Connect with us

Affiliate Announcements

Affiliate marketing on the rise in Latin America

Published

on

Affiliate marketing on the rise in Latin America

They are passionate, they are fanatic and they love gaming – this is Latin America in a nutshell.

Due to recent developments, the Latin American iGaming-market has received a growing interest of late. With Colombia becoming the first country to approve a regulated online-gaming market in 2016, the latest trends indicate that more countries will follow. Market leading games developer NetEnt recently signed a customer agreement with Caliente, Mexico’s largest online casino in their regulated market. This is yet another huge step towards more doors opening for both operators and affiliates alike.

Experts believe that it will not take long before more Latin American authorities realize the benefits of the added tax income and job opportunities that a regulated online gaming market will provide.

Thanks to great advancements in technology, Latin American gamers have quickly developed a huge interest for online gaming. The surge in the use of smartphones, especially among young people, means that online gaming operators now have a strong advantage over land-based casinos.

The Latin American region has a population of over 600 million people and online operators are constantly finding new ways to tap into this market. Some of Europe’s biggest operators have already made their presence known, especially in countries like Mexico, Colombia and even Brazil.

As the number of operators increase, affiliate marketers have more brands to advertise. The number of affiliate marketers around Latin America are still relatively few and this means that there’s plenty of room for new affiliates to stake their claim.

This is why Scandinavian affiliate network Matching Visions have their sights set on conquering Latin America in 2018. Mexican international Jimena Gamboa Baragaño, was recently added to the Matching Visions team and they are now preparing to travel West and start building relationships with the Latin American affiliate crowd.

With so many countries being potentially just months away from regulation, this is the perfect time for affiliates to educate themselves in this market, Jimena adds. CEO and CO-founder Dennis Dyhr-Hansen, added that the timing couldn’t be better, especially with the upcoming football World Cup this summer.

Matching Visions Operations Manager, Andreas Lilja went on to say that trust is the key to any affiliate relationship, especially in the iGaming sphere. Hence, our initial aim will be to simply establish contact with affiliates and operators alike.

Lately, Matching Visions have been keeping busy with developing and running a Latin American affiliate site of their own, http://onlinecasinoguia.com/, aimed at educating players about the best brands in the region.

Will 2018 be the year where iGaming in Europe and Latin America come together? Only time will tell!

Credits:  Jimena Gamboa Baragaño

Affiliate Announcements

How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference

Published

on

How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference

 

On October 18, Tbilisi will host a practical event called Georgia iGaming Affiliate Conference (GiAC). Gambling operators, advertisers, marketing specialists, affiliates, and webmasters will share their experience in current earnings on gambling.

The conference aims to unite online and offline casinos as well as to provide conditions for contacts and experience exchange in order to earn more, carry out legal operations, avoid penalties, and expand businesses.

Live communication with core industry experts is the best way to improve yourself and your business within a single day: you will discover how to establish a casino in Georgia, find investments, increase the customer flow, and obtain traffic sources.

The program includes the following:

How to make an attractive online offer.
Levon Nikoghosyan, entrepreneur and developer. He founded PartnerMatrix, a user-friendly software for affiliates and agents: with API integration, flexible rights adjustment, automatic payments, built-in reports, and analytics.

How to attract players to your casino among other million venues. Affiliate marketing strategies with a focus on betting affiliate website and organic SEO.
Nikola Minkov, entrepreneur. He dealt with SEO until it became a mainstream. He has founded Serpact in order to help businesses to sell their services via content. Serpact has implemented 700 client projects since 2012.

Amendments in laws and regulation of Georgian gambling business. How to run business legally, avoid penalties, and earn more on your own activity.
Teona Shiukashvili has been issuing permissions for establishing casinos for more than 10 years. Currently, she is the Head of Gambling Business Regulation Division at Georgia Revenue Service.

Must-see: panel discussion with practicing online and offline casino experts. Review of tools aimed at user attention.
Shota Amiranashvili, President of the Association of casinos in Adjara. Briefly about 13-year experience in land-based casinos.
Giorgi Gvenetadze, Head of Product Marketing Department at adjarabet.com. A bet on youth and a creative approach to business allowed Adjarabet to conclude an agreement for $132 million with Paddy Power Betfair. They allowed Giorgi to win in the Marketing Category at Cannes Lions Georgia 2019.

