Connect with us
European Gaming Congress 2024
[cm_ad_changer campaign_id="4"]

News

“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup

Published

on

 

November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.

While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.

However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.

“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.

The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.

This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.

In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:

Support those who support us

FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page

As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.

Credentials

FAVBET

Head of Brand – Alexander Tarasov

Brand Manager – Anna Lytvynchuk

Marketing Project Manager – Yanina Baranetska

Creative Producer – Oleksii Marakhovskyi

Digital Content Producer – Iryna Kondratyeva

Creative Lead – Anatoly Simachynskyi

Creative Copywriter – Mykola Bezkrovnyi

Digital Religion

Director – Gleb Feldman

Taktika

Creative Director – Roman Gurbanov

Art Director – Illia Pochkun

Continue Reading
Advertisement European Gaming Congress 2024 (Warsaw, Poland)
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

How Online Slot Games Have Transformed Social Interaction

Published

on

The rise of online gaming has dramatically reshaped the landscape of social interaction. What was once a solitary or local multiplayer experience has evolved into a dynamic global community. From connecting with friends across continents to forging new relationships through slot gameplay, online slot games have become social hubs, fostering a new culture of interaction.

The Evolution of Social Gaming

From Solo Play to Online Communities

In the early days of video slot games, players often experienced gaming in isolation or through local multiplayer modes. With the advent of the internet and improvements in gaming technology, multiplayer slot online games became increasingly popular. slot gamers could now play together regardless of geographical location, which paved the way for global communities to flourish.

Massively Multiplayer Online (MMO) slot games like World of Warcraft and RuneScape were instrumental in transforming social gaming. These slot games required players to collaborate, strategize, and communicate with one another to succeed. Guilds, clans, and factions became tight-knit communities where friendships formed, and teamwork was essential.

As more slot games began incorporating multiplayer modes, the opportunity to connect with like-minded individuals became a central feature of online gaming.

Building Relationships Through Gaming

How slot games Foster Friendships

Online slot games create spaces where players can bond over shared goals, challenges, and victories. Whether through cooperative missions, competitive matches, or role-playing adventures, gaming often requires communication, collaboration, and teamwork. This cooperative nature helps build trust and camaraderie among players, leading to lasting friendships.

For many, online slot games provide an outlet for socializing in ways that traditional social platforms do not. Players often spend hours together, working on strategies, sharing tips, or simply chatting while gaming. Over time, these interactions foster a sense of belonging and friendship that can even extend into real-life meetings.

Cross-Cultural Communication

One of the most remarkable aspects of online gaming is its ability to break down geographical and cultural barriers and slot gamers from different countries, languages, and cultures come together to participate in a shared experience. This exposure fosters cross-cultural communication, allowing individuals to learn about different perspectives while working towards common in-slot game goals.

Online platforms like Steam, Discord, and Twitch allow players to interact beyond the slot games themselves, creating spaces for deeper discussions, sharing experiences, and forming bonds.

Online slot games as Social Platforms

Virtual Hangouts and Events

In recent years, slot games have become more than just entertainment; they have evolved into virtual social platforms. slot games like Fortnite, Animal Crossing, and Roblox have integrated social events such as concerts, in-slot game festivals, and community activities. These events attract millions of players who gather in-slot game to participate, creating shared experiences akin to attending real-life events.

These virtual hangouts allow people to engage socially without the pressures of face-to-face interaction. For individuals who may feel anxious or uncomfortable in traditional social settings, online slot games provide an opportunity to interact in a more relaxed, immersive environment.

Influence of Streaming and Esports

The rise of streaming platforms like Twitch and YouTube Gaming has further expanded the social dimension of online slot games. Players can now watch live streams of their favorite slot games, interact with streamers, and connect with other fans in real-time. Communities form around popular streamers, creating a shared experience even for those not directly playing the slot games.

Esports has also contributed significantly to the social transformation of gaming. Competitive gaming has become a global phenomenon, with professional leagues, tournaments, and massive fanbases. Players and fans come together both online and in person to celebrate the best in gaming, fostering a sense of community and shared passion.

