiliate Programme with Income Access

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Safaribet Kenya Launches Affiliate Programme with Income Access

 

Programme for East African online sportsbook with pioneering group-betting product to be powered by Income Access affiliate platform

 

Safaribet Kenya, a Nairobi-based online sportsbook focusing on the Kenyan market, has launched a new affiliate programme in partnership with Income Access, Paysafe Group’s marketing technology and services provider. Safaribet Kenya, which features an innovative group-betting product, will use Income Access’ affiliate software to optimise programme performance and growth.

Founded in 2016, Safaribet Kenya offers pre-match and live betting on over 3,000 sports markets, including soccer, Formula 1, basketball, American football, baseball, cricket and handball. The brand’s unique group-betting functionality allows customers to wager on events with up to 10 others.

Safaribet Kenya’s launch of a new affiliate programme on the Income Access platform, which has won eGR North America’s ‘Acquisition and Retention Partner of the Year’ award for the last four years straight, will serve to raise brand awareness and customer acquisition. The platform’s Ad Serving tool will allow the operator to target players in geographically diverse and multilingual Kenya down to a town or city level and according to language, among other criteria.

Affiliates promoting the new Safaribet Kenya affiliate programme, which offers a revenue share commission structure, will benefit from the brand’s diverse player promotions. In addition to group-betting, these include weekly jackpots and accumulator bonuses, among other offers.

Safaribet Kenya will add fantasy sports and Keno games to its offering later in Q4 2018, providing affiliates with another compelling reason to promote a diversifying brand.

Imran A. Premji, founder and CEO of Safaribet Kenya, said: “Income Access offers the most sophisticated and robust affiliate platform for sports betting operators. Supported by the company’s software, our new affiliate programme allows gaming affiliates to grow with the Safaribet Kenya brand, as we expand our offering this year and into 2019.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “The regulated African sports-betting market, which continues to grow strongly, is an important business focus for our products and services. We’re excited to partner with one of Kenya’s leading operators to support the growth of its brand through the affiliate channel.”

For more information about this partnership, contact Safaribet Kenya.

 

About Safaribet Kenya:
Safaribet Kenya, is a vibrant, disruptive sports-betting brand in the East African gaming and betting landscape, defined by its signature tagline #THEGAMECHANGER.

With its roots in Kenya, the brand seeks to drive social interactions and develop an emotional connection with its customers. The brand’s consumer-focused outlook is best demonstrated by Safaribet Kenya’s unique “Customer First” products: The Exclusive World Cup Safari Jackpot; “Group betting” – a social betting proprietary creation of Safaribet Kenya; and the introduction of daily fantasy sports and Keno games later in Q4 2018.

Licenced and controlled by the Betting Control and Licensing (BCLB) of Kenya, Safaribet Kenya is a supporter of responsible gambling and offers one of the largest spreads of the sports betting market, supported by state-of-the-art ICT infrastructure and a dedicated customer care program.

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

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