News
Digital Sport by HPL Named Public Relations Agency of Record for Responsible Gambling Affiliate Association
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Partnership will amplify the RGAA’s commitment to responsible gambling and positive advancement for the online gambling affiliate industry
Digital Sport by Hot Paper Lantern (DSHPL), a specialty division within Hot Paper Lantern focused on brand building, fostering growth, and promoting clarity through communication in the sports world, has been named the public relations agency of record for the Responsible Gambling Affiliates Association. This partnership underscores the shared commitment of both entities towards promoting responsible gambling practices and ensuring the welfare of consumers.
“By working together with the Digital Sport by Hot Paper Lantern team, we are able to amplify our message and champion the critical role affiliate companies play in regulated online gambling,” said George Rover, Executive Director of RGAA. “Their expertise and established media relationships will enhance our ability to promote consumer protection and advocate for sensible regulation. We are pleased to collaborate with an organization that similarly values integrity and shares our commitment to ethical marketing and advertising practices.”
The partnership aims to raise awareness of the RGAA and its initiatives through meaningful media coverage and industry stakeholder education. In addition to leveraging its marketing and media expertise, DSHPL will produce original programing intended to support the RGAA’s commitment to being a trusted, constructive voice that promotes responsible gambling, as well as advocates for regulation that enables equitable market participation.
“We recognize the importance of promoting responsible gambling and consumer protection practices and this collaboration underscores our commitment to advocating for clear, sensible regulation, and safeguarding the best interests of consumers,” said Ed Moed, CEO of Hot Paper Lantern. “Our unique formula, refined through experience, drives brand building and relevance by leveraging data and unique thought leadership. With deep media relationships and a profound understanding of audience motivations, our collaborative teams are poised to amplify the RGAA’s mission, ensuring responsible gambling remains a top priority in the betting industry.”
DSHPL will provide the RGAA with an extensive array of public relations services, covering media relations, strategic partnership management, thought leadership, and contributed content development.
News
Slot Machine Secrets: Can You Influence the Outcome?
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Slot machines are one of the most popular casino attractions, drawing players in with their bright lights, engaging sounds, and the promise of big wins. However, many gamblers wonder if there is a way to influence the outcome or if it is purely based on chance. Let’s explore how slot machines actually work and whether any strategies can improve your chances of winning.
How Do Slot Machines Work?
At the core of every slot machine is a Random Number Generator (RNG). This program continuously generates millions of numbers per second, even when no one is playing. The moment you hit the “Spin” button, the RNG selects a number, which then determines the outcome displayed on the screen.
This means that every spin is completely independent and random. It does not matter whether the previous spins were wins or losses—each spin has an equal chance of landing a jackpot or nothing at all.
Popular Myths About Slot Machines
Despite the randomness of slot machines, many players still believe in myths that claim to boost their chances of winning. Let’s debunk some of the most common ones:
- Myth 1: “Hot” and “Cold” Machines
Some players believe that machines that haven’t paid out in a while are “due” for a big win. In reality, each spin is completely random, and no machine builds up or “stores” luck over time. - Myth 2: Playing at Certain Times Increases Wins
Many gamblers think that slots are more likely to pay out at specific times of the day or night. However, the payout system operates independently of the time, ensuring fairness at all times. - Myth 3: Special Button Combinations Can Trigger Wins
Some players believe that pressing buttons in a particular sequence can trick the machine into paying out. Unfortunately, this is not true—slot machines operate purely based on their RNG, and no physical interaction can alter the outcome.
Can You Increase Your Chances of Winning?
While you cannot directly control the outcome of slot machines, you can play smarter and maximize your experience by following these tips:
- Choose Slots with a High RTP (Return to Player) Percentage
Each slot machine has an RTP percentage, which indicates how much of the wagered money is returned to players over time. Look for machines with an RTP above 95% to improve your long-term chances. - Take Advantage of Bonuses and Free Spins
Online casinos often offer free spins and deposit bonuses that can extend your gameplay without increasing your risk. Always check promotions before you play. - Set a Budget and Stick to It
Responsible gambling is key. Always decide how much you are willing to spend before you start playing, and never chase losses by making bigger bets. - Review the Paytable
Each slot machine has different payout rules and special features. Understanding which symbols trigger bonus rounds or jackpots can help you make better betting decisions.
