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BetBull Launches Managed Affiliate Programme with Income Access

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BetBull Launches Managed Affiliate Programme with Income Access

Programme for disruptive mobile sportsbook brand will be managed by Income Access using affiliate platform, app-tracking solution and affiliate network

 

Montreal, QC. 9th May 2018 – BetBull, the next-generation mobile sportsbook and casino operator, has launched an affiliate programme for its flagship native app with Income Access, Paysafe’s marketing technology and services provider. The programme will be powered by the Income Access software and app-tracking tool and managed by Income Access’ affiliate team using its affiliate network.

Founded in 2015 and licenced by the UK Gambling Commission, the BetBull mobile app is available on both iOS and Android devices and the brand is also accessible via the mobile web. Developed to disrupt the traditional sportsbook vertical, the sophisticated app offers accumulator sports-betting on markets ranging from football, basketball, American football and volleyball to darts. The brand also boasts a cutting-edge casino offering.

To enhance the user experience and maximise player engagement and retention, BetBull also places a strong emphasis on gamification. Gamified elements include a spin wheel, punter ranking leaderboards, virtual currency, loyalty bonuses and chat rooms. Players will also benefit from the community betting experience the brand has nurtured since its launch.

To coincide with the launch of the BetBull affiliate programme, new depositing players will qualify for a £20 free bet. Further bonuses, such as odds boosts, power-ups and soft currency, are also available.

The new affiliate programme will be powered by Income Access’ platform, which has won eGR’s ‘Affiliate Software’ B2B award four times since 2013. With app installs tracked through the company’s mobile app-tracking solution, the programme will also be managed by Income Access’ team of experienced sports-betting affiliate managers. The team will leverage the Income Access Affiliate Network, iGaming’s longest-serving independent affiliate network, to grow the programme.

New affiliates targeting the UK and German markets who join the programme before 31st July 2018 are eligible to earn £10 extra cost-per-acquisition (CPA) on top of the agreed commission structure for their first 30 days of promotion. The standard commission structure is flat 20% revenue share.

Sadok Kohen, founder & CEO of BetBull, said: “We’re excited to be launching our programme with Income Access, and their sophisticated software and app-tracking tool will allow affiliates to benefit from our innovative product offerings. By using our fresh social betting concept, gamification and enticing offers, affiliates will be well placed to become an integral part of BetBull’s future.

Lorenzo Pellegrino, CEO of Skrill, NETELLER, and Income Access at Paysafe, said: “BetBull’s mobile-first approach makes them an attractive partner for affiliates. The continuous rise of the mobile gamer means that the brand is strongly positioned for sustained long-term growth. We look forward to our platform’s mobile app-tracking solution supporting BetBull’s broader player acquisition strategy.

For more information about this deal, contact BetBull.

Affiliate Announcements

Surebet247 Relaunches Affiliate Programme with Income Access

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Surebet247 Relaunches Affiliate Programme with Income Access

 

Affiliate programme for African sportsbook and casino brand will use Income Access platform

 

Surebet247, the Nigeria-based sportsbook and casino brand, has relaunched its affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. Powered by Income Access’ affiliate software platform, the Surebet247 programme will look to extend its brand reach within sub-Saharan Africa by optimising growth and acquisitions.

Founded in 2011, Surebet247 has dedicated years to solidifying both its land-based and online market positions within the Nigerian market. The relaunch of the affiliate programme coincides with its plans to expand its online presence into other African markets, including Kenya, Ghana, Benin and Cameroon.

In addition to its traditional sportsbook and casino products, Surebet247 also offers live betting, virtual games, eSports wagering and an array of features exclusive to the mobile offering. Each of these products benefits from Surebet247’s commitment to creating optimal user experiences through regular design enhancements, quality support and competitive odds. Surebet247 also offers its players a range of region-specific payment methods.

Affiliates of the Surebet247 programme will have access to expert affiliate management support to help leverage brand marketing materials and maximise conversions. Through this support, affiliates will also receive guidance on optimising their use of the Income Access platform by monitoring programme performance and obtaining strategic insights that can inform future marketing initiatives.