The Impact on Social Skills and Behavior

Positive Social Development

For many players, online gaming serves as a space to develop social skills in a way that feels safe and controlled. In multiplayer environments, communication, negotiation, and conflict resolution become key components of slot gameplay. Players learn how to collaborate with teammates, manage differences of opinion, and practice leadership skills.

slot games that involve teamwork and strategy can improve problem-solving abilities and critical thinking. Additionally, the sense of accomplishment achieved by working together toward common goals can foster positive reinforcement and strengthen social bonds.

Potential Challenges

Despite the numerous social benefits of online gaming, there are potential challenges. Toxic behavior, such as harassment and bullying, can emerge in online communities. Anonymity often emboldens individuals to engage in negative behavior without consequences. Gaming companies are aware of this and have implemented moderation tools, reporting systems, and initiatives to promote healthier gaming environments.

Furthermore, excessive gaming can lead to isolation from real-world interactions, especially if players become overly absorbed in the virtual world. Finding a balance between online and offline socialization is crucial for maintaining healthy relationships.

Conclusion

Online slot games have dramatically transformed social interaction, offering a global platform for communication, cooperation, and relationship-building. From fostering friendships to breaking down cultural barriers, the social dimension of gaming continues to evolve. As technology advances and the gaming community expands, the role of online slot games in shaping modern social life will likely only grow. While challenges such as toxic behavior exist, the positive impact of online slot games on social interaction is undeniable.

Gaming has become much more than a pastime; it is now a key part of how people connect, engage, and build meaningful relationships in the digital age.

Continue Reading

Affiliate Announcements

Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate

Published

on

Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate

 

As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the international marketing campaign in support of the 2025 edition which will be the first to take place at Fira Gran Via, Barcelona alongside sister show ICE.

Explaining the thinking behind the creative Naomi Barton, iGB Events’ Global Portfolio Director said: “The iGaming industry is continually evolving, and our 2025 campaign invites affiliates to explore new horizons at our exciting new venue, Fira Gran Via in Barcelona.

“iGB Affiliate is the home of the igaming affiliate community, and it enables connection, growth and shared business success for our audience of affiliates, operators and tech vendors. This campaign will drive our community into uncharted territory, sparking a spirit of exploration that embraces emerging markets, innovative strategies, and untapped commercial opportunities. It equips affiliates with the tools and insights needed to adapt, innovate, and conquer new horizons.”

She added: “With our move to Barcelona we’re setting our sights on an incredibly bright future. The additional space at Fira Gran Via, Barcelona, which is among the largest exhibition venues in Europe, will enable iGB Affiliate to achieve its full potential and continue to connect the best affiliates with the best operators and tech vendors.

“The 2025 edition of the show is set to feature a record 250 exhibitors and sponsors, occupying 15,000 sqm of space. The enhanced facilities in Barcelona will empower the affiliate community to forge new igaming connections, build strategic and trusted partnerships, expand their networks, and explore uncharted territories.”

Continue Reading

Awards

Casino Guru takes the top distinction in SBC Awards 2024

Published

on

Casino Guru takes the top distinction in SBC Awards 2024

 

Casino Guru has won the SBC Awards 2024 in the “Casino Affiliate of the Year” category, which was contested by 12 shortlists and, which was ultimately won by the company.

Casino Guru is the biggest database of online casinos and online casino bonuses with up-to-date information on thousands of online casinos on the internet, providing human-reviewed insight into individual casinos and devising a complex Safety Index to help assess brands and help players make an informed choice.

The database has grown rapidly, with Casino Guru upholding its “Casino Affiliate of the Year” status by consistently updating its repository with accurate, human-verified data. The accolade was awarded based on key performance indicators, including a more than 100% increase in organic traffic and a noticeable expansion in referring domains over the observed period.

Casino Guru’s Head of Sustainable & Safer Gambling Šimon Vincze, had this to add: “Winning a major award for best casino affiliate is an excellent achievement for us because, as a private company, we do not disclose every commercial detail in the nomination. Instead, we focus on unique achievements and use publicly available information, which puts us at a disadvantage against publicly listed companies. Despite such strong competition, we still managed to convince the judges this year.”

Casino Guru has so far processed more than 6,930 casinos and it currently is the world’s largest gambling casino forum, proving an invaluable source of information for players of all backgrounds. The Casino Guru Forum now numbers 200,000 users and has generated 53,000 posts in the 12 months leading up to the company’s submission for SBC Awards 2024.

