Nominated for the Affiliate Program of the year at the Global Gaming Awards, the 1xBet Team reveals how the bookmaker has built a 30,000-strong network of healthy partnerships across the globe, with each 1xBet Partner receiving feedback and exclusive promotional materials to ensure they accurately represent the 1xBet brand of quality and success.
iGT: How important are affiliates to the betting industry and, in particular, 1xBet?
1xBet Team: The mechanics of affiliate programs make affiliates a vital part of any industry. Betting is no exception because also, thanks to partners, brands manage to increase growth rates. This is quantifiable, with key indicators being new users, deposits, player activity.
We have great respect for the 1xBet affiliate program participants who introduce their audience to our brand. We have more than 30 thousand partners from all over the world on our side, and this list includes both the owners of huge sites and novice bloggers, for example.
The contribution of each affects the results that we achieve. Therefore, a partnership is a two-way road. After all, we, in turn, offer affiliates favourable terms of cooperation.
iGT: What is the key to a successful affiliate program?
1xBet Team: Today, the number of affiliate programs is growing, including among bookmakers, and you need to be able to stand out. How to do it? There may be different approaches here: someone offers high commission rates, someone has an original approach to communication, and someone invents new models of cooperation.
We constantly evaluate our work in the area of partnership programs. Our positive results are reflected in victories and nominations at prestigious awards. For example, this year, we were nominated for the Affiliate Program of the year at the Global Gaming Awards. This is a good sign that we are continuing to move in the right direction.
iGT: How has 1xBet assisted its affiliates to overcome challenges and reach their target markets?
1xBet Team: An affiliate program is a good opportunity to make your project profitable. For many of our affiliates, working with us is their primary source of income.
We are fully aware that partners have their own goals and challenges, and therefore we make collaborating with us reliable and orderly. Each partner can count on feedback and receiving exclusive materials for publication. We stand for quality, and we need partners to convey information about our brand correctly.
1xBet Partners is a story about healthy partnerships, where both parties try to give their maximum to achieve the optimal results.
iGT: What feedback have you received from affiliates over the last year?
1xBet Team: We have received many positive messages from affiliates. 2021 is turning out to be a great year because it’s been an exciting sports season: the Euro, the Olympics and dozens of other events. Therefore, we prepared various large promotions for all these activities.
This allowed partners to monetise their traffic, and for us – to introduce new users, who could bet on their favourite sports, to this feast of sporting action.
Let’s not forget that 1xBet is also a prominent player in the esports arena. We have major agreements with ESL and WePlay, an excellent range of betting options, plus attractive promotions dedicated to top tournaments. This only expanded the potential for cooperation with us, especially for those sites that do not gravitate towards sports.
In short, the partners are excited about how things are going in 2021. We are too.
iGT: How do you plan to continue to support and help grow your affiliates in the future?
1xBet Team: We have a number of ideas on how to make our affiliate program even better. Of course, we are constantly working on improving what we have, but we also have new ideas in our plans.
We would not want to reveal all our cards yet, but the partners will definitely be happy with any new methods adopted by 1xBet Partners. Stay tuned!
SpotGaming Launches Affiliate Program With Unique ICO Offering
SpotGaming has announced the launch of its Affiliate Program, offering a unique opportunity for players and affiliates to join their ICO offering encapsulating their Casino Motto “For you, With You”.
SpotGaming, a company licensed in Curacao, has announced the launch of their Affiliate Program, offering partners an attractive tiered revenue share commission structure up to 40% with no negative carry over.
The Casino boasts a host of industry leading casino games including market leading casino companies such as Betsoft, NetEnt, Micrograming, PlaynGo to name but a few with 100’s of the most popular and revered casino games and slots available for their customers to enjoy. Not to mention the attractive player sign up bonus which boasts 100% up to 50 Euro as a first time bonus but following a 100% bonus up 100 Euro once players continue to play.
The affiliate program is provided by Fundist a well known iGaming platform supplier and offers robust reporting for affiliates to create campaigns and measure data in detail. Their stringent KYC and customer onboarding process is optimised for speedy entry and offers secure crypto and fiat and eWallet deposit methods ensuring customers can register, deposit and play with ease – further boosting affiliate conversions.
A Casino Built For the Customer – By the Customer
The entire concept of SpotGaming Casino has been built around creating a player centric focus and the company slogan clearly reflects this as “For you, With you”. The Casino will also be offering their customers and partners a unique opportunity to share in their ICO offering.
