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Affiliates at the Forefront of CasinoBeats Summit’s Educational Experience

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Affiliates at the Forefront of CasinoBeats Summit's Educational Experience

 

At the eagerly-awaited fifth edition of the CasinoBeats Summit, the specifically-curated ‘Affiliation’ track will provide attending affiliates with an exceptional educational opportunity by enhancing their understanding of the operations and best practices in affiliate marketing.

Taking place on 25 May at the InterContinental Hotel in Malta, the track will feature some of the savviest minds in the industry who will explore topics such as better data adoption for affiliates, platform strategies for casino streamers, and how affiliates can ensure that their opinions are heard and their interests are considered when communicating with business partners.

In addition, attendees will have a unique chance to participate in three in-depth SEO sessions hosted by ComeOn Group’s SEO Director, Ivana Flynn. These sessions will delve into technical aspects, new markets, and marketing strategies and enable affiliates to shape the panel discourse, by anonymously posing their most pressing questions online.

The panel titled “Affiliate Voice – What Do Affiliates Really Want?” will feature industry affiliate leaders, explore the relationship between operators and affiliates and reflect on how transparency of data and new negotiation styles can improve their interactions. The esteemed panel will include Sam (Shmulik) Segal (Co-Founder & CEO, MediaTroopers), Fintan Costello (Managing Director, BonusFinder.com) and Tejinder Kumar (CCO, Finixio). The discussion will be moderated by Rafael Costa (Affiliate Manager, NOK Services).

The “Mitigating the Impact of Ad Fraud in Affiliation” panel will explore the impact of ad fraud on both operators and consumers, and how the industry can work to mitigate the effects of these bad actors. The expert panel will feature Johan Styren (CEO, Dilanti Media), Dariia (CPO, MegaPartners), and Vadim Aidlin (CEO, Mamuta Media). These industry leaders will share their experiences and insights on how to tackle the rise of bots targeting bonus offers on affiliate sites, which saw a dramatic increase during the pandemic.

Rounding up the second conference day for the affiliate track will be the SEO Trilogy series, allowing attendees to gain crucial insights into technical SEO, effective strategies for building SEO in new and saturated markets, and the crucial role SEO plays within the marketing funnel. Ivana Flynn will host the series, which will feature experts such as Lasha Kiladze (SEO Consultant & Co-Founder, LK Gambling), Maja Jovancevic (Head of SEO, GIG), Edoardo Ganetti (SEO Director at Gambling.com), Maria Sayapina (Head of Performance, Game Lounge) and Eitan Gorodetsky (CMO, Kitcode) among others.

Aksel Heitman Olsen (CTO, Acroud), will moderate the first session, while Flynn will moderate the second and third sessions. With a unique opportunity to ask questions anonymously, participants can directly influence the discussion on stage and address their most pressing pain points and concerns.

Apart from the above topics, the track will feature a range of dynamic panels, including an exclusive presentation from SlotCatalog, the leading affiliate site with the largest database of casino games, as well as insights into casino streaming trends and player demographics. Participants can also explore how to leverage new technology for better data management and to stay ahead of the curve in this rapidly-evolving industry.

The ‘Affiliation’ track is just one part of the action-packed CasinoBeats Summit, which boasts an impressive line-up of expert-led panels across four additional conference tracks. With three stages running simultaneously each day, attendees will have abundant opportunities to explore diverse subjects, including Leadership, Casino Slots, Casino Product, and Global Casino.

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Affiliate Announcements

Tiki Taka Play Partners with NetRefer for its Affiliate Marketing Platform

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Tiki Taka Play enhances its affiliate marketing strategy by partnering with NetRefer, driving growth and engagement in the gaming industry.

Spanish online casino operator Tiki Taka Play has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to power and manage its affiliate programme as the brand continues to grow its presence in Spain’s regulated online gaming market.

First launched in early 2025, Tiki Taka Play marked a significant step in the digital expansion of Grupo Tiki Taka Games, a national company with more than 50 years of experience in the land-based gaming sector. Originally established as a family-run gaming machine business, the group has grown into a recognised operator within Spain’s leisure and entertainment industry, with operations spanning gaming halls, betting venues, and amusement activities.

With Tiki Taka Play, the group extends that experience into the digital environment. The platform has been developed to bring the standards of its land-based operations online, offering players a structured and reliable gaming experience built around accessibility, trust, and long-term engagement.

