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Affiliates at the Forefront of CasinoBeats Summit’s Educational Experience

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Affiliates at the Forefront of CasinoBeats Summit's Educational Experience

 

At the eagerly-awaited fifth edition of the CasinoBeats Summit, the specifically-curated ‘Affiliation’ track will provide attending affiliates with an exceptional educational opportunity by enhancing their understanding of the operations and best practices in affiliate marketing.

Taking place on 25 May at the InterContinental Hotel in Malta, the track will feature some of the savviest minds in the industry who will explore topics such as better data adoption for affiliates, platform strategies for casino streamers, and how affiliates can ensure that their opinions are heard and their interests are considered when communicating with business partners.

In addition, attendees will have a unique chance to participate in three in-depth SEO sessions hosted by ComeOn Group’s SEO Director, Ivana Flynn. These sessions will delve into technical aspects, new markets, and marketing strategies and enable affiliates to shape the panel discourse, by anonymously posing their most pressing questions online.

The panel titled “Affiliate Voice – What Do Affiliates Really Want?” will feature industry affiliate leaders, explore the relationship between operators and affiliates and reflect on how transparency of data and new negotiation styles can improve their interactions. The esteemed panel will include Sam (Shmulik) Segal (Co-Founder & CEO, MediaTroopers), Fintan Costello (Managing Director, BonusFinder.com) and Tejinder Kumar (CCO, Finixio). The discussion will be moderated by Rafael Costa (Affiliate Manager, NOK Services).

The “Mitigating the Impact of Ad Fraud in Affiliation” panel will explore the impact of ad fraud on both operators and consumers, and how the industry can work to mitigate the effects of these bad actors. The expert panel will feature Johan Styren (CEO, Dilanti Media), Dariia (CPO, MegaPartners), and Vadim Aidlin (CEO, Mamuta Media). These industry leaders will share their experiences and insights on how to tackle the rise of bots targeting bonus offers on affiliate sites, which saw a dramatic increase during the pandemic.

Rounding up the second conference day for the affiliate track will be the SEO Trilogy series, allowing attendees to gain crucial insights into technical SEO, effective strategies for building SEO in new and saturated markets, and the crucial role SEO plays within the marketing funnel. Ivana Flynn will host the series, which will feature experts such as Lasha Kiladze (SEO Consultant & Co-Founder, LK Gambling), Maja Jovancevic (Head of SEO, GIG), Edoardo Ganetti (SEO Director at Gambling.com), Maria Sayapina (Head of Performance, Game Lounge) and Eitan Gorodetsky (CMO, Kitcode) among others.

Aksel Heitman Olsen (CTO, Acroud), will moderate the first session, while Flynn will moderate the second and third sessions. With a unique opportunity to ask questions anonymously, participants can directly influence the discussion on stage and address their most pressing pain points and concerns.

Apart from the above topics, the track will feature a range of dynamic panels, including an exclusive presentation from SlotCatalog, the leading affiliate site with the largest database of casino games, as well as insights into casino streaming trends and player demographics. Participants can also explore how to leverage new technology for better data management and to stay ahead of the curve in this rapidly-evolving industry.

The ‘Affiliation’ track is just one part of the action-packed CasinoBeats Summit, which boasts an impressive line-up of expert-led panels across four additional conference tracks. With three stages running simultaneously each day, attendees will have abundant opportunities to explore diverse subjects, including Leadership, Casino Slots, Casino Product, and Global Casino.

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Affiliate Announcements

Casumo Renews its Partnership with NetRefer for its Affiliate Marketing Platform

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Casumo Renews its Partnership with NetRefer for its Affiliate Marketing Platform

Casumo, the award-winning online casino and sportsbook operator, has renewed its longstanding partnership with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, extending a collaboration that has supported the operator’s affiliate programme for over a decade.

Founded in 2012, Casumo has established itself as a recognised name in the global iGaming industry, operating across multiple regulated markets, including the UK, Canada, New Zealand, and key European markets, with a strong presence across the Nordics. With a strong focus on user experience, innovation, and player engagement, the brand has built a reputation for delivering a dynamic and high-quality gaming environment tailored to a diverse international audience.

Casumo’s offering spans both casino and sportsbook, supported by a broad portfolio of over 3,500 games, live casino experiences, and a continually evolving product ecosystem. The operator’s approach combines engaging gameplay with a structured and intuitive user journey, underpinned by a commitment to fairness, security, and responsible gaming across all markets in which it operates.

Affiliate marketing has played a central role in supporting Casumo’s growth over the past decade. Through its continued partnership with NetRefer, the operator benefits from a platform designed to deliver performance clarity, reliable tracking, and efficient partner management, enabling the team to optimise affiliate activity and maintain strong relationships across its global partner network.

Alongside these core capabilities, NetRefer continues to evolve its platform with a broader set of technologies that support affiliate programme performance at scale. This includes enhanced reporting through NetRefer’s BI Analytics solution, the Report Builder, deeper visibility into traffic quality via Enhanced Tracking, intelligent assistance through NetRefer CoPilot AI, and flexible integration through its API technology, all forming part of a scalable ecosystem designed to support operators as their requirements grow.

