News
Digital Sport by HPL Named Public Relations Agency of Record for Responsible Gambling Affiliate Association
Partnership will amplify the RGAA’s commitment to responsible gambling and positive advancement for the online gambling affiliate industry
Digital Sport by Hot Paper Lantern (DSHPL), a specialty division within Hot Paper Lantern focused on brand building, fostering growth, and promoting clarity through communication in the sports world, has been named the public relations agency of record for the Responsible Gambling Affiliates Association. This partnership underscores the shared commitment of both entities towards promoting responsible gambling practices and ensuring the welfare of consumers.
“By working together with the Digital Sport by Hot Paper Lantern team, we are able to amplify our message and champion the critical role affiliate companies play in regulated online gambling,” said George Rover, Executive Director of RGAA. “Their expertise and established media relationships will enhance our ability to promote consumer protection and advocate for sensible regulation. We are pleased to collaborate with an organization that similarly values integrity and shares our commitment to ethical marketing and advertising practices.”
The partnership aims to raise awareness of the RGAA and its initiatives through meaningful media coverage and industry stakeholder education. In addition to leveraging its marketing and media expertise, DSHPL will produce original programing intended to support the RGAA’s commitment to being a trusted, constructive voice that promotes responsible gambling, as well as advocates for regulation that enables equitable market participation.
“We recognize the importance of promoting responsible gambling and consumer protection practices and this collaboration underscores our commitment to advocating for clear, sensible regulation, and safeguarding the best interests of consumers,” said Ed Moed, CEO of Hot Paper Lantern. “Our unique formula, refined through experience, drives brand building and relevance by leveraging data and unique thought leadership. With deep media relationships and a profound understanding of audience motivations, our collaborative teams are poised to amplify the RGAA’s mission, ensuring responsible gambling remains a top priority in the betting industry.”
DSHPL will provide the RGAA with an extensive array of public relations services, covering media relations, strategic partnership management, thought leadership, and contributed content development.
News
QMRA Launches Ontario Quality Mark for Affiliates
QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021. This was a month before the Dutch regulated market opened.
In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Poland and Estonia.
Many affiliates joined since launch, among which Game Lounge, Unilead, Leadstar Media, Applied Digital Media and the Gaming Innovation Group.
The by the AGCO regulated market Ontario (Canada), open to iGaming applications since 2022, is an interesting market for affiliates as well. After weeks of research, QMRA finished the Ontario Compliance Code. Therefore, Ontario iGaming Affiliates are now able to join QMRA!
Awards
ReferOn has Been Nominated In Two Categories for the EGR B2B Awards
ReferOn, a state-of-the-art affiliate management system, has been recognized in two categories – “Affiliate Software Supplier” and “Software Rising Star” – at the prestigious EGR B2B Awards. The awards ceremony will take place on 13 June 2024 at The Roundhouse in London.
ReferOn receives industry recognition and is regularly shortlisted for reputable awards including the iGB Affiliates, AffPapa, 5 Star iGaming Media, and EGR B2B Awards. The popularity stems from ReferOn’s comprehensive set of tools and services aimed at affiliate management optimization, including transparent reporting, easy access to data, plus functionality for management and reporting.
Alexia Gauci, B2B Sales Manager at ReferOn, commented on the nomination: “The team has worked to make ReferOn the most powerful affiliate management system. We find known challenges in the market, work directly with operators and affiliates, and solve them. The double nomination is an excellent motivation for further development work. We are delighted to be recognized not only by our partners but also by the industry as a whole.”
This year ReferOn also received a nomination for the prestigious AffPapa Awards in the “Affiliate System of the Year” and “Rising Star Provider” categories. ReferOn representatives plan to attend the awards ceremony in Malaga, Spain on May 27. Next, the team will visit Casino Beats in Malta on May 21-23, and on July 16-19, everyone will be able to learn more about the latest technical updates at the ReferOn booth at iGB Amsterdam.
News
Affiliate Roulette and iGamingAffiliates.IO Forge Powerful Partnership to Empower Affiliates and Simplify Operator Acquisition
Affiliate Roulette, the industry’s leading platform for affiliate discovery and collaboration, and iGamingAffiliates.IO, a premier iGaming affiliate management agency, announce a partnership designed to empower affiliates and simplify operator acquisition within the iGaming industry.
Building Trust and Transparency Through Collaboration
Affiliate Roulette, known for its innovative approach to affiliate marketing, fosters a transparent environment where affiliates can showcase their skills and build trust with operators. This aligns perfectly with iGamingAffiliates.IO’s core values, which place a strong emphasis on building long-term, trust-based relationships between affiliates and brands.
A Winning Combination for Affiliates and Operators
This partnership provides a powerful combination of benefits:
- Enhanced Visibility: Affiliate Roulette showcases iGamingAffiliates.IO to a vast network of operators, increasing their chances of securing lucrative partnerships.
- Expert Guidance: iGamingAffiliates.IO’s team of experienced professionals offers operators the support and expertise needed to optimize their campaigns and achieve maximum results.
- Streamlined Operations: iGamingAffiliates.IO handles the complexities of campaign management, allowing operators to focus on their core competencies.
A Future of Collaboration and Growth
This partnership marks a significant step forward for the iGaming affiliate market. By combining Affiliate Roulette’s innovative platform with iGamingAffiliates.IO’s proven expertise, both companies are committed to fostering a thriving industry that benefits all stakeholders.
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