Connect with us

Affiliate Announcements

Catena Media acquires the award-winning affiliate AskGamblers.com for EUR 15 million

Published

on

On 3 April 2016, Catena Media acquired the acknowledged and highly regarded affiliate website AskGamblers.com for EUR 15 million and thereby consolidates its position as Europe’s fastest growing company in lead generation. The transaction is the largest in Catena Media’s history and its third strategic acquisition thus far this year.

On 3 April 2016, Catena Media plc’s fully owned subsidiary acquired the affiliate website AskGamblers.com (“AskGamblers”). AskGamblers operates one of the markets most highly visited web portals for player reviews and rankings of online casinos. The company also provides players with the unique opportunity of trying online casino-related disputes via the portal and, to date, this has resulted in more than EUR 5 million being repaid to players. Players across Europe utilise AskGamblers with the UK being the company’s largest market. At the prestigious iGB Affiliate Awards, AskGamblers has won the Best Casino Affiliate for three consecutive years, most recently in 2015. The transaction includes all affiliate accounts, domains, mobile apps and social media accounts.

AskGamblers’ sales in the first quarter of 2016 amounted to approximately EUR 810,000 with a profit margin surpassing 80%. The revenue stems from organic traffic under revenue sharing agreements and is expected to generate at least 25,000 new depositing clients each year. Revenue will accrue to Catena Media from and including 1 April 2016.

AskGamblers’ development centre is based in Serbia and comprises a team of 30 employees, all of whom will be offered continued employment by Catena Media. This will give the company access to a talent pool of skilled employees in technical development and programming. Accordingly, Catena Media now has approximately 130 employees and has offices in three countries.

“We are incredibly proud of acquiring AskGamblers which is one of the best brands in the affiliate market and whose operations are a perfect fit for Catena Media. AskGamblers is an extremely important site for casino operators and, through its stringent requirements for certified casinos, contributes to creating a better iGaming industry. The transaction is the largest in Catena Media’s history and in line with our strategy of growth through acquisitions in a fragmented market. In parallel, we are strengthening our team with a number of highly skilled individuals and this transaction provides us with the opportunity to build the office in Serbia into an extremely cost-efficient development centre for Catena Media,” says Robert Andersson, CEO of Catena Media.

The purchase price amounts to EUR 15 million, which will be paid in three tranches: EUR 3 million will be paid on completion of the transaction; EUR 8.25 million will be paid when all assets have been transferred to Catena Media and EUR 3.75 million will be paid six months after the acquisition has been completed.

“Catena Media has grown into one of the most interesting actors in our industry and it feels particularly exciting that AskGamblers will now enter the next phase together with them,” says Igor Salindrija, founder and previous owner of AskGamblers.com.
About Catena Media
Catena Media was founded in 2012 and is engaged in performance marketing and lead generation predominantly within the iGaming industry. The company thereby attracts substantial numbers of online players through various products and services, and directs them to a number of B2B customers, mainly consisting of iGaming operators. Catena Media focuses primarily on customers who operate online casinos on their own websites. Customers typically use a network of marketing partners, known as affiliates, to promote their products and services and, thus attract more online players to their websites. iGaming operators remunerate Catena Media for each online player that it generates for the operator through such websites as www.johnslots.com/sv/ and www.rightcasino.com. Catena Media’s core markets are Sweden, Norway, Finland, the Netherlands and the United Kingdom. The company has approximately 100 employees. The Group’s headquarter is located in Sliema, Malta.

For further information, please contact:
Robert Andersson, CEO +356 770 329 28
www.catenamedia.com


Affiliate Announcements

TrafficGuard partners with leading online gaming affiliate tracking platform RavenTrack

Published

on

TrafficGuard partners with leading online gaming affiliate tracking platform RavenTrack

 

Leading digital ad verification and fraud prevention platform, TrafficGuard, today announced a partnership with online gaming affiliate tracking RavenTrack aimed at helping brands and advertisers to maximise their returns on ad spend on their affiliate marketing with invalid traffic and ad fraud prevention.

The global pandemic has undoubtedly caused a massive increase in the number of active users that indulge in sports betting regularly. A global statistic from Casino.org suggests that almost 26% of the world’s population bets, and the global market is expected to grow from $76.79 billion to an impressive $127.45 billion by 2025, according to Research and Markets.

Affiliate marketing is a crucial strategy employed by these gaming and sports betting companies, for faster, quicker customer acquisition. However the level of financial and competitor growth within the industry has created a strong attraction from fraudsters, and companies can fall prey with little to no knowledge this is even occurring. And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance. Through TrafficGuard’s Affiliate Protection service, brands and marketers can combat and prevent misattribution in common types of invalid traffic (IVT) such as cookie stuffing, domain spoofing, anonymised traffic and compliance fraud present in online gaming today.

