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Affiliate marketing on the rise in Latin America

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Affiliate marketing on the rise in Latin America

They are passionate, they are fanatic and they love gaming – this is Latin America in a nutshell.

Due to recent developments, the Latin American iGaming-market has received a growing interest of late. With Colombia becoming the first country to approve a regulated online-gaming market in 2016, the latest trends indicate that more countries will follow. Market leading games developer NetEnt recently signed a customer agreement with Caliente, Mexico’s largest online casino in their regulated market. This is yet another huge step towards more doors opening for both operators and affiliates alike.

Experts believe that it will not take long before more Latin American authorities realize the benefits of the added tax income and job opportunities that a regulated online gaming market will provide.

Thanks to great advancements in technology, Latin American gamers have quickly developed a huge interest for online gaming. The surge in the use of smartphones, especially among young people, means that online gaming operators now have a strong advantage over land-based casinos.

The Latin American region has a population of over 600 million people and online operators are constantly finding new ways to tap into this market. Some of Europe’s biggest operators have already made their presence known, especially in countries like Mexico, Colombia and even Brazil.

As the number of operators increase, affiliate marketers have more brands to advertise. The number of affiliate marketers around Latin America are still relatively few and this means that there’s plenty of room for new affiliates to stake their claim.

This is why Scandinavian affiliate network Matching Visions have their sights set on conquering Latin America in 2018. Mexican international Jimena Gamboa Baragaño, was recently added to the Matching Visions team and they are now preparing to travel West and start building relationships with the Latin American affiliate crowd.

With so many countries being potentially just months away from regulation, this is the perfect time for affiliates to educate themselves in this market, Jimena adds. CEO and CO-founder Dennis Dyhr-Hansen, added that the timing couldn’t be better, especially with the upcoming football World Cup this summer.

Matching Visions Operations Manager, Andreas Lilja went on to say that trust is the key to any affiliate relationship, especially in the iGaming sphere. Hence, our initial aim will be to simply establish contact with affiliates and operators alike.

Lately, Matching Visions have been keeping busy with developing and running a Latin American affiliate site of their own, http://onlinecasinoguia.com/, aimed at educating players about the best brands in the region.

Will 2018 be the year where iGaming in Europe and Latin America come together? Only time will tell!

Credits:  Jimena Gamboa Baragaño

Affiliate Announcements

Tipico U.S. Partners with Income Access for Affiliate Program

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Tipico U.S. Partners with Income Access for Affiliate Program

 

Soon to launch New Jersey-facing sportsbook to leverage Income Access’ platform and affiliate management services

Tipico U.S., a division of Tipico Group, one of the largest European sports book operators, today announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will see Tipico U.S. unveil a new affiliate program in New Jersey for its imminently launching sports betting and iGaming brand, which will be managed by Income Access’ team of affiliate marketing experts, while leveraging the company’s technology solution.

Tipico Group, which possesses nearly 15 years of online and retail sports betting experience in Europe, is one of the few operators to use proprietary technology to power its gaming products. Regulated by the New Jersey Division of Gaming Enforcement (DGE), Tipico U.S. will officially unveil its new gaming brand to sports enthusiasts within the state in 2020.

Supporting affiliates with their acquisition and retention efforts is Income Access’ affiliate software, which features comprehensive tracking and reporting tools. As the upcoming Tipico U.S. program will also be managed by the company’s in-house affiliate management team, the brand will benefit from expert knowledge in affiliate recruitment, outreach, maintenance, payments and more.

The launch of the Tipico U.S. affiliate program will enable affiliates to develop and monitor digital marketing campaigns for the international sports gaming and entertainment company. Aiming to engage with active sports bettors, Tipico U.S. is a brand for players who want cutting-edge sports betting experiences. At launch, Tipico will offer simple enrollments via their mobile app, web and desktop platforms, as well as competitive player promotions.

Adrian Vella, Managing Director, U.S. Business at Tipico, said: “We’re thrilled to partner with Income Access and look forward to the great work the company will be able to produce for our team. As part of our U.S. expansion, we’ve made sure Tipico is aligned with the best in the business, particularly those with deep experience in the regulated New Jersey market.”

