partnerships
GAMBLING AFFILIATES CREATE NEW GROUP TO PROTECT CONSUMERS: RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION (“RGAA” or the “Group” or the “Association”)
The Responsible Gambling Affiliate Association (RGAA), founded by the six major US gambling affiliates, will serve as a trade association to advocate for reasonable regulation, responsible advertising, and consumer protection.
We are proud to announce the formation of the RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION, a coalition of like-minded companies dedicated to nurturing an environment where gambling affiliate companies can serve the commercial needs of the regulated online gambling market.
The RGAA’s mission is to champion responsible gambling marketing and advertising practices, empower gambling affiliate companies to influence sensible regulation, and protect consumer interests, while effectively participating in the market.
Comprising six major players in the US online gambling affiliate sector, the Association includes Better Collective, Catena Media, Gambling.com Group, oddschecker Global Media, Spotlight Sports Group, and XLMedia plc. These initial members have recognized that affiliate marketing providers must participate in broader industry initiatives in the United States to advocate for sensible advertising regulation that balances consumer protection and the practicalities of digital advertising.
Although gambling affiliates are subject to significant regulation, there is potential for further improvement in elevating the standards of the affiliate marketing sector.
The new trade association is built on five strategic pillars:
- Promotion of Competitive Gambling Markets, emphasizing the importance of open and competitive online gambling markets to ensure consumers can access a diverse selection of modern online gambling services.
- Industry Education through developing an upcoming slate of initiatives to heighten visibility and generate greater recognition within the gambling sector for gambling affiliates, including inviting additional businesses to join in time.
- Consumer Protection, Empowerment, and Choice that steers consumers toward their locally licensed and regulated options, promoting greater product innovation, elevated customer service standards and maximized consumer experience.
- Advertising Codes of Conduct to ensure ethical marketing and advertising practices that play an important role in minimizing problem gambling while serving the commercial needs of the broader gambling industry.
- Responsible Business Practices based on thoughtful dedication, intelligent advocacy and a profound sense of responsibility toward both the industry and the consumers it serves.
The Association is currently in the process of hiring a permanent President to act as the figurehead of the organization and play a pivotal role in shaping the future of responsible affiliate practices, advocating the needs and interests of its members, fostering collaboration with industry stakeholders, and advocating for the highest standards of integrity. A forthcoming announcement will be made once an RGAA President has been appointed.
Mark Frank Pedersen, CEO of North America, Better Collective:
“We are committed to doing everything possible to help empower our industry to promote gambling as entertainment and enable our customers to enjoy our products and services responsibly. Having the industry come together with a unified approach to creating standards and guidelines puts the best interests of our consumers, customers, and their families at the forefront. Not only is this the right thing to do for our customers, it’s the best thing to ensure the success and longevity of the industry and our businesses.”
Michael Daly, Chief Executive Officer of Catena Media, commented:
“The US gambling market is swiftly regulating, and affiliates are vital to the overall industry. Catena Media is proud to be a founding member of the RGAA, an association committed to promoting responsible, positive wagering experiences through legal, regulated operators.”
Charles Gillespie, Chief Executive Officer of Gambling.com Group, commented:
“All stakeholders in the American online gambling market need to understand the critical role affiliate companies play in helping regulated online gambling operators achieve their growth targets. Gambling.com Group is proud to be part of the new Responsible Gambling Affiliate Association to ensure that standards remain high among our peers and that the voice and message of the affiliate marketing community is heard loud and clear.”
Stuart Simms, Chief Executive Officer of oddschecker Global Media, commented:
“Our consumers are at the heart of everything we do so we, together with our fellow founding members, wanted to lead the way in promoting social responsibility in the affiliate industry and creating a safer gambling environment for consumers in the US as that market continues to grow. Our ambition is that the RGGA will support fair play for all.”
Mark Renshaw, Chief Executive Officer of Spotlight Sports Group, commented:
“Spotlight Sports Group has always been at the forefront of the responsible gambling ecosystem, consistently looking to go above and beyond regulatory requirements. We are extremely proud to be a founding member of the Responsible Gambling Affiliate Association, which I believe will play a key role in ensuring the highest standards are set among the affiliate industry.”
David King, Chief Executive Officer of XLMedia plc, commented:
“XLMedia is very proud to be a founding member of the RGAA, an association committed to promoting responsible online gambling. As an affiliate marketing company, we play a critical role in providing consumers with choice while supporting regulated online gambling operators to reach customers and grow their business.”
Quality Mark Responsible Affiliates (QMRA) is a Quality Mark for iGaming Affiliates. QMRA outlines Compliance Codes for various markets. Among which Belgium, Denmark, Norway, Sweden, the UK, Italy and more. Affiliate websites that adhere to the market-specific codes will be allowed to carry the QMRA logo for one year, after which full recertification is initiated. Members will receive compliance reports, for instance to be shared with operators or authorities. Next to that, members have an online QMRA certificate for the duration of membership.
QMRA is a follow up of the Dutch Affiliate Quality Mark KVA, operating since 2021. KVA and QMRA members uphold the highest standards when it comes to iGaming Compliance.
As of today, QMRA is available for Greek iGaming Affiliates. Game Lounge, one of the first QMRA members, is launching member for QMRA Greece with HellasCasinos.Com.
