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Finixio hires first head of gambling content and boosts editorial team by 25

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Finixio hires first head of gambling content and boosts editorial team by 25

 

Affiliate firm Finixio has appointed Sacha Kinser its head of gambling content as part of the company’s expansion drive in the igaming market.

Kinser joins from affiliate Game Lounge, where she was most recently head of content, having worked her way up the ranks after joining the Malta-based firm in 2018 as a content manager.

Prior to that, she also worked for SiGMA. Her standing in the igaming community saw her recently shortlisted in the Top 3 for iGaming NEXT’s iGaming Manager IDOL of the year.

“I am thrilled to join Finixio, a company that stands out as being at the forefront of innovation and excellence. My role here extends beyond a job title, it’s an opportunity for me to leverage my leadership skills to actively nurture and develop a strong, cohesive team. I am committed to fostering talent and potential, driving us to not only meet our goals but also to set new industry standards through our unified vision and collaborative effort,” said Kinser.

Finixio entered the international gambling market back in 2021, when it hired Neil Roarty as its head of North America to expand beyond its UK operation. Roarty is an industry veteran, having spent 15 years in the igaming space, with his background including stints at Catena Media and Bettingpro.com. Prior to joining Finixio, he was at affiliate network Wedge Traffic, which he set up in the US in 2019.

Since 2021 Finixio has been on an acquisition drive and has grown from a single gambling site (www.safebettingsites.com) to a network of over 20, with its flagship brands including www.sportslens.com and www.thesportsdaily.com.

Roarty said the appointment of the company’s first head of gambling content, along with the further 24 staff it had hired to work under Kinser, demonstrated Finixio’s optimism about the international igaming market.

“Our early experiences in the international gambling markets have led to a strong belief that this is going to be one of the growth engines of the affiliate market in the future. We are investing strongly in our gambling content team now to make sure we are well placed to benefit from the additional opportunities we expect to open up over the coming years,” said Roarty.

“We are delighted to have secured someone as experienced in the igaming market as Sacha and expect her leadership to play a key role in the company’s success in the future.”

Roarty added that the recent hires were part of a wider push on hiring across the firm, which is currently moving away from using contract and freelance staff and instead focusing on taking on more permanent employees in order to provide better services to clients. This move away from freelancers is what Finixio hopes will help it cement a position as a leading brand into 2024 and beyond.

“We want to set our business up for stable future growth and we believe providing good jobs and clear career progression is a key part of this,” he said.

He said the recent hiring process had focused on experience and authority as Finixio looked to build a team of experienced journalists, with new hires coming from The Daily Mail, The Daily Express and The Telegraph. They will work alongside industry experts with previous experience at both operator and affiliate level.

Finixio has also recently started working with Manchester-based The Juice Academy to provide apprenticeships, which mix on-the-job learning with a digital marketing qualification. Its first graduate from the scheme, Max Barlow, is now a permanent employee in the company’s PR team.

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Affiliate Announcements

711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

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711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

 

Leading Dutch online casino 711 has renewed its partnership with NetRefer, a data-driven, AI-powered, affiliate marketing platform provider engineered for the iGaming industry.

The family business, started as Carousel Casino Games and founded in 1994 in Belgium, began as a land-based casino chain before expanding into an online casino in 2012. A decade later, in 2022, they entered the Dutch online gaming market as 711 BV, with NetRefer as their Affiliate Marketing partner.

Despite being a new operator, 711 brings over 30 years of experience in the Belgian gaming market and, in two years, has expanded its portfolio, partnering with major game providers like Pragmatic Play and Evolution.

With a diverse game selection that follows the latest gaming trends, attractive promotions, high winning odds, and fast payouts, 711 prioritises player satisfaction and delivers a seamless gaming experience.

They pride themselves on operating under strict regulations and undergo regular external audits to ensure a secure player experience. They emphasise responsible gaming, offering tools and information for player well-being.

Johan Mostert, Affiliate Manager at 711, stated: “NetRefer is known for its innovation and forward-thinking. Their comprehensive, customisable platform – through impressive add-ons – has streamlined our affiliate marketing, making the past two years an excellent partnership. We’re excited for what’s ahead.”

Amanda Camenzuli, NetRefer’s Manager of Account Management, shared: “711 is a dynamic operator in the Dutch market, and their attitude, enthusiasm, and work ethic make this renewal both exciting and rewarding. We at NetRefer look forward to what’s to come in this continued partnership.”

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North Star Network acquires leading casino affiliate Bojoko

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North Star Network acquires leading casino affiliate Bojoko

 

​​North Star Network and Bojoko are delighted to announce the digital sports media group’s acquisition of the leading iGaming affiliation as NSN looks to take a decisive step into the casino space.

The deal, which includes all Bojoko assets, was concluded on February 14 and represents a new chapter for the Malta-based asset, giving them the resources to become an even bigger force in the iGaming affiliate world. This acquisition is structured using upfront and earnout payments, representing 3.0-4.5x 2025 EBITDA depending on future performance.

