News
Offline vs. Online Betting in Latvia: A Comparative Analysis

If you’re a betting enthusiast in Latvia, you have two options: offline or online betting. Both have their pros and cons, and choosing the right one can make a big difference in your overall experience. Offline betting is the traditional way of placing bets in a betting shop, while online betting is done remotely, via the internet, using a computer, tablet or phone. In this article, we’ll compare offline vs. online betting in Latvia, so you can make an informed decision.
When it comes to offline betting, you get to experience the thrill of placing bets in a physical location with a group of people. You can interact with other bettors, share tips and tricks, and enjoy the atmosphere of a betting shop. However, offline betting can be time-consuming and inconvenient, especially if you don’t live close to a betting shop. Additionally, you may have to deal with long lines, limited betting options, and strict opening hours.
On the other hand, online betting offers convenience and flexibility. You can place bets from anywhere, at any time, and have access to a wider range of betting options. Online betting also allows you to take advantage of bonuses and promotions, which can increase your chances of winning. However, online betting can be less social and less immersive than offline betting, and there is a risk of addiction and fraud.
Regulatory Landscape and Compliance
Latvian Gambling Laws
In Latvia, gambling is regulated by the Lotteries and Gambling Supervisory Inspection (IAUI). The IAUI is responsible for ensuring that all gambling activities in the country are legal and fair. The IAUI also issues licenses to operators who wish to offer gambling services in Latvia.
The Latvian gambling laws apply to both online and offline gambling. The IAUI has implemented strict regulations to ensure that all gambling activities are conducted in a safe and fair manner. These regulations cover areas such as player protection, responsible gambling, and anti-money laundering.
Online vs. Offline Regulation
The regulatory landscape for online and offline gambling in Latvia is quite similar. Both types of gambling must adhere to the same laws and regulations. However, there are some differences in the way that these regulations are enforced.
Offline gambling activities, such as land-based casinos and betting shops, are subject to regular inspections by the IAUI. These inspections are designed to ensure that the operators are complying with all relevant laws and regulations. The IAUI also has the power to revoke licenses if an operator is found to be in breach of these regulations.
Online gambling operators are also subject to strict regulations. They must obtain a license from the IAUI before they can offer their services to Latvian residents. The IAUI also monitors online gambling activities to ensure that they are being conducted in a fair and transparent manner.
In conclusion, the Latvian gambling laws apply to both online and offline gambling. The IAUI has implemented strict regulations to ensure that all gambling activities in the country are conducted in a safe and fair manner. Both types of gambling must adhere to the same laws and regulations, but there are some differences in the way that these regulations are enforced.
Consumer Preferences and Market Dynamics
Demographics of Bettors
When it comes to offline betting in Latvia, it is mostly popular among middle-aged men who prefer to place their bets in traditional brick-and-mortar betting shops. According to Statista, nearly 10% of U.S. adults who bet on online and in-person casino games did so at least once a week as of September 2021. However, in Latvia, the trend is towards online betting, with more and more people starting to prefer the convenience and accessibility of online betting platforms.
Technological Influence on Betting
The rise of technology has had a significant impact on the betting industry in Latvia. With the increasing availability of smartphones and mobile internet, more and more people are opting for online betting platforms that offer a seamless and user-friendly experience. In addition, online betting platforms offer a wider range of betting options and better odds compared to traditional betting shops. This has led to a decline in the popularity of offline betting in Latvia.
Economic Impact and Growth
The betting industry is a significant contributor to the Latvian economy, with both offline and online betting generating substantial revenue for the country. According to Statista, the global online sports betting market is expected to achieve a revenue of US$49.96bn by 2024, indicating an annual growth rate of 7.68% (CAGR 2024-2028). In Latvia, the growth of the online betting industry is expected to continue, with more and more people turning to online betting platforms.
Awards
ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

The company continues its growth in 2025 with key industry recognition
ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.
These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.
Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”
ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.
News
StatsDrone now supports over 2000 affiliate program integrations

