News
Bet365 beats £2bn revenue mark
Bet365 surpassed the £2bn annual revenue milestone for the first time during the 12 months to March 26, 2017, and also achieved year-on-year operating and pre-tax profit growth.
Full-year revenue came in at £2.15bn (€2.44bn/$2.83bn), up 39% from £1.65bn in the previous 12-month period, according to a report and financial statements released by the company this week.
Operating profit climbed 15% from £456m to £503m, while pre-tax profit was also up from £459m to £514m.
Bet365 also noted a 27% year-on-year increase on the amount that its customers wagered on sports, while the number of active players jumped 35%.
According to the Racing Post, Denise Coates, joint chief executive of the group with her brother John, cited the impact of the Euro 2016 national team football tournament as one of the main reasons behind the increase in key financials.
Coates also highlighted product enhancements such as the new ‘Edit My Bet’ and ‘Auto Cash Out’ options as key selling points for customers, as well as additions to live content, with the operator now able to stream 140,000 events each year.
In addition, Coates is keen for the company to continue with its expansion plans and build on licences in the UK, Spain, Denmark, Italy, Gibraltar, Malta, Ireland, Australia, Bulgaria and Cyprus.
“Given the group’s experience in regulated markets it believes it is well placed to benefit long-term in those countries where sensible regulation is adopted.” said Coates.
Coates also spoke out about Bet365’s commitment to protecting its customers, saying the company “recognises its responsibility to minimise gambling-related harm and to keep crime out of gambling”.
Coates went on saying: “The group is committed to developing an evidence-based approach to responsible gambling; to this end, the group continues to work with research partners on a number of projects to improve its methods of identifying harmful play and deliver more effective harm-minimisation interventions.
The group has also invested in the development of its own predictive algorithms in order to improve the accuracy and reach of existing measures.The scope and reach of Bet365’s predictive system has been expanded with the addition of new markers of potential harm. In addition, a refined set of harm-minimisation interventions has been developed.”
News
ReferOn Insights Seminar: A Comprehensive Guide for Operators
ReferOn, a state-of-the-art affiliate management system developed exclusively for casino and sports betting operators in the iGaming industry, announces the opening of a limited registration (closing 10th of May) for a free seminar. The seminar will cover valuable affiliate management tips directed at operators.
ReferOn brings several useful innovations to managing affiliate marketing in the form of a comprehensive set of tools and services – dynamic reporting, company grouping, a strong media module, easy flows for rewards, sub-affiliation, an IDC calculator, and many more. In its first year of operation, ReferOn has been recognized with industry nominations and awards including 5Star iGaming Media Awards, iGB Affiliate, SBC Casino Beats, and AffPapa Awards. Most recently, it has been shortlisted as an “Affiliate Software Provider” and “Rising Star Software” at the EGR B2B Awards.
The Referon Insights Seminar will be led by David Harris, B2B Affiliate Team Manager of ReferOn with 7+ years of experience in the iGaming market together with Alexia Gauci, B2B Sales Manager at ReferOn as a moderator. This event will help operators, both existing partners and those who are interested in the product, learn valuable information on what ReferOn can deliver to the user with the following agenda;
- Data Discovery: Dashboard, Statistics, Reporting and APIs
- Tracking Methodology: Creating a campaign, Creating a media item, Setting deals individually or in bulk, and Bulk actions
- Management Tips: Company adjustments, Master affiliate adjustments, Manager reassignments, Password setting and 2FA, Payment method checks, and Support reminders.
The duration of the first seminar will be approximately 45 minutes, followed by a Q&A session. Following the seminar, a set of useful instructions will be published and sent to the participants of the event.
David Harris shared details about the upcoming seminar, “Our goal is to give operators useful hints and tools they need to optimize their processes and scale their affiliate marketing efforts into new markets and regions. We look forward to sharing our knowledge and experience with the community.”
ReferOn’s team invites all interested operators to join us for this seminar. The number of seminar participants is limited and there is no fee to participate in the session.
Mark in your calendar: 15 May 2024, 2 PM (GMT+2).
News
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
Affiliate Announcements
WA.Technology Launches WA.Affiliates
WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations.
WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.
Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.
Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.
Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”
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