The SpotGaming ICO
The ICO offering provides active participants with tokens that act as voting rights. Customers of the casino will be able to gain tokens through play – which offer them the right to vote on casino matters like promotional campaigns and more. SpotGaming will also create an independent Player Advisory Board made up by registered Token holders.
CEO of SpotGaming, Yordy Diaz says “I am so excited for this launch and to be able to offer a unique nature of our ICO and Platform offering will bring loads of value to affiliates and player credibility to our online casino. Moreso, players, and affiliates will have a real say in how they interact with us. We know how valuable that is as a commodity in this industry and we look forward to developing many new partnerships as our casino grows.”
EMG Affiliates Relaunches Affiliate Program with Income Access!
Income Access is excited to announce their partnership with EMG Affiliates, along with the relaunch of their affiliate program. EMG Affiliates have both a casino and sportsbook affiliate program, with eight thrilling brands that affiliates can promote. These brands offer attractive welcome bonuses, as well as free spins, so if you have traffic from the UK, Canada, New Zealand or any whitelisted countries, register with the EMG Affiliates today to start your promotional journey!
We will be providing our industry-leading affiliate tracking platform solution to EMG Affiliates, in addition to launching and managing its new affiliate channel. This relaunch will allow affiliates to keep track of their performance through the platform’s robust reporting, supplying them with a wide range of marketing and analytics tools. Affiliates can also take advantage of a knowledgeable support team and simple payment system.
About EMG Affiliates
EMG Affiliates is a well-liked and reliable brand for all of their partners. They offer timely pay-outs, good conversion rates and a friendly team of affiliate managers. Affiliates can be offered straight revenue share, CPA or hybrid deals, as their system is set up to fully support a variety of structures. Also, the commissions last as long as the user is active, which means that you continue to earn monthly revenue for the lifetime of that player.
Sports Betting and Casino Options
EMG Affiliates offer a wide range of sports betting and casino options through its eight brands. Amongst these, 2KBet and InfernoBet are the most popular, offering a wide variety of sports to bet including football, tennis, basketball, cricket, ice hockey and horse racing to name a few. They offer live scores and stats for ongoing games on their platform, which adds more excitement and thrills to the betting experience, while they also offer eSports options for several sports and leagues.
These brands also offer their players thousands of casino games like Slots, Blackjack, Roulette, Baccarat, Poker and more. These games are from industry-leading providers, such as Wazdan, Quickfire, Thunderkick, Rabcat, Lightning Box, Microgaming, Play’N GO, Quickspin, NextGen Gaming, NYX Interactive, NetEnt and Genesis Gaming.
More Opportunities for your Players
EMG Affiliates Sports and Casino brands offer a 100% Welcome Bonus to its players.
They also offer free spins to players, along with daily and weekend booster promotions.
Players have the ability to start with a deposit of only £/$/€10 and they offer high withdrawal limits, while a large selection of payment and withdrawal options have been made available for the convenience of players.
Paysafe expands Betfred USA Sports partnership through Income Access deal
U.S. sportsbook will leverage Paysafe’s Income Access to launch affiliate marketing program across multiple states
Paysafe, a leading specialized payments platform, today announced an expanded partnership with Betfred USA Sports, the wholly-owned U.S. subsidiary of U.K.-based bookmaker Betfred Group. Building on an existing payments relationship, the deal sees Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program.
The announcement marks the expansion of a partnership through which Betfred USA Sports currently leverages the Skrill USA digital wallet1 for its Iowa online sportsbook, and credit and debit card payment processing via Paysafe’s best-in-breed payment gateway for its online sports-betting brand for the Colorado market. Both online gaming brands were unveiled in September 2020 and followed the launch of respective retail sportsbooks earlier that year.
With its market presence and strong brand recognition, Betfred USA Sports is positioned for continued growth in the regulated U.S. iGaming space. The launch, scheduled for later this year, of its Income Access-powered affiliate program will support that objective as the operator will utilize a robust reporting and tracking platform to nurture relationships with marketing partners in both the digital and retail space. The program is set to first launch in Colorado with additional states forthcoming.
Through its industry-leading technology, Income Access, winner of the EGR B2B Award for Affiliate Software Supplier for the last three years running, will help Betfred USA Sports strengthen its acquisition efforts across multiple regulated states. The platform will also allow the operator and its affiliates to collaborate more effectively in promoting a comprehensive range of wagering options across American and international sports.
Tara Wilson, Chief Operating Officer of Paysafe’s Income Access, said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the U.S. market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success. For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated U.S. sports-betting space.”
Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: “As we continue to ramp-up our online operations across the U.S., Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program. We look forward to continuing the relationship as we eye our launches in new jurisdictions.”
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