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How The Power of New Games Helps Affiliates Grow

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A man wonders which new slot machine to try first

 

Casino affiliates all over the planet are locked in a tough but potentially lucrative battle to attract new players. Big welcome bonuses and gamified sites are some of the tools at their disposal, but nothing is more effective than a top-notch collection of great games to bring in newcomers. By looking at some of the key categories, we can discover how new games and genres are helping drive growth when used correctly.

Sequels and Spin-Offs Catch the Eye

If we look at a collection of popular slots on a leading casino site, we can see that some of them are sequels or spin-offs of slots that have attracted a lot of fans. Devil Fire 2 and Money Coming 2 are among the slots that have proved to be popular enough to get a follow-up that enhances the original in some way. Slot sequels often look very similar but add a new feature, such as a bonus round or jackpot.

Anyone who enjoys playing a certain game is likely to feel enthusiastic about a sequel that they spot being advertised. It’s a classic marketing approach that we can also find being used in the movie and TV world. This look at the trend points out that 2024’s five highest-grossing movies were either sequels or reboots. In the same way, some of the most popular slots are part of the biggest series.

Adding spin-offs is a low-risk approach that is designed to quickly capture the attention of players. However, it needs to be combined with the introduction of other new slots that show a forward-looking approach and a willingness to give new ideas a chance. Too many sequels can result in people getting bored and looking for alternative platforms.

New Features Can Fuel Interesting Marketing Campaigns

The fact that they’re so easy to use is one of the main reasons why slot machines have been a casino favorite across the decades. All you need to do is hit the spin button and wait to see if the right symbols fall into place to give you a big prize. While slot developers don’t want to lose that simplicity, they also need to find new ways to get players excited about their gameplay.

This is why we find new slots being launched with features like innovative types of jackpots and cash collect features. Affiliates can use the freshness of these features to get potential new players interested in playing. By studying how innovators create new markets, we can see how they flip existing ideas, with the example of the Square payment service showing how big changes often start very simply.

Themes That Increase The Appeal

An explosion of new themes has been one of the key aspects in the spectacular recent growth of online casinos, as many of the leading developers have decided to create their own versions using widely loved themes like fishing, wild animals, and Egyptian treasures. With each new game having some sort of fresh new ideas, the release of the latest slots gives casinos and their affiliates the chance to appeal to a big audience.

Not all of the newest slots are designed to appeal to every type of player, with many of them having niche appeal that makes them ideal for certain users. This is why we’re seeing slot releases based on genres like fantasy, movies, and science fiction, among others. These games can be used to carry out targeted marketing, but they need to be aimed at the right people to enjoy success.

This look by mBit Casino at underrated retro games reveals how there is a big market for these games, so it’s no surprise that new slots with a retro tinge are also trending.

 

Live Dealer Titles, Plinko, Crash, and More

The history of casinos is filled with classic games like roulette and blackjack, which have retained their popularity over centuries and are still highly sought after. However, the market has expanded in fascinating new directions in recent years, as the latest technology is used to create different kinds of gambling games.

Live dealer titles use live-streaming to appeal to new players who want a fast-paced, game show type of experience with direct human interaction. Plinko and crash-style games have also been introduced to add to the different ways of playing in casinos. These games provide fast and simple gameplay that appeals to people who love casual games with an easy learning curve.

Bearing in mind all of the different ways that new games can be used to help affiliates grow, it’s clear that these sites now have a variety of powerful tools at their fingertips. It’s just a question of using them wisely to let new players see what games they might want to try.

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News

Vote now for N1 Partners in two EiGE Awards 2025 nominations!

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The N1 Partners affiliate program is making headlines again with new nominations! This time, the team has been shortlisted among the brightest stars of the European iGaming industry for the European iGaming Excellence Awards (EiGE Awards 2025).

The award ceremony will take place on October 30 in the heart of Warsaw, bringing together the most influential players in the iGaming market – operators, affiliate programs, payment providers, and trailblazing tech innovators.

Gambling affiliate program N1 Partners is nominated in two top categories:

  • Best iGaming Affiliate Program
  • iGaming Leader of the Year (individual)

How to vote for N1 Partners in both categories (it will take no more than a minute):

  1. Go to: https://hipther.com/events/egc/eige-awards/
  2. Select the “Best iGaming Affiliate Program category” → click “Continue to vote”.
  3. Choose N1 Partners from the list → enter your personal details → click “Vote”.
  4. Return to the awards page → select “iGaming Leader of the Year (individual)” → click “Continue to vote”.
  5. Select Alexa Bond, Head of Affiliates at N1 Partners from the list → enter your details → click “Vote”.

 

Online voting is open until August 26.

 

Why N1 Partners?

  • 12+ high-converting brands
  • 10+ Tier-1 GEOs
  • Flexible payment method CPA | RevShare I Hybrid
  • Insights from in-house analysts
  • Benefit from top offers
  • 24/7 support

 

Support N1 Partners and Head of Affiliate Alexa Bond with your vote – who knows, your vote might make all the difference!

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News

N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!

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The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.

One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.

Campaign period: August 15 – November 15, 2025.

All the details are below.

To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:

  1. Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
  2. Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
  1. Subscribe to N1 Partners’ social media:
  1. Take part in the N1 Partners survey

Here come the rewards.

In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.

What’s inside the set?

  • Meta Quest 3 (128 GB) 
  • Licensed VR simulator
  • PC-compatible cable

Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge

N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!

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Awards

ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

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ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

 

The company continues its growth in 2025 with key industry recognition

ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.

These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.

Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.

Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”

ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.

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