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Affiliate Interview: Jenny of Bastacasinobonus.se

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In our latest affiliate interview we’ve talked with Jenny, content manager of Swedish casino bonus site: Bastacasinobonus.se. Jenny and her team have recently launched a dynamic bonus ranking table where the bonus hunters can see bonus offers from different casinos and sort them under various criteria.

GAV: First of we would like to thank you for the opportunity. Could you share with us your profile so our readers can get a better idea of who you are?

Name: Jenny
Age: 26
Hometown: Stockholm
Living in: Stockholm
Favorite Food: Sushi
Must Read Book: The Gambler, Fyodor Dostoyevsky

GAV: Tell us a bit about yourself, we want to know who Jenny really is, the main person behind the Swedish casino bonuses site Bastacasinobonus.se. Where were you born? What was the key idea of developing this great comparison service for casino bonuses?

Jenny: I’m Jenny, 26, and I’m the content manager at bastacainobonus.se. I’m from Stockholm and I still live here. Enough about me though. The idea behind our site was to create a transparent site where we give the user to sort bonuses based on their actual value. There are a lot of affiliate sites, but we noticed that most of them clearly promote the sites that pay the most. We believe that players are becoming more knowledgeable about casino games and we wanted to create a website that acknowledges this.

GAV: Since there are thousands of casino bonuses websites out there, where do you think Bastacasinobonus.se stands now?

Jenny: That’s something that’s tough to measure. We are a small team but I think we have one of the best products on our niche market.

GAV: What are the strong points of Bastacasinobonus.se and what makes it stand out from the other niche websites?

Jenny: I believe that it is our transparency. We are very open with how we grade the bonuses and the reader have an opportunity to see a completely objective list that is only based on the value of the bonus offer.

GAV: How did you start and what bumps did you have to overcome?

Jenny: We had been running the site without a clear plan for a while, trying to figure out what it was supposed to be. Once we figured out the direction the hardest part was to figure out how to grade a casino bonus. Should we go with the biggest bonus amount? Most free spins etc? In the end we decided to base it on theoretical value when playing starburst, and I think it was a good choice.

Basta Casino Bonus Logo

GAV: We have surfed your website and found some pretty quality content. Are you writing it by yourself or you have a team of people writing for you? How many casino bonuses are there on your website?

Jenny: We have an in house team of three writers (including me) that produce the content. We currently have 48 different bonus offer and casino reviews. We are constantly adding new casinos but we are actually being quite selective. We turn down a lot of casinos due to them not having them a good enough game selection or not having a european license etc.

GAV: How do you keep the content fresh and relevant when a lot of fluff and nonsense appear on the Internet on a daily basis?

Jenny: We mostly publish factual (I think that is the word I’m supposed to use) articles like new casino reviews and current promotions that casinos run. That way the content is relevant for our bonus site.

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Jenny: That’s an interesting question. The best relationships we have are the ones where we don’t have to be in contact with the manager very often, but still know that we can get a quick answer when needed.

GAV: How do you see the future of the online casino industry? For instance, will it become a truly global phenomenon in the near future?

Jenny: Surely. Gambling has been around for ever and to think that it won’t be seems strange.

GAV: Name one change that you want to see in the casino affiliate ecosystem?!

Jenny: As an affiliate I would like a slightly better insight in to tagged players and administrative costs.

GAV: What advise you would like to offer to newbies who are looking to venture into this great industry?

Jenny: Start small and try to build something sustainable.

GAV: Do you have a favorite celebrity?

Jenny: Not really.

GAV: Do you attend any iGaming/casino conferences? If so, which one is your favorite and what is your most fun experience?

Jenny: No, I focus on content and leave the relationship building to the rest of the team.

GAV: What do you think the chances are for Eastern Europe on becoming potential gaming hotpot in the future? Where do you think the region must improve upon?

Jenny: It’s possible but I don’t have any real insight on how things work in Eastern Europe.

GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe?

Jenny: Bucharest and Odessa seem like cool places.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Jenny: I’ll go anywhere once but I won’t go back to Budapest.

GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?

Jenny: It’s a good website that makes it easy to keep up with the industry.

GAV: Thanks for your time Jenny, we really appreciate it, all the best to you and if you have any newsworthy updates feel free to contact us!

 

If you would like to suggest some more questions or subjects for future interviews, be sure to send your suggestions to: george@gamblingaffiliatevoice.com or comment below this interview.

Affiliate Success

ReferOn Wins “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026

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ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB LIVE, the recognition follows a year of relentless product innovation, customer growth, and a continued focus on simplifying affiliate operations.

Turning Complexity into Clarity

Managing high-volume affiliate programs requires processing millions of data points every day. ReferOn was built to eliminate that complexity through automation, real-time insights, and streamlined workflows.

This year also marked the introduction of Refie, ReferOn’s integrated UX layer. Instead of forcing affiliate managers to navigate complex backend data, Refie turns raw operational data into clear, actionable insights. From onboarding to daily performance tracking, it helps teams spend less time on administration and more time driving strategic growth.

Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.

Having secured major industry awards over the past 18 months, — including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA — ReferOn looks ahead with a roadmap that remains focused on making affiliate management even more intelligent, transparent, and effortless. Our upcoming developments will continue to simplify complex workflows, expand AI-powered assistance, and provide operators with even greater visibility and control over their affiliate operations.

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Affiliate Success

Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026

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Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.

The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.

iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.

The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.

David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.

“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.

“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”

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Affiliate Success

ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth

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ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth

ReferOn, the data-driven affiliate management platform, has been shortlisted in two categories at the EGR B2B Awards 2026: “Affiliate Software Supplier” and “Full Service Platform of the Year (under 5 years)”.

These nominations reflect ReferOn’s rapid evolution from a fast-growing platform into a mature affiliate management solution trusted by operators seeking greater scalability, automation, and operational control.

Solving Affiliate Management Complexity at Scale

Over the past year, ReferOn has focused on solving one of the industry’s most persistent challenges: managing affiliate programmes efficiently at scale. By automating key affiliate management processes and transforming fragmented data into actionable insights, the platform enables operators to scale partner programs more efficiently while maintaining full visibility and control.

Turning Data Into Faster Decisions

As platform capabilities expand, Refie serves as an intelligent UX layer that makes complex data instantly understandable. By translating backend logic into intuitive visual guidance, it helps users move faster, make better decisions, and spend less time navigating reports.

By translating technical precision into intuitive visual feedback, Refie eliminates the need to dig through dense reports, guiding users toward real-time performance and faster decision-making. It moves beyond simple functionality; it’s about giving teams their time back by making complex data instantly readable.

Alex Bukin, CEO at ReferOn, commented: “These nominations reflect the momentum behind ReferOn’s evolution into an award-winning platform built for operators who refuse to compromise between sophistication and usability. We’re proud of how far we’ve come, but even more excited about the opportunities ahead.”

The winners will be announced at the EGR B2B Awards ceremony, taking place on June 3 at City Central, HAC, in London.

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