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Catena Media strengthens its position in Germany as leading affiliate within sports betting and finance

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Catena Media plc strengthens its position in Germany as leading affiliate

As part of the growth strategy, the board of Catena Media plc has approved the acquisition of affiliate related assets in Dreamworx Online Ltd., which is active in sports, casino and financial services. Dreamworx operates sports sites such as Sportwettenanbieter.com, Fussballwetten.info and financial sites such as DeutscheFXBroker.de.

 

The purchase price, payable at completion of the transaction, amounts to a payment of EUR 9.5 million, of which EUR 4.0 million will be paid with newly issued shares in Catena Media plc, and the remaining EUR 5.5 million in cash. The acquired assets are expected to generate quarterly sales of approximately EUR 600,000, with an operating margin of approximately 80 percent.

The assets of Dreamworx will strengthen our position as the leading affiliate in Germany. This will place us in the top position, short-term for the World Cup 2018 as well as long-term,” states Henrik Persson Ekdahl, Acting CEO of Catena Media.

The Dreamworx assets will form part of Catena Media´s sports division and be run by the Baybets team, based in Malta. As a consideration, Baybets may add the increased performance of the Dreamworx assets to their existing earn-out calculations, and the maximum earn-out payments to Baybets, as announced by Catena Media plc on December 4, 2017, have therefore been amended as follows:

The maximum amount of the first earn-out payment has been increased from EUR 20.0 million to EUR 23.0 million.

The maximum amount of the second earn-out payment has been increased from EUR 43.50 million to EUR 50.50 million.

Up to 40 percent of the earn-out payment related to the Dreamworx assets can be paid in Catena Media shares.

As a result, the expected total earn-out payment for Baybets, in a reasonable scenario, increases from the total amount of  EUR 30.5 million to EUR 39 million. In this scenario, the acquired assets of Baybets and Dreamworx needs to generate revenue growth of above 40 percent per year during the earn-out period.

Completion of the transaction is planned for the end of January 2018, subject to certain closing conditions being fulfilled, such as the acquired assets being duly transferred to Catena Media plc.

The shares will be issued at a subscription price of SEK 102,70 per share, corresponding to the volume-weighted average price for Catena Media’s shares on Nasdaq Stockholm during a period of 30 trading days up to and including January 16, 2018. This means that a total of 385,924 shares will be issued, corresponding to approximately 0.7 percent of the shares and votes in the company. The shares will be subject to a lock-up period of 12 months as from the closing date of the transaction.

 

 

About Catena Media

Catena Media plc is an online performance marketing company that has established a leading position through strong organic growth and acquisitions.  The business was started in 2012 and the group has approximately 245 employees in the US, Australia, Japan, Serbia, UK, and Malta, where the Head Office is situated. In 2016, revenues reached approximately EUR 40 million. The company is listed on Nasdaq Stockholm Mid Cap. Further information is available at www.catenamedia.com

Affiliate Announcements

WPT GLOBAL JOINS GAMBLING PORTAL WEBMASTERS ASSOCIATION AS PLATINUM SPONSOR

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WPT GLOBAL JOINS GAMBLING PORTAL WEBMASTERS ASSOCIATION AS PLATINUM SPONSOR

 

WPT Global, the online poker platform licensed by the World Poker Tour, has joined the Gambling Portal Webmasters Association as a Platinum Sponsor.

The newly-established partnership between WPT Global and the GPWA will help advance the relationship with affiliates even further. As the leading platform in connecting gambling industry professionals, the GPWA provides WPT Global with the necessary tools to reinforce the relationship between the brand and its affiliates.

Already carrying the name of one of the most respected brands in the poker industry, WPT Global adds even more credibility by adding the GPWA Sponsor Seal. This new certificate is further proof that WPT Global is committed to the shared values of integrity, respect, transparency and ethical business practices.

WPT Global’s affiliate program, WPT Partners, rewards the partner websites’ effort and commitment to promoting the brand. By working together with the WPT Global, affiliates enjoy a wide range of benefits, which include:

• Different deal types: revenue share, CPA and hybrid, which combines both.
• Sub-affiliates revenue share, up to 2.5%.

WPT Partners have a variety of market tools at their disposal. The WPT Global newsletter, which contains information on the latest campaigns, promotions, events, partnerships and system updates, will keep affiliates up to date with everything they need to know. WPT Global creates a close relationship between its products and the affiliate’s players, all increasing and optimizing customer conversion.

The recently launched WPT Global platform brings the World Poker Tour experience online. Already available in over 50 nations and territories, WPT Global offers the best possible online poker experience in a secure, fair and exciting package.

Players signing up for the WPT Global app will join the largest poker network in the world, with a variety of poker games available to suit all bankrolls and styles. WPT Global welcomes new players with a first deposit bonus of 100% up to $1,200.

