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Affiliate Interviews: Andreas Johannesson, founder of SweGaming Affiliates AB

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SweGaming

In our newest affiliate interviews series we caught up with Andreas Johannesson, co-founder of SweGaming Affiliates AB, and owner of BettingLounge.co.uk and MessiVsRonaldo.net. Andreas together with his partner recently decided to take on the UK market as well, after they’ve sold their Swedish sites to an affiliate industry giant!
So without any further delays, here is another affiliate success story featuring Andreas Johannesson!

  • Name: Andreas Johannesson
  • Age: 22
  • Hometown: Gothenburg
  • Living in: Gothenburg
  • Favorite Food: Pasta
  • Must Read Book: Steve Jobs biography
  • Profession/Job title: Founder

GAV: Hi Andreas, first of all, tell us and our readers a bit about yourself! How did your career start in the industry? What determined you to engage in this activity and start working at SweGaming Affiliates (Bettinglounge.co.uk and Messivsronaldo.net)?

Andreas: Me and my partner David started our business when we were still in high school back in Sweden at the age of 18. We just wanted to get hold of some extra cash so that we could travel and do things that we couldn’t do otherwise. We were also very interested in creating webpages and value to our visitors and therefore we launched our first website betexpert.se back in 2012.

Our company, Swegaming Affiliates AB, first solely focused on the Swedish gambling market but since we sold our Swedish websites to one of the giants of the affiliate industry back in June of 2016 we wanted a new challenge and decided to take on the UK market with sites like BettingLounge.co.uk and we also acquired the site Messivsronaldo.net.

GAV: Could you tell us a bit about SweGaming Affiliates and Bettinglounge.co.uk and Messivsronaldo.net?  What are the strong points of the website’s and what makes them stand out from the other niche websites? Regarding Messivsronaldo.net, we can certainly say it jumps out of the routine websites… the design is really appealing.

BettingLounge.co.uk index page

Andreas: Our long term goal with BettingLounge.co.uk is to create a complete betting guide with reviews, bonuses, odds comparisons and free bets updated with new content each and every day. In other words we want to create a website that will cover all of the betting world for UK bettors.

 

Messivsronaldo.net is another story, there is no other website that compares the past decade twMessiVsRonaldo.net index pageo best football players that we do. We have every single statistic you can think about when comparing these two and it drives traffic like crazy.

GAV: What were the bumps that you encountered and how did you overcome them?

Andreas: We have had many bumps in the past but as long as you figure out what you’re doing wrong then it’s just up to fixing it. I think many don’t really think about what they did wrong the last time but just keep on going with new projects instead of fixing what’s wrong and taking it from there.

GAV: We have browsed Messivsronaldo.net and found some high quality content and a high volume of statistics. Are you writing it by yourself or you have a team of people writing your editorials and doing the research?

Andreas: We have a small team near London in the UK that’s taking care of the statistics, Facebook page and content writing.

GAV: How about the Messivsronaldo.net Facebook page, do you manage it, it has quite a nice fan base with pretty good engagement level too?!

Andreas: We have worked a lot of gaining Facebook followers and to engage them and so far it seems like it’s working. A good day can bring us as much as 500 new followers – although both Messi and Ronaldo must have had good games the day before – it’s pretty clear what’s driving traffic to our site. It’s the same team that manages the Facebook page as manage the statistics and content of the site.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built and maintained?

Andreas: I think the most important is that both parties understand that the other party needs to make money from the relationship as well. I feel like there are many people in the industry, both affiliates and operators, that miss this and therefor many partnerships don’t stick in the long-term.

GAV: How do you see the future of the gambling industry? For instance, will it become a global phenomenon in the near future?

Andreas: When all regulations and laws are fixed there are several very big markets that will come available for the gambling industry. The biggest example is probably the US, when they get it all regulated that will become the world’s biggest market again overnight. The markets of Africa, South America and Asia is also up for grabs and when all these get the infrastructure that the west world has gambling will for sure be a big thing there as well.

GAV: Can you name one change that you want to see in the UK betting affiliate ecosystem?

Andreas: To be honest, as we haven’t been in the UK market for that long time I think it’s too early to say anything about this.

GAV: What would be your advise to the new affiliates who are looking to venture into this great industry?

Andreas: Even though it may seem like there is competition like no other affiliation niche with work you’ll get to the top as well. I guess it’s all about not giving up and putting in the hours.

GAV: How do you see the Central and Eastern European affiliate market, do you think that this region is somehow overlooked by brands that are not applying for licenses, etc. ?

Andreas: I think it’s somehow overlooked. But I guess a big part of that is the player value that, I guess, is a lot lower than a Swedish, Norwegian or UK player. But the volumes should make up for that and there are probably big opportunities in the Eastern Europe markets.

GAV: Since the Berlin Affiliate Conference is almost here, we would like to ask your opinion on these event, are you guys attending these conferences or are you going to be in Berlin? How about SiGMA?