In the observed period, the brand has similarly handled 13,514 disputes, compared to 10,708 from the previous period and recovered $10,121,109 in player funds. Casino Guru established 310 new partnerships over the same period.

The accolade comes after Casino Guru added 1,201 new casino brands in the period leading up to the company’s submission alone, with 3,750 casinos reviewed over the extended period, the result of a dedicated joint effort by the company’s team of experts.

The company has used big data, consumer feedback, and a fastidious in-house team of analysts to ensure that it remains at the very forefront of the sector, winning it the important SBC Awards accolade in the “Casino Affiliate of the Year,” and further consolidate its status as an indispensable industry source for matching players with the best casino websites.

This is hardly the first distinction won by Casino Guru this year, or the first time Casino Guru’s efforts have been rewarded at an industry summit.

Casino Guru similarly secured the Vixio Global Regulatory Awards distinction in the “Outstanding Contribution to Safer Gambling” category, demonstrating that as an affiliate company, Casino Guru remains multi-faceted, and fully committed to bringing the safest and most reliable information to its players.

Continue Reading
Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Latest News

News4 days ago

How Online Slot Games Have Transformed Social Interaction

The rise of online gaming has dramatically reshaped the landscape of social interaction. What was once a solitary or local...

Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
Affiliate Announcements2 weeks ago

Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate

  As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the...

Casino Guru takes the top distinction in SBC Awards 2024 Casino Guru takes the top distinction in SBC Awards 2024
Awards2 weeks ago

Casino Guru takes the top distinction in SBC Awards 2024

  Casino Guru has won the SBC Awards 2024 in the “Casino Affiliate of the Year” category, which was contested by...

QMRA Launches Italian Quality Mark for Affiliates QMRA Launches Italian Quality Mark for Affiliates
News3 weeks ago

QMRA Online Certificates launched to boost transparency and trust in the iGaming Industry

  Quality Mark Responsible Affiliates (QMRA), the certification initiative for iGaming affiliate websites, is proud to announce the launch of...

Nigel Leigh Appointed CTO at Footballco from XL Media PLC Nigel Leigh Appointed CTO at Footballco from XL Media PLC
News4 weeks ago

Nigel Leigh Appointed CTO at Footballco from XL Media PLC

  Hire boots Footballco’s revenue diversification strategy Global football content and media company, Footballco has announced the appointment of Nigel...

Gentoo Media extends partnership with Betsson Group for automated brand protection tool GiG Comply Gentoo Media extends partnership with Betsson Group for automated brand protection tool GiG Comply
Affiliate Announcements4 weeks ago

Gentoo Media extends partnership with Betsson Group for automated brand protection tool GiG Comply

  Gentoo Media is pleased to announce that the partnership with Betsson Group Affiliates (BGA) for GiG Comply has been...

QiH Group’s first-ever CTO joins the London office, underpinning in-house tech talent QiH Group’s first-ever CTO joins the London office, underpinning in-house tech talent
News1 month ago

QiH Group’s first-ever CTO joins the London office, underpinning in-house tech talent

  Affiliate giant grows from strength to strength as the latest member of the C-suite team joins, bringing international B2B...

Casumo Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider Casumo Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
News2 months ago

Casumo Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

  Casumo, a multi-award-winning Online Casino and Sportsbook, has renewed its partnership with NetRefer, a leading affiliate marketing platform provider....

Created by John Gold in 2020, BetPokies.org proves its trustworthiness to Aussie readers, providing deep insights about online gambling in Australia Created by John Gold in 2020, BetPokies.org proves its trustworthiness to Aussie readers, providing deep insights about online gambling in Australia
News2 months ago

BetPokies.org — Comprehensive Gambling Guide and Successful Affiliate Product 

  BetPokies is a leading online casino review platform for Aussie gamblers created by experienced gambler John Gold in 2020....

Rightlander Announces Appointment of Sarafina Wolde Gabriel as CEO Rightlander Announces Appointment of Sarafina Wolde Gabriel as CEO
News2 months ago

Rightlander Announces Appointment of Sarafina Wolde Gabriel as CEO

  Rightlander, a leading provider of affiliate compliance and partner monitoring solutions, is pleased to announce the appointment of Sarafina...

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania