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Rightlander partners with HAPPYBET to comply with Germany’s evolving advertising regulations

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Rightlander partners with HAPPYBET to comply with Germany’s evolving advertising regulations

 

Enhancing regulatory adherence and ensuring ethical affiliate marketing in the licensed gaming industry

Rightlander, a leading provider of affiliate marketing compliance solutions, is proud to announce its strategic partnership with HAPPYBET, sports betting brand active in Germany and Austria part of the Snaitech Group, leading Italian licensed gaming operator. This collaboration marks a significant step towards ensuring a fair and compliant online gaming landscape.

Rightlander has taken on the pivotal role of monitoring HAPPYBET’s affiliate websites, with a primary focus on upholding German advertising regulations. This proactive approach ensures that affiliates adhere to stringent regulatory standards, creating a more responsible and transparent iGaming environment for all stakeholders.

Michele Sessa, HAPPYBET Germany Managing Director, commented: “The partnership with Rightlander strengthens Snaitech Group’s strong commitment to provide a trustworthy and responsible gaming experience to all our customers, building around them an environment able to safeguard and protect each and every one of them, identifying and preventing at the same time potentially addictive behaviours. This agreement represents another step in our path to guarantee all HAPPYBET users the highest standards in the German industry and to effectively fight against the illegal market.”

Jonathan Elkin, Sales Director of Rightlander, stated: “As the iGaming industry evolves in different jurisdictions across the globe, compliance and responsible gaming are paramount. Our partnership with HAPPYBET signifies our shared commitment to ensuring fair play, regulatory adherence, and ethical affiliate marketing. We are excited to contribute to a safer and more transparent iGaming environment for customers in Germany”.

One of the key functions of Rightlander’s monitoring system is to safeguard against deceptive marketing practices. By employing cutting-edge technology, Rightlander identifies and mitigates instances of affiliates promoting misleading or exaggerated content. This not only protects HAPPYBET’s reputation but also safeguards the interests of their customers.

Unlicensed operators pose a significant threat to the integrity of the iGaming industry. Rightlander’s monitoring extends to detecting affiliates who promote unlicensed operators, thereby curbing illegal activities and ensuring fair competition within the market.

Rightlander’s dedication to compliance is exemplified by its vigilance in monitoring for terms strictly prohibited by the German Gambling Legislation (GGL). By identifying and addressing content that violates these regulations, Rightlander will help HAPPYBET and its affiliates steer clear of legal pitfalls.

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MightyTips launches snappy Football Tips format for casual and pro bettors alike

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MightyTips launches snappy Football Tips format for casual and pro bettors alike

 

MightyTips unveils a major product update — Football Tips, a dynamic new feature that delivers fast, curated football betting advice tailored for today’s users.

MightyTips is a leading platform dedicated to helping sports bettors make smarter decisions through in-depth sportsbook reviews, up-to-date bonus offers, expert betting blogs, and insightful match previews. While offering a wide range of content for bettors at all levels, the platform’s core focus has always been on delivering accurate predictions empowering users to place educated bets.

But as digital habits shift and the need for actionable insights grows, the platform is stepping into a new chapter. Football Tips are built to meet users where they are — with lighter, faster, and more personalised content that enhances the betting experience.

Ivo Osis, Product Owner at MightyTips, said: “This launch represents a major evolution in how MightyTips serves its audience. With Football Tips, we’re opening up our platform to casual and pro bettors alike, providing smarter insights in a more scalable format, driven to improve user experience and frictionless journey through the world of football betting.”

Key features of Football Tips:

  • Match of the Day highlight – instantly find the most important game to bet on, hand-selected by expert analysts
  • Quick match briefs – save time with short, insightful tips written by trusted football authors
  • Tipsters’ stats on every tip – check each tipster’s accuracy to build transparency and trust
  • My Saved Choice feature – save favourite tips and revisit them anytime
  • More matches, more options – explore tips beyond just predictions and expect other sports coming soon, such as tennis and cricket
  • Easy navigation by tip type – find exactly what you’re looking for, whether it’s 1X2, BTTS, or Over/Under tips, all one click away

This new format enhances usability, increases engagement, and broadens access to MightyTips’ expert content. It’s part of a wider strategy to modernise content delivery across sports and improve the overall user journey

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Mikael Strunge is appointed as the new President and CEO of ACROUD

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Mikael Strunge is appointed as the new President and CEO of ACROUD

 

The board of directors of ACROUD AB has appointed Mikael Strunge as the new President and CEO of Acroud. Mikael Strunge, born in 1981, has worked within Acroud for four years in various roles in different parts of the company, most recently as COO. Mikael Strunge succeeds Robert Andersson.

“On behalf of the Board, I would like to thank Robert Andersson for his leadership and contributions over the past years. We are pleased to appoint Mikael Strunge as our new President and CEO. Mikael brings deep operational insight and a clear strategic vision, and we are confident that under his leadership, Acroud will enter its next phase of growth and innovation”, says Morten Marcussen, Chairman of Acroud.

“The last 4 years at Acroud has been a rollercoaster of emotions and results. I am proud to accept this appointment from the board and look forward to start the implementation of the company’s new strategic framework”, says Mikael Strunge, new President and CEO of Acroud.

Biography of Mikael Strunge

Mikael Strunge is 44 years old and has worked within Acroud for over four years, most recently as COO of Acroud, being responsible for the day-to-day management and operational activities of Acroud. Before that, Mikael was the CEO of PMG before PMG was acquired by Acroud.

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Affiliate Announcements

ReferOn Launches Three Powerful New Features for Smarter Affiliate Management

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ReferOn Launches Three Powerful New Features for Smarter Affiliate Management

 

ReferOn, the next-gen affiliate management system, has introduced three major features aimed at making affiliate operations faster, smoother and more scalable than ever.

The latest updates, including Async task tracking, affiliate-controlled postbacks and bulk payment generation, reflect ReferOn’s ongoing commitment to removing friction and empowering users with practical and efficient tools.

  • Async Tasks: Say goodbye to frozen screens, slow loading and laggy sessions. The new system handles background-heavy processes such as bulk payments asynchronously (and with real-time tracking). This ensures smoother overall performance where users can monitor complex actions without overloading their session.
  • Affiliate-Controlled Postbacks: Affiliates can now manage their own postback setup directly in the platform (when enabled by their manager). No more tickets, long email threads or tedious back-and-forth communication. Campaigns go live faster and everyone moves more efficiently and with less delay.
  • Bulk Payment Generation: One of the more repetitive recurring workflows for users just became radically more efficient (and easy). Users can now generate payments for multiple partners in bulk with just a few clicks, freeing up time for higher-impact work.

Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the new features, “At ReferOn, we design for scale, efficiency and performance. These new features are more than simple improvements, they represent the foundations of a more autonomous, convenient and resilient system. We’re about empowering both operators and affiliates, and we’ve done that by providing self-service and streamlined tools to keep control in their hands. The ReferOn team continues to deliver on our promise of user empowerment without complexity.”

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