Conclusion
The biggest secret behind slot machines is their random nature, which makes it impossible to predict or manipulate the outcome. However, by choosing the right games, utilizing casino bonuses, and playing responsibly, you can enhance your gaming experience and increase your enjoyment.
If you’re feeling lucky and ready to spin the reels, visit casino sites that offer fair and exciting slot games. Remember to play responsibly and have fun!
Affiliate Announcements
711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
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Leading Dutch online casino 711 has renewed its partnership with NetRefer, a data-driven, AI-powered, affiliate marketing platform provider engineered for the iGaming industry.
The family business, started as Carousel Casino Games and founded in 1994 in Belgium, began as a land-based casino chain before expanding into an online casino in 2012. A decade later, in 2022, they entered the Dutch online gaming market as 711 BV, with NetRefer as their Affiliate Marketing partner.
Despite being a new operator, 711 brings over 30 years of experience in the Belgian gaming market and, in two years, has expanded its portfolio, partnering with major game providers like Pragmatic Play and Evolution.
With a diverse game selection that follows the latest gaming trends, attractive promotions, high winning odds, and fast payouts, 711 prioritises player satisfaction and delivers a seamless gaming experience.
They pride themselves on operating under strict regulations and undergo regular external audits to ensure a secure player experience. They emphasise responsible gaming, offering tools and information for player well-being.
Johan Mostert, Affiliate Manager at 711, stated: “NetRefer is known for its innovation and forward-thinking. Their comprehensive, customisable platform – through impressive add-ons – has streamlined our affiliate marketing, making the past two years an excellent partnership. We’re excited for what’s ahead.”
Amanda Camenzuli, NetRefer’s Manager of Account Management, shared: “711 is a dynamic operator in the Dutch market, and their attitude, enthusiasm, and work ethic make this renewal both exciting and rewarding. We at NetRefer look forward to what’s to come in this continued partnership.”
News
North Star Network acquires leading casino affiliate Bojoko
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North Star Network and Bojoko are delighted to announce the digital sports media group’s acquisition of the leading iGaming affiliation as NSN looks to take a decisive step into the casino space.
The deal, which includes all Bojoko assets, was concluded on February 14 and represents a new chapter for the Malta-based asset, giving them the resources to become an even bigger force in the iGaming affiliate world. This acquisition is structured using upfront and earnout payments, representing 3.0-4.5x 2025 EBITDA depending on future performance.
Since launching in 2017, Bojoko.com has become the go-to platform for UK players seeking in-depth casino, bingo, and sports betting insights, while Bojoko.ca has been instrumental in helping Canadian players navigate the rapidly growing online gaming market.
This acquisition will allow both platforms to expand their reach, enhance their services, and provide even more value to users in these key markets. It also opens room for further market expansion.
Julien Josset, co-founder and CEO of North Star Network, shared his excitement about the acquisition: “We are thrilled to welcome Bojoko into the North Star Network. Bojoko has built an excellent reputation in the industry for its user-driven approach, commitment to true quality, and innovative platform,” he added.” This acquisition aligns perfectly with our vision to expand our influence in the iGaming industry, giving us an instant footing in the casino vertical.
“Bojoko’s casino knowledge is almost unparalleled, and we could not be more excited about the future,” Josset concluded. “Together, we plan to expand Bojoko’s reach internationally, creating even more value for players and partners alike.”
Bojoko co-founder and CEO Joonas Karhu will continue to lead the project. “This is a monumental step forward for Bojoko. Since day one, our goal has been to empower players with expert insights and easy tools that allow them to make informed choices,” Karhu began. “With North Star Network backing us, we’re now in a position to enhance our solutions, expand, and bring our expertise in the online gambling space to new audiences worldwide.
“This partnership opens the door for unprecedented growth and innovation.”
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