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News

Finixio hires first head of gambling content and boosts editorial team by 25

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Finixio hires first head of gambling content and boosts editorial team by 25

 

Affiliate firm Finixio has appointed Sacha Kinser its head of gambling content as part of the company’s expansion drive in the igaming market.

Kinser joins from affiliate Game Lounge, where she was most recently head of content, having worked her way up the ranks after joining the Malta-based firm in 2018 as a content manager.

Prior to that, she also worked for SiGMA. Her standing in the igaming community saw her recently shortlisted in the Top 3 for iGaming NEXT’s iGaming Manager IDOL of the year.

“I am thrilled to join Finixio, a company that stands out as being at the forefront of innovation and excellence. My role here extends beyond a job title, it’s an opportunity for me to leverage my leadership skills to actively nurture and develop a strong, cohesive team. I am committed to fostering talent and potential, driving us to not only meet our goals but also to set new industry standards through our unified vision and collaborative effort,” said Kinser.

Finixio entered the international gambling market back in 2021, when it hired Neil Roarty as its head of North America to expand beyond its UK operation. Roarty is an industry veteran, having spent 15 years in the igaming space, with his background including stints at Catena Media and Bettingpro.com. Prior to joining Finixio, he was at affiliate network Wedge Traffic, which he set up in the US in 2019.

Since 2021 Finixio has been on an acquisition drive and has grown from a single gambling site (www.safebettingsites.com) to a network of over 20, with its flagship brands including www.sportslens.com and www.thesportsdaily.com.

Roarty said the appointment of the company’s first head of gambling content, along with the further 24 staff it had hired to work under Kinser, demonstrated Finixio’s optimism about the international igaming market.

“Our early experiences in the international gambling markets have led to a strong belief that this is going to be one of the growth engines of the affiliate market in the future. We are investing strongly in our gambling content team now to make sure we are well placed to benefit from the additional opportunities we expect to open up over the coming years,” said Roarty.

“We are delighted to have secured someone as experienced in the igaming market as Sacha and expect her leadership to play a key role in the company’s success in the future.”

Roarty added that the recent hires were part of a wider push on hiring across the firm, which is currently moving away from using contract and freelance staff and instead focusing on taking on more permanent employees in order to provide better services to clients. This move away from freelancers is what Finixio hopes will help it cement a position as a leading brand into 2024 and beyond.

“We want to set our business up for stable future growth and we believe providing good jobs and clear career progression is a key part of this,” he said.

He said the recent hiring process had focused on experience and authority as Finixio looked to build a team of experienced journalists, with new hires coming from The Daily Mail, The Daily Express and The Telegraph. They will work alongside industry experts with previous experience at both operator and affiliate level.

Finixio has also recently started working with Manchester-based The Juice Academy to provide apprenticeships, which mix on-the-job learning with a digital marketing qualification. Its first graduate from the scheme, Max Barlow, is now a permanent employee in the company’s PR team.

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Awards

ReferOn has Been Nominated In Two Categories for the EGR B2B Awards

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ReferOn has Been Nominated In Two Categories for the EGR B2B Awards

 

ReferOn, a state-of-the-art affiliate management system, has been recognized in two categories – “Affiliate Software Supplier” and “Software Rising Star” – at the prestigious EGR B2B Awards. The awards ceremony will take place on 13 June 2024 at The Roundhouse in London.

ReferOn receives industry recognition and is regularly shortlisted for reputable awards including the iGB Affiliates, AffPapa, 5 Star iGaming Media, and EGR B2B Awards. The popularity stems from ReferOn’s comprehensive set of tools and services aimed at affiliate management optimization, including transparent reporting, easy access to data, plus functionality for management and reporting.

Alexia Gauci, B2B Sales Manager at ReferOn, commented on the nomination: “The team has worked to make ReferOn the most powerful affiliate management system. We find known challenges in the market, work directly with operators and affiliates, and solve them. The double nomination is an excellent motivation for further development work. We are delighted to be recognized not only by our partners but also by the industry as a whole.”

This year ReferOn also received a nomination for the prestigious AffPapa Awards in the “Affiliate System of the Year” and “Rising Star Provider” categories. ReferOn representatives plan to attend the awards ceremony in Malaga, Spain on May 27. Next, the team will visit Casino Beats in Malta on May 21-23, and on July 16-19, everyone will be able to learn more about the latest technical updates at the ReferOn booth at iGB Amsterdam.

