Connect with us

News

Have you ever wanted to become a Google Cloud reseller? Now is the time to do it!

Published

on

Google Cloud’s new boss, Diane Greene, who has received an investment of $380 Million from Google this year, has decided to reopen the Pandora box to see if there is a chance to rival with Amazon. Her recent decision is to restart diplomatic relations with resellers’ to go after Amazon in the cloud wars.

Her first meeting in the agenda was with SADA Systems, a national-scale reseller of Google Apps and the Google Cloud Platform. Representatives of the company stated that Greene sat in on a recent customer meeting, they also noted that this was first time an exec of Greene’s stature sat in on such a meeting in nine years.

Recent rumors claim that Google is investing a lot in sales and marketing support for its cloud, ensuring that customers know exactly what Google Cloud Platform is offering.

However, building strong relationships with resellers becomes a critical move from Google’s part and they must implement it and lower their corporate ego, to win over big businesses. This has long been a weakness of the search giant’s Google Cloud Platform in the ongoing cloud wars with Amazon and Microsoft.

The odds are in favor of the search giant, since most IT departments in the States, don’t usually deal directly with vendors like Google — instead, they rely on outside reseller partners, like SADA, who package the services up and actually put in the legwork of doing the installation.

In terms of guidance seeking, it is very important that these companies that are looking to contract the Google Cloud services, have a reseller to guide them. Especially when dealing with cloud platforms like Google’s, which can be very tricky in terms that is totally a different way of thinking about IT infrastructure.

This all started in 2011, when Google has been trying to push its cloud services on to partners, however Google’s partners have been asking for better support and improved lines of communication for just as long. This is supposed to change now.

Ms. Greene has an extensive background in the enterprise, as a founder of VMware, she understands these partner needs. The fact that she’s showing up to customer meetings sends a positive message to partners and this might go on Google’s way.

Google has been taking a number of steps to resuscitate its relationships with resellers. In late 2015, Google announced an aggressive deal to encourage resellers to get their customers off of Microsoft Office 365 and on to the Google Apps cloud productivity suite.

Continue Reading
Advertisement 728x90 banner available here

Conferences

New Sponsorship Opportunities Announced for the EEGS Affiliate Conference

Published

on

New Sponsorship Opportunities Announced for the EEGS Affiliate Conference

 

The EEGS Affiliate Conference, now in its 4th edition, is pleased to announce the launch of new sponsorship opportunities. As the region’s only event dedicated exclusively to affiliates, this conference serves as a vital platform for industry  professionals, brands, and affiliates to network, share insights, and drive growth.

Part of the prestigious Eastern European Gaming Summit (EEGS), the Affiliate Conference will take place in Sofia, Bulgaria, on the 25th of November. This event continues to grow as an essential opportunity for those seeking to expand their presence and influence within the affiliate marketing ecosystem.

The new sponsorship packages are thoughtfully designed to provide maximum visibility, targeted exposure, and valuable engagement opportunities for partners looking to connect with a focused and dynamic audience.

Bronze Sponsorship
Silver Sponsorship
Gold Sponsorship
Platinum Sponsorship
Fun Mirror Sponsorship

For more information, please click HERE  or visit EEGS website https://eegamingsummit.com/

If you have any questions or would like to discuss customized opportunities, reach out to the organizers at [email protected]

The EEGS Affiliate Conference eagerly anticipates welcoming new partners and making this 4th edition in Sofia the most successful yet.

Continue Reading

Affiliate Program News

Let’sBet Partners with NetRefer for its Affiliate Marketing Platform

Published

on

Let’sBet Partners with NetRefer for its Affiliate Marketing Platform

 

Emerging US sportsbook operator Let’sBet has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to support the launch and long-term growth of its affiliate programme.

Headquartered in Maryland, USA, Let’sBet is a dynamic new entrant to the regulated US betting market. Built with a player-first mindset, the operator delivers a seamless sports betting experience across all major US and international events – including the NBA, UFC, UEFA Euro Cup and Formula 1– via a mobile-optimised platform designed for both desktop and on-the-go bettors. The brand also offers extensive live and in-play betting options, keeping users engaged in real time.

