Awards
iGB Affiliate Awards: 2025 shortlist revealed

Betandeal has achieved the most shortlisted entries heading into this year’s iGB Affiliate Awards in London, making the cut in five categories.
The Madrid-headquartered affiliate agency is closely followed by the listed sector’s star performer of the last 12 months, Gambling.com Group.
GDC has put itself in the running across four categories, for best affiliate in casino, sports and bingo (via its WhichBingo brand) as well as Affiliate Employer of the Year.
Newcomer WagerWire also garnered four shortlist nods from the judges in sports, Safer Gambling Initiative of the Year, Employer of the Year and Best Affiliate Campaign.
While more than half of the casino and sports shortlists consist of familiar names that made the cut last time around, including GDC, Better Collective, Gentoo Media, OLBG, Mr. Gamble and Casino Guru, the picture for the Awards’ most popular and highest-growth categories is more mixed.
For Best Affiliate Programme, only three of the 12 shortlisters featured last year – bet365 Partners, last year’s surprise winner Novi Affiliates and Betsson Group Affiliates. While in Best Affiliate Network, for which judgable submissions grew by nearly 80% YoY, only CasinoAffliatePrograms.com and BetAffiliation are back to do battle again this year.
Both of these categories also include submissions from two businesses in the thick of the year’s most significant regulated market opening, Superbet’s Brazil Affiliate Program and Super Afiliados.
The new Best Affiliate Management Platform shortlist sees established names such as MyAffiliates, Affilka and PartnerMatrix pitched against a raft of fast-growing challengers and disruptors such as ReferOn and Aff.Tech.
The winners of this year’s iGB Affiliate Awards will be revealed at a Cool Britannia-themed night at East London’s Troxy Theatre on 3 July, following the second day of iGB L!VE.
The shortlist for the judged categories at the 2025 iGB Affiliate Awards is as follows:
AFFILIATE CATEGORIES
Best Casino Affiliate: Betandeal, Casino Guru, FTD Digital, Gambling.com Group, Gentoo Media, Mr. Gamble, OLBG.com, Traffic Lab
Best Sports Betting Affiliate: Betandeal, Better Collective, FairPlay Sports Media, Flashscore Network by Livesport, Gambling.com Group, Gentoo Media, Hub Affiliations, OLBG.com, WagerWire
Best Bingo Affiliate: BingoPort, FTD Digital, Little Star Media, WhichBingo
Best Poker Affiliate: GipsyTeam, PokerListings, Worldpokerdeals
Best Streaming Affiliate: 3C Gaming, Basher Agency, Betandeal, Kingbet Media
Affiliate Campaign of the Year: OLBG’s Sponsorship of Harry Derham Racing, PAME STOIXIMA x Kingbet Media, Smart Social for TaDa Gaming Influencer Activation, WagerWire for Anyone Can Be An Influencer
Affiliate Employer of the Year: Gambling.com Group, Hub Affiliations, iGamingAffiliates.io, TAG Media , WagerWire
Safer Gambling Initiative of the Year: Casino Guru, Casino.nl, CasinoNieuws.nl, Gamblers Connect, Gentoo Media for AskGamblers, WagerWire
INDIVIDUAL CATEGORIES
Best Affiliate Manager:
Christoffer Grönlund – Winlandia Partners
George Gerakanakis – Campeon Gaming
Kasper Jensen – Entain
Krishi Jain – Bluefox Affiliates
Laura Darks – bet365
Lena Lapina – iWildPartners
Pablo Saborío – CasinoAffiliatePrograms.com
Rachael Ahern – BetMGM
Radoslaw Baranski – LeoVegas Group
Yuan Wang – Income Access, a Paysafe Company
PROGRAMME/NETWORK CATEGORIES
Best Affiliate Programme: 247Partners, 7StarsPartners, Alpha Affiliates, BetMGM US, bet365 Partners, Betsson Group Affiliates, Novi Affiliates, R2D Partners, Royal Partners, Superbet Brazil, V.Partners, WOWPartners
Best Affiliate Network: AdsEmpire, Alfaleads Network, BetAffiliation, CasinoAffiliatePrograms.com, Click Hunters Tech, LeadHouse Network, Play.Partners, revenuelab., Super Afiliados
Programme/Network Campaign of the Year: BetAffiliation, Betandeal, MelBet Partners & Affiliates, PIN-UP Partners
SERVICE PROVIDER CATEGORIES
Best Tech: BetAffiliation, Blask, Cipher Sports Technology Group for Dimers Platinum, Click Hunters Tech, Routy, Statsdrone
Best Affiliate Management Platform: Aff.Tech, Affiliate Access, Affilka by SOFTSWISS, MAP™, MyAffiliates, PartnerMatrix, RavenTrack, ReferOn
Best Digital Agency: Affiverse Agency, BetAffiliation, Betandeal, HIREQUARTERS, Natural Links, Revpanda, TAG Media, Tappx
OPEN TO ALL SECTOR COMPANIES
Rising Star: Already Media, Hub Affiliations, Immerion Partners, Media 24, PixGaming, Tribuna.com
Best Newcomer: Big Betty Partners, BigDeal Partners, iGamingAffiliates.io, KNG Partners, Rocks Partners, WinWin Partners
Innovator of the Year: BetAffiliation, Click Hunters Tech, Pepper Partners, Stars Partners, Statsdrone
Awards
ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

