Awards
KING BILLY WINS THE BIG ONE!
The cyber-ink of our last article about King Billy and his tendency to get awarded hasn’t even dried up yet and here we are with, you guessed, one more award for His Majesty.
King Billy, First of His Name, Rightful Ruler of the Kingdom, Guardian of the Realm and Protector of the Players (and Collector of Awards we may humbly add) has done it again. He has got one more award. And this time, it’s the biggest of them all in the Affiliate Universe.
King Billy Casino brought home its finest piece of silverware yet, the “Best Casino Affiliate Program” Award of this year’s iGB Affiliate Awards, which took place on Saturday, February, 8, 2019, at The Brewery in London. Moreover, the Servants of the King did it in style, by beating the likes of giants like Betsson and Mr Green.
We asked (again!) Ruslan Legenzov, the King Billy Casino’s Head of Affiliates (or “Lord of Affiliates” as the casino’s protocol dictates) to share a few words with us about this outstanding distinction and this is what he told us: “Guys, first of all, I must confess to you that this has been so much beyond expectations and words that I have wondered for a few moments whether I live in the Matrix.
But it’s true, definitely true! All of us here at King Billy Casino are naturally ecstatic and speechless. Personally, I would like to thank all the people in my department who have worked unbelievably hard in order to earn the respect and trust of our affiliates. To Vlad, Olivia and all the rest of our Lords and Ladies in the Department… thank you!
And, of course, we would like to thank, from the bottom of our hearts, our affiliates. All this could not have been possible without you guys! Thank you Cristina, David, Milica, Alanias, Rasmus, Milena, Nenad and the 500+ rest of our affiliates, partners and friends! This one is for you!”
This prestigious award brings King Billy’s awards tally up to four in less than a year:
- iGB 2019 Awards Best Casino Affiliate Program
- AskGamblers 2018 Awards Best New Casino
- AskGamblers 2019 Awards Best Casino – 3rd place
- AskGamblers 2019 Awards Player’s Choice Casino – 2nd place
So, anyone willing to bet that King Billy wouldn’t make it up to five or six until the end of the year? We know we wouldn’t!
Affiliate Success
Casino Guru brings home ‘Casino Affiliate of the Year’ accolade at SBC Awards Europe
The SBC Awards Europe have crowned winners across dozens of categories during the June 12 event at the Hilton Malta in San Ġiljan, Malta, featuring 400 guests, and some of the industry’s best and brightest.
As SBC Awards Europe sought to distinguish the best operators, affiliates, suppliers, payments and game developers across the European sports betting & gaming industry, Casino Guru is proud to announce that the company has won the ‘Casino Affiliate of the Year’ accolade, a distinction that has exemplified the hard work that the team behind the project have put into creating the world’s most complex casino gaming resource.
Casino Guru overcame a competitive field of contestants, proving once again that the company is committed to maintaining its status as a leader in helping players make informed decisions.
Besides developing a highly effective Safety Index that combines big data with human expertise, Casino Guru has also become a foremost authority on complaint resolutions within the iGaming sector, having returned more than $40,000,000 to players, and thus establishing the website as more than an affiliate.
Commenting on this distinction, Casino Guru Daniela Sliva, PR & Creative Projects Director at Casino Guru said: “Winning the SBC Awards Europe in the ‘Casino Affiliate of the Year’ category further reaffirms Casino Guru’s status as the leading authority in complaint resolution, casino evaluation, and helping players make committed decisions. Our brand holds a 360-degree view of the iGaming sector in which we operate, incorporating responsible gambling, a proactive approach, and an uncompromising commitment to stringent evaluation criteria.”
Casino Guru has consistently built an affiliate model that goes beyond simple deal-making, placing an uncompromising focus on players and helping them make informed decisions.
Furthermore, Casino Guru has repeatedly strengthened and enhanced its reviewing practices to guarantee fair general terms and conditions, as well as bonus terms and conditions that benefit the players.
Casino Guru is an outlier in the industry by proactively reaching out to casinos and encouraging them to improve their terms and conditions in order to ensure that players are playing safely and responsibly.
The latest win at the SBC Awards Europe is yet another testament to the tireless efforts dedicated to making iGaming safer for players every day.
Affiliate Success
ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025
ReferOn, a state-of-the-art affiliate management system, has won the “Rising Star Provider of the Year” title at the 2025 AffPapa Awards — a milestone that recognises the platform’s bold innovation and rapid growth in the affiliate tech space.
This award reflects ReferOn’s ability to deliver fast, transparent and scalable affiliate solutions that answer key industry demands. The category highlights the best rising companies in the iGaming and affiliate marketing industries, celebrating innovation and problem-solving solutions.
The AffPapa Awards is an annual event that recognises greatness in iGaming. The ceremony celebrates developments and innovations among affiliates, operators and B2B providers who have raised the bar and set new standards.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the achievement, “ReferOn wasn’t built to impress, it was built to solve. From day one, we challenged how affiliate platforms should work, look and feel — because the existing ones simply didn’t. More than a win, this award highlights the value of asking the right questions and building with purpose.”
2025 has been a crucial year for ReferOn, with the company receiving widespread industry recognition and implementing core product developments. Heading into Q3 and Q4, ReferOn is preparing a range of new features and enhancements focused on elevating the user experience and streamlining affiliate operations. The team will travel to iGB Live in London this July ready to share what’s next, meet with partners and discuss how ReferOn is refining affiliate management.
Casino Guru is part of the upcoming AffPapa iGaming Awards due to take place in Malaga, Malta on May 28, with the company shortlisted in both the “Branding of the Year” and “Casino Affiliate of the Year” categories.
This marks another major milestone for Casino Guru this year, as the company has been shortlisted for both the iGB Affiliate Awards and the SBC Awards Europe.
These achievements have clearly demonstrated Casino Guru’s lasting influence in the iGaming industry and the prominent status it holds thanks to its ongoing efforts to make the sector more transparent, responsible, and safer for players.
Daniela Silva, Public Relations and Creative Projects Director, said: “The nomination for the ‘Branding of the Year’ category is an exceptional achievement for Casino Guru. The company has worked tirelessly to establish itself as a brand synonymous with player trust and recognition, and I am confident this nomination exemplifies exactly that. Our creative projects extend beyond Casino Guru alone, as the brand continues to expand and promote best practices in iGaming that help players stay safe, informed, and responsible.”
Casino Guru’s nominations for the AffPapa iGaming Awards reflect the painstaking work the company has put into ensuring that it builds a brand that is synonymous with player trust and confidence.
Through the Complaint Resolution Center and Safety Index, Casino Guru has consolidated its presence in the industry as the foremost authority on guiding players to the best casinos.
Casino Guru uses the world’s most advanced evaluation process and regularly reviews entries into the database to ensure impartiality and objectivity in offering players the opportunity to choose from a list of established and carefully-assessed brands.
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