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How The Power of New Games Helps Affiliates Grow

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A man wonders which new slot machine to try first

 

Casino affiliates all over the planet are locked in a tough but potentially lucrative battle to attract new players. Big welcome bonuses and gamified sites are some of the tools at their disposal, but nothing is more effective than a top-notch collection of great games to bring in newcomers. By looking at some of the key categories, we can discover how new games and genres are helping drive growth when used correctly.

Sequels and Spin-Offs Catch the Eye

If we look at a collection of popular slots on a leading casino site, we can see that some of them are sequels or spin-offs of slots that have attracted a lot of fans. Devil Fire 2 and Money Coming 2 are among the slots that have proved to be popular enough to get a follow-up that enhances the original in some way. Slot sequels often look very similar but add a new feature, such as a bonus round or jackpot.

Anyone who enjoys playing a certain game is likely to feel enthusiastic about a sequel that they spot being advertised. It’s a classic marketing approach that we can also find being used in the movie and TV world. This look at the trend points out that 2024’s five highest-grossing movies were either sequels or reboots. In the same way, some of the most popular slots are part of the biggest series.

Adding spin-offs is a low-risk approach that is designed to quickly capture the attention of players. However, it needs to be combined with the introduction of other new slots that show a forward-looking approach and a willingness to give new ideas a chance. Too many sequels can result in people getting bored and looking for alternative platforms.

New Features Can Fuel Interesting Marketing Campaigns

The fact that they’re so easy to use is one of the main reasons why slot machines have been a casino favorite across the decades. All you need to do is hit the spin button and wait to see if the right symbols fall into place to give you a big prize. While slot developers don’t want to lose that simplicity, they also need to find new ways to get players excited about their gameplay.

This is why we find new slots being launched with features like innovative types of jackpots and cash collect features. Affiliates can use the freshness of these features to get potential new players interested in playing. By studying how innovators create new markets, we can see how they flip existing ideas, with the example of the Square payment service showing how big changes often start very simply.

Themes That Increase The Appeal

An explosion of new themes has been one of the key aspects in the spectacular recent growth of online casinos, as many of the leading developers have decided to create their own versions using widely loved themes like fishing, wild animals, and Egyptian treasures. With each new game having some sort of fresh new ideas, the release of the latest slots gives casinos and their affiliates the chance to appeal to a big audience.

Not all of the newest slots are designed to appeal to every type of player, with many of them having niche appeal that makes them ideal for certain users. This is why we’re seeing slot releases based on genres like fantasy, movies, and science fiction, among others. These games can be used to carry out targeted marketing, but they need to be aimed at the right people to enjoy success.

This look by mBit Casino at underrated retro games reveals how there is a big market for these games, so it’s no surprise that new slots with a retro tinge are also trending.

 

Live Dealer Titles, Plinko, Crash, and More

The history of casinos is filled with classic games like roulette and blackjack, which have retained their popularity over centuries and are still highly sought after. However, the market has expanded in fascinating new directions in recent years, as the latest technology is used to create different kinds of gambling games.

Live dealer titles use live-streaming to appeal to new players who want a fast-paced, game show type of experience with direct human interaction. Plinko and crash-style games have also been introduced to add to the different ways of playing in casinos. These games provide fast and simple gameplay that appeals to people who love casual games with an easy learning curve.

Bearing in mind all of the different ways that new games can be used to help affiliates grow, it’s clear that these sites now have a variety of powerful tools at their fingertips. It’s just a question of using them wisely to let new players see what games they might want to try.

Conferences

Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona

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Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona

Gamblers Connect, the award-winning iGaming media and affiliate platform, has revealed that Mondoplay will be the official conference sponsor of its delegation at the upcoming ICE and iGB Affiliate Summit in Barcelona, Spain.

This sponsorship marks a significant collaboration between two innovative forces in the iGaming sector as the industry gathers for its most prestigious annual event. This partnership serves as another prime example of how strategic alliances can amplify impact within the community.

Both Gamblers Connect and Mondoplay share a unified vision of prioritising quality and user experience above all else. This sponsorship perfectly reflects that shared belief and commitment to excellence.

