Connect with us

Affiliate Announcements

Catena Media acquires the award-winning affiliate AskGamblers.com for EUR 15 million

Published

on

On 3 April 2016, Catena Media acquired the acknowledged and highly regarded affiliate website AskGamblers.com for EUR 15 million and thereby consolidates its position as Europe’s fastest growing company in lead generation. The transaction is the largest in Catena Media’s history and its third strategic acquisition thus far this year.

On 3 April 2016, Catena Media plc’s fully owned subsidiary acquired the affiliate website AskGamblers.com (“AskGamblers”). AskGamblers operates one of the markets most highly visited web portals for player reviews and rankings of online casinos. The company also provides players with the unique opportunity of trying online casino-related disputes via the portal and, to date, this has resulted in more than EUR 5 million being repaid to players. Players across Europe utilise AskGamblers with the UK being the company’s largest market. At the prestigious iGB Affiliate Awards, AskGamblers has won the Best Casino Affiliate for three consecutive years, most recently in 2015. The transaction includes all affiliate accounts, domains, mobile apps and social media accounts.

AskGamblers’ sales in the first quarter of 2016 amounted to approximately EUR 810,000 with a profit margin surpassing 80%. The revenue stems from organic traffic under revenue sharing agreements and is expected to generate at least 25,000 new depositing clients each year. Revenue will accrue to Catena Media from and including 1 April 2016.

AskGamblers’ development centre is based in Serbia and comprises a team of 30 employees, all of whom will be offered continued employment by Catena Media. This will give the company access to a talent pool of skilled employees in technical development and programming. Accordingly, Catena Media now has approximately 130 employees and has offices in three countries.

“We are incredibly proud of acquiring AskGamblers which is one of the best brands in the affiliate market and whose operations are a perfect fit for Catena Media. AskGamblers is an extremely important site for casino operators and, through its stringent requirements for certified casinos, contributes to creating a better iGaming industry. The transaction is the largest in Catena Media’s history and in line with our strategy of growth through acquisitions in a fragmented market. In parallel, we are strengthening our team with a number of highly skilled individuals and this transaction provides us with the opportunity to build the office in Serbia into an extremely cost-efficient development centre for Catena Media,” says Robert Andersson, CEO of Catena Media.

The purchase price amounts to EUR 15 million, which will be paid in three tranches: EUR 3 million will be paid on completion of the transaction; EUR 8.25 million will be paid when all assets have been transferred to Catena Media and EUR 3.75 million will be paid six months after the acquisition has been completed.

“Catena Media has grown into one of the most interesting actors in our industry and it feels particularly exciting that AskGamblers will now enter the next phase together with them,” says Igor Salindrija, founder and previous owner of AskGamblers.com.
About Catena Media
Catena Media was founded in 2012 and is engaged in performance marketing and lead generation predominantly within the iGaming industry. The company thereby attracts substantial numbers of online players through various products and services, and directs them to a number of B2B customers, mainly consisting of iGaming operators. Catena Media focuses primarily on customers who operate online casinos on their own websites. Customers typically use a network of marketing partners, known as affiliates, to promote their products and services and, thus attract more online players to their websites. iGaming operators remunerate Catena Media for each online player that it generates for the operator through such websites as www.johnslots.com/sv/ and www.rightcasino.com. Catena Media’s core markets are Sweden, Norway, Finland, the Netherlands and the United Kingdom. The company has approximately 100 employees. The Group’s headquarter is located in Sliema, Malta.

For further information, please contact:
Robert Andersson, CEO +356 770 329 28
www.catenamedia.com


Affiliate Announcements

BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership

Published

on

BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership

 

Cements company’s commitment to social responsibility in UK gaming affiliate sector

BonusFinder.com has been granted membership of the Responsible Affiliates in Gambling (RAiG) body in recognition of its commitment to responsible gaming and player safety.

RAiG’s mission is to raise standards in the UK affiliate sector around responsible gaming, to foster wider initiatives to promote social responsibility and help to create a safer gambling environment for consumers.

Before being granted its membership, BonusFinder.com successfully completed a third-party social responsibility audit, ensuring it fulfils the association’s entry criteria as well as being compliant with a range of existing statutory and non-statutory regulations.

As a member of the RAiG, BonusFinder.com has agreed to uphold the Code of Conduct set by the association around social responsibility, business ethics and regulatory compliance.

The association was founded in 2019 with founding members including Better Collective, Oddschecker, and the Racing Post.

Fintan Costello, Managing Director, BonusFinder.com, said: “Ever since we started the business a year ago we have been firmly committed to ensuring the highest levels of compliance and licensing, with player safety our number one priority.

“Being granted a membership to RAiG further cements this pledge and we look forward to working together with the association and its members to share knowledge and experience and to ensure that best practices and standards are upheld in the affiliate industry.”

