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Broadway Gaming Updates Compliance Terms for Affiliates

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Broadway Gaming Updates Compliance Terms for Affiliates

It is of the utmost importance that you read the following information. Failure to adhere to this information could lead to expulsion from the Broadway Gaming Affiliate Programme and commissions being withheld.

 

It is of the utmost importance that you read the following information. Failure to adhere to this information could lead to expulsion from the Broadway Gaming Affiliate Programme and commissions being withheld.

Due to current ASA & UKGC guidelines, we insist that everyone who wishes to promote any Broadway Gaming brand MUST do so in a fully compliant manner.

You will have already heard from one or more of the affiliate team on this issue. At this time we must take a stricter stance.

All banners/logos/copy or other creative mechanism involving the promotion of any Broadway Gaming brands must be approved by a member of our affiliate team before use.

All guidelines on how to be fully compliant can be found here

The current rules are as follows:

Where an offer is present on a banner the following rules apply:

For Casino brands:

1. Brand

2. Details on how to claim offer. (CTA)

3. For Casino of Dreams : 18+, 40x wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply. This appears in the image.

4. For Lucky 247: 18+, 50x casino wagering required before withdrawal (game weighting applies), max win conditions apply to bonuses, 2 day expiry for free spins, max bet 20% of bonus until wagering requirement completed, T&Cs apply. This appears in the image.

5. 18+ BeGambleAware logo (min width 100px) to appear on image.

6. No misleading information.

 

For Bingo Brands
Where an offer is present on a banner:
1. Brand

2. Details on how to claim offer. (CTA)

3. 18+, 5x bingo, 40x casino wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply. This appears in the image. Please use the template provided by design.

4. 18+ BeGambleAware logo (min width 100px) to appear on image.

5. No misleading information.

Where there is  NO offer on the banner:
1. Brand

2. CTA

3. 18+ BeGambleAware logo (min width 100px) to appear throughout a video / on image.

4. No misleading information.

 

Where Brand  logo is used but the offer is present in the body of text the following rules apply:

1. For Casino of Dreams: 18+, 40x wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply. See our Bonus Money Terms & Conditions. Must be clearly visible.

2. For Lucky 247: 18+, 50x casino wagering required before withdrawal (game weighting applies), max win conditions apply to bonuses, 2 day expiry for free spins, max bet 20% of bonus until wagering requirement completed, T&Cs apply. Must be clearly visible

3. For Bingo Brands: 18+, 5x bingo, 40x casino wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply.

4. 18+ BeGambleAware logo to appear on page.

5. No misleading information.

All of the above rules are subject to change (changes can be found at the website included above) as it is not only ours, but your responsibility to ensure that these rules are not broken.

If you need clarification on any of this, please contact your affiliate manager.

I must repeat that failure to promote any Broadway Gaming brand in a compliant manner will result in your EXPULSION from the affiliate programme and will see all COMMISSIONS WITHELD until the issue is resolved.

Thank you for your assistance in this matter,

Robert McCarthy
Head of Affiliates

Affiliate Announcements

Tipico U.S. Partners with Income Access for Affiliate Program

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Tipico U.S. Partners with Income Access for Affiliate Program

 

Soon to launch New Jersey-facing sportsbook to leverage Income Access’ platform and affiliate management services

Tipico U.S., a division of Tipico Group, one of the largest European sports book operators, today announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will see Tipico U.S. unveil a new affiliate program in New Jersey for its imminently launching sports betting and iGaming brand, which will be managed by Income Access’ team of affiliate marketing experts, while leveraging the company’s technology solution.

Tipico Group, which possesses nearly 15 years of online and retail sports betting experience in Europe, is one of the few operators to use proprietary technology to power its gaming products. Regulated by the New Jersey Division of Gaming Enforcement (DGE), Tipico U.S. will officially unveil its new gaming brand to sports enthusiasts within the state in 2020.

Supporting affiliates with their acquisition and retention efforts is Income Access’ affiliate software, which features comprehensive tracking and reporting tools. As the upcoming Tipico U.S. program will also be managed by the company’s in-house affiliate management team, the brand will benefit from expert knowledge in affiliate recruitment, outreach, maintenance, payments and more.

The launch of the Tipico U.S. affiliate program will enable affiliates to develop and monitor digital marketing campaigns for the international sports gaming and entertainment company. Aiming to engage with active sports bettors, Tipico U.S. is a brand for players who want cutting-edge sports betting experiences. At launch, Tipico will offer simple enrollments via their mobile app, web and desktop platforms, as well as competitive player promotions.

