Sportsbook and casino brand will integrate with Income Access Network ahead of affiliate programme launch
BetSid, the UK-based casino and sportsbook brand, has announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. Through this partnership, BetSid’s new affiliate programme, which is scheduled to launch within the next few weeks, will integrate with the Income Access Network, an affiliate network tailored to the evolving needs of iGaming operators.
The BetSid affiliate programme will benefit from the Income Access affiliate platform, which features a suite of robust reporting options. With access to data-based insights that drill down to the player level, BetSid will have the tools necessary for effective collaboration with affiliate partners and implementation of strategic initiatives to promote acquisition and retention.
The BetSid programme will also leverage the Income Access Network, the iGaming industry’s longest-serving independent affiliate network, to strategically optimise programme growth. This will empower BetSid to recruit affiliate partners rapidly and grow the programme post-launch.
Earlier this year, BetSid announced its partnership with platform provider FSB, a specialist in online sportsbook and casino solutions. That partnership provides players with access to a comprehensive package of sportsbook products that covers a range of sports markets, including football, rugby, cricket, golf, tennis and more. Greyhound and horse racing are also among the featured products.
Players can also take advantage of BetSid’s in-play betting feature as well as offerings across casino, live casino and virtual games. The online casino boasts a collection of classic games, including blackjack, roulette and slots.
BetSid, which was founded in 2013 and has an existing land-based presence, has also partnered with the affiliate marketing experts at Affiliate Insider to build an affiliate strategy that further supports the brand’s expansion to a wider online audience.
Paul Kirkby, BetSid Managing Director, said: “We are pleased to partner with the trusted Income Access Affiliate Network to launch the BetSid affiliate programme. Having a trusted technology partner sit alongside us as we develop our strategy means we can offer a valued-added service to affiliates who partner with our brand.”
Tara Wilson, General Manager at Income Access, Paysafe Group, said: “An emphasis on quality product offerings puts BetSid in a strong position ahead of their affiliate programme launch and well into the future. We’re very happy that the Income Access Network will play a role in their growing success across the sportsbook and casino verticals.”
For more information on this new affiliate programme, contact BetSid.
BetSid was first founded by successful Lancashire entrepreneur Simon Rigby in 2013. What began as a supplementary service to his catering offering at Deepdale stadium has rapidly grown into a major success story and formidable addition to the Rigby Group in its right. Since its formation, BetSid has grown into an extensive operation across West Lancashire, now maintaining eight high street shops across Blackpool, Preston, and Chorley. BetSid has launched their online betting facilities, bringing its market-leading services to a national UK audience. Major growth plans during 2018 also include a recent sponsorship agreement with Football League side Blackpool FC, as well as providing matchday betting for the club. The new online betting service will mean more customers will be able to access BetSid’s uniquely generous terms for Lucky 15/31/63 bets, no matter what sport, firmly establishing them as the bookmaker of choice for lucky bets.
About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.
Paysafe is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card-issuing and online cash solutions. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US $56 billion in 2017 and approximately 3,000 employees located in 12+ global locations. Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Paysafe’s Income Access Unveils Upgrades to Affiliate Marketing Platform
Income Access, Paysafe’s marketing technology and services provider, has announced the release of multiple key upgrades to its award-winning affiliate marketing platform. The enhancements are designed to improve the user experience of iGaming operators and affiliates by focusing on core functionality such as navigation, mobile responsiveness and report display.
The upgrades, which primarily concern the platform’s dashboard and reporting interface, have been released across all Income Access-powered affiliate programmes and reflect the Paysafe company’s ongoing efforts to gather and respond to constructive feedback from partners. With changes that address the need for a more streamlined and responsive design, Income Access can now equip operators and their affiliate marketing partners with an interface that supports an intuitive user experience and facilitates their assessment of actionable data.
Aimed at maintaining a competitive advantage across both traditional and emerging iGaming markets, these enhancements come in a year when Income Access has also announced major partnerships with brands such as High 5 Casino, Tipico U.S., and ZenSports. In addition, the company expanded its footprint in the global retail foreign exchange (forex) trading space through a partnership with leading online broker FXCM Group.
In response to the needs of these clients, operators and affiliates logging into the platform will be met with a dashboard interface that is compatible with display sizes across smartphones and tablets, while corresponding page elements reshape themselves dynamically. The upgrades, which simplify dashboard navigation and the retrieval of top-level campaign results, statistical insights, messages and best performing creatives, also complement recent changes to the platform’s key system reports.
Improved capabilities allow users to filter reports with greater efficiency, while making them more user-friendly and compatible across all mobile devices.
Income Access, which recently won its second consecutive EGR B2B Award for Affiliate Software Supplier, has introduced several other platform upgrades over the last 12 months, including single sign-on (SSO) functionality and a server-to-server (S2S) event relay system.