Clive Hawkswood, Chairman of RAiG, said: “We are thrilled to welcome BonusFinder as a member as we continue our work to promote the socially responsible marketing of gambling products.

“Our members want to go beyond what’s required and recognise the role that affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.”

BonusFinder.com was founded in 2019 with a simple goal to allow people to “play with more” at their favourite casino or sportsbook and operates in several European markets and holds affiliate licences in five US states.

 

Continue Reading

Affiliate Announcements

Digital Marketing Mixer partners with Ugenie.io and Publisher Discovery to provide extended new business and community networking

Published

on

Digital Marketing Mixer partners with Ugenie.io and Publisher Discovery to provide extended new business and community networking

 

The Digital Marketing Mixer is a community based business networking event created by Lee-Ann Johnstone in collaboration with leading iGaming and Digital Marketing partners such as GPWA.org, Affpapa.com and Affiliate Guard Dog amongst others. The event is designed to give digital and affiliate marketers an opportunity to develop personalised business contacts and the opportunity to keep abreast of what is changing in the affiliate and digital marketing industry.

 

NEW BUSINESS AND AFFILIATE PROGRAM GROWTH

This month, the event will expand its networking and business function by collaborating with two leading software platforms offering delegates expanded opportunities to connect in person and improve their affiliate outreach.

Ugenie.io is a private platform for communities and memberships with the benefits of facebook groups enabling delegates to communicate with one another both before and after attending networking and virtual events. Ugenie.io will also deliver an exclusive 30-minute MasterClass strategy session for delegates at this month’s event about how Content Marketing is changing and how to use it effectively to drive better customer conversions.

Ugenie.io founder Susan Kabani says: “We are incredibly excited to be supporting the Digital Marketing Mixer event. Our philosophy at Ugenie is all about building quality relationships in both the real-world or on-line. We are thrilled to see and be a part of the work being done by Lee-Ann to empower her digital community to do more through these business networking mixers and bringing the community together to continue conversations and learning through it’s own business hub.”

Delegates who attend this month’s event will also benefit from an exclusive 30- minute MasterClass training on how to use content marketing to generate more leads for their website or business delivered by Ms. Kabani.

In addition to this, a collaboration with leading AI and Machine learning technology provider, Publisher Discovery has been secured. This SaaS platform gives affiliate managers a unique insight and analysis on affiliate programs across any market to help identify and engage new affiliates to onboard into their program. Using AI, the platform ranks and matches affiliates to advertiser’s specific needs

Chris Tradgett from Publisher Discovery said, “Publisher Discovery are pleased to partner with Lee-Ann, a veteran in the Affiliate Marketing sector to support delegates who attend the Digital Marketing Mixer. Our software helps affiliate managers to find the most relevant affiliate partners to work with and attendees of the June event will receive FREE trial access to the platform to review and find their best affiliates. “

Lee-Ann Johnstone said: ” This event has been curated to help my community get better connected during these uncertain times on a personal level. I really want to support affiliates and digital marketers to get access to expert insight, be able to collaborate with one another  and help support new business development at the same time. I’ve partnered with UGenie.io and the Publisher Discovery team to help make that achievable at this month’s networking event.” 

The Digital Marketing Mixer is hosted monthly and the next iteration takes place on the 30th June between 4-6pm BST. The event offers live business “speed” networking and is FREE to attend for anyone working in the affiliate and digital marketing industry.

Over 100 delegates from all over the world, in a multitude of sectors have already RSVP’d to attend. Delegates include brands such Catena Media, BrandVerity, Smile Software, Every Matrix, Fortune Jack and more.

Michael Corfman of GPWA.org says: ”The first Digital Marketing Mixer was a great way to network with fellow affiliates and with affiliate marketing programs. I’m very much looking forward to the opportunity to get together once again!”

You can RSVP FREE and join the Digital Marketing MixerHERE

Continue Reading

Affiliate Announcements

Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

Published

on

Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

 

 

Last month saw the launch of the first Digital Marketing Mixer, a FREE business networking event created by Lee-Ann Johnstone which hosted over 150+ iGaming and Affiliate Marketing professionals in attendance.

The event which received outstanding delegate reviews, will be hosted again on Monday 30th June between 4-6pm (BST) via Zoom. The aim of the speed networking event is to bring together affiliates and digital marketers, technology providers , agencies, experts and marketing service providers together to promote their services virtually.

With limits on travel and attendance at physical events still in play opportunities to network for new business have been limited. That combined with increased remote working has had a natural impact on business development slowing in the short term.

The Digital Marketing Mixer has been created as an open platform for professional social networking to take place in a structured but relaxed virtual atmosphere. The event has been created to support new business and continued lead generation for all businesses operating in the Affiliate industry.

