Ahead of his presentation at the Berlin Affiliate Conference‘s upcoming SEO Session: “Quo Vadis Links and Redirects” Christoph C. Cemper, Founder and CEO of Link Detox, LinkResearchTools and Impactana, talks about proper redirects and their effects on rankings.
Christoph C. Cemper is active in the SEO consulting and Link Building services since 2003. Six years later in 2009 he launced LinkResearchTools, which nowaday provides 21 tools totally adapted to the requirements of the market. When the first Google Penguin changed the rules of SEO in 2012, Christoph decided that it was about time to launch his next product: Link Detox, a tool built for finding backlinks that might pose a risk for a website’s backlink profile. Last year he launched Impactana – Content Marketing and Influencer Search Tool.
iGB: WHY DO YOU THINK YOUR SESSION IS IMPORTANT FOR DELEGATES TO ATTEND?
Christoph: Whether you’re doing a full-scale site migration or just using shortened URLs for marketing and sales, this session will give you confidence that you are not leaving any redirect behind and not losing any rankings.
iGB: HOW IS YOUR TOPIC RELEVANT TO OUR INDUSTRY?
Christoph: Whether you’re doing a full-scale site migration or just using shortened URLs for marketing and sales, this session will give you confidence that you are not leaving any redirect behind and not losing any rankings. If you work in online marketing, it’s likely that you or your affiliate network uses redirects for your affiliate links. The “Quo Vadis Links & Redirects” session will focus on helping you get a better understanding of all sort of redirects, learn to check if they work properly and if they pass rankings.
iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?
Christoph: I hope that they will get some interesting insights form my SEO research on redirects, learn how quickly Google reacts to redirects, how soon pages are indexed and how much link weight passes from an old URL to a new URL. Understand how they can actually be profitable and get on the right path with the right marketing activities and the right solutions.
iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?
Christoph: SEO is vital for every industry. The links and redirects topic can be very interesting for affiliates. They can learn to see all the networks a particular affiliate link goes through and how to make sure that their affiliate links redirect to the correct URL.
They can also learn how to quickly check if an affiliate network is used correctly and understand who’s setting which cookie.
iGB: HOW DO YOU PLAN ON MAXIMIZING YOUR TIME AT THE EVENT?
Christoph: LinkResearchTools (LRT) will have a booth at the event. We encourage all the participants that have SEO-related questions to pass by. Our team will be happy to talk to you.
Christoph C. Cemper‘s presentation, “Quo Vadis Links & Redirects”, will be held on day two at 16:30 in conference room 1, make sure you don’t miss it.