Adrian Vella, Managing Director, U.S. Business at Tipico, said: “We’re thrilled to partner with Income Access and look forward to the great work the company will be able to produce for our team. As part of our U.S. expansion, we’ve made sure Tipico is aligned with the best in the business, particularly those with deep experience in the regulated New Jersey market.”

Keith Gormley, Head of U.S. Marketing at Tipico, added: “This partnership will serve as a key piece in our marketing strategy for both our upcoming launch in New Jersey and our expansion into other regulated markets in the U.S. Through our collaboration, we’re anticipating driving high-quality players into the Tipico sports betting product.”

Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “Sports affiliates will soon be able to promote Tipico, a well-known brand in the gaming industry, thanks to our partnership. Both our platform and management services will help affiliates establish a presence in New Jersey, while also encouraging overall program growth.”

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Affiliate Announcements

The Lottery Office Launches Affiliate Programme with Income Access

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The Lottery Office Launches Affiliate Programme with Income Access

 

The Lottery Office, Australia’s premier online lottery operator, has announced the launch of its new lottery affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The agreement will see the iLottery brand, which is regulated by the Northern Territory Government of Australia, leverage Income Access’ comprehensive affiliate marketing software to optimise programme growth and increase affiliate partnerships in Australia.

An established brand with over 16 years of experience in the global lottery industry, The Lottery Office employs a unique business model, whereby Australian players are provided with a matching ticket, at the lottery of their choice, for major lotteries across the globe once a ticket is purchased locally. The company’s portfolio includes seven of the world’s biggest lottery brands such as EuroMillions®, EuroJackpot® and US Powerball®.

Part of the Global Players Network Pty Ltd, The Lottery Office is also one of a select group of online lottery operators that are licensed by the Northern Territory Government of Australia to sell tickets to Australians, allowing customers to benefit from international lottery draws.

The integration with Income Access’ award-winning reporting and tracking technology will grant The Lottery Office and its affiliates access to key data and tools that can be leveraged towards their combined digital marketing efforts to maximise overall revenue growth. Furthermore, the platform features state-of-the-art ad targeting capabilities based on geo-location, time of day, device, browser and other criteria.

Qualified partners will benefit from the brand’s in-house affiliate team with the long-standing history and experience required to acquire and retain high-value iLottery players. In addition, affiliates will be compensated through competitive revenue commission schemes.

Jaclyn Wood, CEO at The Lottery Office, said: “The combination of Income Access’ leading affiliate software and dedicated affiliates, who will play an integral role in our advancement, gives us a powerful marketing advantage while aligning with our strategic growth plans.”

Tara Wilson, SVP and General Manager at Paysafe’s Income Access, said: “We’re thrilled to be partnering with a company like The Lottery Office, which has such a strong presence in the Australian online lottery market, in support of its affiliate programme launch. Through our software platform, we will provide essential marketing tools to support both the growth of its affiliate channel, as well as the brand’s overall exposure in Australia’s expanding iLottery market.”

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Affiliate Announcements

BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership

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BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership

 

Cements company’s commitment to social responsibility in UK gaming affiliate sector

BonusFinder.com has been granted membership of the Responsible Affiliates in Gambling (RAiG) body in recognition of its commitment to responsible gaming and player safety.

RAiG’s mission is to raise standards in the UK affiliate sector around responsible gaming, to foster wider initiatives to promote social responsibility and help to create a safer gambling environment for consumers.

Before being granted its membership, BonusFinder.com successfully completed a third-party social responsibility audit, ensuring it fulfils the association’s entry criteria as well as being compliant with a range of existing statutory and non-statutory regulations.

As a member of the RAiG, BonusFinder.com has agreed to uphold the Code of Conduct set by the association around social responsibility, business ethics and regulatory compliance.

The association was founded in 2019 with founding members including Better Collective, Oddschecker, and the Racing Post.

Fintan Costello, Managing Director, BonusFinder.com, said: “Ever since we started the business a year ago we have been firmly committed to ensuring the highest levels of compliance and licensing, with player safety our number one priority.

“Being granted a membership to RAiG further cements this pledge and we look forward to working together with the association and its members to share knowledge and experience and to ensure that best practices and standards are upheld in the affiliate industry.”

Clive Hawkswood, Chairman of RAiG, said: “We are thrilled to welcome BonusFinder as a member as we continue our work to promote the socially responsible marketing of gambling products.

“Our members want to go beyond what’s required and recognise the role that affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.”

BonusFinder.com was founded in 2019 with a simple goal to allow people to “play with more” at their favourite casino or sportsbook and operates in several European markets and holds affiliate licences in five US states.

 

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