Keith Gormley, Head of U.S. Marketing at Tipico, added: “This partnership will serve as a key piece in our marketing strategy for both our upcoming launch in New Jersey and our expansion into other regulated markets in the U.S. Through our collaboration, we’re anticipating driving high-quality players into the Tipico sports betting product.”

Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “Sports affiliates will soon be able to promote Tipico, a well-known brand in the gaming industry, thanks to our partnership. Both our platform and management services will help affiliates establish a presence in New Jersey, while also encouraging overall program growth.”

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Affiliate Announcements

The Lottery Office Launches Affiliate Programme with Income Access

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The Lottery Office Launches Affiliate Programme with Income Access

 

The Lottery Office, Australia’s premier online lottery operator, has announced the launch of its new lottery affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The agreement will see the iLottery brand, which is regulated by the Northern Territory Government of Australia, leverage Income Access’ comprehensive affiliate marketing software to optimise programme growth and increase affiliate partnerships in Australia.

An established brand with over 16 years of experience in the global lottery industry, The Lottery Office employs a unique business model, whereby Australian players are provided with a matching ticket, at the lottery of their choice, for major lotteries across the globe once a ticket is purchased locally. The company’s portfolio includes seven of the world’s biggest lottery brands such as EuroMillions®, EuroJackpot® and US Powerball®.

Part of the Global Players Network Pty Ltd, The Lottery Office is also one of a select group of online lottery operators that are licensed by the Northern Territory Government of Australia to sell tickets to Australians, allowing customers to benefit from international lottery draws.

The integration with Income Access’ award-winning reporting and tracking technology will grant The Lottery Office and its affiliates access to key data and tools that can be leveraged towards their combined digital marketing efforts to maximise overall revenue growth. Furthermore, the platform features state-of-the-art ad targeting capabilities based on geo-location, time of day, device, browser and other criteria.

Qualified partners will benefit from the brand’s in-house affiliate team with the long-standing history and experience required to acquire and retain high-value iLottery players. In addition, affiliates will be compensated through competitive revenue commission schemes.

Jaclyn Wood, CEO at The Lottery Office, said: “The combination of Income Access’ leading affiliate software and dedicated affiliates, who will play an integral role in our advancement, gives us a powerful marketing advantage while aligning with our strategic growth plans.”

Tara Wilson, SVP and General Manager at Paysafe’s Income Access, said: “We’re thrilled to be partnering with a company like The Lottery Office, which has such a strong presence in the Australian online lottery market, in support of its affiliate programme launch. Through our software platform, we will provide essential marketing tools to support both the growth of its affiliate channel, as well as the brand’s overall exposure in Australia’s expanding iLottery market.”

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Affiliate Announcements

BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership

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BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership

 

Cements company’s commitment to social responsibility in UK gaming affiliate sector

BonusFinder.com has been granted membership of the Responsible Affiliates in Gambling (RAiG) body in recognition of its commitment to responsible gaming and player safety.

RAiG’s mission is to raise standards in the UK affiliate sector around responsible gaming, to foster wider initiatives to promote social responsibility and help to create a safer gambling environment for consumers.

Before being granted its membership, BonusFinder.com successfully completed a third-party social responsibility audit, ensuring it fulfils the association’s entry criteria as well as being compliant with a range of existing statutory and non-statutory regulations.

As a member of the RAiG, BonusFinder.com has agreed to uphold the Code of Conduct set by the association around social responsibility, business ethics and regulatory compliance.

The association was founded in 2019 with founding members including Better Collective, Oddschecker, and the Racing Post.

Fintan Costello, Managing Director, BonusFinder.com, said: “Ever since we started the business a year ago we have been firmly committed to ensuring the highest levels of compliance and licensing, with player safety our number one priority.

“Being granted a membership to RAiG further cements this pledge and we look forward to working together with the association and its members to share knowledge and experience and to ensure that best practices and standards are upheld in the affiliate industry.”

Clive Hawkswood, Chairman of RAiG, said: “We are thrilled to welcome BonusFinder as a member as we continue our work to promote the socially responsible marketing of gambling products.

“Our members want to go beyond what’s required and recognise the role that affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.”

BonusFinder.com was founded in 2019 with a simple goal to allow people to “play with more” at their favourite casino or sportsbook and operates in several European markets and holds affiliate licences in five US states.

 

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