News
Rightlander partners with HAPPYBET to comply with Germany’s evolving advertising regulations
Enhancing regulatory adherence and ensuring ethical affiliate marketing in the licensed gaming industry
Rightlander, a leading provider of affiliate marketing compliance solutions, is proud to announce its strategic partnership with HAPPYBET, sports betting brand active in Germany and Austria part of the Snaitech Group, leading Italian licensed gaming operator. This collaboration marks a significant step towards ensuring a fair and compliant online gaming landscape.
Rightlander has taken on the pivotal role of monitoring HAPPYBET’s affiliate websites, with a primary focus on upholding German advertising regulations. This proactive approach ensures that affiliates adhere to stringent regulatory standards, creating a more responsible and transparent iGaming environment for all stakeholders.
Michele Sessa, HAPPYBET Germany Managing Director, commented: “The partnership with Rightlander strengthens Snaitech Group’s strong commitment to provide a trustworthy and responsible gaming experience to all our customers, building around them an environment able to safeguard and protect each and every one of them, identifying and preventing at the same time potentially addictive behaviours. This agreement represents another step in our path to guarantee all HAPPYBET users the highest standards in the German industry and to effectively fight against the illegal market.”
Jonathan Elkin, Sales Director of Rightlander, stated: “As the iGaming industry evolves in different jurisdictions across the globe, compliance and responsible gaming are paramount. Our partnership with HAPPYBET signifies our shared commitment to ensuring fair play, regulatory adherence, and ethical affiliate marketing. We are excited to contribute to a safer and more transparent iGaming environment for customers in Germany”.
One of the key functions of Rightlander’s monitoring system is to safeguard against deceptive marketing practices. By employing cutting-edge technology, Rightlander identifies and mitigates instances of affiliates promoting misleading or exaggerated content. This not only protects HAPPYBET’s reputation but also safeguards the interests of their customers.
Unlicensed operators pose a significant threat to the integrity of the iGaming industry. Rightlander’s monitoring extends to detecting affiliates who promote unlicensed operators, thereby curbing illegal activities and ensuring fair competition within the market.
Rightlander’s dedication to compliance is exemplified by its vigilance in monitoring for terms strictly prohibited by the German Gambling Legislation (GGL). By identifying and addressing content that violates these regulations, Rightlander will help HAPPYBET and its affiliates steer clear of legal pitfalls.
Conferences
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.
A new era is dawning at Parimatch and we want to celebrate it with you in style!
Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.
We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:
- Fantastic deals: The latest updates and exclusive offers you can’t miss
- Giveaways where you’ll have the chance to win unique prizes
- Our Hall of Fame: Become part of Parimatch’s history
But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:
- The party headliner – world-famous DJ Steve Aoki
- The very best in performance art that Barcelona has to offer
- The world of Asian luxury merging with American pop culture
Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!
iGB
iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate
Delegates attending next week’s iGB Affiliate Barcelona will have access to a programme of 14 business critical insight sessions delivered by a 40 strong assembly of industry thought leaders and experts in their respective fields.
The 2025 Program comprises sessions entitled: Affiliate Rundown L!VE: The 2024 Trends That Will Define 2025, Video Killed the Text-based Star: Platforms & Formats for Engaging the Next Generation, Navigating the Road Ahead, New Localisation Strategies to Secure a Slice of the Latin America and Africa Pies, Parasite SEO in iGaming: A Winning Formula to Dominate Search Engines or a Risky Gamble?, Growing Pains: Scaling Operations for Accelerating Affiliate Growth, Plugging Into a Fast Growing Vertical: Sweepstakes, Mastering PPC in iGaming Affiliate Marketing: A Data-Driven Blueprint for Paid Media Success, Market Insights: Unlocking the Next Big Opportunity in Asia and the Middle East, Crack the Code to Viral Success: The Ultimate Guide to a Million Views & Building a Robust Multi-Stream Influencer Business Model, Finding Your Next Role in a Time of Flux: The Inner Workings of Affiliate Recruiters, Masterclass: Reddit 101, Trust and Transparency: What Does a Win-Win Affiliate Data Share Look Like? and Business Without Borders: Boost Your Affiliate Game with International SEO.
The industry-leading line-up assembled by the iGB Affiliate organising team includes Michael Caselli, Non-Executive Chairman – Clarion Gaming, Corey Padveen, Partner – T2 Marketing International and Editor-at-Large, iGB Affiliate, Caleb Dykema, Co-founder & CEO – Vault Sports, Jamison Selby, CEO – Rubystone, Martin Calvert, Marketing Director – ICS-digital, Miruna Pandele, Head of Acquisition – Affiliates Bay, Jonas Warrer, CEO – Gentoo Media, Ben Cove, Chief Marketing Officer – Logifuture, Luis Portela de Carvalho, Partner – Lektou Advogados, Sasha Boerma, Commercial Director for Africa – Split The Pot, Dragan Berak, Head of SEO (AskGamblers and CasinoMeister) – Gentoo Media, Jamie Walters, CEO & Cofounder – QiH, Lee-Ann Johnstone, Founder – Affiverse, Rosi Bremec, COO – Game Lounge, Seth Schorr, CEO – Fifth Street Gaming , Simon Pilkington, Managing Director – Best Betting Media, Stephen Carter, Head of Affiliate Content – Clarion Gaming, and Alex Windsor, CMO – GameTime Digital.
Looking ahead to the first edition of iGB Affiliate to be held in Barcelona, Naomi Barton, Global Portfolio Director, iGB Events said: “I am incredibly passionate about delivering an exceptional and holistic experience on behalf of all of our customers. The Conference Program is an essential part of our pledge to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem. The Program has been curated in consultation with our customers in order the key topics impacting their business and is being delivered by industry experts. It is a key part of the iGB Affiliate experience.”
iGB Affiliate 2025 will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
Affiliate Announcements
Statutory levy affiliate reaction
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
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iGB6 days ago
iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate
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Conferences5 days ago
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
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