Affiliate Announcements
Catena Media acquires betting affiliate BettingPro.com
Stockholm-listed performance marketing specialist Catena Media has already made its fifth acquisition this year, sports betting affiliate BettingPro.com and related affiliate assets.
BettingPro.com is a highly-regarded publisher of sports news, tips and betting advice across a number of different verticals, with a focus on acquiring leads for regulated UK and Australian iGaming partners. The business differentiates itself by publishing unique quality content written by experienced journalists. The acquisition also includes a wide range of premium domains, among other, footballtips.com, bettingpro.com.au, livetennis.com, racingtips.com and freespins.com.
The purchase price amounts to GBP 13.9 million whereas GBP 11.9 million will be paid upon completion of the transaction, and GBP 2.0 million to be paid six months after completion conditional upon a successful handover of the assets. The transfer of the assets and payment is scheduled to take place no later than end of July 2017.
The acquired assets are currently generating quarterly sales of about EUR 1.200.000 with an operating margin of around 55 percent, although Q3 is expected to be somewhat lower due to seasonality effects. About 80 percent of the revenues stems from revenue share contracts. About 90 percent derives from sports betting and about 10 percent from Casino. A vast majority of the revenue originates from licensed operators in regulated markets, which is a focus area for Catena Media.
The acquired business has previously engaged a team of 25-30 freelance journalists. After the acquisition, Catena will integrate such journalists into its own operations and thereby getting access to unique and valuable expertise.
“This is a perfect example of an acquisition in line with our global growth strategy. It´s going to be a game changer within our sport segment, and we will be well positioned for an eventful 2018 which includes both Winter Olympics and World Cup in football. And, with the presence in Australia, we add another geographical market which we will use as a beachhead to grow our market shares in Asia Pacific.”, says Robert Andersson, CEO of Catena Media.
About Catena Media
Catena Media is a fast-growing online performance marketing company, having established a leading position through strong organic growth and acquisitions. The company was founded in 2012 and has more than 250 employees in US, Belgrade, UK, and Malta, where the Head Office is situated. The company is listed on Nasdaq Stockholm First North Premier. In 2016 revenues reached EUR 40 million. The Certified Advisor is Avanza.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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