New players are welcomed with a 100% deposit bonus, and frequent bettors can look forward to being handpicked for the Let’sBet VIP Club – a tiered programme offering access to personal account managers, dedicated promotions, express payouts, and exclusive VIP events such as race days and hospitality experiences.

Licensed by the Maryland State Lottery and Gaming Control Agency and operated jointly by Veterans Services Corporation and Bee-Fee Limited, Let’sBet is committed to delivering a secure, compliant, and intuitive betting environment. Its infrastructure is monitored 24/7 by a dedicated Information Security team, with robust measures in place to protect data and ensure safe, frictionless transactions.

Let’sBet also maintains a strong commitment to Responsible Gambling. Its platform is equipped with a comprehensive suite of player protection tools, including deposit, wager, loss, session, and single-bet limits; timeout periods; and voluntary self-exclusion through Maryland’s state-run programme. These tools are supported by a customer service team trained to guide users toward healthy betting behaviours.

Marcin Doszczeczko, Director of Sports Betting Operations at Let’sBet, commented: “Choosing NetRefer as our affiliate platform provider was a natural step in building Let’sBet into a standout name in the US sports betting market. Their technology gives us the clarity and scalability we need to launch a high-impact programme from day one. It brings together everything we need to grow a successful affiliate operation – clear reporting through ASR 1.0 API and smart, actionable insights from NetRefer CoPilot AI. Just as we’ve built Let’sBet around trust, service, and user experience, we see those same values reflected in NetRefer’s platform and team. We’re excited to grow this partnership together.”

Amanda Camenzuli, Manager of NetRefer’s Account Management team, added: “We’re thrilled to welcome Let’sBet to NetRefer. They’re an operator that blends innovation with a strong sense of player responsibility, they’re exactly the kind of forward-thinking company we’re proud to support. With a growing footprint in the US market, Let’sBet will benefit from our platform’s ability to deliver real-time insights, data clarity, and the flexibility needed to scale sustainably – while also strengthening NetRefer’s presence in this key region.”

This collaboration marks a significant step forward for both companies, combining the momentum of Let’sBet in the US market with NetRefer’s 20 years of experience in affiliate marketing technology. Together, they aim to build a programme defined by transparency, performance, and long-term growth.

Continue Reading

Affiliate Success

Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards

Published

on

Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards

 

Casino Guru is proud to announce that it has won the Safer Gambling Initiative of the Year at the iGB Affiliate Awards 2025, for a third consecutive year.

The distinction further highlights the company’s commitment to building a sustainable future for the gambling industry, not only through its dedication to providing players with the most complete, real-time-updated database of online casinos curated by trained experts, but also through its efforts to influence business standards and responsible practices across the sector.

As a leader in informed play, Casino Guru has dedicated a significant portion of its time and efforts to building a casino database that uses safer gambling as one of its core metrics for assessing a brand’s reliability, sustainability, and treatment of customers.

Casino Guru’s Head of Sustainable and Safer Gambling, Šimon Vincze, was excited to share his appreciation for the award: “As someone closely involved in responsible gambling and safer play at Casino Guru, I can say this award is a true testament to our work. We’ve worked tirelessly to leverage our market position to produce tangible outcomes in terms of awareness and impact of safer gambling practices, player complaints, and the availability of blocking software. We are a trailblazer in safer gambling among affiliates, but collaboration with other like-minded companies has enabled us to stay at the forefront.”

Casino Guru could not be prouder of this moment, which once again reinforces the company’s leadership in helping to set safer gambling standards industry-wide.

Daniela Sliva, Public Relations and Creative Projects Director, commented on the distinction: “Winning the Safer Gambling Initiative of the Year for a third consecutive time was an emotional moment and a well-deserved one. Casino Guru has worked tirelessly to establish itself as a leader in promoting sustainable and responsible play. We truly believe we are setting new standards for responsible gambling, not just within the affiliate space, but across the wider industry. Our company ethos places safer gambling at the heart of everything we do, from our Complaint Resolution Center to the Safety Index, and especially through initiatives like the Casino Guru Awards, which further reinforce this commitment.”