Afterparty
The conference will end with an afterparty where speakers, sponsors, participants, and VIP ticket owners will keep talking with a glass of Georgian wine.

The party, as well as the whole event, is organized by Smile-Expo, an international company that has been holding business and high-tech events for 13 years.

Date: Friday, October 18, 2019.
Venue: The Biltmore Tbilisi Hotel.

Only 20 Business tickets left at the early bird price. Hurry up, the price will be increasing.

There will be no video recording of presentations and no online streaming.

Register to Georgia iGaming Affiliate Conference at the lowest price right now.

Continue Reading

Affiliate Announcements

Matching Visions Opens Shop in Lithuania

Published

on

Matching Visions Opens Shop in Lithuania

 

It’s official, Matching Visions have opened their doors in Lithuania! With offices situated in Malta and Denmark, Matching Visions decided to broaden their horizons further by opening an office in Lithuania.

This began due to the company hiring quite a few Lithuanian employees and felt the need to grow at a speedy rate. First to join the Matching Visions team was Agnė Galvelytė in 2018. This opened the doors to the idea of hiring more people and opening an office.

Running the office in Lithuania, will be Matching Visions brand new hire, Alanas Ivšinas. This top affiliate manager joins Matching Visions from the successful Oddschecker Global Media. This is what he had to say:

“After few amazing years at Oddschecker Global Media (ex. iBus Media), it is time for me to take a new step and pursue other career opportunities in the gambling industry. Most in the gaming industry are very well aware about one of the best affiliate networks – Matching Visions, and knowing Dennis personally, made the decision that much easier to make the move.

Lithuania is an amazing country, known for its talented people who are looking for their next steps in the international market. There is no doubt that this market can help Matching Visions create some new ideas and find new opportunities.”

Currently, there are 4 great Lithuanian employees working for Matching Visions and we can only imagine this will strengthen them in many industries. What did, CEO, Dennis Dyhr-Hansen have to say?

“We are always on the look out for the best opportunities. Opening an office in Lithuania was definitely the next step for us as our team is growing quite quickly. We have secured a great spot and are pleased to announce the joining of Alanas Ivšinas to our team.

We have also hired some other great Lithuanian employees and can only see more success on the horizon!”
Matching Visions have officially opened their doors and are looking forward to conquering more in the future!

Continue Reading

Affiliate Announcements

Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

Published

on

Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

 

World leading iGaming affiliate, Better Collective, co-founds new trade association, Responsible Affiliates in Gambling, that is established to promote the socially responsible marketing of gambling products and a safer gambling environment for consumers.

The three iGaming actors Better Collective, Oddschecker and Racing Post have launched the trade association, Responsible Affiliates in Gambling (RAIG), as they recognise the role affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.

As a condition of membership of RAIG, each member will be subject to an annual social responsibility audit which will be conducted by Gambling Integrity. This audit is designed to ensure compliance with a range of existing statutory and non-statutory regulation as well as any additional measures which might be adopted over time. These will include:

  • The UK Code of non-broadcast Advertising and Direct and Promotional Marketing (the ‘CAP’ code)
  • The UK Code of Broadcast Advertising (‘BCAP’ code)
  • The Gambling Industry Code for Socially Responsible Advertising
  • Any relevant guidance issued by regulators such as the Advertising Standards Authority; Gambling Commission; and Information Commissioners’ Office on affiliate marketing requirements.

Jesper Søgaard, CEO of Better Collective, said: “For Better Collective, compliance and responsible gambling have always been core focus areas due to our commitment and vision to empower iGamers. I am therefore extremely proud that we become co-founders of RAIG which I believe can be a game-changer for compliance standards for affiliates and which will ensure a lift of the entire industry in terms of responsible behaviour for the benefit of the users”.

Clive Hawkswood has been appointed inaugural chairman of RAIG.

Read more about Responsible Affiliates in Gambling here: https://www.raig.org/

 

RAIG directors

Clive Hawkswood (Chairman): was most recently Chief Executive of the Remote Gambling Association (RGA) from August 2004 to January 2019. He was formerly head of the Betting & Racing Branch at the Department for Culture, Media & Sport (DCMS). Prior to that, he was at the Home Office, spending time in both the Gambling Section and the Horseracing Policy Team. He has been on the boards of GambleAware; GAMSTOP (The National Online Self Exclusion system); The Industry Group for Responsible Gambling; and the Gambling Anti-Money Laundering Group. He was also the author of the Industry Code for Socially Responsible Advertising and various industry good practice guidance publications ranging from complaints handling to GDPR implementation.

