Affiliate Program News
1xBet Partners: An affiliate program that stands out from the crowd
Nominated for the Affiliate Program of the year at the Global Gaming Awards, the 1xBet Team reveals how the bookmaker has built a 30,000-strong network of healthy partnerships across the globe, with each 1xBet Partner receiving feedback and exclusive promotional materials to ensure they accurately represent the 1xBet brand of quality and success.
iGT: How important are affiliates to the betting industry and, in particular, 1xBet?
1xBet Team: The mechanics of affiliate programs make affiliates a vital part of any industry. Betting is no exception because also, thanks to partners, brands manage to increase growth rates. This is quantifiable, with key indicators being new users, deposits, player activity.
We have great respect for the 1xBet affiliate program participants who introduce their audience to our brand. We have more than 30 thousand partners from all over the world on our side, and this list includes both the owners of huge sites and novice bloggers, for example.
The contribution of each affects the results that we achieve. Therefore, a partnership is a two-way road. After all, we, in turn, offer affiliates favourable terms of cooperation.
iGT: What is the key to a successful affiliate program?
1xBet Team: Today, the number of affiliate programs is growing, including among bookmakers, and you need to be able to stand out. How to do it? There may be different approaches here: someone offers high commission rates, someone has an original approach to communication, and someone invents new models of cooperation.
We constantly evaluate our work in the area of partnership programs. Our positive results are reflected in victories and nominations at prestigious awards. For example, this year, we were nominated for the Affiliate Program of the year at the Global Gaming Awards. This is a good sign that we are continuing to move in the right direction.
iGT: How has 1xBet assisted its affiliates to overcome challenges and reach their target markets?
1xBet Team: An affiliate program is a good opportunity to make your project profitable. For many of our affiliates, working with us is their primary source of income.
We are fully aware that partners have their own goals and challenges, and therefore we make collaborating with us reliable and orderly. Each partner can count on feedback and receiving exclusive materials for publication. We stand for quality, and we need partners to convey information about our brand correctly.
1xBet Partners is a story about healthy partnerships, where both parties try to give their maximum to achieve the optimal results.
iGT: What feedback have you received from affiliates over the last year?
1xBet Team: We have received many positive messages from affiliates. 2021 is turning out to be a great year because it’s been an exciting sports season: the Euro, the Olympics and dozens of other events. Therefore, we prepared various large promotions for all these activities.
This allowed partners to monetise their traffic, and for us – to introduce new users, who could bet on their favourite sports, to this feast of sporting action.
Let’s not forget that 1xBet is also a prominent player in the esports arena. We have major agreements with ESL and WePlay, an excellent range of betting options, plus attractive promotions dedicated to top tournaments. This only expanded the potential for cooperation with us, especially for those sites that do not gravitate towards sports.
In short, the partners are excited about how things are going in 2021. We are too.
iGT: How do you plan to continue to support and help grow your affiliates in the future?
1xBet Team: We have a number of ideas on how to make our affiliate program even better. Of course, we are constantly working on improving what we have, but we also have new ideas in our plans.
We would not want to reveal all our cards yet, but the partners will definitely be happy with any new methods adopted by 1xBet Partners. Stay tuned!
Affiliate Program News
Boomerang’s Affiliate Program Shortlisted for Global Gaming Awards EMEA 2024
Boomerang, with a 135% growth in partners in 2023, is shortlisted for the prestigious Global Gaming Awards EMEA as ‘Affiliate Program of the Year’
Boomerang Partners, a leading global gaming affiliate program, has been nominated for Affiliate Program of the Year in the annual Global Gaming Awards EMEA 2024, following up on the brand’s impressive achievements in 2023.
Back by solid results, Boomerang’s Affiliate Program approach expanded its affiliate network from 2,200 to over 5,200 traffic partners and extended its brand’s reach to over 70 global locations in 2023. This numerical growth was matched with high-quality maintenance, consistently generating over 15,000+ top-tier FTDs monthly and achieving conversion rates of 35% click-to-deposit and up to 70% registration-to-deposit in top markets. In 2023, Boomerang distributed over €50 million in transparent payouts to its partners and awarded the most active partners.
“Being shortlisted validates our commitment to our partners’ success through openness to affiliates of all sizes, AI retention tools, and Big data insights, with our transparency, customized promotions above-market commissions, and traffic championships for our partners. Looking ahead to 2024, we aim to grow by 30%, launch 20 new products globally, and welcome more partners, continuing to set the affiliate programs standard in the gaming industry”, – Vitalii Prokofev, CEO of Boomerang Partners, states.
The Global Gaming Awards EMEA, powered by Gambling Insider and independently adjudicated by 50 С-Suite judges with KPMG oversight, are highly respected in the gaming industry. These awards recognize the industry’s strongest performers and are considered the most trusted.
The “Affiliate Program of the Year” winner will be announced at an invite-only ceremony at London’s Hippodrome Casino on 5 February 2024, during ICE week.
Stay with Boomerang Partners for updates on the final results.
Affiliate Program News
Gamegram Launches Affiliate Program with Income Access
Income Access is delighted to announce their partnership with Gamegram Casino, an innovative online platform that combines the thrill of gaming and gambling, in addition to the launch of their new affiliate program.
Income Access will be providing their industry-leading affiliate tracking platform solution to Gamegram, as well as launching and managing their new affiliate channel. The affiliate platform will offer affiliates a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with over 20 years of experience in the industry.
About Gamegram
Gamegram is an online crypto casino with a Player vs Player (PvP) twist. It bridges the gap between traditional casino experiences and the desires of digital-native Generation Z players, building an online community unlike any other. It also offers a unique experience of playing games against other real players. No tricks, no bots, and no skill needed – pure battle of luck between two players.
What Makes Gamegram Stand Out?
- PvP Gaming Innovation: Gamegram brings competitive betting to life with engaging games like Rock Paper Scissors and Russian Roulette.
- Rich Social Engagement: With global and private chats, and systems, Gamegram fosters a community where players connect and thrive.
- Crypto-Friendly Platform: Gamegram simplifies crypto transactions – deposit and play using our popular crypto options such as Bitcoin, Ethereum, and Tether.
- Honest Approach: Gamegram says NO to misleading wagering requirements, creating an environment of trust and loyalty.
Gamegram’s strategic combination of immersive PvP games, social engagement, crypto accessibility, and absolute transparency makes them a pioneering force in the online gambling space.
Affiliate Program News
OlyBet Launches Affiliate Program in Spain and Slovakia with Income Access
Income Access is excited to announce that OlyBet has recently launched its affiliate program in Spain and Slovakia with Income Access.
This expansion builds upon the successful partnership between the two companies, which began in 2016 when Income Access started providing its industry-leading platform to OlyBet in the Baltic countries. The new program will allow affiliates to promote to players in these new markets, with the support of Income Access’s advanced marketing and analytics tools, flexible commissions, detailed performance tracking, and a knowledgeable team with over 20 years of experience in the industry.
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