A well-regarded brand within the region, Surebet247 has established a strong reputation based on its sustained market presence and comprehensive knowledge of the local market. These factors contribute to Surebet247’s ability to collaborate with affiliates on a mutually beneficial, performance-driven approach to player acquisition and retention.

Surebet247 affiliates will be compensated through a competitive commission plan based on the number of depositing acquisitions. Further details of the structure can be viewed on the affiliate website.

Through recent updates to its website design and last year’s partnership announcement with Betradar, Surebet247 has continued to bolster its product offering. Complementing these improvements is a collection of assorted player promotions across casino and sportsbook.

Sheriff Olaniyan, CEO at Surebet247, said: “As one of the oldest and most trusted sportsbooks in the country, and now with new funding injected into the company, we are ready to make a bigger push to expand than ever before. The affiliate programme relaunch has been a long-standing project that will provide a strong holistic approach to our efforts, and one that will be enhanced for our affiliate partners by using a top-notch industry leader, Income Access.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We’re very proud that when Surebet247 decided to relaunch their affiliate programme they chose to partner with Income Access. The African market is obviously a subject of great excitement within the industry and we look forward to our platform contributing to Surebet247’s future efforts.”

To learn more about the Surebet247 affiliate programme, contact Surebet247.

About Surebet247:
Surebet247, which trades under the name ChessPlus International Limited, is an online and retail sports betting company (also offering casino, virtuals & live betting) with retail operations in Nigeria, Benin and Ghana; soon to expand to Kenya & Cameroon (among others). Currently only Nigeria for online.
Founded in August 2011, Surebet is renowned for their fast payouts, user-friendly interface, easy registration process, excellent customer support and variety of market betting options offered on different sports. We offer competitive sports betting odds and exciting promotions to our diverse customers and we also support and give back to communities where we operate.
Surebet247 is registered and licensed in all states of operations in Nigeria and is licensed and regulated through the National Lottery Regulatory Commission (NLRC); and are a supporter of Responsible Gambling (18+ only).

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

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Traffic Label Launches Affiliate Programme with Income Access for SlotsAffiliates.com

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Traffic Label Launches Affiliate Programme with Income Access for SlotsAffiliates.com

Slot-focused programme will comprise of six brands managed through the Income Access platform

 

Traffic Label, a UK-based firm specialising in the development of comprehensive marketing strategies, has announced the launch of an affiliate programme for its SlotsAffiliates.com network with Income Access, Paysafe’s marketing technology and services provider. Through its integration with Income Access’ affiliate software platform, SlotsAffiliates.com will look to optimise growth and acquisitions across its six network brands.

SlotsAffiliates.com was launched in May 2018, when international white-label gaming software and services provider Nektan partnered with Traffic Label to create a multi-brand network that included SpinSlots, Slotster and JackpotSlot. Since the launch, three more Nektan-powered brands have been added: VIPBet, Royal Bets and Slots Jungle.

Affiliates of SlotsAffiliates.com will access a cutting-edge, slot-focused programme that leverages hundreds of game titles across its current collection of brands. Between its catalogue of classic casino games and partnerships with leading developers such as Microgaming, NetEnt, Evolution and Nektan, SlotsAffiliates.com offers a diverse gaming experience that supports robust marketing initiatives.

SlotsAffiliates.com will provide dedicated affiliate management support to help affiliates navigate the array of marketing materials and understand how each can be utilised to maximise conversions. Through this support, affiliates will also receive guidance on how to optimise their use of the Income Access platform by monitoring programme performance and evaluating strategic insights that can inform future marketing campaigns.

Upon approval to the programme, new affiliates will be placed on a revolutionary, unique 100% revenue share commission structure for the first three months. With that, affiliates will have the potential to negotiate future CPA and/or hybrid deals. SlotsAffiliates.com is also bolstered by expedited affiliate payments and strong conversion rates for clicks/first time depositors (FTDs) as well as registrations/FTDs. Further details can be found at SlotsAffiliates.com.

