Awards
Industry praised as finalists announced for July’s iGB Affiliate Awards

Stephen Carter, Clarion Gaming’s Head of Affiliate Content and internal judging lead for the IGB Affiliate Awards has praised both the number of submissions received and their overall quality.
Speaking as organisers published the list of finalists across the 20-strong categories, he confirmed: “Our external industry judges who are selected for their expertise and their depth of knowledge of the iGaming affiliate sector have been hugely impressed by the overall quality of the individual submissions and the number of companies that have chosen to participate in the 2025 edition of the Awards.
“Both metrics are indicative of how seriously the Awards are taken and how they are widely recognised for being the most prestigious and transparent merit-based awards in iGaming.
“It’s also significant that 40% of the submissions which have progressed to the finals are from businesses not previously shortlisted. This level of engagement demonstrates the relevance and reputation enjoyed by the iGB Affiliate Awards across the iGaming ecosystem.”
Madrid headquartered Betandeal has achieved the most shortlisted entries, making the cut in five categories. The affiliate agency is closely followed by Gambling.com Group, which has put itself in the running across four categories, for best affiliate in casino, sports and bingo (via its WhichBingo brand) as well as Affiliate Employer of the Year.
Newcomer WagerWire has also been shortlisted in four categories across sports, Safer Gambling Initiative of the Year, Employer of the Year and Best Affiliate Campaign.
Interest is mounting in the showpiece black-tie event, with the industry celebration being presented by broadcaster and musician Myleene Klass MBE.
The critically acclaimed television personality, part of the original Britpop era, will host the Cool Britannia-themed event being held 3 July at the Troxy, the stunning Art Deco masterpiece situated in the heart of East London.
The Troxy has an 80-year musical heritage and has featured performances by Liam Gallagher, Jarvis Cocker, Garbage and the Cure.
Members of the iGaming affiliate community can still participate in the public vote for Game of the Year by following the link found at https://www.igblive.com/igb-affiliate-awards-2025. Votes must be cast before 3 June.
The iGB Affiliate Awards shortlist can be viewed at: https://www.igbaffiliate.com/en/articles/121752/igb-affiliate-awards-2025-shortlist-revealed/
Awards
ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

The company continues its growth in 2025 with key industry recognition
ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.
These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.
Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”
ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.
Awards
Casino Guru shortlisted for inaugural Affiliate Leaders Awards

Casino Guru has been shortlisted for the inaugural Affiliate Leaders Awards 2025 and joins a competitive field of contestants in the “Casino Affiliate of the Year” category.
This new format is meant to celebrate excellence and outstanding accomplishments in the iGaming space, bringing together the most influential affiliates.
Hosted on Wednesday, September 17, the event will reunite 500 guests at the MEO Arena Lisbon at 7:00 pm, with the ceremony concluding at 12:00 am.
The latest shortlist comes after Casino Guru was previously shortlisted for the SBC Awards Europe 2025, another inaugural event, which the Casino Guru won in the same category, “Casino Affiliate of the Year.”
Commenting on this achievement, Daniela Sliva, Public Relations and Creative Projects Director, had this to say: “A true success story takes years to build, and even more years to prove its worth. I am incredibly proud to see Casino Guru nominated for the inaugural Affiliate Leaders Awards. This nomination reaffirms our commitment to providing casino players worldwide with the most complete, accurate, and reliable database of casinos, regardless of where they are or who they are.”
The Affiliate Leaders Awards include 24 highly contested categories, which will see the very best industry representatives, among which is Casino Guru, compete for important accolades that attest to these companies’ mission in providing the best service in their respective verticals.
Casino Guru has demonstrated its clear commitment to maintaining industry standards for responsible, fair, and safe gambling by introducing numerous initiatives focused on exactly this.
The Casino Guru Awards largely focused on ethics and responsibility in their latest iteration, a marked shift from most industry awards available.
Casino Guru’s Complaint Resolution Center was able to return more than $49,000,000 to different players so far. This hardly exhausts the list of achievements and commitments Casino Guru has initiative and demonstrated to make gambling safer.
The project similarly operates the Safety Index, which allows players to make informed decisions about an operator’s reliability. To achieve this? Casino Guru uses a strict list of reviewing criteria and real-time monitoring and reevaluation of brands.
Casino Guru has also created the world’s leading Forum and Community, reuniting hundreds of thousands of users all seeking to join the conversation and find the best online casinos available to them. In July 2025 alone, Casino Guru’s Forum and Community welcomed 14,130 members, saw 1,1130 unique contributors, and 7,228 posts were written.
Awards
MightyTips has been shortlisted for the Affiliate Leaders Awards 2025 in four major categories

MightyTips has been named a finalist in four prestigious categories at the upcoming Affiliate Leaders Awards 2025: Best Affiliate Network, Sports Affiliate of the Year, Affiliate Traffic Source of the Year, and Affiliate Product Innovation. The awards ceremony will take place during the SBC Summit in Lisbon, Portugal, on September 17.
Operated by SEOBROTHERS, MightyTips expanded into new regions, strengthened relationships with leading sportsbooks, and navigated multiple search engine updates while maintaining strong traffic performance.
Other notable nominees in these categories include such brands as RichAds, Odds Scanner Group, Catena Media, Better Collective, Oddschecker Global Media and Gentoo Media, highlighting MightyTips’ stature in the market.
MightyTips also launched fresh tools and content formats, including redesigned bonus offer listings, rapid daily betting tips, and enhanced comparison features –all aimed at improving user experience. Exclusive interviews with sports legends, such as Andrea Pirlo, underscored MightyTips’ growing role as both an affiliate and a trusted sports media brand.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: ”Being shortlisted in four categories is a tremendous honour for the team. It reflects not only our performance but also our willingness to innovate and adapt. These nominations are proof that our efforts to connect players with the right betting opportunities are making an impact.”
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