Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.

Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.

The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.

RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.

Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established  and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”

RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs.  Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.

Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”

“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”

This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.

Responsible Gambling Affiliate Association, the industry trade coalition that advocates for reasonable regulation, responsible advertising, and consumer protection has appointed George Rover as its first Executive Director to lead the organization. Comprising of six major players in the US online gambling affiliate sector, the Association includes Better Collective, Catena Media, FairPlay Sports Media, Gambling.com Group, Spotlight Sports Group, and XLMedia PLC.

As Executive Director, Rover will be responsible for executing the RGAA’s long-term mission to safeguard responsible gambling marketing and advertising practices. His duties as Executive Director will be pivotal in shaping the future of responsible affiliate practices, advocating the needs and interests of the Group’s members, promoting sensible regulation, fostering collaboration with industry stakeholders, and advocating for the highest standards of integrity.

“In the spirit of collaboration – whether it be with state regulators, politicians, legislators or online gambling operators, I look forward to working with key stakeholders and will champion the critical role affiliate companies play in the regulated online gambling ecosystem,” said Rover. “The formation of the RGAA will provide this essential segment of the industry with an important and constructive voice to promote responsible gambling, prioritizing the best interests of consumers through a unified set of high standards and guidelines to achieve long-term success.”

Prior to joining the RGAA, Rover held numerous senior positions with the New Jersey Department of Law and Public Safety, Office of the Attorney General and the New Jersey Division of Gaming Enforcement (NJDGE). At the NJDGE, Rover oversaw the agency’s Service Industry Licensing, Casino Prosecutions, Internet Gaming and Technical Services Bureaus. During his tenure, he directed the successful launch of Internet Gaming in New Jersey and supervised some of the NJDGE’s most complex licensing and organized crime investigations and prosecutions.

After his retirement from government service, Rover also worked closely with the industry’s leading gaming companies to form the Sports Wagering Integrity Monitoring Association (SWIMA), a national non-profit organization with the mission to detect and discourage fraud and other illegal activity related to betting on sporting events. In addition to his role with the RGAA, Rover will continue to support companies in the gaming industry through his strategic gaming advisory company, Princeton Global Strategies.

“We are thrilled to welcome George Rover to the RGAA family,” said Katie McCord, Chair of the Responsible Gambling Affiliate Association. “His unparalleled expertise, spanning decades in casino and sports betting law, will undoubtedly elevate our organization. George’s substantial contributions to the industry, including spearheading initiatives like SWIMA, showcase his commitment to integrity and innovation.”

Rover will participate in a fireside chat at the Next.io Online Gambling and Sports Betting Summit in New York on March 4 to discuss the dangers of the offshore and unregulated market which continues to target consumers in the US who still lack education regarding legitimate operators.

bet365 has announced the extension of their partnership contract with Rightlander, the foremost provider of innovative affiliate compliance solutions.

The agreement underscores bet365’s sustained dedication to promoting responsible gambling and ensuring the highest level of affiliate compliance. Since the partnership began, Rightlander’s cutting-edge compliance tools have been instrumental in assisting bet365 to maintain ethical advertising standards and abide by the strict regulatory landscape.

“We are excited to renew our contract with Rightlander,” said a spokesperson from bet365. “Their comprehensive compliance solution has become an integral part of our affiliate program. The extended partnership reinforces our commitment to responsible gambling and our dedication to providing a secure and fair environment for all our customers.”

The Rightlander platform offers a host of advanced features, and the technology is designed to facilitate compliance with evolving gambling regulations, a fundamental aspect of bet365’s operations.

Rightlander’s Head of Customer Success, Nicole Mitton, expressed her enthusiasm about the ongoing partnership, stating, “We’re delighted to extend our relationship with bet365. This renewed agreement is a testament to the effectiveness of our compliance solutions, and we look forward to continuing to help bet365 promote responsible gambling and adhere to regulatory requirements.”

The extended contract is expected to further strengthen the robust compliance infrastructure at bet365 and drive innovation in affiliate compliance within the online gambling industry. This strategic partnership will continue to provide an example for industry standards of affiliate compliance, further solidifying the companies’ shared commitment to promoting responsible gambling practices.