Through diverse brand offerings with distinct focuses, which include larger jackpots and VIP programmes, Traffic Label and SlotsAffiliates.com ensure that players have access to a wide variety of bonus features.

Oded Keinan, Founder of Traffic Label, said: “Our primary focus was to gain the trust of our affiliates while allowing them to use a familiar platform. Income Access was the obvious choice and we believe this was the right one based on the support we received thus far. We have also decided to offer affiliates an unusual sign-up offer for three months so that they can maximise their return, while building a relationship with our affiliate managers.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “Traffic Label has brought together an impressive collection of brands and product offerings, which Income Access is very proud to be associated with. We look forward to watching SlotsAffiliates.com grow as they continue to provide affiliates with the opportunity to collaborate with a comprehensive network of brands.”

To learn more about the SlotsAffiliate.com programme, contact Traffic Label.

About Traffic Label:
At Traffic Label we have an incredible zeal for what we do and always have since 2006. Caring deeply about every project we work on; whether it’s improving your search rankings or crafting an entire marketing strategy from the ground up. We can interlace the very best elements of SEO, PPC, social media, and search-optimised web design into a powerful combination, ensuring sustained success. The commitment of the enthusiastic staff in our St. Albans office has powered prime search positions for numerous clients, ranging from tiny startups to huge global organisations.

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

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Tara Wilson of Paysafe Group’s Income Access Wins Silver Stevie Award

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Tara Wilson of Paysafe Group’s Income Access Wins Silver Stevie Award

Tara Wilson, General Manager at Paysafe Group’s marketing technology and services provider Income Access, took home the Silver Stevie Award for Female Executive of the Year in Canada at last Friday’s 15th annual Stevie Awards for Women in Business. The high-profile Stevie Awards program honors business achievements in over 70 categories.

This award follows Wilson’s recent win of the ‘SupportHER’ award at the Canadian Business Chicks’ Women of Inspiration event in September. In the last several months, Paysafe Group has also seen the following female leaders either win or be shortlisted for major awards: Andrea Dunlop, CEO of Merchant Acquiring, Europe; Claire Gates, CEO of Paysafe Pay Later; Melissa Pauléat, Paysafe’s Vice President of Corporate Marketing; Laura Murphy, Senior Legal Counsel; Esra Erbas, Head of BCM and Disaster Recovery; and Robin Laskowski, Paysafe’s Senior Vice President of IT Application Delivery – Payment Processing.

Wilson assumed the role of Income Access General Manager in October 2017, having previously served as a VP of Operations – Payment Processing (Canada and UK) at Paysafe Group from 2015 to 2017. In the year since that transition, she has helped the company, which provides marketing technology and services for the global iGaming and forex industries, heighten its focus on emerging markets and business opportunities within key sectors.

These efforts contributed to Income Access taking home a fourth consecutive ‘Acquisition & Retention Partner of the Year’ award at the 2018 eGR North America Awards earlier this year. The company has also announced nearly two dozen new client launches since October 2017, including those with the Michigan and Pennsylvania state iLotteries.

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “An honor like this is very special to me and is made even more so given the inspirational company in which I’ve been included. I’m also proud to be part of an organisation that values diversity and inclusion and supports female leaders of both the present and future through measurable actions.”

Lorenzo Pellegrino, CEO, Skrill, NETELLER and Income Access at Paysafe Group, said: “Tara is a highly-accomplished leader of people and operations and truly deserving of this award.  She reflects our female talent in the business which we continue to nurture as part of our diversity and inclusion program, which is an ongoing strategic priority for Paysafe.”

The Silver Stevie Award continues an impressive run for Paysafe Group female leaders from across multiple business units, evidencing a commitment to diversity and inclusion (D&I) in the workplace. That commitment recently earned Paysafe a coveted ‘Pink Chip Employer’ award in Europe as well as 2018 Parity Certification by the Women in Governance.

 

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

About Paysafe Group:
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.

With over 20 years of online payment experience, an annualized transactional volume of over US $80 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.

Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.

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