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Better Collective acquires Soccernews.nl and Voetbalwedden.net to gain leading position in the Dutch online sports betting market

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Better Collective chooses Ronin Sport for integrated solutions showing sport on TV

 

The acquisitions

Global sports betting media group, Better Collective, today announces that it has acquired Soccernews.nl, one of the most visited Dutch online sports media, and Voetbalwedden.net, a well-established Dutch online sports betting community, in separate transactions for total upfront payments of 5.9 mEUR, with maximum deferred and earnout payments of 3.75mEUR.

The two acquisitions form a strategic move that will establish Better Collective with a leading position in the Dutch online sports betting market. It is expected that revenue in Better Collective Netherlands will exceed 3 mEUR in 2022, which will be the first full fiscal year in that market. As a new market, the Netherlands is expected to produce high growth for several years.


A new market for on-line gambling

The Dutch ‘Remote Gambling Act’ will come into effect on October 1, 2021, fully regulating online gambling, which until now has been operated as a state monopoly. With the act, iGaming operators will be given the opportunity to apply for a license to operate in the market and more than 20 operators are expected to be licensed by 2022. According to the international betting and gaming consultancy firm, H2 Gambling Capital, Dutch onshore iGaming is projected to increase from 22% of the country’s total iGaming in 2015 to 81% in 2024. As a result, the Dutch iGaming gross gaming revenue (GGR) for online casino and sports betting combined is expected to reach more than 800 mEUR in 2024, making it the fifth largest iGaming market in Europe.

Together, Soccernews.nl and Voetbalwedden.net attract more than 2.5M monthly visitors. The two media platforms will enable Better Collective to take advantage of the Dutch market opportunity from day one and be well positioned to gain from the expected arrival of larger international sports betting operators in the market in 2022.


Financial targets for 2021 remain unchanged

It is expected that the two acquisitions will have a positive impact on Better Collective’s revenue and earnings for 2021 and onwards. The financial impact in 2021 is however expected to be limited due to the time of incorporation and the time needed for the new Dutch market to establish itself. The financial targets for 2021, therefore, remain unchanged.


Better Collective Netherlands

Better Collective has recently incorporated Better Collective Netherlands B.V and the acquisitions add an experienced team to the Dutch business unit. To manage its Dutch operations, Better Collective has hired Joris Dekkers as Managing Director from August 1, 2021. Dekkers knows Better Collective’s business well as he has supported the company’s preparations for the market opening as an external consultant. He brings a strong background and close to ten years of experience from the iGaming industry, where he has worked on both the media and the operator side.


Jesper 
Søgaard, Co-Founder & CEO of Better Collective, says:

We are excited about the regulatory opening of the Dutch iGaming market, welcoming licensed operators and laying the foundation for stronger player protection. The Dutch market has high potential and is expected to grow significantly in the coming years. To be able to capitalize on these opportunities, we are pleased to have added two strong Dutch brands to our portfolio and welcomed Joris Dekkers and a new team to Better Collective. These moves will help us establish a leading position in the Dutch sports betting media landscape.”

Affiliate Announcements

Latam Affiliates Confirmed for June 30, 2022

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Latam Affiliates Confirmed for June 30, 2022

 

The first edition of the Afiliados Latam – São Paulo event is confirmed for June 30th and will take place in São Paulo. The event will be the day after the BiS (Brazilian iGaming Summit), which will take place between the 28th and 29th of June, at the same location.

This year, both events will be held at Espaço JK, which is located on one of the most prestigious corners of São Paulo, at the intersection of Av. Juscelino Kubitscheck and Av. I would do Lima. In addition to a select venue, the event will also feature high quality content and renowned speakers in the iGaming industry.

Among some of the names that will be present, are confirmed, Pedro Lucas Trindade, Pedro Feitosa, Juliano Fontes, Fernando Verchai, Abelardo Dantas, Rodrigo Loco and other famous figures who will soon have their names released.

