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Lottery.com Announces Hiring of Greg Potts as Global VP of Affiliate Success

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Lottery.com Announces Hiring of Greg Potts as Global VP of Affiliate Success

 

Lottery.com Inc., a leading technology company that is transforming how, where and when the lottery is played,  announced that Greg Potts has joined the Company as Global Vice President of Affiliate Success.

Mr. Potts has over 25 years of strategic marketing experience, including the implementation of growth strategies for consumer brands and their channel affiliates through targeted, local marketing efforts using co-op funding mechanisms. At Lottery.com, he will be leading the execution of the Company’s B2B growth strategy and will oversee the recently launched Global Affiliate Marketing Program. His responsibilities will include developing multiple recurring revenue streams for the Company by adding new master affiliates and sub-affiliates, and providing them with tools designed to accelerate the sales of Lottery.com products.

Mr. Potts most recently served as a Senior Sales Executive for Vericast, where he oversaw the channel affiliate program and specialized in co-op marketing, customer activation, and integrated media campaigns. Prior to his work at Vericast, he focused on helping brands deploy the technology needed to fully support their B2B2C marketing programs.

In addition to executing its B2B strategic growth initiatives, the Company anticipates launching its previously announced targeted customer marketing campaigns before the end of 2021. These multi-media campaigns include paid social media advertising, search engine optimization, and interactive display advertising. In preparation for the launch of these campaigns, the Company has been focused on maintaining its favorable customer acquisitions costs, which have averaged approximately $4 per user since the first quarter of 2020, and improving gross profit per transaction, which increased to $1.69 in the third quarter of 2021 from $0.93 in the prior year period.

“On behalf of the entire team, we’d like to welcome Greg. We expect that his experience and track record of successfully implementing affiliate market programs will be significant assets as we execute our strategic plan to expand and grow our B2B2C segment. Combined with our targeted marketing campaigns in our B2C segment, we anticipate reaching a wider audience and accelerating growth in both segments in 2022 and beyond,” said Tony DiMatteo, CEO and Co-Founder of Lottery.com.

“I am thrilled to join Lottery.com, which has already developed an impressive B2B business, including several blue-chip affiliates and easily-integrated API software. With the recent launch of the Global Affiliate Marketing Program, Lottery has the opportunity to greatly expand its B2B2C user base, and I look forward to helping the Company realize this growth,” Mr. Potts added.

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Affiliate Announcements

Betsson Group Affiliates and AffPapa extend partnership

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Betsson Group Affiliates and AffPapa extend partnership

 

AffPapa – the ultimate iGaming directory, is excited to announce that it has renewed its partnership with Betsson Group Affiliates.

After learning about AffPapa’s services in 2020, Betsson Group Affiliates decided it was in their greatest advantage to join forces with the ultimate iGaming directory. The two companies’ year-long collaboration has now been extended.

Commenting on the announcement, Shakyra Jonsson, BGA’s Senior Affiliate Operations Manager, said: “We have decided to renew our partnership with AffPapa, as the service provided has been exceptional. It’s a tool we have utilized daily and we look forward to our extended collaboration!”

Betsson Group Affiliates is the exclusive online affiliate program that incorporates the core of the traditional business with the best practices of the dynamic and profitable online gaming industry.

You will enjoy these advantages by working with Betsson Group Affiliates:

High commission rates of up to 40%
Excellent marketing tools for effectively optimizing campaigns for maximum revenue
The BGA Wallet – the ultimate financial tool for affiliates in the market
30+ languages offered – making it simple for affiliates to reach international markets and make players more comfortable
Unique approach and exclusive service

Apart from that, Betsson Group Affiliates provides more than 20 brands and pays a great deal to responsible gambling.

Yeva Avagyan, Head of Commercials at AffPapa, went on to say: “I’m thrilled to announce that, as a result of a smooth and successful collaboration, Betsson Group and AffPapa have come to extend our mutual partnership. It’s been a productive year with Betsson’s incredible team, and we are looking forward to 2022’s great unfoldings!”

AffPapa is thrilled to be continuing working with the leading Malta-based iGaming company. Betsson Group Affiliates’ decision to prolong the collaboration is an honest reflection of AffPapa’s ongoing efforts and high-quality service – an excellent compliment for the team’s efforts.

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Affiliate Announcements

Global brand 24kCasino removes admin fees for affiliates

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Global brand 24kCasino removes admin fees for affiliates

 

24KCasino is proud to be an independently run casino

24K Casino has recently stepped away from the white label offering of SG International and are proud to be an independently run casino.

Not only this, but 24kCasino has made many more upgrades to their product offering.

Firstly, they changed their payment processing provider, by integrating with a new provider they have been able to secure over 200 different deposit options for your players for all geos.

Secondly, they onboarded many new game providers, totalling around 6000 games from almost all top tier providers.

24kCasino CEO Mark Taylor said: “This gives us many more freedoms and the ability to be super reactive to both our Player and Affiliates needs. We believe these changes massively set us aside from any of our competitors and look to transform our partnership to be win win for both parties.”

Most importantly, being independent, 24kCasino Affiliates are able to significantly reduce the costs they had previously, passing on the savings directly to their loyal Affiliates by removing our admin fee completely. As of today, they have abolished all admin fee’s from the affiliate platform, 0% admin fee, you make your RS% from 100% of losses.

24kCasino has been in the industry since 2019, offering their Curacao licenced brand to a global market.  Covering 7 languages with 12 currencies, the casino offers the traditional payment methods as well as the expected Crypto options as well.

With so many casinos in the market, 24kCasino strives to continue to build on the customer journey and experience. Their welcome offer incorporates a deposit offer as well as free spins and has a high withdrawal limit per month.

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Affiliate Announcements

Frapapa Launch New Affiliate Program with Income Access

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Frapapa Launch New Affiliate Program with Income Access

 

Income Access is thrilled to announce their partnership with Frapapa, in addition to the launch of their new affiliate programme! Frapapa is an exciting new sportsbook and casino platform focused on the expanding Nigerian market.

We will be providing our industry-leading affiliate marketing tracking platform solution to Frapapa, as well as launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with 19 years of experience in the industry.

About Frapapa

Frapapa is a new sports betting and casino platform that is targeting the growing Nigerian market. They offer access to betting on all your favourite sports, including football, basketball, and rugby. In addition, they have a variety of casino games for their players, along with live and virtual games to play and bet on.

Their platform is easy to navigate and has several exciting features for sports lovers, to make their experience even more enjoyable! These features include Frapapa’s compact view of all daily events, filters for the market options, and an intelligent arrangement of the various sports to bet on. Despite the brand just barely being a year old, it is already well known to many sports betting fans, due to their exceptional service and amazing offers available.

About Player Opportunities

Frapapa has an array of exciting bonuses for their clients to benefit from, as new players get to take advantage of their 300% welcome bonus up to N300,000. They can even enjoy this offer up to three times! If players miss out on this welcome bonus, they can still claim 75% on the next two deposits made. Frapapa’s players can enjoy the convenience of their mobile app and live support seven days a week. They also offer instant pay-outs and in-play cash out to their users.

Frapapa’s Commission Promotion

With the launch of their affiliate programme, Frapapa is offering a premium-tiered commission deal, where new affiliates who sign up to the programme get a premium revenue share of up to 35%.

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