TrafficGuard’s full-funnel, multipoint solution measures the end-users engagement, intent and propensity to convert to give the most transparent view of their advertising activity enabling the best possible return on ad spend. The product also offers customised filters so advertisers can ensure that their affiliate partners are only being rewarded for the activity that is permitted by their terms and conditions.

“This online gaming and gambling industry got a huge boost in the pandemic, but bad actors also joined in the fray quite actively. At TrafficGuard we are passionate about protecting the erosion of marketing spending and recognised that the damage done to businesses due to these malicious activities is enormous. Through our Affiliate Prevention and integration into RavenTrack, we want to enable the brands and advertisers using their market-leading software to get their optimised and accurate ROAS with the right data, at the right time. With our full-funnel protection and expert product channel team, affiliate platforms like RavenTrack can deliver positive business outcomes through their customers.” says Matt Sutton, CRO of TrafficGuard.

Adam Rowley, Managing Director (RavenTrack) commented, “We understand the value of accurate tracking where every minute movement in each measuring metric matters. Our clients already reap the rewards of our fraud prevention tracking, and the partnership between RavenTrack and TrafficGuard will see our customers benefit from TrafficGuard’s premier expertise across ad networks, especially supporting customers in the global gaming and sports betting arenas, thereby helping us further our mission of ensuring the best possible performance for our customers.“

To support, grow and enable the success of this channel, TrafficGuard will deploy a structured team of affiliate experts helmed by Kalen Bushe, VP of Affiliate Partnerships.

Riding on the success and wins of major clients such as Disney Streaming Services, the integration with RavenTrack also marks the company’s second major announcement in recent weeks, having previously unveiled TrafficGuard Social – a solution that offers complete ad fraud prevention and protection on Facebook. Come 2023, TrafficGuard will roll out social capabilities for self-serve SMB users whilst expanding its offering to TikTok, Twitter, and LinkedIn, in response to rising client demand.

Continue Reading

Affiliate Announcements

SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK

Published

on

SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK

 

EGO (EgamingOnline.com) affiliates partners will drive conversation about safer gambling this October

EGO (EGamingOnline.com), the affiliate program for SkillOnNet’s network of proprietary online casinos, is urging its affiliate marketers to embrace Safer Gambling Week.

With the aim to stimulate conversation around safer gambling, the industry-led annual event will take place between 17th and the 23rd October. Organisers are asking the whole of the UK gambling industry to participate and to help drive awareness of how to approach gambling more safely.

All SkillOnNet brands will be involved, including PlayOJO, Slingo, Genting Casino and SpinGenie. And EGO is asking its affiliate partners to get in on the act, too.

Affiliates will be carrying a Safer Gambling Week banner on the homepages of all UK-facing casino sites for the duration of the campaign. Those who regularly mail their database of players or members have been asked to send a Safer Gambling Week email during the week.

Additionally, affiliates will be following and liking Safer Gambling Week Twitter, Facebook and Instagram and have been asked to share or repost a selection of Safer Gaming Week posts on all relevant social media channels at least once during the campaign.

Those concerned about their gambling can visit the Safer Gambling Week website now to get advice and learn about resources available to help them stay in control.

Michael Golembo at SkillOnNet said: “Safer gambling has always been a watchword for SkillOnNet and we have always expected the same of our EGO affiliate marketing partners. They have always done a great job of arming players with the tools and knowledge they need to make responsible decisions and informing them about resources available if gambling becomes a problem. But let’s push that message even harder during Safer Gambling Week.”

Continue Reading

Affiliate Announcements

WPT GLOBAL JOINS GAMBLING PORTAL WEBMASTERS ASSOCIATION AS PLATINUM SPONSOR

Published

on

WPT GLOBAL JOINS GAMBLING PORTAL WEBMASTERS ASSOCIATION AS PLATINUM SPONSOR

 

WPT Global, the online poker platform licensed by the World Poker Tour, has joined the Gambling Portal Webmasters Association as a Platinum Sponsor.

The newly-established partnership between WPT Global and the GPWA will help advance the relationship with affiliates even further. As the leading platform in connecting gambling industry professionals, the GPWA provides WPT Global with the necessary tools to reinforce the relationship between the brand and its affiliates.

Already carrying the name of one of the most respected brands in the poker industry, WPT Global adds even more credibility by adding the GPWA Sponsor Seal. This new certificate is further proof that WPT Global is committed to the shared values of integrity, respect, transparency and ethical business practices.

