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Catena Media buys casino affiliates MrGamez and Spielekiste

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Catena Media - Delilah Holding

Catena Media continues to strengthen its position as Europe’s fastest growing lead generation company through the acquisition of Delilah Holdings’ affiliate assets.

 

MrGamez.net and Spielekiste.de (Delilah Holding) are casino affiliate websites, focused on the German-language casino sites. The business was launched in 2011 with the aim to provide the latest and best offers to German speaking casino players. The main markets are Germany and Switzerland, with both markets showing solid underlying growth.

The acquired assets are expected to generate quarterly sales of about EUR 300.000 with an operating margin of around 80 percent.

The transfer of the assets and payment is scheduled to take place no later than end of June 2017. The purchase price amounts to an upfront payment of EUR 4.200.000, which is being paid as a cash consideration in conjunction with the transfer of the assets. In addition, there is an earn-out of maximum EUR 2.250.000, which is based on revenue performance over a period of 12 months. In a reasonably expected scenario with a total earn-out purchase price of around EUR 1.350.000, the seller needs to generate revenue growth of around 30 percent during the period.

The acquisition of MrGamez.net and Spielekiste.de will broaden our German presence and provide further growth in German-speaking markets. With this acquisition we are further strengthening our pan-European portfolio”, says Robert Andersson, CEO of Catena Media.

 

About Catena Media

Catena Media is a fast-growing online performance marketing and lead generation company within iGaming with portals like AskGamblers and Johnslots. The Group has established a leading market position through strong organic growth and acquisitions in its core markets. Catena Media was listed on Nasdaq Stockholm First North Premier in February 2016. By the end of 2016, the company’s revenues reached more than EUR 40 million on a yearly basis. The Group was founded in 2012 and has today about 250 employees. The Group Head Office is situated in Malta. The company’s certified advisor is Avanza.

Affiliate Announcements

Bojoko appoints Joonas Karhu as CEO

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Bojoko appoints Joonas Karhu as CEO

 

Chief Business Officer promoted to top job while current CEO Toni Halonen starts new role as Chief Product Officer

Bojoko, the award-winning online casino affiliate site, has appointed Joonas Karhu as Chief Executive Officer amid a management reshuffle.

Joonas moves into the top job from the role of Chief Business Officer, with current CEO and Bojoko Co-founder, Toni Halonen, moving to the newly created role of Chief Product Officer.

The reshuffle will see Joonas take over the day to day running of the business and take on the task of ensuring Bojoko becomes the first globally recognised online gambling affiliate brand.

He will also be responsible for strategy development and execution, driving growth, overseeing resources and development and inspiring and motivating the wider team.

In his role as Chief Business Officer, Joonas has developed strong relationships with a wide range of industry stakeholders which he will continue to work with as CEO.

As Chief Product Officer, Toni will focus on taking the Bojoko product and user experience to levels the industry has never seen before and further establishing the company as a leader in the sector.

This comes after several major product upgrades, including the launch of two in-house developed game training apps that can be downloaded from the Apple App Store and Google Play store.

Joonas Karhu, Bojoko Chief Executive Officer, said: “I am honoured to have been named CEO of Bojoko, a business that I have been proud to be a part of since the very beginning.

“Over the past four years, I have watched it grow into an award-winning, market-leading online gambling affiliate organisation with a presence in markets around the world.

“I have always worked closely with Toni in my role as Chief Business Officer and believe I am in a strong position to take over the reins and continue to drive the business forward and on to greater success.

“I’d like to thank Toni and the other co-founders for putting their trust in me and promise to do all I can to achieve the goal of Bojoko becoming the first globally recognised affiliate brand.”

Toni Halonen, Chief Product Officer at Bojoko, said: “In Joonas we have the perfect candidate for the CEO role; he knows the business and also has unrivalled knowledge of, and experience in, the market.

“This reshuffle allows me to refocus on my passions – technology and SEO – and to ensure that Bojoko continues to push the boundaries in the areas of technology and user experience.

“This really is an exciting chapter for the business, and I look forward to seeing the incredible things we can achieve under Joonas’ leadership.”

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Affiliate Announcements

247Partners strengthens leadership with strategic appointment

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247Partners strengthens leadership with strategic appointment

 

The leading multi-brand affiliate programme 247Partners has appointed Alex Boiko to the position of Head of Affiliate.

Alex brings with him more than three years’ experience, having most recently worked as Affiliate Marketing Manager for 7StarsPartners.

He will work across the company’s three unique casino brands, Amun Ra, 5Gringos and 7Signs and well as its partners, located in a broad range of markets.

The appointment comes as the company’s global affiliate network continues to grow and offer a product that is tailored to a varied selection of regulated territories.

Denys Butko, the founder and CEO of ButOn Group, said: “We are excited to welcome Alex to our evolving affiliate team. His recruitment is yet another step in our aim to further strengthen our senior management team.

“A goal of ours is to have the industry’s best and his track record shows that he is a proactive affiliate professional with all-embracing expertise and an exceptional performance record in the igaming and tech-related industries.”

Alex said: “247Partners has achieved a lot in a very short space of time so it is exciting to be joining when the company is hitting its stride. I am looking forward to growing the business alongside such hardworking industry experts and help the company to achieve its bold vision.”

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Affiliate Announcements

Introducing The Affiliate Agency

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Introducing The Affiliate Agency

 

Full service iGaming affiliate staffing and management for emerging markets

With an eye on emerging iGaming markets, The Affiliate Agency (TAA) has launched to help merchants with affiliate program management and day-to-day management of their affiliate programs. The two veteran owners of TAA each have over 20 years experience with affiliate program management and relationship building. The Affiliate Agency is ready to leverage this experience and connections to help launch new and grow existing affiliate programs in all industries, with a focus on iGaming.

The Affiliate Agency is a full service affiliate marketing agency that is committed to flexibility when working with clients. Along with affiliate management staffing, TAA helps with affiliate recruitment, program setup, affiliate engagement, and manager training. The Agency also has a team ready to provide design of creatives, copywriting services and more. Each offering by TAA is available a la carte. The Agency is also affiliate software agnostic and will work with any tracking platform required, and can recommend the best system for each client from a list of trusted providers.

“The most difficult part of running a successful affiliate program is hiring seasoned affiliate managers who have connections to high value affiliates,” said General Manager Connie Burstin. “With The Affiliate Agency we plan to streamline and provide this process out of the box for brands, allowing them to hit the ground running and earning revenue with their affiliate programs from day one.”

The Affiliate Agency is based in the United States and Canada and has staff in Costa Rica, positioning itself to service iGaming operators targeting the Americas but also worldwide.

 

For more information about the Affiliate Agency, contact info@TheAffiliateAgency.co or visit TheAffiliateAgency.co

 

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