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Affiliate Roulette Scores Big with Dual Nominations at iGB Affiliate Awards 2024

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Affiliate Roulette Scores Big with Dual Nominations at iGB Affiliate Awards 2024

 

In the fast-paced world of iGaming affiliate marketing, one platform is causing quite a stir. Affiliate Roulette, a relative newcomer to the scene, has earned not one but two coveted nominations for the upcoming iGB Affiliate Awards 2024. This groundbreaking achievement positions them as a force to be reckoned with in the industry.

 

A Vision Transformed into Reality

Affiliate Roulette was launched with a clear vision: to redefine the iGaming Affiliate industry. In just a short time, they have set a new standard by creating a unique space for Affiliates and Operators to interact, market, and build trustworthy relationships. Their innovative approach is inspired by the efficiency of Trustpilot but goes far beyond traditional review sites.

 

Changing the Game for Operators and Affiliates

Affiliate Roulette isn’t just another review site; it’s a dynamic, community-driven hub. They’re transforming the landscape for both Operators and Affiliates:

 

For Operators:

  • Rate and Review Affiliates: Gain valuable insights from firsthand experiences.
  • KPI Analysis: Share and learn about key performance indicators like ROI and FTDs.
  • Efficient Searches: Find the perfect affiliate match from their extensive directory.
  • Scam Protection: Verify affiliate profiles and histories.
  • Interactive Features: Engage in live chatrooms for discussions and feedback.
  • Featured Positions: Increase visibility to potential affiliates.

 

For Affiliates:

  • Free Marketing: Showcase your brand directly to Operators.
  • Build Reputation: Encourage reviews to establish trust and credibility.
  • Direct Negotiations: Collaborate closely with Operators, bypassing expensive networks.
  • Affiliate Roulette Seal of Trust: A symbol of excellent performance and reliability.
  • Visibility Boost: Claim featured spots for enhanced exposure.

 

A Built on Experience and Trust

Affiliate Roulette’s founder brought over five years of iGaming industry experience to the table, aiming to bridge the gap between Operators and Affiliates. Their vision quickly became a reality, evident in their impressive launch figures: over 1000 Affiliate Profiles and 50+ rankings and reviews in just two months.

 

Celebrating Success and Looking Ahead

As part of their strategic approach to solidify their industry position, Affiliate Roulette proudly sponsored the Sigma Europe Summit 2023 from November 13th to 17th. This event provided them with a platform to showcase their innovative approach and connect with industry leaders.

 

Cost-Effective and User-Friendly

Affiliate Roulette offers free membership for Operators and their Affiliate Managers, with a basic company profile for Affiliates also available at no cost. For those seeking greater visibility, premium services and featured spots are available for a nominal fee.

 

Transforming the Industry

The dual nominations for the iGB Affiliate Awards are a testament to Affiliate Roulette’s commitment to transforming the iGaming affiliate industry. With a user-friendly interface, community-centric approach, and a presence at the Sigma Europe Summit 2023, Affiliate Roulette is not just bridging gaps but also paving the way for a new era of collaboration and success.

Join Affiliate Roulette in celebrating this remarkable achievement and stay tuned for more exciting developments from this rising star in the world of iGaming affiliate marketing.

Affiliate Success

First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

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First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

 

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.

The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone –  and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.

The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.

Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.

“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and  affiliate managers  have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!

“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.

“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”

Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.

“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”

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Affiliate Success

SOFTSWISS Affiliate Software Platform Wins at IGA 2025

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SOFTSWISS Affiliate Software Platform Wins at IGA 2025

 

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.

The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.

Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.

Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.

“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”

Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.

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Affiliate Announcements

QMRA Launches Italian Quality Mark for Affiliates

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QMRA Research - Warning on potential Affiliate Ban in Finland

 

QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.

In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:

    • A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
    • A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
    • Possibility to consult the QMRA team on compliance related questions.

Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.

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