Reflecting on the renewal, Madeline Liautaud, Head of Affiliates at Casumo, said, “Over the years, NetRefer has consistently provided the reliability and flexibility we need to manage affiliate performance across multiple markets. Having confidence in the accuracy of our tracking and reporting is essential, not only for our internal teams but also for maintaining trust with our affiliate partners. Tools like NetRefer CoPilot AI and the Report Builder have also helped streamline day-to-day operations by making data more accessible and easier to work with, allowing our team to focus more on optimisation and strategic decision-making.”

Amanda Camenzuli, NetRefer’s Manager of Account Management, commented, “A 14-year partnership is a strong reflection of the trust and collaboration built between our teams. Casumo is a well-established and forward-thinking operator with a clear focus on user experience and long-term growth. We are proud to continue supporting their affiliate programme with scalable technology and the data visibility needed to manage performance with confidence across multiple markets.”

As Casumo continues to strengthen its presence across international markets, the renewed partnership with NetRefer reinforces a long-standing collaboration built on performance, transparency, and trust. With a shared focus on long-term growth and continuous optimisation, both teams look ahead to the next phase of their partnership.

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Conferences

G GATE CONF 2026 — June 26–27, Tbilisi

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G GATE CONF (ggateconf.com) will take place in Tbilisi, Georgia — a multi-vertical affiliate conference bringing together industry professionals from around the world in one venue.

The event will be held at Expo Georgia, the country’s largest event hub, occupying four pavilions as well as the open-air space between them. In 2026, the organizers expect up to 7,000 participants from the CIS, Europe, Asia, and other regions.

When and Where

Dates: June 26–27, 2026
Location: Expo Georgia, Tbilisi, Georgia

Event Scale

G GATE CONF is a two-day event with a rich business and networking program:

  • 2 stages featuring industry speakers
  • 100+ company and service booths
  • 50+ zones and activities for networking, learning, and relaxation
  • Open-air zones for informal networking

Some formats are developed exclusively by the G GATE team specifically for the conference and are not repeated at other events.

Who Attends

The audience of G GATE CONF 2026 includes:

  • Media buying teams and solo arbitrage specialists
  • SEO specialists and agencies
  • Company owners and C-level executives
  • Advertisers and CPA networks
  • Affiliate market service providers: payment solutions, trackers, anti-detect browsers, proxies, creative agencies

Verticals

Main conference verticals: iGaming, White Hat, Crypto & Finance
For the first time at G GATE CONF, the following verticals will be featured: Dating, Adult, mVas, Sweepstakes

Each vertical will have dedicated activities and engagement formats to help participants quickly find relevant contacts and solutions for their needs.

Special Projects and Activities

In 2026, the conference will include 7 special projects, such as:

  • PITCH — a startup competition for launching and scaling affiliate industry projects
  • G GATE AWARDS — an industry award with a gala dinner honoring companies and market leaders
  • Merch Shop, SEO Shop, Match Point, and other interactive formats

Special attention is given to the afterparty, a large-scale evening event featuring headliners and dedicated networking zones, including VIP areas.

Why Attend

G GATE CONF focuses not only on content but also on the density of valuable contacts. The conference brings together multiple verticals and formats in one place, allowing participants to:

  • Achieve partnership goals
  • Discover new traffic sources and services
  • Connect with industry professionals beyond the standard “booth-card” format

Tbilisi was chosen as a convenient meeting point for participants from different countries, and the summer dates allow for a seamless combination of work, leisure, and networking.

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Affiliate Announcements

Management Buyout Successfully Completed at ReferOn

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Management Buyout

ReferOn, an affiliate management platform for the iGaming sector, today revealed the successful conclusion of a management buyout. Former General Manager Alex Bukin purchases the platform, moving the company into its next stage of independent growth. Bukin will take on the position of Chief Executive Officer (CEO) to advance the company.

Assessing the platform’s path three years after its launch, Alex Bukin, CEO of ReferOn remarked: “This is a significant moment for ReferOn and marks the start of a new phase for the company.” The management buyout offers us the long-term perspective needed to consistently enhance the platform. We uphold our dedication to product development, enhancing our solutions for partners, and facilitating ReferOn’s ongoing expansion in significant markets.

The acquisition comes after a significant phase of advancement for the firm. Established on a base of operational effectiveness and scalable technology, ReferOn persists in expanding its footprint throughout the industry. In its initial year, the platform announced 35.7 million clicks, 2.4 million sign-ups, 18,000 affiliates, and 136,000 active trackers. The company’s extensive range of tools enhances flexibility for operators and affiliates, generating momentum that recently led to ReferOn being recognized as the “Best Affiliate Platform” in 2025 and 2026 by key industry players.

This change will not impact daily operations; assistance and current collaborations will continue as normal. As part of its continuous growth strategy, ReferOn is enhancing its product lineup with the introduction of new features, such as Refie, the integrated interface layer of the platform. The platform continually improves user experience and security via dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and thorough mobile optimization.

To maintain operational continuity, the current leadership team stays intact, guaranteeing stability as the company moves into its next phase of growth. With Bukin’s appointment as CEO, Vlad Bondarenko has moved from Head of Product to Chief Product Officer, and David Harris, who was previously Operations Lead, has become Chief Operations Officer. As the organization embarks on its next phase, it continues to prioritize equipping operators with top-tier tools and a dedication to providing the future of affiliate management.

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