Karl Pugh: Head of Business Development at Better Collective

Guy Harding: Head of Commercial at Oddschecker

Cian Nugent: Digital Director at the Racing Post

 

About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products, among other bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory.

About Responsible Affiliates in Gambling
Responsible Affiliates in Gambling (RAIG) is a trade association founded in 2019 by the three gambling affiliate players The Racing Post, Oddschecker and Better Collective. The purpose of the association is to foster wider initiatives in the UK affiliate marketing sector to promote social responsibility and create a safer gambling environment for consumers. As a condition of membership, each member will be subject to an annual social responsibility audit which will be conducted by an independent third party.

Continue Reading

Groups

Latest News

How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference
Affiliate Announcements2 days ago

How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference

  On October 18, Tbilisi will host a practical event called Georgia iGaming Affiliate Conference (GiAC). Gambling operators, advertisers, marketing...

iGaming Focus Areas and СРА Selection to Be Discussed at Kyiv iGaming Affiliate Conference iGaming Focus Areas and СРА Selection to Be Discussed at Kyiv iGaming Affiliate Conference
Affiliate Success1 week ago

iGaming Focus Areas and СРА Selection to Be Discussed at Kyiv iGaming Affiliate Conference

  The second Kyiv iGaming Affiliate Conference organized by Smile-Expo will come back to the capital of Ukraine on September...

Zurich iGaming Affiliate Conference – Results of the First Event about Conduct of Online Gambling Business in Switzerland Zurich iGaming Affiliate Conference – Results of the First Event about Conduct of Online Gambling Business in Switzerland
News3 weeks ago

Zurich iGaming Affiliate Conference – Results of the First Event about Conduct of Online Gambling Business in Switzerland

  On June 21, the international firm Smile-Expo hosted the unique for Switzerland Zurich iGaming Affiliate Conference. The event took...

PartnerMatrix joins forces with AffiliateINSIDER to offer expert marketing and media services PartnerMatrix joins forces with AffiliateINSIDER to offer expert marketing and media services
News3 weeks ago

PartnerMatrix joins forces with AffiliateINSIDER to offer expert marketing and media services

  PartnerMatrix, EveryMatrix’s affiliate platform, joins forces with established affiliate marketing agency AffiliateINSIDER to help operators maximize their business potential...

Boots on the ground: What it’s like being an affiliate in the US sports betting market Boots on the ground: What it’s like being an affiliate in the US sports betting market
Affiliate Success1 month ago

Boots on the ground: What it’s like being an affiliate in the US sports betting market

  Mike Murphy, founder of BettingUSA.com, talks about the challenges and opportunities that await those getting in on the action...

Last Chance to Join Zurich iGaming Affiliate Conference: Event About Online Gambling Operations Last Chance to Join Zurich iGaming Affiliate Conference: Event About Online Gambling Operations
Affiliate Success1 month ago

Last Chance to Join Zurich iGaming Affiliate Conference: Event About Online Gambling Operations

  On June 21, an international event company – Smile-Expo – will hold Zurich iGaming Affiliate Conference. It is Switzerland’s...

Media profile joins Better Collective Media profile joins Better Collective
Affiliate Success1 month ago

Media profile joins Better Collective

  World leading sports betting affiliate, Better Collective, hires former General Manager and Editor-in-Chief of Racing.com, Shane Anderson. Anderson joins...

Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling
Affiliate Success1 month ago

Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling

  On October 17, Tbilisi will host Georgia iGaming Affiliate Conference, the country’s first event dedicated to affiliate marketing in...

Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies
Affiliate Success1 month ago

Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies

  On June 21, Switzerland will host Zurich iGaming Affiliate Conference. It is the country’s first event uniting gambling business...

Affiliates and the resurgence of online bingo Affiliates and the resurgence of online bingo
Affiliate Success1 month ago

Affiliates and the resurgence of online bingo

  Thomas Jones, founder of NewBingoSites.net, says millennials present a huge opportunity for affiliates but they must overhaul their propositions...

Advertisement

Trending

Skip to toolbar