Lee-Ann Johnstone, the event host commented: “The Digital Marketing Mixer is a key event for digital and affiliate marketing businesses to get better connected during this uncertain time. The objective is simple, bring people together to talk, to collaborate and ensure new business and service opportunities continue to thrive. I’ve created this FREE networking event for EVERYONE to benefit from in the affiliate industry to help get new business deals done.”

The mixer remains 100% FREE for delegates to attend and is open to any vertical. Once again the event is held in collaboration with founding collaborators GPWA.org, iBet Directory, and AffiliateINSIDER collaborating to deliver this event.

“The toughest part of the conference experience to replicate online was always going to be those oh-so-important conversations in the bar. I was delighted to find myself in just such conversations at the Digital Marketing Mixer – top marks! “  said Sue Dawson from bestnewbingosites.co.uk who attended last month’s inaugural event. 

The Digital Marketing Mixer will offer a host of  fun networking games, speed selling challenges and enable delegates to enjoy discussing the latest industry trends whilst providing a platform to market their goods and services. The focus of this event remains on getting digital and affiliate marketing professionals quickly connected, getting new deals – done!

Lloyd Richman, founder of iBet Directory commented: The Digital Marketing Mixer Party is a great concept and offers all delegates the option to contribute unlike other webinars and conferences. It had a good mixture of natural event speakers, experienced iGaming professionals and new people to the industry. A great event which was highly successful.

If you are an agency, affiliate, consultant, operator, digital marketer, payment provider or saas product owner, everyone working with or in the affiliate industry is welcome to attend.

RSVP FOR FREE and join the Digital Marketing MixerHERE

Continue Reading
Advertisement

Groups

Latest News

Growth of Illegal Casinos and Betting Sites Growth of Illegal Casinos and Betting Sites
News3 weeks ago

Growth of Illegal Casinos and Betting Sites

  Plenty of reports have surfaced in recent times over the increase in the number of people taking to online...

Betsafe Sponsors Two Kenyan Football Teams for Three Seasons Betsafe Sponsors Two Kenyan Football Teams for Three Seasons
News3 weeks ago

Betsafe Sponsors Two Kenyan Football Teams for Three Seasons

  Not many people can say that they have looked towards Kenya for betting opportunities, although now could be the...

Gambling Advertisements Come Under Fire in the United Kingdom Gambling Advertisements Come Under Fire in the United Kingdom
News3 weeks ago

Gambling Advertisements Come Under Fire in the United Kingdom

  A lot has been developing with the UK gambling industry as of late, including the banning of credit cards...

Finland’s Veikkaus OY Seeks New Sports Betting Chief Following Departure of Sami Kauhanen Finland’s Veikkaus OY Seeks New Sports Betting Chief Following Departure of Sami Kauhanen
News3 weeks ago

Finland’s Veikkaus OY Seeks New Sports Betting Chief Following Departure of Sami Kauhanen

  The national gambling monopoly in Finland, which goes by the name of Veikkaus OY, is seeking out a new...

Cyber.Bet joins the Esports Integrity Commission Cyber.Bet joins the Esports Integrity Commission
News3 weeks ago

Cyber.Bet joins the Esports Integrity Commission

  Esports betting website Cyber.Bet announced its entrance to the Esports Integrity Commission (previously known as Esports Integrity Coalition) as...

AskGamblers Donates Funds to Charity Organisations – “Zvoncica” and NORBS Foundation, as Part of Charity Month AskGamblers Donates Funds to Charity Organisations – “Zvoncica” and NORBS Foundation, as Part of Charity Month
News4 weeks ago

AskGamblers Donates Funds to Charity Organisations – “Zvoncica” and NORBS Foundation, as Part of Charity Month

  Out of the original sum of €66,900 raised during the AskGamblers Charity Night back in January, AskGamblers diverted €50,000...

Poker – One of The Most Popular Card Games in The World Poker – One of The Most Popular Card Games in The World
News1 month ago

Poker – One of The Most Popular Card Games in The World

  Poker is said to have received its name from the English game of brag. The history of poker has...

Why Do We Love to Play in Online Casinos? Why Do We Love to Play in Online Casinos?
News2 months ago

Why Do We Love to Play in Online Casinos?

  Regardless of whether you are a player or not, you are probably aware of how big online casinos are...

Poker – One of The Most Popular Card Games in The World Poker – One of The Most Popular Card Games in The World
News2 months ago

Stars Affiliate Club sponsor $1000 Pokerstars freeroll at the Digital Marketing Mixer – 22 May

  The Digital Marketing Mixer hosted by Affiliate Marketing veteran Lee-Ann Johnnstone is a FREE to attend business networking event taking...

News2 months ago

Will The Coronavirus Lead To More Legalized Online Casinos?

The Coronavirus has affected the gambling world in a drastic way. Sports betting has effectively been halted in the United...

Trending

Skip to toolbar