Quote by Yiannis Mercouris, Head of Eastern Europe at Game Lounge: “Greece’s regulatory landscape is one of the strictest in the iGaming sector, and at Game Lounge, we take great pride in ensuring full compliance with these standards. Working with QMRA has been an excellent experience, and we’re committed to upholding responsible gambling practices for Hellascasinos.com. We look forward to strengthening this partnership as we continue to move forward.”
Quote by Steven Vrolijk, QMRA Director: “We are very happy to be live in Greece now, and proud to have a dedicated launching member right away. We thank Game Lounge, Yiannis Mercouris specifically, for having faith in our newest operation!”
Affiliate Announcements
ReferOn Partners With Italy’s MicroGame to Boost Affiliate Marketing in the Region
ReferOn, the state-of-the-art affiliate management system, announces its strategic partnership with MicroGame, Italy’s leading iGaming provider.
MicroGame is Italy’s largest iGaming software and services provider, managing over 120 brands and 50 operators. The brand’s emphasis on flexibility and technological innovation; two values it shares with ReferOn, has helped it achieve massive success and market dominance.
This collaboration will enhance and optimise MicroGame’s affiliate network and boost affiliate marketing campaign performance in the region. The partnership underscores ReferOn’s rapid expansion as it aims to collaborate with operators under Microgame, positioning itself to become Italy’s leading affiliate management system.
Alexia Gauci, ReferOn’s B2B Sales Manager, commented on the exciting partnership, “I’m thrilled to announce our partnership with one of the top providers in the industry! This collaboration is a major step forward in expanding our reach to the Italian market. In such a competitive market, having the right software to support your efforts is essential, and that’s where ReferOn steps in. Together, we will assist operators in refining their affiliate strategies with an enhanced approach, utilizing our campaign, affiliate management, and reporting tools to drive significant business growth. Working alongside such professionals’s truly an honor, and I’m excited to see the incredible growth this partnership will bring!”
Diego Mendez, MicroGame’s Chief Operations Officer, added, “Partnering with ReferOn marks a pivotal moment in enhancing our affiliate network capabilities. At MicroGame, our commitment to innovation and providing top-tier solutions to our operators aligns perfectly with ReferOn’s advanced technology. This collaboration will empower our partners to execute more effective and data-driven marketing strategies, ultimately driving greater success in the competitive Italian market. We are excited about the potential growth and value this partnership will bring”
ReferOn’s advanced data analytics, user-friendly dashboards, and affiliate campaign management tools will assist Microgame in enhancing and strengthening their partners’ marketing initiatives. By combining ReferOn’s innovative technology with MicroGame’s comprehensive services, the two companies aim to set new standards in the iGaming industry and transform marketing strategies.
Casumo, a multi-award-winning Online Casino and Sportsbook, has renewed its partnership with NetRefer, a leading affiliate marketing platform provider. The iGaming business is one of the most distinctive online casino and sports betting operators in Europe.
Founded in Sweden in 2012 and headquartered in Malta, Casumo is an innovative and mobile-first online gaming group. Over the years, the company has gone from strength to strength and today offers its products in several highly regulated markets including Sweden, the United Kingdom, and other emerging markets worldwide. The iGaming company has been with NetRefer since its inception.
Casumo Services Limited hold licences in Malta, the United Kingdom, Sweden, Gibraltar, Ontario, and Spain. These licences are the backbone of their operations and regulate the company to maintain a safe and secure gambling environment.
Numerous features on Casumo’s platform offer players unique betting experiences. Reel Races are daily tournaments that let players compete with each other in real-time slots races for a chance to win cash prizes.
Everything players participate in at Casumo is part of a greater game. As members play their favourite online casino games, they also partake in an in-game adventure, collecting points and getting rewarded as they level up.
To ensure players can log in fast and easily, Casumo developed their own Casumo App, which supports Fingerprint Login, TouchID, and FaceID. The Spotlight game search lets players look up all their favourite mobile slots while the Quick Launch gives instant access to the last played mobile slot games. Another unique feature allows players to minimise the mobile slot game by pinching the screen.
By creating a user-friendly, highly rewarding, and entertaining experience, Casumo has witnessed great success and growth, and its achievements have not gone unrecognised. Over the years, the iGaming company has won various awards in numerous categories from EGR, ICA, and IGA.
To support their players, they have a team of dedicated ambassadors who work around the clock with customer support. Over 300 employees work for the company in offices across Malta, Barcelona, and Gibraltar.
Casumo has a team of professionals available to assist individuals struggling with gambling issues and a dedicated website called casumocares.com. They help players control their gambling habits and set customised limits.
The Casumo Affiliation Team’s goal is to support their affiliate partners in a personal and helpful manner. They believe trust and transparency are key factors in building sustainable relationships. Affiliates can sign up for the affiliate program to receive their digital affiliate welcome pack.
Ivan Vuckovic, Growth Director at Casumo, expressed the company’s content with their partnership renewal. “NetRefer’s robust platform has provided a solid base for us to develop strong affiliate relationships and scale our business.”
“Casumo understands the importance of transparency with their affiliates to ensure long-term successful relationships,” Dexter Cutajar, CEO at NetRefer, claimed. “We are delighted to continue partnering with Casumo, with whom we share core values and a search for excellence.”
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