News
How the Rise of In-App Purchases is Influencing the Mobile Gaming Industry?

The gaming industry captured the minds of users during 2000s, and now it generates large profits – almost $138 billion in 2018. Developers and operators must be happy about the industry showing growth in revenue of 13.3% compared to 2017.
Following the trend, the mobile gaming market is performing even better. The 25.5% growth means that this sector generates more than a half of a total income (51%). Console and PC segments are nearly equal, having 25% and 24% respectively. There are a number of reasons for mobile games blooming, including in-app purchases.
The freemium spirit
In general, in-app purchases stand for the ability of mobile applications to sell products or services, either virtual or real. Developers invented different approaches to integrating them using various types of apps, features, and interfaces. For instance, there are branded catalogs which sell goods through applications. But in-app purchases are way more typical for free-to-play games.
There is a freemium model of games. Combining features of both free and premium projects, these are completely free downloadable applications with integrated purchases. Owing to this approach, developers earn money with smaller deals inside the app instead of one-time payments. Some of the freemium apps offer simple ads disablement, while others provide unique in-game content. Gambling apps also follow this trend – they offer additional features for money, as well as provide different bonuses for such purchases listed on CasinoBonusCheck.com.
Evolution of mobile games
Now, let’s focus on the influence of freemium games growing in popularity. Experts from Scientific Revenue claim that developers move towards commercial sophistication. This trend is typical for projects that rely on micropayments.
To understand how freemium models affect mobile gaming, remember that they change the focus, moving sales from websites or online retailers like Amazon to games themselves. This way, developers can control the process, providing various offers with flexible prices, sales, and promotions.
Here are some of the current trends of the gaming industry:
- Multiple points of sale. While premium games are sold on app markets, freemium products can use coins stores, popups with offers, and ubiquitous ads.
- Various in-game offers. There may be unique daily or weekly sales, additional content, in-game currency, and so on.
- Annuities. These are unique offers, valid during a certain period.
- Live Operations. Thanks to in-app purchases, developers can focus on adding new stuff even after the game was launched. They include downloadable content and special promotions dedicated to specific events or major updates.
As small payments are really flexible, developers can easily modify them, trying to reach the maximum engagement. Analysts evaluate the efficiency of in-game content sales and decide whether it’s better to add advertisements or focus on unique offers.
Consequences of the freemium rise
So far as it’s clearer how in-app purchases set trends, we can think about positive and negative consequences. Note that there is no agreement among experts regarding this.
The good side
Ideal freemium games sell cosmetic changes only. Another approach features different types of content but includes an option to unlock them without paying real money. For example, Temple Run offers various enhancements which are available without extra expenses.
Decent freemium projects should focus on improving players’ experience by introducing new content. This is more typical for PC and console games where users can buy new visual styles for characters, unlock extra items and locations.
Free-to-download projects attract way more users who realize that they can easily dive into the game. Also, game providers can focus on improving the single product by implementing Live Operations rather than designing numerous sequels.
The bad side
The modern world is strongly focused on money. That’s why the majority of freemium games turn into pay-to-win or pay-to-play projects:
- Pay-to-win. Players can buy in-game stuff to become more powerful and beat opponents.
- Pay-to-play. Players can evade time limits and prolong the game process with in-app purchases.
In pursuit of revenue, developers focus less on improving the game itself. Many freemium projects create nothing new, simply offering benefits for premium players. This leads to users realizing they can simply pay and win instead of improving skills or building strategies, which kills the thrill of gaming.
The majority of mobile projects push pay-to-play or pay-to-win styles because it’s profitable now: Clash of Clans or Fruit Pop, just to name a few. It’s much worse for the industry when well-thought series like Dungeon Hunter follow such trends.
Future of in-app purchases
Freemium model works well for game developers as it allows expanding the audience thanks to free downloads and earning more money thanks to engagement strategies. Gamers are free to try different products and decide whether they deserve further investments.
It seems clear that mobile games will expand, generating more revenues compared to PC and console sectors. In-app purchases will definitely grow in popularity as well. Probably, companies will find new ways of implementing this feature, somehow different from pay-to-win and pay-to-play options. Eventually, it all depends on end users as they create the demand.
News
InOut Games drop their first-ever slot: meet Chicken Royal!