Among the achievements that Casino Guru has to be proud of are the Casino Guru Awards, which have established clear competitive guidelines for safer and responsible gambling and distinguish companies that adhere to the Casino Guru’s ethical guidelines and best practices.

Furthermore, Casino Guru established the Gamtegrity platform, which reunites all of the company’s safer gambling projects in one place.

Among Casino Guru’s notable achievements are the Casino Guru Academy, which offers upskilling programs with a focus on responsible gambling, the Global Self-Exclusion Standards Initiative, an active list of partners with some of the leaders in the responsible gambling space, including Mindway AI, and much more.

“An industry-wide commitment to responsible gambling is not only possible: it’s within reach. Casino Guru’s achievement at the iGB Affiliate Awards 2025 is yet another reason for us to double down on our efforts and work even harder to make this vision a reality,” Silva concluded.

Continue Reading

Latest News

New Sponsorship Opportunities Announced for the EEGS Affiliate Conference New Sponsorship Opportunities Announced for the EEGS Affiliate Conference
Conferences2 days ago

New Sponsorship Opportunities Announced for the EEGS Affiliate Conference

  The EEGS Affiliate Conference, now in its 4th edition, is pleased to announce the launch of new sponsorship opportunities....

Let’sBet Partners with NetRefer for its Affiliate Marketing Platform Let’sBet Partners with NetRefer for its Affiliate Marketing Platform
Affiliate Program News4 days ago

Let’sBet Partners with NetRefer for its Affiliate Marketing Platform

  Emerging US sportsbook operator Let’sBet has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to support...

Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards
Affiliate Success5 days ago

Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards

  Casino Guru is proud to announce that it has won the Safer Gambling Initiative of the Year at the...

The Ethics of Ranking: Can Affiliates Be Both Commercial and Credible? The Ethics of Ranking: Can Affiliates Be Both Commercial and Credible?
News5 days ago

The Ethics of Ranking: Can Affiliates Be Both Commercial and Credible?

  Ethics is one of the most important issues in the world of online gambling affiliates. Many gamblers wonder if...

Blask wins Best Tech at iGB Affiliate Awards 2025 Blask wins Best Tech at iGB Affiliate Awards 2025
Awards1 week ago

Blask wins Best Tech at iGB Affiliate Awards 2025

  Blask, the data-driven analytics ecosystem transforming iGaming oversight, has been named ‘Best Tech’ at the prestigious iGB Affiliate Awards...

EEGS Affiliate Conference Returns - Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe EEGS Affiliate Conference Returns - Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe
Conferences1 week ago

EEGS Affiliate Conference Returns – Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe

  Building on the success of previous years, the EEGS Affiliate Conference is set to host its fourth edition, reaffirming...

Discover Affigates: BetConstruct's Innovative Affiliate Network for the iGaming Sector Discover Affigates: BetConstruct's Innovative Affiliate Network for the iGaming Sector
Affiliate Announcements2 weeks ago

Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

  Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine...

Affilka by SOFTSWISS Unveils Updates for Affiliates Affilka by SOFTSWISS Unveils Updates for Affiliates
Affiliate Announcements2 weeks ago

Affilka by SOFTSWISS Unveils Updates for Affiliates

  Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the...

Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform
News2 weeks ago

Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

  Checkd Dev, part of the award-winning Checkd Group, has unveiled a cutting-edge addition to its suite of betting technology...

North Star Network acquires BasketUSA.com and BasketEurope.com North Star Network acquires BasketUSA.com and BasketEurope.com
News2 weeks ago

North Star Network acquires BasketUSA.com and BasketEurope.com

  North Star Network (NSN) is pleased to announce the acquisition of BasketUSA.com and BasketEurope.com, two of the leading basketball...

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania