Awards
Myleene Klass Takes the Stage as Host of iGB Affiliate Awards 2025

Myleene Klass has been confirmed as the host of the 2025 iGB Affiliate Awards, set to be held on 3 July at iGB L!VE in London
Klass is known for being a TV personality and entertainer who originally shot to fame in the Britpop era. She was in the pop band Hear’Say, where they achieved four UK Top 10 singles in their time. She will host the Cool Britannia-themed awards that this year will hand out accolades for 20 categories.
The awards will once again be held at the Troxy, the venue set in London’s East End, which has an 80-year musical heritage and has featured performances by the likes of Liam Gallagher, Jarvis Cocker, Garbage and the Cure. It also served as a movie theatre and training school for the London Opera Centre before being converted to host live events in 2006.
Stephen Carter, head of affiliate content at Clarion Gaming, believes the popularity of the awards continues to grow thanks to its reputation for integrity and transparency.
“Our external industry judges are selected for their expertise on both the igaming affiliate sector and in specialist areas pertaining to individual awards, such as safer gambling,” he said. “They are also required to sign an NDA to keep all submitted information confidential and to declare any potential conflicts of interest. The industry respects the fact that every winning submission has succeeded entirely on its merits.”
Carter also confirmed that judgable submissions are up by more than 4% year-on-year, with the most hotly contested category based on nominations being Best Affiliate Programme. The fastest growing category is Best Affiliate Network, which is up by 79% from 2024’s awards. Best Digital Agency, Affiliate Idol and Best Newcomer, he indicated, are also key growth categories.
“Due to the quality of submissions received from non-affiliate businesses for the Marketing Campaign of the Year category, we have created an additional award to recognise the best campaign by an affiliate programme or network in 2024,” he went on to explain about the new addition.
Awards
Blask wins Best Tech at iGB Affiliate Awards 2025

Blask, the data-driven analytics ecosystem transforming iGaming oversight, has been named ‘Best Tech’ at the prestigious iGB Affiliate Awards 2025 in London.
The win underscores the platform’s transition from a promising startup into an industry mainstay.
Launched publicly in May 2024, Blask has already secured two major accolades: SiGMA Asia Startup Pitch 2024 and Startup of the Year at the Starlet Awards, making this the third milestone in its brief yet impressive journey.
“Winning this award proves that Blask has outgrown its startup roots and become a data-first iGaming institution,” said Max Tesla, CEO and co‑founder. “We’re continuing to build out the platform, and with the recent launch of Blask Games, we now offer Game Visibility Rank across casino titles. No guesswork, just transparent, repeatable insights.”
Blask is now used by some of the biggest operators, affiliates and suppliers in the iGaming industry, providing real-time, data-driven market intelligence as well as a competitive edge in more than 60 markets worldwide.
The platform is regularly updated with new features and functionality.
Last month Blask Games was added, giving operators, affiliates, and analysts access to granular intelligence around game placement within casino lobbies.
Affiliate Success
Casino Guru brings home ‘Casino Affiliate of the Year’ accolade at SBC Awards Europe

The SBC Awards Europe have crowned winners across dozens of categories during the June 12 event at the Hilton Malta in San Ġiljan, Malta, featuring 400 guests, and some of the industry’s best and brightest.
As SBC Awards Europe sought to distinguish the best operators, affiliates, suppliers, payments and game developers across the European sports betting & gaming industry, Casino Guru is proud to announce that the company has won the ‘Casino Affiliate of the Year’ accolade, a distinction that has exemplified the hard work that the team behind the project have put into creating the world’s most complex casino gaming resource.
Casino Guru overcame a competitive field of contestants, proving once again that the company is committed to maintaining its status as a leader in helping players make informed decisions.
Besides developing a highly effective Safety Index that combines big data with human expertise, Casino Guru has also become a foremost authority on complaint resolutions within the iGaming sector, having returned more than $40,000,000 to players, and thus establishing the website as more than an affiliate.
Commenting on this distinction, Casino Guru Daniela Sliva, PR & Creative Projects Director at Casino Guru said: “Winning the SBC Awards Europe in the ‘Casino Affiliate of the Year’ category further reaffirms Casino Guru’s status as the leading authority in complaint resolution, casino evaluation, and helping players make committed decisions. Our brand holds a 360-degree view of the iGaming sector in which we operate, incorporating responsible gambling, a proactive approach, and an uncompromising commitment to stringent evaluation criteria.”
Casino Guru has consistently built an affiliate model that goes beyond simple deal-making, placing an uncompromising focus on players and helping them make informed decisions.
Furthermore, Casino Guru has repeatedly strengthened and enhanced its reviewing practices to guarantee fair general terms and conditions, as well as bonus terms and conditions that benefit the players.
Casino Guru is an outlier in the industry by proactively reaching out to casinos and encouraging them to improve their terms and conditions in order to ensure that players are playing safely and responsibly.
The latest win at the SBC Awards Europe is yet another testament to the tireless efforts dedicated to making iGaming safer for players every day.
Affiliate Success
ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

ReferOn, a state-of-the-art affiliate management system, has won the “Rising Star Provider of the Year” title at the 2025 AffPapa Awards — a milestone that recognises the platform’s bold innovation and rapid growth in the affiliate tech space.
This award reflects ReferOn’s ability to deliver fast, transparent and scalable affiliate solutions that answer key industry demands. The category highlights the best rising companies in the iGaming and affiliate marketing industries, celebrating innovation and problem-solving solutions.
The AffPapa Awards is an annual event that recognises greatness in iGaming. The ceremony celebrates developments and innovations among affiliates, operators and B2B providers who have raised the bar and set new standards.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the achievement, “ReferOn wasn’t built to impress, it was built to solve. From day one, we challenged how affiliate platforms should work, look and feel — because the existing ones simply didn’t. More than a win, this award highlights the value of asking the right questions and building with purpose.”
2025 has been a crucial year for ReferOn, with the company receiving widespread industry recognition and implementing core product developments. Heading into Q3 and Q4, ReferOn is preparing a range of new features and enhancements focused on elevating the user experience and streamlining affiliate operations. The team will travel to iGB Live in London this July ready to share what’s next, meet with partners and discuss how ReferOn is refining affiliate management.
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