News
Finixio hires first head of gambling content and boosts editorial team by 25
Affiliate firm Finixio has appointed Sacha Kinser its head of gambling content as part of the company’s expansion drive in the igaming market.
Kinser joins from affiliate Game Lounge, where she was most recently head of content, having worked her way up the ranks after joining the Malta-based firm in 2018 as a content manager.
Prior to that, she also worked for SiGMA. Her standing in the igaming community saw her recently shortlisted in the Top 3 for iGaming NEXT’s iGaming Manager IDOL of the year.
“I am thrilled to join Finixio, a company that stands out as being at the forefront of innovation and excellence. My role here extends beyond a job title, it’s an opportunity for me to leverage my leadership skills to actively nurture and develop a strong, cohesive team. I am committed to fostering talent and potential, driving us to not only meet our goals but also to set new industry standards through our unified vision and collaborative effort,” said Kinser.
Finixio entered the international gambling market back in 2021, when it hired Neil Roarty as its head of North America to expand beyond its UK operation. Roarty is an industry veteran, having spent 15 years in the igaming space, with his background including stints at Catena Media and Bettingpro.com. Prior to joining Finixio, he was at affiliate network Wedge Traffic, which he set up in the US in 2019.
Since 2021 Finixio has been on an acquisition drive and has grown from a single gambling site (www.safebettingsites.com) to a network of over 20, with its flagship brands including www.sportslens.com and www.thesportsdaily.com.
Roarty said the appointment of the company’s first head of gambling content, along with the further 24 staff it had hired to work under Kinser, demonstrated Finixio’s optimism about the international igaming market.
“Our early experiences in the international gambling markets have led to a strong belief that this is going to be one of the growth engines of the affiliate market in the future. We are investing strongly in our gambling content team now to make sure we are well placed to benefit from the additional opportunities we expect to open up over the coming years,” said Roarty.
“We are delighted to have secured someone as experienced in the igaming market as Sacha and expect her leadership to play a key role in the company’s success in the future.”
Roarty added that the recent hires were part of a wider push on hiring across the firm, which is currently moving away from using contract and freelance staff and instead focusing on taking on more permanent employees in order to provide better services to clients. This move away from freelancers is what Finixio hopes will help it cement a position as a leading brand into 2024 and beyond.
“We want to set our business up for stable future growth and we believe providing good jobs and clear career progression is a key part of this,” he said.
He said the recent hiring process had focused on experience and authority as Finixio looked to build a team of experienced journalists, with new hires coming from The Daily Mail, The Daily Express and The Telegraph. They will work alongside industry experts with previous experience at both operator and affiliate level.
Finixio has also recently started working with Manchester-based The Juice Academy to provide apprenticeships, which mix on-the-job learning with a digital marketing qualification. Its first graduate from the scheme, Max Barlow, is now a permanent employee in the company’s PR team.
Affiliate Success
ReferOn Wins Prestigious “Best Affiliate Software 2025” at SiGMA Central Europe B2B Awards
A milestone achievement as ReferOn continues to impress
ReferOn, the next-generation affiliate management platform, has taken the title of “Best Affiliate Software 2025” at the SiGMA Central Europe B2B Awards, held in Rome.
The award recognises ReferOn’s rapid growth in becoming a leader in iGaming. It distinguishes the platform for its cutting-edge architecture, exceptional product innovations, and measurable impact on affiliate operations.
Redefining Affiliate Management
In a short amount of time since its inception, ReferOn has become one of the most recognised names in affiliate technology, leading the way by creating user-centric features that help the real needs of affiliate managers.
The platform recorded rapid adoption, supporting an influx of tens of thousands of affiliates and millions of clicks while continuously evolving and growing with new features and refinements. The platform’s approach to innovation and user-facing experiences is its new living interface, Refie. Refie brings awareness and human-like interaction to the platform, helping make affiliate operations more personable and accessible.
Building Beyond the Standard
Alex Bukin, General Manager at ReferOn, commented on the win, “This award is more than recognition. It empowers and validates our team, encouraging us never to stop building. At ReferOn, we always aim to shape how affiliate marketing should work. At its core, it should be simple, transparent, and powerful. Every new integration and feature comes from a team that deeply understands the product and what real affiliate managers need. This helps us refine our platform to be the best it can be. And we’re only getting started!”