StatsDrone has achieved a significant milestone in their journey to being the best affiliate stats app both with accurate data and with the most affiliate program integrations.
The company recently achieved a milestone of over 2000 affiliate program integrations. Most of the integrations are for iGaming affiliate programs while others include affiliate networks, finance affiliate programs and crypto related programs.
Since launching the app over 4 years ago, the other milestone achieved is nearly 1200 affiliate programs marked as migrated or closed.
The multi-award winning app connects to affiliate programs through credentials using scraping or through using API keys. API data is supported by 61% of affiliate programs listed on StatsDrone currently as of August 2025.
COO and Co-Founder Darrell Helyar had this to say about the milestone: “Achieving this milestone reaffirms StatsDrone’s position as a leader in affiliate marketing, enabling affiliates to optimize performance and drive results. With an exceptional team committed to accuracy, innovation, and support, we continue to build trust and deliver outstanding results for everyone we support.”
The data that StatsDrone can get for customers is on the following levels: account, brand, campaign, dynamic variables and postbacks.
Dynamic variables, advanced data solutions for affiliates
Dynamic variables are proving to be one of the more popular tools offered at StatsDrone.
Dynamic variables is supported with the following affiliate program software: MyAffiliate, ReferOn, Mexos, CellXpert, Income Access, Affilka (SoftSwiss), RavenTrack, Alanbase, tap (Smartico), MAP, Post Affiliate Pro, Affise, Affelios, Entain / BetMGM, FlexOffers, NetRefer and PartnerMatrix.
Postbacks are currently available in StatsDrone for MyAffiliates, Affilka, Affise, Cellxpert and a few more.
StatsDrone helps affiliates identify when affiliate programs closed or migrate affiliate software which can render their old tracking links as invalid.
Finding affiliate programs
StatsDrone doesn’t just have 2000 affiliate program integrations but every integration is a review and part of our program database.
Affiliates can search for programs by affiliate software, if they have an API for accessing their data, postbacks, dynamic variables and exclusive deals too.
By far the most common integration technically falls under proprietary which means operators that choose to build their own affiliate program and not use a platform.
MyAffiliates has been the most popular platform as operators choose to launch their platform off of. Affilka, ReferOn and RavenTrack have been the fastest growing platforms.
On top of getting stats to affiliates, the company does it all with accuracy in mind. If an affiliate finds any data point not to be what it should be, they can report it to the StatsDrone team to have it fixed.
Likewise, if an affiliate wants a single program added, it is added to the list and most of the time the program is added within minutes.
News
Slotozilla Expands Partner Network With 25+ Affiliates and Unveils 139 New Bonuses in Q2 2025

Riding the wave of a hugely successful Q1, Slotozilla has continued its momentum through Q2 on the back of iGB Live London 2025. The platform consolidated the quarter by adding over 25 affiliate partners and launching 139 exclusive bonuses. This milestone marks a glistening moment in the company’s mission to deliver premium value and choice for online casino stakeholders.
Slotozilla, widely regarded as the go-to destination for expert casino reviews and free slot demos, confirmed the new additions in July. The partnership network now features several industry trailblazers, such as:
- FTDgallery: Known for offering exclusive bonuses and promotions.
- GameGrow: A network renowned for its games and deep insights into the Canadian market.
- ToTheMoon Affiliates: ToTheMoon is a leader in championing gamified campaigns in several markets.
- Luckpartners: Emphasises a mobile-first approach and localised gaming experiences.
Each partnership leverages unique regional expertise and, importantly, exclusive promotions to enrich users’ journeys on the platform. The new affiliates collectively unlock a vast array of offers, including 87 welcome bonuses and 52 no deposit bonuses. This totals 139 sublime bonuses right there for the taking.
The iGB Live London 2025 presented a golden opportunity for Slotozilla to engage equally outstanding industry leaders to improve user experiences. The company subsequently sent a delegation of experts to the event. “It was an incredible experience to meet so many passionate affiliates face-to-face,” said Tim Cline, Slotozilla’s editor-in-chief. “I’m proud of the collaborations we’ve initiated and excited about the value these brands will bring to our users.”
Geographical reach also extended into 15+ nations during Q2, with significant growth in Germany, Poland, Canada, and Italy. These expansions reiterate Slotozilla’s global vision and its commitment to localised content. With tailored bonuses and responsible gaming advocacy, the platform has never been more player-centric.
Looking ahead, it appears that activity is not slowing down any time soon. Slotozilla aims to grow its affiliate roster, refine its rankings, and introduce fresh insights to its platform.
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