The operator’s online catalogue includes a wide selection of slots alongside classic table games such as blackjack and roulette, as well as immersive live casino experiences. This curated offering allows Tiki Taka Play to cater to a broad spectrum of player preferences while maintaining a professional and consistent gameplay environment.

Operating within Spain’s regulated gaming framework, Tiki Taka Play holds the relevant licences granted by the Dirección General de Ordenación del Juego (DGOJ). Compliance, transparency, and responsible gaming therefore, sit at the centre of the operator’s approach, reinforcing the standards that have guided Grupo Tiki Taka Games throughout its decades-long presence in the industry.

Affiliate marketing forms a central pillar of Tiki Taka Play’s growth strategy as the brand establishes its presence in the competitive Spanish online gaming market. By selecting NetRefer, the operator gains access to a platform designed to deliver performance clarity, reliable tracking, and efficient partner management. Through NetRefer’s API technology, Tiki Taka Play benefits from seamless data transfer and real-time integration, allowing the operator to manage affiliate data accurately while maintaining operational efficiency across its programme.

Beyond these integrations, NetRefer’s broader ecosystem provides additional capabilities designed to support affiliate programme performance at scale. Solutions such as NetRefer BI Analytics enable advanced and customisable reporting, while NetRefer CoPilot AI enhances access to performance insights and operational knowledge through intelligent, data-driven assistance.

Reflecting on the process of selecting an affiliate platform, Marc De Rueda Colomés, COO of Tiki Taka Play, said, “When preparing the launch of Tiki Taka Play, we spoke with a number of our affiliates to understand which platforms they trusted most. NetRefer consistently stood out as one of the most balanced solutions in terms of service and value. The platform’s reporting and analytics tools are already proving valuable for our team, and the professionalism and dedication shown by the NetRefer team from the beginning of our collaboration have reinforced our confidence in the partnership.”

Greice Bezerra, Regional Acquisitions Specialist at NetRefer, commented, “Tiki Taka Play’s partnership with NetRefer represents an exciting step in the digital evolution of Grupo Tiki Taka Games. We’re proud to support their team with reliable technology and flexible integrations that provide the transparency, performance insights, and operational confidence needed to build and scale a successful affiliate programme in the competitive Spanish online gaming market.”

As Tiki Taka Play continues to expand its presence in Spain’s regulated online gaming market, the partnership with NetRefer provides the technology and operational foundation needed to support the growth of its affiliate programme. With greater performance visibility, advanced reporting capabilities, and scalable affiliate infrastructure, the operator is well-positioned to strengthen its partner network and drive sustainable digital growth.

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Press Releases

Digicode Announces the Launch of DigerClick – a Fully-Owned, Scalable Affiliate System for Growth-Driven Businesses

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Digicode, a global technology consulting and software engineering company, announced the launch of DigerClick, a next-generation affiliate management platform designed to give operators complete ownership, transparency, and control over their affiliate operations. Unlike traditional systems that rely on third-party networks and incur recurring fees, DigerClick is delivered as a fully owned platform, empowering companies to scale without vendor lock-in or hidden costs.

DigerClick introduces a new era of autonomy for operators, built for businesses seeking to grow their traffic, conversions, and revenue while protecting their data and intellectual property.

A New Standard in Affiliate Ownership

At the core of DigerClick is its full code ownership model, allowing clients to operate independently of external networks or SaaS platforms. With no recurring fees and no third-party intermediaries, businesses gain complete control over performance data, payout structures, and system customization.

The platform is engineered with a highly scalable architecture that supports smooth growth from 50 to 5,000 affiliates without compromising performance.

Key Features Include:

  • Full Code Ownership: No recurring fees, no vendor lock-in, and full protection of proprietary data and IP.

  • Scalable Performance: Designed to grow alongside the business, supporting large affiliate ecosystems.

  • Affiliate Management Tools: Self-registration and streamlined onboarding for partners.

  • Smart Campaign Management: Assign offers, monitor performance, validate affiliate reports, and optimize campaigns in real time.

  • Advanced Reporting & Payouts: Real-time analytics, BI, and complete click-to-revenue transparency. Supports CPA, rev share, hybrid, and custom payout models with flexible reconciliation options.