Since launching in 2017, Bojoko.com has become the go-to platform for UK players seeking in-depth casino, bingo, and sports betting insights, while Bojoko.ca has been instrumental in helping Canadian players navigate the rapidly growing online gaming market.

This acquisition will allow both platforms to expand their reach, enhance their services, and provide even more value to users in these key markets. It also opens room for further market expansion.

Julien Josset, co-founder and CEO of North Star Network, shared his excitement about the acquisition: “We are thrilled to welcome Bojoko into the North Star Network. Bojoko has built an excellent reputation in the industry for its user-driven approach, commitment to true quality, and innovative platform,” he added.” This acquisition aligns perfectly with our vision to expand our influence in the iGaming industry, giving us an instant footing in the casino vertical.

“Bojoko’s casino knowledge is almost unparalleled, and we could not be more excited about the future,” Josset concluded. “Together, we plan to expand Bojoko’s reach internationally, creating even more value for players and partners alike.”

Bojoko co-founder and CEO Joonas Karhu will continue to lead the project. “This is a monumental step forward for Bojoko. Since day one, our goal has been to empower players with expert insights and easy tools that allow them to make informed choices,” Karhu began. “With North Star Network backing us, we’re now in a position to enhance our solutions, expand, and bring our expertise in the online gambling space to new audiences worldwide.

“This partnership opens the door for unprecedented growth and innovation.”

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Barcelona editions of ICE and iGB Affiliate welcome world record gaming industry attendance of 59,101 from 163 nations

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Barcelona editions of ICE and iGB Affiliate welcome world record gaming industry attendance of 59,101 from 163 nations

 

• Total attendance up 13% year-on-year
• Visitors from 163 nations make journey to Barcelona
• Spain top represented nation at ICE
• UK top represented nation at iGB Affiliate
• Visitation exceeds 100,000 for first time

The Barcelona editions of ICE and iGB Affiliate have ripped up the record books attracting a total of 59,101 unique attendees surpassing the previous high of 52,345 which was set in 2024 – the last editions to be held in London.

The ICE unique attendance of 50,019 represented an 11% year-on-year uplift with iGB Affiliate recording a total of 9,082 unique visitors an increase of 24% on the previous highest which was set 12-months ago.

ICE and iGB Affiliate registered a total Visitation figure, which measures the number of person days spent at the Fira Gran Via Barcelona of 107,664 another gambling industry world record. Nine nations recorded four figure attendances with Spain topping the table (8,954), followed by the UK (6,518), Malta (3,074), Cyprus (2,328), Ukraine (1,938), United States (1,730), Italy (1,496), Bulgaria (1,252) and Germany (1,157).

Stuart Hunter, Managing Director Clarion Gaming said: “The data has been interrogated by an independent registration body and reflects the number of unique attendees.”

He added: “I am delighted that the transition of ICE and iGB Affiliate to Barcelona has been so well-received by our international community of stakeholders. The data has confirmed an all-time opening day high of 32,788 ICE attendees and a closing day attendance of 24,926 which was 20% higher than 2024’s closing day.

“Growth was achieved across all key jurisdictions, including Continental Europe, North America, LATAM, and Asia, with notable new growth recorded from the UAE and India. While UK attendance saw an anticipated reduction in numbers, like-for-like UK company representation remained stable. Looking behind the data it has been a case of UK companies rationalising their representation to their senior teams. The overall attendee growth mitigated and exceeded that reduction.”

Looking ahead to 2026 Stuart Hunter confirmed that 86% of the event space is already booked. He stated: “The response has been so positive that many exhibitors have already rebooked and in many cases secured additional space for January 2026. ICE will expand into Hall 1 addressing exhibitor requests for extra space while iGB Affiliate will relocate to Hall 8 providing attendees with a dedicated arrival experience. The success of the 2025 event underscores the value of the move, and we look forward to building on this momentum for 2026.”

Naomi Barton, Portfolio Director, iGB Events described the response to the first edition of iGB Affiliate to take place in Barcelona as ‘simply outstanding’. She stated: “The growth of iGB Affiliate has been phenomenal and Barcelona has underlined the popularity and status of the brand. Whilst the figures can only tell part of the story the unique attendance of 9,082 was a 24% uplift on 2024 with the 2025 figures representing the fifth consecutive year of significant growth.”

She added: “108 nations were represented at iGB Affiliate making it one of the most international live b2b events on the industry calendar. All of the metrics that we use to measure performance are looking extremely healthy and we are in the midst of analysing in more detail the exhibitor and visitor surveys that we commission after each event. Our attention now switches to July and the relocation of iGB L!VE from Amsterdam to ExCeL London.”

The ultimate goal of conferences like this is for brands to make connections with key thought leaders and decision makers and ultimately establish themselves as the best paying online casino in South Africa or Canada or whatever country they are operating in.

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Prague Gaming & TECH Summit 2025 (25-26 March)

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