InOut Games, the studio behind the viral hit Chicken Road, is taking the next big step by entering the slot market with the release of Chicken Royal. Inspired by the iconic crash game that captured millions of players worldwide, the new release brings the beloved chicken into a brand-new format designed to engage both operators and players.
This marks the company’s first slot release, expanding InOut Games’ portfolio beyond crash mechanics and reinforcing its commitment to innovation in online entertainment.
“Chicken Road became a global sensation because of its simplicity, thrill, and universal appeal. With Chicken Royal, we’re transforming that same DNA into a slot experience that’s fresh, dynamic, and full of potential. We are confident this launch will not only resonate with players but also open new earning opportunities for affiliates and partners,” said Vladislav Snak, CEO of InOut Games.
Beyond the launch, InOut Games has ambitious plans for ongoing promotion and brand support around Chicken Royal, ensuring strong visibility across global markets. For affiliates and webmasters, the slot represents a new avenue to drive engagement and revenue, backed by the company’s proven track record of creating games that go viral.
You can reach out to the InOut team for integration inquiries by clicking onto this link.
About InOut Games
INOUT Games is a licensed B2B provider specializing in the development of high-quality gaming solutions for online casinos. With a diverse portfolio of 34 games, the company focuses on delivering unique and engaging player experiences tailored to meet the needs of operators. Its approach combines innovative game design, robust technical support, and comprehensive platform integration to ensure optimal performance and user satisfaction. Each game is designed with both players and operators in mind, featuring short betting cycles, high retention, and high LTV (Lifetime Value), delivering commercial success for operators.
Conferences
EEGS Affiliate Conference 2025 Moves to New Date and Venue

Organizers of the EEGS Affiliate Conference are excited to announce an important update for the upcoming 4th edition of the event. Originally scheduled for 25 November, the conference will now take place on 26 November 2025 at the Inter Expo Center (IEC) in Sofia, Bulgaria, and will be held during the BEGE Expo.
This strategic move creates an even stronger platform for affiliates, affiliate managers, operators, and industry stakeholders across the Balkans and Eastern Europe. By aligning with BEGE Expo and the main EEGS Conference, the Affiliate Conference will provide unparalleled opportunities for learning, networking, and brand exposure.
Expanded Benefits for Attendees and Sponsors
- One Pass – Full Access: Affiliate Conference passes now include entry to BEGE Expo and the EEGS Conference, offering a comprehensive experience across all three events.
- Unmatched Networking: Attendees will connect with thousands of professionals from the gaming, affiliate, and entertainment industries.
- Increased Brand Visibility: Sponsors and partners gain exposure not only at the Affiliate Conference but also throughout the region’s largest gaming and entertainment exhibition.
“By bringing all the events under one roof, we are creating the ultimate meeting point for affiliates and industry leaders in the Balkans. This change adds tremendous value for participants and sponsors alike,” said Nino Berezhiani, Marketing Manager at BEGE Expo and EEGS.
As the only affiliate-dedicated event in the Balkans, the EEGS Affiliate Conference continues to build its reputation as a must-attend gathering for strategic minds in gaming, entertainment, and digital marketing. The new date and venue will ensure even more impactful discussions, trend exploration, and partnership opportunities in one of the fastest-growing regions in the industry.
Conferences
Aff.Tech at SBC Summit Lisbon 2025: Dozens of Meetings, Packed Booth, and Silver Award Recognition

At SBC Summit Lisbon 2025, Aff.Tech showcased why it stands as the Affiliate Platform for Champions. Over the three-day event, booth C350 (shared with GR8 Tech) became one of the busiest spots of the exhibition, filled with operators and platform providers eager to discover how Aff.Tech drives affiliate management with automation, scalability, and precision.
The results spoke for themselves: constant traffic at the booth, dozens of productive business meetings, and a strong pipeline of new opportunities. This overwhelming interest confirmed the growing demand for Aff.Tech’s technology among operators seeking to streamline affiliate programs and unlock new levels of performance.
Aff.Tech’s impact was further validated at the Affiliate Leaders Awards, where the company proudly took Silver in the “Affiliate Management Platform of the Year” category—a recognition of its innovation and growing influence in the market.
As part of its presence at SBC, Aff.Tech also introduced its Aff Yourself campaign—a movement to empower operators to take control of their affiliate business, set their rules, and grow without limits.
Mariia Shmelova, CEO of Aff.Tech, said, “The energy around our booth proved that operators are actively searching for solutions like Aff.Tech. Our platform is built to give them complete control, transparency, and automation so they can scale faster and focus on what really drives growth. Getting Silver “Affiliate Management Platform of the Year” shows that the industry recognizes our progress and direction.”
Valerija Reca, Business Development Manager at Aff.Tech, added, “For three days, our team was engaged non-stop in high-quality discussions with operators from around the world. They see Aff.Tech as a partner that combines reliability, flexibility, and scalability—exactly what’s needed to manage affiliates effectively in today’s competitive environment.”
With a packed booth, dozens of successful meetings, and award-winning recognition, Aff.Tech closed SBC Summit Lisbon 2025 as one of the exhibition’s standout success stories. The company left Lisbon with a clear message: affiliate management is evolving, and Aff.Tech is leading the way as the Affiliate Platform for Champions.