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CasinoTop.com Acquires CasinoTopp.net to Gain Leading Position in the Scandinavian Online Casino Market

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CasinoTop.com Acquires CasinoTopp.net to Gain Leading Position in the Scandinavian Online Casino Market

 

Trusted global online casino resource CasinoTop.com strengthens its footprint in Scandinavia with the acquisition of CasinoTopp.net. Following this acquisition, CasinoTop.com Scandinavia is expected to exceed 3 million Euros in revenue by the end of 2022.

CasinoTop.com announced today that it has acquired CasinoTopp.net, one of the most visited Scandinavian online casino sites. This strategic acquisition involved total upfront payments of 10.5 million Euros, and is expected to provide CasinoTop.com with a geographic foothold in Scandinavia, as the company looks to expand its services to new emerging markets.

The North European markets are widely considered to be amongst the most profitable in the European iGaming business. The Nordic countries have been a driving force in the online casino business for decades. Scandinavians are some of the happiest people on earth, with stable jobs and huge levels of disposable income. Also, Scandinavian countries have relatively progressive online gaming laws, making it a thriving market for online casinos.

Headquartered in Norway, CasinoTopp.net is known for its high-quality content related to everything about casino bonuses, welcome bonuses, free spins and other great offers. The company’s experienced casino experts help gamers find the most suitable online casinos with thorough and objective reviews of online casinos and the games they offer.

Founded in 1998, CasinoTop.com is one of the most trusted names in the global online casino market. Reliable casino information available on this website is used by online gamblers in more than 100 countries across the globe.

With the acquisitions of CasinoTopp.net, CasinoTop.com is now well placed to take the pole position in the Scandinavian market. It is estimated that CasinoTop.com Scandinavia’s revenue will exceed 3 million Euros in 2022. The acquisition will also make CasinoTop.com the outright leader in Nordic SEO online casino industry player acquisition.

Immediately after the acquisition, all Scandinavian journalists from CasinoTopp.net have become a part of the CasinoTop.com team. Also, it has been informed that CasinoTopp.net will merge SEO 301 with CasinoTop.com. As a result, all content currently seen on CasinoTopp.net will be available soon on CasinoTop.com.

“We are very pleased to announce our acquisition of CasinoTopp.net and our continued global expansion,” said Reza Shojaei, the CEO and editor of CasinoTop.com. “Our goal is to make CasinoTop.com the most trusted online casino site and this is a giant leap towards realizing this goal. We look forward to leveraging the regional expertise of CasinoTopp.net to scale our platform across Scandinavia. With this acquisition, we have strategically expanded our geographic footprint into one of the fastest growing marketplaces across the globe. We are confident that this development will help CasinoTop.com establish a leading position in the Scandinavian market.”

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Affiliate Announcements

ReferOn Launches Three Powerful New Features for Smarter Affiliate Management

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ReferOn Launches Three Powerful New Features for Smarter Affiliate Management

 

ReferOn, the next-gen affiliate management system, has introduced three major features aimed at making affiliate operations faster, smoother and more scalable than ever.

The latest updates, including Async task tracking, affiliate-controlled postbacks and bulk payment generation, reflect ReferOn’s ongoing commitment to removing friction and empowering users with practical and efficient tools.

  • Async Tasks: Say goodbye to frozen screens, slow loading and laggy sessions. The new system handles background-heavy processes such as bulk payments asynchronously (and with real-time tracking). This ensures smoother overall performance where users can monitor complex actions without overloading their session.
  • Affiliate-Controlled Postbacks: Affiliates can now manage their own postback setup directly in the platform (when enabled by their manager). No more tickets, long email threads or tedious back-and-forth communication. Campaigns go live faster and everyone moves more efficiently and with less delay.
  • Bulk Payment Generation: One of the more repetitive recurring workflows for users just became radically more efficient (and easy). Users can now generate payments for multiple partners in bulk with just a few clicks, freeing up time for higher-impact work.

Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the new features, “At ReferOn, we design for scale, efficiency and performance. These new features are more than simple improvements, they represent the foundations of a more autonomous, convenient and resilient system. We’re about empowering both operators and affiliates, and we’ve done that by providing self-service and streamlined tools to keep control in their hands. The ReferOn team continues to deliver on our promise of user empowerment without complexity.”

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Affiliate Announcements

Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

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Discover Affigates: BetConstruct's Innovative Affiliate Network for the iGaming Sector

 

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.

 

What Sets It Apart?

Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.

From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.

 

See It First at iGB L!VE

Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.

Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.

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Affiliate Announcements

Affilka by SOFTSWISS Unveils Updates for Affiliates

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Affilka by SOFTSWISS Unveils Updates for Affiliates

 

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model. 

Traffic Report: In-depth Click Analysis

This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:

  • Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
  • CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
  • Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”

API for Marketing Campaigns and Tracking Links 

In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.

New Sub-affiliate Revenue Share Model 

Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.

Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”

Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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