Tara Wilson, Chief Operating Officer at Income Access, Paysafe Group, said: “These latest upgrades to the Income Access affiliate software show our team’s commitment to continuous improvement and providing our partners with optimal solutions to meet their needs. In crafting solutions for an evolving client base that extends beyond traditional iGaming, it is important for us to proactively address emerging challenges and expectations with a platform that is modern, intuitive and supports acquisition and retention goals.”
BetShah Launches Affiliate Programme with Income Access
Income Access, is thrilled about their latest technology partnership, which has seen BetShah, an innovative online sportsbook and casino brand, launch its new affiliate programme on Income Access; award-winning affiliate marketing platform.
Launched in April 2019, BetShah focuses on providing its customers with a playing experience that’s exciting, customisable and memorable. Powered by sports betting data that’s comprehensive and reliable, the operator offers more than 20,000 live events per month as well as an expansive selection of casino games from notable developers such as Playson, Pragmatic Play, Booongo Games and BoomingGames.
The BetShah team boasts a hand-picked support team, designed to ensure a quality customer experience and encourage long-term brand loyalty. Further supporting a holistic brand experience is BetShah’s collection of enticing player offers and promotions.
BetShah is currently offering the “Shah’s 100” promotion, which gives players €100 cashback on their first 10 sports bets. Moreover, players can take advantage of BetShah Casino’s “Shah’s Pack” Welcome Offer that gives players four big bonuses for up to €800 and 100 free spins for their first four deposits.
A full list of player promotions can be found on the BetShah website.
About the Affiliate Programme
Members of the BetShah Affiliate Programme are treated like the valuable marketing partners they are. Not only will they benefit from Income Access’ robust reporting and tracking software but top-notch promotions and incentives have the potential to make their partnership with BetShah even more lucrative. Further bolstered by exceptional player value and expert support, this new programme provides a can’t miss opportunity for affiliates.
The BetShah Affiliate Programme offers a standard net revenue share commission structure that rewards 30% revenue share on sportsbook and casino, and 15% on live casino. New affiliates, however, can take advantage of an unbeatable welcome offer that pays out 50% revenue share for their first three months. The offer is valid until December 31st, 2019.
“We’re excited about the launch of our affiliates programme, which we consider to be one of our fundamental pillars of success,” said Ioannes Lagos, Project Manager at Betshah. “With our state-of-the-art product, enthusiastic operations and support team, and vast experience of our project leaders, we believe that performance will be strong and desired results accomplished much sooner than expected.”
Sign Up as a BetShah Affiliate Today
In addition to its array of affiliate promotions and first-class support, BetShah has strengthened their position by partnering with performance marketing agency AffiliateINSIDER. The operator has also charged their marketing and creative departments with developing customisable materials and content to meet specific affiliate needs and empower then to market BetShah in the most effective way they know how.
Income Access signs as latest sponsor supporting AIBootcamp2019
Income Access, Paysafe Group’s marketing technology and services provider, will sponsor the annual AffiliateINSIDER Bootcamp, which takes place on 21-22 March at London’s premier venue, Under the Bridge, Stamford Bridge. Income Access specialises in affiliate software, digital marketing and affiliate network solutions for the global iGaming industry.
Last year’s event was a sell-out at Chelsea, and AIBootcamp 2019 is expected to be no different. This year’s event will be attended by a host of iGaming affiliates who will gather to discuss digital disruption, learn new marketing techniques that serve to drive more traffic from affiliates to operator sites.
Erica Anderson, Director of Marketing at Income Access, which runs its own independent affiliate network, commented: “AIBootcamp brings together a powerful combination of knowledge and expertise from guest speakers to create an invaluable resource for the affiliate industry. The event has gone from strength to strength each year and as specialists in affiliate marketing strategy we value our collaboration with AIBootcamp, by way of both sponsorship and content participation.”
The event offers delegates a plethora of interactive presentations, conference workshops designed to help delegates grow their network throughout the industry.
“These bootcamps are created with affiliate entrepreneurs in mind. The content is curated to support iGaming affiliates get ahead of digital disruption with an injection of expert theory around everything from lead generation to the technical aspects of SEO and content marketing. The objective is to help affiliates grow their site traffic, get connected and learn the latest digital trends,” says CEO and founder of AffiliateINSIDER, Lee-Ann Johnstone.
We’re delighted to have Income Access join us again in supporting affiliate development and welcome affiliates from the iGaming Industry to this year’s digital learning and affiliate business coaching workshop, getting entrepreneurs ready for the competitive year ahead!
Details of our exclusive affiliate Elevate & Thrive business coaching workshop will be released in the coming weeks to excite you further – but you can be assured that attending this event will teach you the best tricks of the trade to grow your affiliate website both quickly and successfully.
For more information about this event, or to book your seat at this exclusive two-day digital accelerator for iGaming affiliates, visit: https://affiliateinsider.com/affiliateinsider-bootcamp/
For information on how to participate as a vetted agency, supplier or operator sponsor, contact the sales team via firstname.lastname@example.org
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