The company continues its growth in 2025 with key industry recognition
ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.
These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.
Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”
ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.
Awards
Casino Guru shortlisted for inaugural Affiliate Leaders Awards

Casino Guru has been shortlisted for the inaugural Affiliate Leaders Awards 2025 and joins a competitive field of contestants in the “Casino Affiliate of the Year” category.
This new format is meant to celebrate excellence and outstanding accomplishments in the iGaming space, bringing together the most influential affiliates.
Hosted on Wednesday, September 17, the event will reunite 500 guests at the MEO Arena Lisbon at 7:00 pm, with the ceremony concluding at 12:00 am.
The latest shortlist comes after Casino Guru was previously shortlisted for the SBC Awards Europe 2025, another inaugural event, which the Casino Guru won in the same category, “Casino Affiliate of the Year.”
Commenting on this achievement, Daniela Sliva, Public Relations and Creative Projects Director, had this to say: “A true success story takes years to build, and even more years to prove its worth. I am incredibly proud to see Casino Guru nominated for the inaugural Affiliate Leaders Awards. This nomination reaffirms our commitment to providing casino players worldwide with the most complete, accurate, and reliable database of casinos, regardless of where they are or who they are.”
The Affiliate Leaders Awards include 24 highly contested categories, which will see the very best industry representatives, among which is Casino Guru, compete for important accolades that attest to these companies’ mission in providing the best service in their respective verticals.
Casino Guru has demonstrated its clear commitment to maintaining industry standards for responsible, fair, and safe gambling by introducing numerous initiatives focused on exactly this.
The Casino Guru Awards largely focused on ethics and responsibility in their latest iteration, a marked shift from most industry awards available.
Casino Guru’s Complaint Resolution Center was able to return more than $49,000,000 to different players so far. This hardly exhausts the list of achievements and commitments Casino Guru has initiative and demonstrated to make gambling safer.
The project similarly operates the Safety Index, which allows players to make informed decisions about an operator’s reliability. To achieve this? Casino Guru uses a strict list of reviewing criteria and real-time monitoring and reevaluation of brands.
Casino Guru has also created the world’s leading Forum and Community, reuniting hundreds of thousands of users all seeking to join the conversation and find the best online casinos available to them. In July 2025 alone, Casino Guru’s Forum and Community welcomed 14,130 members, saw 1,1130 unique contributors, and 7,228 posts were written.
Awards
MightyTips has been shortlisted for the Affiliate Leaders Awards 2025 in four major categories

MightyTips has been named a finalist in four prestigious categories at the upcoming Affiliate Leaders Awards 2025: Best Affiliate Network, Sports Affiliate of the Year, Affiliate Traffic Source of the Year, and Affiliate Product Innovation. The awards ceremony will take place during the SBC Summit in Lisbon, Portugal, on September 17.
Operated by SEOBROTHERS, MightyTips expanded into new regions, strengthened relationships with leading sportsbooks, and navigated multiple search engine updates while maintaining strong traffic performance.
Other notable nominees in these categories include such brands as RichAds, Odds Scanner Group, Catena Media, Better Collective, Oddschecker Global Media and Gentoo Media, highlighting MightyTips’ stature in the market.
MightyTips also launched fresh tools and content formats, including redesigned bonus offer listings, rapid daily betting tips, and enhanced comparison features –all aimed at improving user experience. Exclusive interviews with sports legends, such as Andrea Pirlo, underscored MightyTips’ growing role as both an affiliate and a trusted sports media brand.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: ”Being shortlisted in four categories is a tremendous honour for the team. It reflects not only our performance but also our willingness to innovate and adapt. These nominations are proof that our efforts to connect players with the right betting opportunities are making an impact.”
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