 

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News

Affiliate Roulette and iGamingAffiliates.IO Forge Powerful Partnership to Empower Affiliates and Simplify Operator Acquisition

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Affiliate Roulette and iGamingAffiliates.IO Forge Powerful Partnership to Empower Affiliates and Simplify Operator Acquisition

 

Affiliate Roulette, the industry’s leading platform for affiliate discovery and collaboration, and iGamingAffiliates.IO, a premier iGaming affiliate management agency, announce a partnership designed to empower affiliates and simplify operator acquisition within the iGaming industry.

Building Trust and Transparency Through Collaboration

Affiliate Roulette, known for its innovative approach to affiliate marketing, fosters a transparent environment where affiliates can showcase their skills and build trust with operators. This aligns perfectly with iGamingAffiliates.IO’s core values, which place a strong emphasis on building long-term, trust-based relationships between affiliates and brands.

A Winning Combination for Affiliates and Operators

This partnership provides a powerful combination of benefits:

  • Enhanced Visibility: Affiliate Roulette showcases iGamingAffiliates.IO to a vast network of operators, increasing their chances of securing lucrative partnerships.
  • Expert Guidance: iGamingAffiliates.IO’s team of experienced professionals offers operators the support and expertise needed to optimize their campaigns and achieve maximum results.
  • Streamlined Operations: iGamingAffiliates.IO handles the complexities of campaign management, allowing operators to focus on their core competencies.

A Future of Collaboration and Growth

This partnership marks a significant step forward for the iGaming affiliate market. By combining Affiliate Roulette’s innovative platform with iGamingAffiliates.IO’s proven expertise, both companies are committed to fostering a thriving industry that benefits all stakeholders.

 

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Affiliate Program News

Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts

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Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.

 

Leading the charge in the convergence of financial technology and iGaming, Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.

The collaboration marks a pivotal moment in the iGaming industry, bringing together Genome’s expertise in online financial services and Chilli Partners’ prowess in affiliate marketing. The partnership is set to redefine the landscape of affiliate payouts, offering an array of benefits to both affiliates and the iGaming community at large.

“We are excited to embark on this journey with Chilli Partners. By combining our financial expertise with their influential position in the iGaming affiliate space, we aim to set new standards for efficiency and innovation in affiliate payouts,” – noted Genome’s CEO Daumantas Barauskas.

For one, the partnership offers efficient payouts. Affiliates can now enjoy expedited and secure payouts through Genome’s state-of-the-art financial infrastructure, enhancing their overall experience and satisfaction.

It also provides global reach for Chilli Partners, as it can extend its reach to affiliates worldwide with Genome’s international payment capabilities. This allows Chilli Partners to foster a more diverse and expansive network.

The partnership streamlines financial workflows, ensuring seamless transactions and reducing administrative overhead for Chilli Partners, allowing them to focus on delivering top-notch affiliate services.

Genome is all about innovation in payments and online financial services. This approach brings new possibilities for payment options, providing flexibility and convenience for affiliates participating in the Chilli Partners program.

Lastly, the collaboration prioritizes compliance and risk management, assuring affiliates of secure and compliant transactions in accordance with industry regulations.

“This partnership aligns perfectly with our commitment to providing the best possible experience for our affiliates. Genome’s advanced financial services will play a crucial role in elevating our affiliate program to new heights”, – added Clayton Zammit Cesare, Head of Affiliates at Chilli Partners.

As the iGaming industry continues to evolve, Genome and Chilli Partners stand united in their dedication to driving positive change, innovation, and reliability. The partnership is poised to create a ripple effect, positively impacting the entire iGaming ecosystem.

About Genome

Genome is a leading EMI that provides innovative financial services, including batch payouts, SWIFT, and SEPA transfers. With a focus on efficiency and compliance, Genome empowers businesses across various industries, including iGaming, to streamline financial operations and enhance user experiences.

For more information, please visit https://genome.eu/

About Chilli Partners

Chilli Partners is a prominent iGaming affiliate program specializing in casino games. With a commitment to excellence, Chilli Partners connects affiliates with top-tier iGaming brands, offering a lucrative partnership that includes competitive commission structures and tailored support.

For more information, please visit https://chillipartners.com/

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