Continued Momentum
ReferOn’s win at SiGMA Central Europe marks another significant achievement. In 2025, the platform conducted multiple migrations and released groundbreaking features to transform affiliate operations. Its sights are set on 2026 — a year that will be focused on product refinements, sustainable growth through key industry partnerships, and delivering more key solutions for real affiliate managers.
Affiliate Success
Casino Guru secures SiGMA Central Europe B2C Awards’ Best Affiliate 2025 distinction
Casino Guru has won the “Best Affiliate 2025” category at the SiGMA Central Europe B2C Awards, distinguishing the company’s efforts in delivering the best online casino database and guiding players to the safest casinos of their choice.
Via Tuscolana hosted the ceremony on Tuesday, November 4, in Rome, Italy, distinguishing a number of companies, among which was Casino Guru, which secured the landmark accolade for itself.
Commenting on the win, Casino Guru’s Head of Casino Research, Matej Novota, said: “Winning the Best Affiliate 2025 award at the SiGMA Central Europe B2C Awards is a meaningful milestone for us as we approach the end of the year. At Casino Guru, we are honored to be recognized in this category. Our mission has always been to build the world’s most comprehensive online casino database and to offer impartial insights that empower players to make informed decisions. This award strengthens our resolve to continue serving as a trusted bridge between players and operators, while upholding the highest standards of integrity, transparency, and fairness in everything we do.”
Casino Guru has been awarded for its unflagging commitment to providing players with the most reliable up-to-date information about casinos and bonuses.
At its core, Casino Guru is committed to making the gambling industry safer and promoting best practices in Responsible Gaming. The company plays an active role in shaping these standards, drawing on its extensive experience, expertise, and firmly held values of fairness, integrity, and transparency.
Platforms such as the Global Self-Exclusion Initiative and Casino Guru Academy have been created to foster a better understanding of Responsible Gambling and how players and industry professionals can leverage it to their benefit.
Notably, the Casino Guru Awards have become a trend-setter in actively encouraging change on the part of industry stakeholders, and distinguishing deserving individuals and companies across numerous categories, such as Rising Star in Responsible Gambling, Most Impactful Social Responsibility Initiative, Fairest Bonus Policy, Industry Culture Shaper, and more.
Casino Guru has worked tirelessly, developing the world’s most complicated ranking system, the Safety Index, which carefully examines each casino’s offer, focusing on criteria favored by players, and issues an objective score that is also regularly updated.
Besides the Safety Index, Casino Guru has launched and maintains a world-beating independent adjudication service, the Complaint Resolution Center, which has returned more than $50m to players, including closing cases that involved more than $1m disputed by a single player.
Casino Guru is proud to receive the latest accolade from the SiGMA Central Europe B2C Awards, celebrating the company’s commitment to making gambling safer and better for everyone out there.
The Eastern European Gaming Summit (EEGS) is proud to announce Palms Bet as the General Sponsor of this year’s Affiliate Conference, taking place alongside EEGS 2025 – where innovation, regulation, and strategic collaboration converge.
As one of Bulgaria’s leading gaming and entertainment brands, Palms Bet has played a pivotal role in shaping the local and regional iGaming landscape. Its continued investment in digital innovation and affiliate partnerships reflects a deep commitment to responsible growth and industry excellence.
The Affiliate Conference at EEGS will gather affiliate leaders, operators, digital marketers, and regulators to explore the evolving landscape of player acquisition, data-driven marketing, and compliance in regulated markets.
Through its support, Palms Bet reinforces the mission of EEGS — to create a dynamic space for learning, networking, and advancing the future of the gaming and affiliate ecosystem across Europe.
🎯 Save the date:
🗓️ 26 November 2025
📍 Inter Expo Center, Sofia
Join us for an inspiring edition of EEGS and the Affiliate Conference, powered by Palms Bet!
Let’s shape the future of iGaming together – where innovation meets collaboration, and affiliates lead the way!
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