Ladbrokes Coral Group, the leading UK-based multi-channel bookmaking and gaming company acquired by GVC Holdings in March, has announced the relaunch of its affiliate programme in partnership with Income Access, Paysafe Group’s marketing technology and services provider. The Ladbrokes Coral Partners affiliate programme will be powered by Income Access’ affiliate software platform, as it continues to optimise growth and acquisitions across its internationally recognised brands.
Ladbrokes Coral Partners is the official affiliate programme for three of the UK’s top converting betting and gaming brands: Ladbrokes, Coral and Gala. The trio of brands combine to offer an array of quality gaming experiences across their sports betting, casino, bingo, poker and lotto products.
Representing a unified multi-channel company, committed to shaping the future of the bookmaking and the gaming industry through collective strengths and market-leading innovation, Ladbrokes Coral Partners offers affiliates a unique opportunity to drive sustained growth. Affiliates will also leverage Income Access’ affiliate marketing platform, which provides robust reporting and tracking features to help in the optimisation of future promotional efforts and retention campaigns.
Ladbrokes Coral Partners provides its affiliates with access to a team of experienced and knowledgeable professionals, dedicated to helping them achieve optimal acquisition and retention figures. Affiliates will further benefit from straightforward and competitive commission plans as well as the support of multilingual account managers, specialised in creating custom-tailored plans.
Anat Schlesinger, Marcom Manager at Ladbrokes Coral Group, said: “As the Coral and Gala brands have worked with Income Access for a number of years, it felt like a natural fit for Ladbrokes to be migrated onto the platform. Relaunching the affiliate programme also provides an opportunity to make essential updates and help Ladbrokes achieve greater synergy with Coral and Gala.”
Schlesinger added: “We have a great relationship with the team from Income Access and have every confidence that we will see great results with the new and improved affiliate programme.”
Tara Wilson, General Manager at Income Access, Paysafe Group, said: “Partnering with Ladbrokes Coral Partners for this initiative is a very important milestone for Income Access, as we continue to establish a leadership role in the market. Positioning ourselves to effectively meet the needs of one of iGaming’s most lauded and respected brands is an accomplishment of which we’re extremely proud.”
To learn more about the Ladbrokes Coral Partners affiliate programme, contact Ladbrokes.
About Ladbrokes Coral Group
We are a leading multi-channel bookmaking and gaming company with an international reach, combining 230 years of heritage and looking forward to an exciting future.
We have the best betting brands and the best people: we will lead the field and shape the future of responsible bookmaking and gaming. We aspire to be the biggest, best and most admired business in our industry.
Our origins lie in the traditional business of providing betting services to generations of British customers on horse and greyhound racing. Today we are proudly the number one British bookmaking business, seen on every high street and part of the fabric of hundreds of communities.
But we are much more. Thanks to our unwavering focus on the interests of our customers, we are strongly represented online. We have international businesses with leading positions in some of the world’s best markets. And we intend to grow further in the future.
We’ve done all this without ever abandoning the values which underpin our business: a love of sport, respect for our customers; investment in our people; and help and support for people who have a gambling-related problem. We are in a highly-regulated industry and taking our responsibilities seriously is absolutely core to the way we operate
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.
About Paysafe Group
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualized transactional volume of over US $80 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
Visit us at www.paysafe.com.
Paysafe expands Betfred USA Sports partnership through Income Access deal
U.S. sportsbook will leverage Paysafe’s Income Access to launch affiliate marketing program across multiple states
Paysafe, a leading specialized payments platform, today announced an expanded partnership with Betfred USA Sports, the wholly-owned U.S. subsidiary of U.K.-based bookmaker Betfred Group. Building on an existing payments relationship, the deal sees Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program.
The announcement marks the expansion of a partnership through which Betfred USA Sports currently leverages the Skrill USA digital wallet1 for its Iowa online sportsbook, and credit and debit card payment processing via Paysafe’s best-in-breed payment gateway for its online sports-betting brand for the Colorado market. Both online gaming brands were unveiled in September 2020 and followed the launch of respective retail sportsbooks earlier that year.
With its market presence and strong brand recognition, Betfred USA Sports is positioned for continued growth in the regulated U.S. iGaming space. The launch, scheduled for later this year, of its Income Access-powered affiliate program will support that objective as the operator will utilize a robust reporting and tracking platform to nurture relationships with marketing partners in both the digital and retail space. The program is set to first launch in Colorado with additional states forthcoming.
Through its industry-leading technology, Income Access, winner of the EGR B2B Award for Affiliate Software Supplier for the last three years running, will help Betfred USA Sports strengthen its acquisition efforts across multiple regulated states. The platform will also allow the operator and its affiliates to collaborate more effectively in promoting a comprehensive range of wagering options across American and international sports.
Tara Wilson, Chief Operating Officer of Paysafe’s Income Access, said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the U.S. market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success. For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated U.S. sports-betting space.”
Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: “As we continue to ramp-up our online operations across the U.S., Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program. We look forward to continuing the relationship as we eye our launches in new jurisdictions.”