Built for “Growth Leaders”

DigerClick is tailored for companies that rely on performance-driven partner ecosystems, including:

  • iGaming Operators seeking to scale player acquisition and retention.

  • E-Commerce Brands and Digital Product Creators looking to monetize subscriptions and downloads without intermediaries.

  • Publishers and Promoters who require full ownership of margins, reporting, and payout flexibility.

By removing “Third-Party Chains,” DigerClick gives businesses their own affiliate engine, maximizing margins and operational control while ensuring long-term sustainability.

“With DigerClick, we’re giving businesses something they’ve never truly had in the affiliate space, complete ownership,” said Alex Karichensky, CEO of Digicode Europe. “No recurring fees, no third-party dependencies, and no compromises on performance. It’s a platform built for companies that want to grow on their own terms, with total transparency and full control of their data and margins.”

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News

Gentoo Media releases Q4 2025 trading update, provides preliminary 2026 guidance and announces bond refinancing process

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Gentoo Media releases Q4 2025 trading update, provides preliminary 2026 guidance and announces bond refinancing process

Gentoo Media Inc. released a trading update for the fourth quarter of 2025, provides preliminary financial guidance for the full year 2026, and announces its intention to initiate a refinancing of its outstanding bonds and credit facility.

Q4 and Full-Year 2025 Performance (unaudited)

Gentoo Media reports improved operating performance and cash generation in the fourth quarter of 2025. Revenues for the quarter amounted to EUR 25.5 million and adjusted EBITDA amounted to 14.9 million, with an operating cash flow of EUR 10.4 million. Full year 2025 revenue ended at EUR 98.6 million, adjusted EBITDA at EUR 41.4 million and operating cash flow at EUR 33.0 million.

October – December (Q4 2025) – not audited

Full year 2025 – not audited

Revenue: EUR 25.5 million

Revenue: EUR 98.6 million

Adjusted EBITDA: EUR 14.9 million

Adjusted EBITDA: EUR 41.4 million

Cash from operations:  EUR 10.4 million

Cash from operations:  EUR 33.0 million

N/A

NIBD / adj. EBITDA: 2.82x

January 2026 trading is in line with budget and management expectations, supporting continued confidence in the Company’s financial outlook.

Refinancing of Bonds and Credit Facility

Building on the improved financial performance and a strengthened operational and financial foundation, Gentoo Media has mandated ABG Sundal Collier and Pareto Securities to arrange a series of fixed income investor meetings commencing in February 2026.

Subject to market conditions, the Company intends to issue a 3-year senior secured floating rate bond in an aggregate nominal amount of EUR 120 million, split between a SEK and a EUR tranche (the “New Bonds”). Proceeds are intended to refinance the Company’s existing EUR and SEK bonds (ISIN NO0013024018 and ISIN NO0013095687) and its credit facility. Upon completion, the New Bonds will constitute the Company’s principal debt.

Preliminary Guidance for 2026

In extension of this announcement, Gentoo Media presents a preliminary outlook for the financial year 2026. Given the timing of this communication, the guidance is provided within a wider range and should be considered an early indication of management’s current expectations for the year.

Revenue: EUR 105-115 million
Adjusted EBITDA: EUR 49-54 million
Cash from operations: EUR 37-41 million
Cash outflow related to deferred payments: EUR 3.5 million

Operational and Financial Outlook

Gentoo Media enters 2026 with record-high end-user deposit volumes at partner operators exceeding EUR 200 million in Q4 2025, which underpin operator revenue and hence Gentoo Media’s performance-based revenue streams. The business operates on a structurally optimised and disciplined cost base, providing a stable platform for continued margin expansion and stronger cash flow generation year-over-year, supported by limited committed investments.

In 2025, the Group incurred approximately EUR 5 million in non-recurring costs related to operational improvement initiatives and restructuring, alongside approximately EUR 38 million in cash outflows related to M&A and corporate split activities from prior years. In 2026 non-recurring costs are expected to decrease materially, with remaining deferred M&A-related payments of approximately EUR 3.5 million.

The 2026 financial year is also expected to benefit from a significantly more favourable global sporting calendar, including the FIFA World Cup, which historically drives higher user activity and commercial performance compared to 2025 that had no major international sports events.

Gentoo Media will publish its full Q4 2025 Interim Report on 24 February 2026, as planned.

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