News

Finixio hires first head of gambling content and boosts editorial team by 25

Published

2 years ago

December 13, 2023

Finixio hires first head of gambling content and boosts editorial team by 25

Affiliate firm Finixio has appointed Sacha Kinser its head of gambling content as part of the company’s expansion drive in the igaming market.

Kinser joins from affiliate Game Lounge, where she was most recently head of content, having worked her way up the ranks after joining the Malta-based firm in 2018 as a content manager.

Prior to that, she also worked for SiGMA. Her standing in the igaming community saw her recently shortlisted in the Top 3 for iGaming NEXT’s iGaming Manager IDOL of the year.

“I am thrilled to join Finixio, a company that stands out as being at the forefront of innovation and excellence. My role here extends beyond a job title, it’s an opportunity for me to leverage my leadership skills to actively nurture and develop a strong, cohesive team. I am committed to fostering talent and potential, driving us to not only meet our goals but also to set new industry standards through our unified vision and collaborative effort,” said Kinser.

Finixio entered the international gambling market back in 2021, when it hired Neil Roarty as its head of North America to expand beyond its UK operation. Roarty is an industry veteran, having spent 15 years in the igaming space, with his background including stints at Catena Media and Bettingpro.com. Prior to joining Finixio, he was at affiliate network Wedge Traffic, which he set up in the US in 2019.

Since 2021 Finixio has been on an acquisition drive and has grown from a single gambling site (www.safebettingsites.com) to a network of over 20, with its flagship brands including www.sportslens.com and www.thesportsdaily.com.

Roarty said the appointment of the company’s first head of gambling content, along with the further 24 staff it had hired to work under Kinser, demonstrated Finixio’s optimism about the international igaming market.

“Our early experiences in the international gambling markets have led to a strong belief that this is going to be one of the growth engines of the affiliate market in the future. We are investing strongly in our gambling content team now to make sure we are well placed to benefit from the additional opportunities we expect to open up over the coming years,” said Roarty.

“We are delighted to have secured someone as experienced in the igaming market as Sacha and expect her leadership to play a key role in the company’s success in the future.”

Roarty added that the recent hires were part of a wider push on hiring across the firm, which is currently moving away from using contract and freelance staff and instead focusing on taking on more permanent employees in order to provide better services to clients. This move away from freelancers is what Finixio hopes will help it cement a position as a leading brand into 2024 and beyond.

“We want to set our business up for stable future growth and we believe providing good jobs and clear career progression is a key part of this,” he said.

He said the recent hiring process had focused on experience and authority as Finixio looked to build a team of experienced journalists, with new hires coming from The Daily Mail, The Daily Express and The Telegraph. They will work alongside industry experts with previous experience at both operator and affiliate level.

Finixio has also recently started working with Manchester-based The Juice Academy to provide apprenticeships, which mix on-the-job learning with a digital marketing qualification. Its first graduate from the scheme, Max Barlow, is now a permanent employee in the company’s PR team.

News

All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals

Published

15 hours ago

October 23, 2025

TheVoice

N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.

After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.

Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.

Step Up to the HeliRun Challenge

Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.

Win a Ferrari

One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.

Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.

The draw will take place on Day 3 at 16:00, with results announced on Instagram.

What Awaits at Booth 5056 G

Meet the N1 Partners team to discuss insights and top-tier deals.
Enjoy aperol & gelato sessions and exclusive giveaways.
Take part in interactive activations and surprise drops throughout the event.
Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.

Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.

Why Meet N1 Partners in Rome

For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.

The program offers:

Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
Transparent terms: no shave, no delays, guaranteed payouts
Exceptional performance: Reg2Dep up to 70%

At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.

With N1 Partners, you don’t just work with the number one — you become one.

Don’t wait — book your meeting now and take off with N1 Partners.

Next Lap: Helicopter.

Awards

ReferOn in the Spotlight: Nominated for the Prestigious “Best Affiliate Software 2025” Award at SiGMA Europe Rome

Published

18 hours ago

October 23, 2025

George Miller

ReferOn in the Spotlight: Nominated for the Prestigious “Best Affiliate Software 2025” Award at SiGMA Europe Rome

ReferOn shortlisted for another major award as it heads to Rome

ReferOn, the next-gen affiliate management platform, has been shortlisted for the “Best Affiliate Software 2025” category at the upcoming SiGMA Europe Awards — recognising its commitment to reshaping modern affiliate tech.

2025 marked a crucial year for the company as ReferOn evolved into one of the most forward-thinking solutions in the iGaming affiliate space. The platform continues to tackle industry pain points head-on with technological advancements like Independent Deal Calculation for flexible reward logic, multi-brand dashboards, and affiliate-controlled postbacks, all designed to give users real-time visibility and frictionless control.

Alex Bukin, ReferOn’s General Manager, commented, “This nomination is a reflection of how far ReferOn has come in such a short time. Behind every new innovative feature is a team that’s not just developing a platform, they’re transforming affiliate marketing. Our mission has always been to strip away complexity and chaos and focus on giving affiliate managers the clarity and tools they need to succeed. This recognition tells us we’re on the right track.”

ReferOn is not stranger to recognition, winning the “Best Partner For Customer Acquisition & Retention” award from the previous year’s SiGMA Europe Awards. The team now aims to build on that positive momentum and showcase its latest advancements in affiliate operations at Booth 5044 during SiGMA Europe 2025 in Rome.

Affiliate Announcements

IZIGROUP Partners with PartnerMatrix to Expand Global Reach

Published

2 days ago

October 22, 2025

George Miller

IZIGROUP Partners with PartnerMatrix to Expand Global Reach

A new chapter of innovation begins as PartnerMatrix, one of the industry’s leading affiliate marketing software providers, partners with IZIGROUP to strengthen its global presence and enhance player acquisition through smarter, data-driven, and fully compliant marketing technology.

The collaboration will empower affiliates promoting IZIGROUP’s online brands, IZIBET and Dragonara Online Casino with cutting-edge tools to manage, track, and optimize campaigns more efficiently. This partnership reflects a shared vision for growth, innovation, and regulatory excellence within the evolving iGaming landscape.

PartnerMatrix, part of the EveryMatrix group, is known for delivering flexible, secure, and high-performing solutions that enable operators to scale their affiliate programs globally while maintaining compliance and transparency values deeply aligned with IZIGROUP’s operational philosophy.

“PartnerMatrix’s platform is the best in the industry, robust, reliable, and designed for performance,” said Cristian Rachieru, Head of Online Operations for IZI Interactive Limited, the company licensed by the Malta Gaming Authority (MGA) to operate IZIGROUP’s online gaming brands.

“With PartnerMatrix and the full suite of EveryMatrix products powering our operations, we’re ready for a full house. This partnership will further strengthen our ability to connect with players globally while remaining compliant and delivering exceptional online gaming experiences.”

Hasmik Movsisian, Chief Commercial Officer at PartnerMatrix, added: “We are delighted to partner with IZIGROUP, a company that shares our dedication to innovation and responsible growth. By combining our advanced affiliate management technology with IZIGROUP’s strong brand portfolio, we’re confident in driving higher engagement, stronger performance, and lasting success within regulated markets.”

This collaboration marks an important milestone in IZIGROUP’s continuous journey of innovation and expansion. By uniting PartnerMatrix’s affiliate marketing expertise with IZIGROUP’s trusted brand portfolio and the EveryMatrix ecosystem, the partnership sets the stage for long-term success and sustainable growth.