Andreas: We always go to all the conferences – London, Berlin, Amsterdam and also Sigma – and think it’s a great way to get to know people from the industry, especially if you do not live in one of the big gambling places in Europe as Malta for example. Also a great way for new affiliates to get into the business and understand how things are done.

GAV: Who is your favorite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?

Andreas: As a swede the question is pretty easy… Zlatan of course! Prague!

GAV: Where you wouldn’t want to travel?

Andreas: Hmm.. Albania maybe?

GAV: What is your opinion about the GamblingAffiliateVoice.com?

Andreas: It’s a great place to get information about what’s happening in the industry. We usually use it to find information about new affiliate programs that want to work with us.

Affiliate Announcements

Rightlander partners with BetBull

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Rightlander partners with BetBull

 

Supplier to help tier one operator improve affiliate compliance

Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.

Nicole MittonHead of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”

Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.

Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”

The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.

The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.

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Affiliate Program News

1xBet Partners: An affiliate program that stands out from the crowd

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1xBet Partners: An affiliate program that stands out from the crowd

 

Nominated for the Affiliate Program of the year at the Global Gaming Awards, the 1xBet Team reveals how the bookmaker has built a 30,000-strong network of healthy partnerships across the globe, with each 1xBet Partner receiving feedback and exclusive promotional materials to ensure they accurately represent the 1xBet brand of quality and success.

 

iGT: How important are affiliates to the betting industry and, in particular, 1xBet?

1xBet Team: The mechanics of affiliate programs make affiliates a vital part of any industry. Betting is no exception because also, thanks to partners, brands manage to increase growth rates. This is quantifiable, with key indicators being new users, deposits, player activity.

We have great respect for the 1xBet affiliate program participants who introduce their audience to our brand. We have more than 30 thousand partners from all over the world on our side, and this list includes both the owners of huge sites and novice bloggers, for example.

The contribution of each affects the results that we achieve. Therefore, a partnership is a two-way road. After all, we, in turn, offer affiliates favourable terms of cooperation.

 

iGT: What is the key to a successful affiliate program?

1xBet Team: Today, the number of affiliate programs is growing, including among bookmakers, and you need to be able to stand out. How to do it? There may be different approaches here: someone offers high commission rates, someone has an original approach to communication, and someone invents new models of cooperation.

We constantly evaluate our work in the area of ​​partnership programs. Our positive results are reflected in victories and nominations at prestigious awards. For example, this year, we were nominated for the Affiliate Program of the year at the Global Gaming Awards. This is a good sign that we are continuing to move in the right direction.

 

iGT: How has 1xBet assisted its affiliates to overcome challenges and reach their target markets?

1xBet Team: An affiliate program is a good opportunity to make your project profitable. For many of our affiliates, working with us is their primary source of income.

We are fully aware that partners have their own goals and challenges, and therefore we make collaborating with us reliable and orderly. Each partner can count on feedback and receiving exclusive materials for publication. We stand for quality, and we need partners to convey information about our brand correctly.

1xBet Partners is a story about healthy partnerships, where both parties try to give their maximum to achieve the optimal results.

 

iGT: What feedback have you received from affiliates over the last year?

1xBet Team: We have received many positive messages from affiliates. 2021 is turning out to be a great year because it’s been an exciting sports season: the Euro, the Olympics and dozens of other events. Therefore, we prepared various large promotions for all these activities.

This allowed partners to monetise their traffic, and for us – to introduce new users, who could bet on their favourite sports, to this feast of sporting action.

Let’s not forget that 1xBet is also a prominent player in the esports arena. We have major agreements with ESL and WePlay, an excellent range of betting options, plus attractive promotions dedicated to top tournaments. This only expanded the potential for cooperation with us, especially for those sites that do not gravitate towards sports.

In short, the partners are excited about how things are going in 2021. We are too.

 

iGT: How do you plan to continue to support and help grow your affiliates in the future?

1xBet Team: We have a number of ideas on how to make our affiliate program even better. Of course, we are constantly working on improving what we have, but we also have new ideas in our plans.

We would not want to reveal all our cards yet, but the partners will definitely be happy with any new methods adopted by 1xBet Partners. Stay tuned!

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Affiliate Success

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

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Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked the deposit guarantee that they offer to their customers”.

The judges added: “Their selective way of working means Blexr only collaborates with top quality partners, which judges felt had helped contribute to their impressive growth over the last 12 months.”

IGB also mentioned how “Blexr’s charitable work within the community helped them stand out as an affiliate to be highly commended”.

Blexr is a lead generation company which operates in the iGaming, sportsbook and forex affiliate markets. It also owns the Home Grounds website, which serves a community of home baristas.

Ian Hills, Blexr’s general manager in Malta, said: “We’re delighted and thrilled to be recognised by IGB this way.

“We pride ourselves on recruiting smart people with innovative ideas and winning a prestigious award like this one is a lovely way for the whole team to be rewarded for their hard work and dedication.”

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