The summit in Barcelona represents a new chapter for the industry, and this partnership ensures Gamblers Connect can connect directly with operators, affiliates, and industry leaders from across the globe with greater resources and presence.

Mondoplay has established itself as a dynamic operator brand known for its comprehensive sportsbook and casino offering. Its platform is built on delivering seamless player experiences, a philosophy that aligns perfectly with the editorial standards of Gamblers Connect.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “By supporting our delegation, Mondoplay is directly investing in independent media coverage and the fostering of transparent industry dialogue. This partnership is more than just a sponsorship agreement. It is a celebration of shared ambition and mutual growth. Together, we can continue to prove that meaningful collaboration and genuine value creation are what truly move the iGaming industry forward.”

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Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner

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N1 Partners is heading to iGB Affiliate 2026 in Barcelona with a clear focus on partners and the grand finale of the global N1 Puzzle Promo. During the event dates, N1 Partners will welcome partners at the booth and host an exclusive evening side event in Barcelona, where the winner of the promo will be announced and awarded the grand prize: a Robinson R22 Beta II helicopter.

At iGB Affiliate 2026, N1 Partners will welcome industry colleagues at booth 80-C80. Conversations at the stand will focus on performance, traffic strategies, and the key priorities for growth in 2026.

At booth 80-C80, visitors will find an exclusive “The Sky Is Not the Limit” merch drop created specifically for iGB Affiliate 2026. A cocktail bar will be part of the booth experience, making it a convenient meeting point throughout the day. The N1 Partners booth is designed as a space where partners can easily stop by, start a conversation, and spend time, combining a relaxed atmosphere with the right setting for discussing deals and strategies.

Interactive elements with prizes will add an engaging touch to booth visits. Most importantly, partners will be able to speak directly with N1 Partners affiliate managers about current market dynamics, upcoming trends for 2026, traffic performance, and individual cooperation terms.

N1 Puzzle Promo Grand Finale Party

The N1 Puzzle Promo has been running globally from April 21 to December 31, 2025, bringing partners together around a long-term competition built on performance and consistency. Over the course of the year, participants progressed through the promo step by step, moving up the leaderboard and unlocking rewards as they advanced toward the final stage.

On January 20, N1 Partners will host a private party in Barcelona to mark the grand finale of the N1 Puzzle Promo. During the event, the company will announce the top three partners and the winner of the grand prize, a Robinson R22 Beta II helicopter

The evening is designed as a celebration of a year-long promo journey. It brings together partners, invited guests, and the N1 Partners team in an informal setting that combines recognition, entertainment, and shared moments. The program follows a structured show format with live performances and curated experiences created specifically for the N1 Partners community.

Find out who the special guest of the evening will be and secure your spot: https://n1puzzle.promo/en.html 

 

Why Meet N1 Partners in Barcelona

iGB Affiliate 2026 is an opportunity for partners to reconnect with the N1 Partners team and benefit from:

  • 14+ licensed casino and sportsbook brands with Reg2Dep up to 70%
  • Top deals across 10+ Tier-1 GEOs
  • CPA up to €700 for partners with top-performing traffic, RevShare up to 45% + NNCO, and hybrid models

Book your meetings with N1 Partners affiliate managers at booth 80-C80 and join the N1 Puzzle Promo finale in Barcelona.

After all, why drive when you can fly?

Be number one with N1 Partners.

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N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing”

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In iGaming, many things start with a simple “hi” in chat. Messages turn into long conversations, calls follow one after another, yet the goal remains the same — to make traffic profitable. Behind every dialogue is a person with their own background, approach, and communication style — and that’s exactly what defines the success of any partnership.

Partners need to see more than just a messenger account — they need to see a real person they can trust with their traffic and their goals.

N1 Faces is a series of short and lively interviews where N1 Partners introduces the managers behind the affiliate program: their values, their workflows, and their unique management styles.

Today’s spotlight is on Daria Maichuk, Affiliate Manager at N1 Partners, who shares her journey into the industry, her approach to building reliable long-term partnerships, and how she maintains internal balance while working at a fast pace.

Daria Maichuk

Affiliate Manager, N1 Partners

Daria is the kind of manager whose calm mindset, attentiveness, and quick reaction become obvious within the first minutes of communication. She maintains a fast pace, yet always leaves room for a genuine conversation — and that’s what makes working with her both easy and productive.