WPT Global has fully embraced NFTs and the Metaverse, having recently partnered with GAMAVRS to create Poker Heroes Club, the world’s first NFT poker community. With 9,999 NFT avatars auctioned since its launch in February 2022, Poker Heroes Club also brings many exclusive benefits. Its members enjoy celebrity poker tables with WPT influencers, $100,000 freeroll tournaments, access to VIP WPT Global events and a private Discord channel.

Players of all levels can also learn from the best with Learn WPT. Starting at $5 for the first month of membership, players will undertake comprehensive workshops and learn from professionals on how to win at poker.

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Affiliate Announcements

HITSQWAD PARTNERS WITH FIRST LOOK AS IT UNLEASHES DEBUT GAMES

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HITSQWAD PARTNERS WITH FIRST LOOK AS IT UNLEASHES DEBUT GAMES

 

First Look Games will enable affiliates to access HITSqwad’s action-packed jackpot titles

Challenger games studio HITSqwad has partnered with leading affiliate platform First Look Games as it prepares to unleash its debut Jackpot Theme, FIRST STRIKE.

First Look Games is the ultimate platform for game studios to connect with iGaming affiliates and over 20 million casino players around the world. It gives publishers in the affiliate space access to game information, assets and content on the latest slots before anyone else. By connecting game developers directly with the publishers who promote their content to players, it increases the volume, quality and compliance of game marketing.

Formed by a team of industry veterans, HITSqwad’s Vision is to become a Market Leader in the supply of both Jackpot Technology & Jackpot Games to the Online Gaming Market.

The studio’s eagerly awaited debut jackpot games include the military themed BRAVO MISSION, and the Viking inspired RAGNAR, both of which are packed with action in the form of freespins, win multipliers and tiered bonus and jackpot features.

It’s the first of several completed HITSqwad games that will be released to the market via the Playzido Network in the coming months.

Interested affiliates can sign up, free of charge, at firstlookgames.com to learn more.

Charl Geyser, CEO of HITSqwad said: “We’re delighted to partner with First Look Games. HITSqwad is committed to working with the highest-quality partners to enable the entire industry and players to get the best from our exciting product range. The initial two games are locked, loaded and ready for action, and there are many more in the pipeline. Registered affiliates can see them first at First Look Games!”  

Tom Galanis, Managing Director at First Look Games said:HITSqwad are a really exciting new games studio and we’re thrilled they’ve chosen First Look Games. We think they’re going to make a real splash in the market, and we want to help them do that by delivering maximum exposure for their games.”

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Affiliate Announcements

LottaRewards Launches New Features for Enhanced Player Experience!

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LottaRewards Launches New Features for Enhanced Player Experience!

 

LottaRewards is thrilled to announce that they have taken their brand experience to the next level. Many features across the Lotto247 platform have been enhanced for improved conversions and customer lifetime value, leading to increased player engagement with more games and offers to choose from. Income Access has been providing its industry-leading affiliate tracking platform solution to LottaRewards, but we are also excited to share the expansion of the existing partnership, as IA will now be managing the LottaRewards affiliate channel. The affiliate platform offers affiliates a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team of industry veterans.

About Lotta Rewards
LottaRewards is the longest running and best lottery affiliate program in the industry. Their core brands Lotto247.com, PlayHugeLottos.com, GrandesLoterias.com and PlayUSALotteries.com operate in more than 100 countries, and provide support in 6 languages including English, Hindi, Spanish, Portuguese, Romanian and French. Their brands make it possible for players from all around the world to participate in the world’s biggest lottery jackpots, including the famous US Powerball, Mega Millions, Mega Sena, Euromillions and more.

Brands and Products
Affiliates can promote the different LottaRewards brands based on their traffic and targeted markets. Lotto247’s brand purpose is to serve up life changing fun for everyone and is positioned as an always-on, always open destination to try your luck, win BIG and live free. The site is slick and mobile friendly, offering a first-class lottery experience with a colourful twist. The brand also offers access to exclusive jackpots, a variety of payment mechanisms, continuous promotions, and generous giveaways.
PlayHugeLottos has been around for over 20 years and has built up a rock-solid reputation as a trusted place to chase the ultimate luxury lifestyle dream. The brand purpose is to help you dream bigger than ever before. The site has been designed to provide players with localized experiences and offers. Players won’t find generic promotions or campaigns here, PlayHugeLottos.com is the embodiment of VIP treatment. They also offer GrandesLoterias.com which is specially for the Latin American and Spanish audience whereas PlayUSALotteries.com focuses on the world-famous US Jackpot draws and is popular in all ROW markets.

Player Opportunities
New players on Lotto247 and PlayHugeLottos are treated from the get- go. The Players get an opportunity to take advantage of the following promotions:
• 50% deposit bonus within 72 hours after their FTD
• Discounted entries to international draws and Cashbacks after depositing
• Best lottery odds, free lottery entries, access to special Superdraws
• Surprise gifts for simply signing in and much more.

The product portfolio is extensive and caters to any player repertoire. All brands offer Lottery Betting, hundreds of Slots from all the top suppliers, eScratches, Table Games, Live Dealer Casino, Keno and coming soon: Sportsbetting.

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