1xBet Partners: An affiliate program that stands out from the crowd
Nominated for the Affiliate Program of the year at the Global Gaming Awards, the 1xBet Team reveals how the bookmaker has built a 30,000-strong network of healthy partnerships across the globe, with each 1xBet Partner receiving feedback and exclusive promotional materials to ensure they accurately represent the 1xBet brand of quality and success.
iGT: How important are affiliates to the betting industry and, in particular, 1xBet?
1xBet Team: The mechanics of affiliate programs make affiliates a vital part of any industry. Betting is no exception because also, thanks to partners, brands manage to increase growth rates. This is quantifiable, with key indicators being new users, deposits, player activity.
We have great respect for the 1xBet affiliate program participants who introduce their audience to our brand. We have more than 30 thousand partners from all over the world on our side, and this list includes both the owners of huge sites and novice bloggers, for example.
The contribution of each affects the results that we achieve. Therefore, a partnership is a two-way road. After all, we, in turn, offer affiliates favourable terms of cooperation.
iGT: What is the key to a successful affiliate program?
1xBet Team: Today, the number of affiliate programs is growing, including among bookmakers, and you need to be able to stand out. How to do it? There may be different approaches here: someone offers high commission rates, someone has an original approach to communication, and someone invents new models of cooperation.
We constantly evaluate our work in the area of partnership programs. Our positive results are reflected in victories and nominations at prestigious awards. For example, this year, we were nominated for the Affiliate Program of the year at the Global Gaming Awards. This is a good sign that we are continuing to move in the right direction.
iGT: How has 1xBet assisted its affiliates to overcome challenges and reach their target markets?
1xBet Team: An affiliate program is a good opportunity to make your project profitable. For many of our affiliates, working with us is their primary source of income.
We are fully aware that partners have their own goals and challenges, and therefore we make collaborating with us reliable and orderly. Each partner can count on feedback and receiving exclusive materials for publication. We stand for quality, and we need partners to convey information about our brand correctly.
1xBet Partners is a story about healthy partnerships, where both parties try to give their maximum to achieve the optimal results.
iGT: What feedback have you received from affiliates over the last year?
1xBet Team: We have received many positive messages from affiliates. 2021 is turning out to be a great year because it’s been an exciting sports season: the Euro, the Olympics and dozens of other events. Therefore, we prepared various large promotions for all these activities.
This allowed partners to monetise their traffic, and for us – to introduce new users, who could bet on their favourite sports, to this feast of sporting action.
Let’s not forget that 1xBet is also a prominent player in the esports arena. We have major agreements with ESL and WePlay, an excellent range of betting options, plus attractive promotions dedicated to top tournaments. This only expanded the potential for cooperation with us, especially for those sites that do not gravitate towards sports.
In short, the partners are excited about how things are going in 2021. We are too.
iGT: How do you plan to continue to support and help grow your affiliates in the future?
1xBet Team: We have a number of ideas on how to make our affiliate program even better. Of course, we are constantly working on improving what we have, but we also have new ideas in our plans.
We would not want to reveal all our cards yet, but the partners will definitely be happy with any new methods adopted by 1xBet Partners. Stay tuned!
GAMING1 adds JOABET to leading affiliate program
Multi-brand platform welcomes acclaimed new member to high-profile list
Leading gaming and sports betting partner GAMING1 has added the prominent French operator JOABET to its renowned affiliate program.
The hugely popular sportsbook and casino, which is regulated through ARJEL and recently underwent a full-scale rebrand, offers punters unrivalled welcome promotions, including refunds for their first bet to the value of €100.
Joining GAMING1’s state-of-the-art affiliate program allows JOABET to benefit from flexible and modular reward plans, round the clock customer support and an advanced omni-channel marketing tool.
GAMING1’s latest agreement further strengthens its leading position within the French market and beyond, as the company continues to extend its reach across a global range of regulated territories spanning both Europe and Latin America.
Commenting on the deal, Sylvain Boniver, COO & Co-Founder at GAMING1, said: “Powering JOABET’S cutting-edge rebrand was a fantastic step for us, and we are delighted to take our partnership to the next level by welcoming the operator into our affiliate program.
“We have no doubt that the company will rapidly experience the myriad benefits of the program, which provides invaluable assistance to brands looking to reach new audiences.”
A spokesperson at JOABET added: “We are thrilled to join GAMING1’s multi-brand affiliate program, in a deal enabling us to benefit from the brilliant range of marketing tools and services which it offers.
“The move will prove essential to our ongoing expansion, expanding our appeal to an even wider range of customers. Working with GAMING1’s talented team has been a real pleasure, and we look forward to maintaining our partnership.”
Regarded as one of Belgium and France’s foremost suppliers, GAMING1 has proven key to JOABET’s operations since first partnering together three years ago.
Dedicated to providing an unmatched entertainment experience for its players, it currently operates within Belgium, Portugal, Spain, Romania, Switzerland, Colombia and MGA market.
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