News
Finixio hires first head of gambling content and boosts editorial team by 25

Affiliate firm Finixio has appointed Sacha Kinser its head of gambling content as part of the company’s expansion drive in the igaming market.
Kinser joins from affiliate Game Lounge, where she was most recently head of content, having worked her way up the ranks after joining the Malta-based firm in 2018 as a content manager.
Prior to that, she also worked for SiGMA. Her standing in the igaming community saw her recently shortlisted in the Top 3 for iGaming NEXT’s iGaming Manager IDOL of the year.
“I am thrilled to join Finixio, a company that stands out as being at the forefront of innovation and excellence. My role here extends beyond a job title, it’s an opportunity for me to leverage my leadership skills to actively nurture and develop a strong, cohesive team. I am committed to fostering talent and potential, driving us to not only meet our goals but also to set new industry standards through our unified vision and collaborative effort,” said Kinser.
Finixio entered the international gambling market back in 2021, when it hired Neil Roarty as its head of North America to expand beyond its UK operation. Roarty is an industry veteran, having spent 15 years in the igaming space, with his background including stints at Catena Media and Bettingpro.com. Prior to joining Finixio, he was at affiliate network Wedge Traffic, which he set up in the US in 2019.
Since 2021 Finixio has been on an acquisition drive and has grown from a single gambling site (www.safebettingsites.com) to a network of over 20, with its flagship brands including www.sportslens.com and www.thesportsdaily.com.
Roarty said the appointment of the company’s first head of gambling content, along with the further 24 staff it had hired to work under Kinser, demonstrated Finixio’s optimism about the international igaming market.
“Our early experiences in the international gambling markets have led to a strong belief that this is going to be one of the growth engines of the affiliate market in the future. We are investing strongly in our gambling content team now to make sure we are well placed to benefit from the additional opportunities we expect to open up over the coming years,” said Roarty.
“We are delighted to have secured someone as experienced in the igaming market as Sacha and expect her leadership to play a key role in the company’s success in the future.”
Roarty added that the recent hires were part of a wider push on hiring across the firm, which is currently moving away from using contract and freelance staff and instead focusing on taking on more permanent employees in order to provide better services to clients. This move away from freelancers is what Finixio hopes will help it cement a position as a leading brand into 2024 and beyond.
“We want to set our business up for stable future growth and we believe providing good jobs and clear career progression is a key part of this,” he said.
He said the recent hiring process had focused on experience and authority as Finixio looked to build a team of experienced journalists, with new hires coming from The Daily Mail, The Daily Express and The Telegraph. They will work alongside industry experts with previous experience at both operator and affiliate level.
Finixio has also recently started working with Manchester-based The Juice Academy to provide apprenticeships, which mix on-the-job learning with a digital marketing qualification. Its first graduate from the scheme, Max Barlow, is now a permanent employee in the company’s PR team.
News
RavenTrack signs Flows to accelerate affiliate product innovation

Flows, the industry’s leading no-code product delivery platform, is pleased to announce RavenTrack as its latest customer.
RavenTrack will leverage Flows to streamline client onboarding and accelerate the rollout of new affiliate features and tools, setting a new industry benchmark for onboarding speed.
RavenTrack is raising the standard for technology in the industry. Purpose-built by iGaming experts, the platform combines accurate tracking, real-time reporting, smart campaign tools and seamless integrations. Its focus on performance, speed and transparency has earned the trust of leading operators, with clients including Betfred, Bet9ja, Novibet, Powerplay and MrQ.
Flows empowers iGaming operators and platforms to build new products, integrate systems, and launch new features at speed, without writing a single line of code. Trusted by leading brands, Flows drives operational efficiency, enhances player engagement, and accelerates go-to-market strategies across multiple markets.
With Flows, RavenTrack can now launch products and tools faster, automate key processes, and do it at speed. This will initially include quicker onboarding for new operators, easier configuration of custom tracking setups, and faster delivery of the tools the affiliate managers rely on.
Integrating Flows marks a key step in RavenTrack’s strategy to lead the next wave of affiliate innovation, raising the bar for speed, configurability, and service.
Dan de Souza, VP Commercial at Flows, said: “RavenTrack is helping shape the future of affiliate tech. Their platform is built with a clear understanding of what operators and affiliate managers actually need — speed, accuracy, and adaptability. We’re excited to welcome them as a customer and to see how they put Flows to work as they continue to push boundaries in the affiliate space.”
Adam Rowley, Managing Director at RavenTrack, said: “ Integrating Flows into our onboarding process will enable us to tailor workflows to individual client needs, facilitating rapid deployment and ensuring our clients can launch their programs swiftly and confidently. We look forward to working with Flows, as this move sets the stage for a more streamlined and efficient client experience.“
News
Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation

Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.
This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.
For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!
Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.
“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”
“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.
Want to be the first to know? Follow Casino Kings and BoxNation on social media now for instant updates, special offers, and all the ringside action!
About BoxNation:
BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial
About Casino Kings:
Casino Kings isn’t just another UK-licensed online casino and sportsbook – it’s a platform that puts player well-being first. Deeply committed to responsible gambling, they offer a secure environment equipped with robust tools to empower users to manage their play effectively. Beyond this dedication, Casino Kings delivers consistently fair and competitive odds across a thrilling selection of sports. Plus, the king casino team consistently provides their players with the best welcome bonuses, weekly promotions, daily offers, and much more!
Let’s keep the fun in the game. Please remember to gamble responsibly. 18+ only. For more information, visit: www.gambleaware.org.
News
More transparency, better tools, a brighter future: MiglioriCasinoItalia revolutionizes the market with new features

MiglioriCasinoItalia is evolving, introducing a new suite of features set to transform how users choose where to play online. Already a benchmark in the Italian comparison space, the platform is now doubling down on transparency, responsibility, and advanced tools to help users make more informed decisions.
There are four key new features introduced to the platform. The License Comparator allows users to compare operator licenses instantly, clearly distinguishing between those regulated by ADM and those operating without Italian official authorization. Alongside it, the License Checker enables users to verify the status of an operator’s license in real time.
Soon to be released is the Casino Comparator, a feature that will allow users to compare multiple casinos side-by-side, based on key factors such as welcome bonuses, payment methods, and game selections. With an intuitive interface and customizable filters, users can view platform differences in seconds, making the selection process faster and more efficient.
Rounding up the update is the Playtest Report section, which adds depth to each casino review by showing the team’s hands-on experience with each operator — tested games and achieved outcomes—to ensure an even greater level of transparency.
These innovations come at a pivotal time for the industry. While Italy’s online gaming market is growing, it is also facing increasing regulatory pressure. The new online gambling reform is expected to fully take effect in September, after a deadline extension. This change signals a radical shift on the horizon: higher licensing costs, fewer authorized operators, and a more competitive market. In this changing landscape, MiglioriCasinoItalia positions itself as the go-to, trustworthy guide users can always rely on, providing tools designed to simplify their decision-making.
“Our mission has always been clear: to provide users with concrete, accessible, and up-to-date tools to help them choose where to play — empowering informed decisions,” says Angelo Vecchione, Website Manager of MiglioriCasinoItalia. “These features were developed through close observation of user behavior and from a strong vision for the industry’s future.”
“As the number of licensed operators decreases and their individual market share rises, having a clear and trustworthy go-to resource becomes crucial,” Adds Paolo Strano, Affiliate Manager and market expert at MiglioriCasinoItalia.
MiglioriCasinoItalia has evolved beyond a simple comparison tool: today, it guides, informs, and empowers.
The future of gambling won’t wait. With MiglioriCasinoItalia, users are already part of the next generation of casino comparison.
-
partnerships2 weeks ago
Sitebee and bet365 Renew Landmark Brand Protection Partnership for a Seventh Year
-
Awards2 weeks ago
ReferOn Nominated For Key Category at the Prestigious EGR B2B Awards 2025
-
News2 weeks ago
Betbazar Explores Cricket in iGaming: What Operators Need to Know
-
News1 week ago
Digital Footprints Shortlisted for Three Prestigious EGR B2B Awards
-
Awards4 days ago
MightyTips is shortlisted for Sportsbook Affiliate of the Year at SBC Awards Europe
-
News5 days ago
Game Lounge CEO Richard Dennys discusses compliance, QMRA membership and industry innovation in Exclusive QMRA Q&A
-
News4 days ago
EEGS Launches its First Affiliate Webinar of 2025: Exploring the Affiliate’s Role in Responsible Gaming
-
News4 days ago
More transparency, better tools, a brighter future: MiglioriCasinoItalia revolutionizes the market with new features