The event that covers the iGaming market, which in turn includes sports betting, casino games, bingo, poker and other modalities, should also cover topics about digital marketing in general, in addition to affiliate marketing. In addition to this publicity content, we will have issues regarding crypto, tokens and NFTs being covered on stage.

The complete agenda will be published on the official website of Afiliados Latam until the beginning of June. Until then, stay tuned to the event’s digital channels to follow the names of confirmed participants and the companies that will be there.

For the time being, the expectation is that there will be panels dedicated to the hottest issues of the moment, such as the possible situation of affiliates after a regulation of the sports betting market and the possible opening of the market in general after the bill that was passed in Congress earlier this year.

““The initiative will give voice to affiliates who bring years of experience in their luggage, to share during the event, so that the audience can take advantage of important tips to start or improve their operations” – commented Alessandro Valente, co-founder of Super Afiliados and creator of the event.

Since December, plans were being drawn up so that the event would take the form it needed to reach both the more experienced public and those who are not yet used to working in this sector.

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Affiliate Announcements

Blexr Acquires Prime NZ Casino Review Site for Seven Figures

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Blexr Acquires Prime NZ Casino Review Site for Seven Figures

 

Lead generation company Blexr has bought the New Zealand-based website CasinoReviews.net.nz as part of its ongoing drive to expand its portfolio.

The site provides honest and thorough reviews of reputable online casinos which accept players from New Zealand, helping people make better online decisions.

Blexr, which has its headquarters in Malta, plans to make the website the most comprehensive casino resource for Kiwi players.

Blexr acquired https://www.casinoreviews.net.nz/ for a seven-figure sum, demonstrating its commitment to owning properties that will further enhance its offerings to its customer base.

Koen Bongers, Blexr’s Head of Marketing, said: “We believe this acquisition will blend very well into our existing product portfolio while increasing our presence in our target markets.

New Zealand has a high interest in slot machines – called ‘pokies’ locally – and our bespoke free casino games technology allows us to create a highly localised offering in the market that will stand out from the competition.

“We have big plans for this website and are excited to see how it will grow in the coming months.”

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Affiliate Announcements

AffPapa and Bspin.io join forces in a new partnership

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AffPapa and Bspin.io join forces in a new partnership

 

AffPapa is excited to reveal its new partnership with Bspin.io, officially welcoming the iGaming operator to its ultimate directory.

Bspin.io, which launched in 2018, has since set up a dedicated community of returning players who enjoy a variety of benefits that we’ll go over in a bit.

The iGaming operator, which employs Bitcoin as its exclusive currency, allows its users to deposit, play, and withdraw Bitcoin with no extra conversion in their accounts – same with opening and exiting the games.

Bspin.io commented on the partnership:
“Bspin.io is very pleased to have started cooperation with AffPapa to continue delivering one of the purest forms of entertainment made transparent, safe, and with the players in mind. The joint effort will help to continue operating globally developing the proprietary casino platform on top of crypto adoption.”

Bspin.io is constantly upgrading its appearance and introducing new games. Over 600 titles are available on the website, ranging from jackpots to slots and table games. Daily rewards and one-time bonuses keep gamers intrigued and returning for more.

The operator covers popular GEOs, including Australia, Germany, Japan, Mexico, the United States, and Venezuela.

Yeva Avagyan, CCO at AffPapa, stated:

“I am very delighted to see Bspin.io go live with us – AffPapa. With their generous bonuses, one time offers, and 600+ thrilling games, Bspin has secured a loyal fanbase. I’m sure our crypto affiliates will be pleasantly surprised by our new operator being listed in the directory as well.”

When it comes to feedback and customer support, the operator states that every opinion and suggestion is evaluated. Their team of experts feel that this is the ideal strategy for having satisfied consumers.

With reliability, lightning-fast performance, and huge offers, Bspin.io is now open for direct messaging and exciting collaborations!

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