How did you get into the affiliate industry, and when did you realize it was the right fit for you?

I entered the industry in 2019, starting as an account manager at an advertising network. We worked with push, pops, native — and I had the chance to dive into each vertical.

After four years, I felt the need to focus on one direction and look at the market from another angle — to understand how different traffic sources operate. The role of an affiliate manager offered exactly that: an opportunity to explore the product in depth, build long-term relationships with partners, see campaign launches from the inside, and directly influence performance.

Why N1 Partners? What aligned in terms of values and approach?

I had known about the company for a long time — since 2020. We ran push-traffic tests together, and met often at conferences. I always noticed the team’s energy, openness, and genuine passion for their work. N1 Partners felt like a place where people truly love what they do.

When the opportunity to join the team appeared, I immediately felt that the rhythm and atmosphere matched me perfectly.

What advice would you give yourself in your first month on the job?

Don’t be afraid of the information flow — trust yourself more. At first everything may seem overwhelming, but over time each puzzle piece falls into place, especially once real practice begins.

How do you usually start communication with a new partner? What’s important to understand in the first five minutes?

It’s ideal when both sides have time for a quick call — to meet, exchange expertise, and discuss all details and expectations for upcoming launches. We share the results we aim to see by certain deadlines, while the partner outlines their vision — which GEOs they want to run now and what conversion they expect.

For me, it’s important to understand how open the partner is, how willing they are to share details about their launch plans, and which approaches they intend to use. Our goal is always the same: find terms that are mutually beneficial.

How do you build trust with a partner to ensure productive cooperation?

Personal communication is key, and conferences help immensely. Face-to-face interaction allows you not only to discuss business but also to learn more about the person. Small details can significantly improve future communication and make it more trusting.

Sometimes one meeting is enough for the dialogue to become smoother, faster, and more efficient.

This personal contact becomes a bridge that simplifies any further work.

Are there cases when you need to give tough feedback? How do you do it while preserving trust and a good working relationship?

Yes, it happens — and in such situations I always rely on statistics and concrete data. Numbers speak for themselves, which keeps the conversation transparent, grounded, and efficient. We look at facts together and make decisions based on them.

Constructive feedback with clear recommendations often becomes the most valuable tool for mutual growth.

What personal communication rules help you maintain speed without sacrificing quality?

I follow several principles: be polite, listen carefully, ask the right questions, avoid interrupting, and clarify anything that may cause misunderstanding.

These simple rules help keep both the pace and the quality of communication high.

What energizes you outside of work, and how does it help in working with partners?

Anything connected to movement and social interaction: sports (three workouts a week), yoga, walking my dog, warm moments with family and friends.

Time spent outside work helps me recharge, stay balanced, and maintain my energy levels. Thanks to this, I remain attentive, calm, and ready for constructive dialogue with partners.

If not iGaming, then… who would you be?

As a child, I dreamed of becoming a flight attendant — I loved the atmosphere of travel and the feeling of being close to the sky.

Speaking of my current interests, I would probably choose marketing — maybe performance or targeted advertising. I’ve always been drawn to its dynamics and opportunities for creativity.

Name the Top-3 tools you can’t imagine an affiliate manager working without.

CRM systems and convenient communication channels

They structure daily workflow, simplify interaction, and help keep important details organized.

Monitoring dashboards and analytics tools

They make it possible to evaluate traffic quality, build reports, and make data-driven decisions.

Work devices & messengers

The backbone of daily communication — calls, quick discussions, approvals, and keeping constant contact with partners.

Phone, laptop, Telegram, and MS Teams are my essentials.

Join N1 Partners

To discuss a new launch, choose the right terms for your traffic, or test an offer, you can contact Daria directly.

N1 Partners provides everything partners need to stay ahead and achieve results: high-converting products, regular analytics with optimization recommendations, and full support from the team.

Become a partner: https://n1.partners/

N1 Partners is more than just an affiliate program. The company brings together 14+ casino and betting brands, operates in 10+ Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive conditions for top partners — CPA up to €700 and RevShare up to 45%.

More than 14,000 partners trust N1 Partners for its transparency, flexibility, and an approach where people and communication quality play a central role.

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