WPT Global’s affiliate program, WPT Partners, rewards the partner websites’ effort and commitment to promoting the brand. By working together with the WPT Global, affiliates enjoy a wide range of benefits, which include:

• Different deal types: revenue share, CPA and hybrid, which combines both.
• Sub-affiliates revenue share, up to 2.5%.

WPT Partners have a variety of market tools at their disposal. The WPT Global newsletter, which contains information on the latest campaigns, promotions, events, partnerships and system updates, will keep affiliates up to date with everything they need to know. WPT Global creates a close relationship between its products and the affiliate’s players, all increasing and optimizing customer conversion.

The recently launched WPT Global platform brings the World Poker Tour experience online. Already available in over 50 nations and territories, WPT Global offers the best possible online poker experience in a secure, fair and exciting package.

Players signing up for the WPT Global app will join the largest poker network in the world, with a variety of poker games available to suit all bankrolls and styles. WPT Global welcomes new players with a first deposit bonus of 100% up to $1,200.

WPT Global has fully embraced NFTs and the Metaverse, having recently partnered with GAMAVRS to create Poker Heroes Club, the world’s first NFT poker community. With 9,999 NFT avatars auctioned since its launch in February 2022, Poker Heroes Club also brings many exclusive benefits. Its members enjoy celebrity poker tables with WPT influencers, $100,000 freeroll tournaments, access to VIP WPT Global events and a private Discord channel.

Players of all levels can also learn from the best with Learn WPT. Starting at $5 for the first month of membership, players will undertake comprehensive workshops and learn from professionals on how to win at poker.

Continue Reading
Advertisement

Latest News

SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK
Affiliate Announcements3 days ago

SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK

  EGO (EgamingOnline.com) affiliates partners will drive conversation about safer gambling this October EGO (EGamingOnline.com), the affiliate program for SkillOnNet’s...

News1 week ago

Steps to Have Strong Blackjack Skills

  Who does not know the game of blackjack? Maybe it is difficult to find such people. No wonder! This...

AstroPay expands services with the launch of Global Affiliates Programme AstroPay expands services with the launch of Global Affiliates Programme
Affiliate Program News2 months ago

AstroPay expands services with the launch of Global Affiliates Programme

  AstroPay, the online payment solution of choice for millions of users worldwide, has launched a flagship global Affiliate Programme...

Casino Guru Releases New Tool to Help Players Find Best Casinos Casino Guru Releases New Tool to Help Players Find Best Casinos
News2 months ago

Casino Guru Releases New Tool to Help Players Find Best Casinos

  Casino Guru, a global source of information about online casinos and the biggest database of casino websites, is always...

SLOTS TEMPLE GETS LICENSED IN UK, FREE SLOTS SITE NOW OFFERING CASH PRIZES SLOTS TEMPLE GETS LICENSED IN UK, FREE SLOTS SITE NOW OFFERING CASH PRIZES
Affiliate Compliance2 months ago

SLOTS TEMPLE GETS LICENSED IN UK, FREE SLOTS SITE NOW OFFERING CASH PRIZES

  Slots Temple is first affiliate to win UKGC licensing, allowing it to offer real-money prizes for slots tournaments Free...

News2 months ago

The Essential Guide to Bingo Slots Online

  Bingo Slots Online It is believed that luck plays a major role in bingo. The odds you choose to...

News2 months ago

Staying On Top in a Fast Changing Industry

The online gambling industry is one of the fastest-growing industries worldwide. This can be attributed to the fact that there...

News2 months ago

LeoVegas Invest in New Tech Hub in Warsaw Despite Its Products Being Unavailable in Polish Market

  The Polish marketplace is a strange territory for the iGaming industry. On the one hand, it has some of...

WPT GLOBAL JOINS GAMBLING PORTAL WEBMASTERS ASSOCIATION AS PLATINUM SPONSOR WPT GLOBAL JOINS GAMBLING PORTAL WEBMASTERS ASSOCIATION AS PLATINUM SPONSOR
Affiliate Announcements3 months ago

WPT GLOBAL JOINS GAMBLING PORTAL WEBMASTERS ASSOCIATION AS PLATINUM SPONSOR

  WPT Global, the online poker platform licensed by the World Poker Tour, has joined the Gambling Portal Webmasters Association...

HITSQWAD PARTNERS WITH FIRST LOOK AS IT UNLEASHES DEBUT GAMES HITSQWAD PARTNERS WITH FIRST LOOK AS IT UNLEASHES DEBUT GAMES
Affiliate Announcements3 months ago

HITSQWAD PARTNERS WITH FIRST LOOK AS IT UNLEASHES DEBUT GAMES

  First Look Games will enable affiliates to access HITSqwad’s action-packed jackpot titles Challenger games studio HITSqwad has partnered with...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania