AAC 2017 Interview – Lee-Ann Johnstone, Founder of Best Odds Marketing
The organizers of the Amsterdam Affiliate Conference spoke to Lee-Ann Johnstone, an iGB Affiliate favourite, and founder of Best Odds Marketing about why she is attending AAC and most importantly, moderating the affiliate conference room on Thursday 13th July.
The affiliate landscape is changing constantly, attending AAC will help you keep abreast of your environment, network with your peers, and make new relationships that benefit your business growth. You don’t want to miss out on great insights and marketing advice from industry experts – which can only help your affiliate business to grow.
Lee-Ann Johnstone is already an expert with two decades of digital marketing and affiliate experience. In 2015 she curated and developed AffiliateFEST and has recently founded Best Odds Marketing, offering digital marketing services, training, event management and business coaching for iGaming businesses.
iGB: YOU ARE MODERATING THE AFFILIATE CONFERENCE ROOM ON THURSDAY 13TH JULY, WHY DO YOU THINK IT IS IMPORTANT FOR DELEGATES TO ATTEND THE CONFERENCE?
Lee-Ann: The Affiliate panel discusses topics of interest that will help affiliates improve business practice and ensure they are ready for the challenges that are ahead with regulation and data protection changes. It will also offer detailed insight and learning from experienced marketers who are sharing their knowledge with the audience on the day. These kinds of take-aways are invaluable and can be implemented immediately to spearhead business growth.
iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF THE CONFERENCE?
Lee-Ann: A clear understanding of the competitive landscape, where things are headed and how to implement successful marketing strategies to ensure their businesses are compliant and ready for the digital future.
iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?
Lee-Ann: It’s one of the best affiliate conferences for the iGaming sector and focuses on real learning, networking and collaboration of knowledge sharing. The speakers are highly experienced people who give generously of their time to share their expertise with delegates in attendance. It’s a great platform for business development and value for money – as it’s FREE.
iGB: HOW DO YOU PLAN ON MAXIMIZING YOUR TIME AT THE EVENT?
Lee-Ann: I’ve got a number of meetings pre-booked, and I intend to network at all the conference events. There are a number of talks that I want to attend to continue to develop my own learnings. The key thing is to balance my time at educational talks and networking events to ensure that I am meeting new people and sharing insights on what’s happening in the landscape around me.
If you are yet to register for the Amsterdam Affiliate Conference 2017, you can do so by clicking here.