News
OLBG gives away more than £1 million to tipsters

- £1m prize mark passed on 1 May 2023
- 76,953 prizes given away to tipsters
- Most successful winners have taken home £9,115 each
Sports betting community and affiliate OLBG has now given away more than £1 million to users in its popular free-to-enter tipster competitions.
The contest, launched back in August 2003, offers players the chance to enter competitions across 22 sports.
Players win prizes based on their tips on sports including football, horse racing, baseball, basketball, boxing, cricket, darts, golf, greyhounds, handball, motor racing, American football, ice hockey, rugby, snooker, tennis and volleyball.
They can also offer tips on more niche markets such as eSports and politics, while the site has also recently added Gaelic sports, Aussie Rules and Lacrosse to the competition.
Each month OLBG gives away £7,100 in cash, with more than 800 individual prizes on offer. The largest prize fund is for football tips, with £2,100 given away each month, followed by horse racing at £1,600.
“Our tipster competitions have been fundamental in building our engaged sports betting community. Many of our members have been using OLBG on a daily basis for years,” said Richard Moffat, CEO at OLBG.
“Over 500,000 users have joined OLBG, with several thousand taking part in the competitions on a daily basis. This creates a huge amount of valuable content for those who like to follow tips and learn betting strategies.
“For some, it’s the challenge of proving themselves and winning prize money, others find it helps them with their own betting by recording their reasoning for each bet and being able to analyse their records. And for many, it’s a bit of free fun with the chance to win cash prizes.
“We believe that the OLBG tipster competitions are the most comprehensive free-to-enter contests available and the first ever to pass the £1 million milestone. We look forward to giving away even more cash to our loyal users in the future, they deserve every penny they receive.”
Some 10 members have won more than £5,000 each, with two members surpassing £9,000. Some of the top tipsters have also built up big followings, with one having more than 50,000 followers on the OLBG app.
As well as cash, OLBG members can accumulate OLBG crowns via their tipping and other community contributions. These can be exchanged in the OLBG store for merchandise, including the famous orange and black OLBG scarves.
Affiliate Success
ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

ReferOn, a state-of-the-art affiliate management system, has won the “Rising Star Provider of the Year” title at the 2025 AffPapa Awards — a milestone that recognises the platform’s bold innovation and rapid growth in the affiliate tech space.
This award reflects ReferOn’s ability to deliver fast, transparent and scalable affiliate solutions that answer key industry demands. The category highlights the best rising companies in the iGaming and affiliate marketing industries, celebrating innovation and problem-solving solutions.
The AffPapa Awards is an annual event that recognises greatness in iGaming. The ceremony celebrates developments and innovations among affiliates, operators and B2B providers who have raised the bar and set new standards.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the achievement, “ReferOn wasn’t built to impress, it was built to solve. From day one, we challenged how affiliate platforms should work, look and feel — because the existing ones simply didn’t. More than a win, this award highlights the value of asking the right questions and building with purpose.”
2025 has been a crucial year for ReferOn, with the company receiving widespread industry recognition and implementing core product developments. Heading into Q3 and Q4, ReferOn is preparing a range of new features and enhancements focused on elevating the user experience and streamlining affiliate operations. The team will travel to iGB Live in London this July ready to share what’s next, meet with partners and discuss how ReferOn is refining affiliate management.
News
People moves: LiveScore Media MD joins QiH Group as new CMO

The power affiliate welcomes its latest addition to the C-level team, who will begin working on strategy for various geographies and new verticals
QiH Group, the affiliate known throughout the industry for its compliance-focus and creative customer retention strategies, has welcomed its new CMO, James McCarthy.
Joining from LiveScore Media, where he was MD, McCarthy will start officially on 2 June, using his experience at betting and gaming giants Betfair, Betway Group – and of course, LiveScore – to inform his new remit at QiH Group to drive profit across all marketing activities.
Based in QiH Group’s London office, McCarthy will manage the marketing team of 17 – which will expand to 27 in the coming months – overseeing double digit growth through marketing channels and commercial relationships, as well as improving on the current team’s capabilities.
Speaking of the new move, McCarthy said: “It’s such a pleasure to join a company that has grown so thoroughly and organically in licensed markets. QiH Group is a big name in the iGaming affiliate space, and I look forward to managing the continued growth in diversified sectors and locations.”
Jamie Walters, CEO of QiH Group, said: “QiH has moved from strength to strength recently, growing and adapting with the iGaming markets in the UK, Europe and North America. Welcoming someone as experienced and talented as James onto our team is another strong step for us. I welcome his expertise and am delighted to see where his marketing leadership takes us.”
Affiliate Announcements
ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

ReferOn, an innovative affiliate management system, has experienced significant growth in 2024, with multiple technical and quality-of-life improvements to the platform. As a result of an influx of new operators and affiliates, ReferOn has introduced ReferOn Assist.
ReferOn Assist offers tailored support packages in three distinct tiers: ReferOn Assist, ReferOn Assist Plus, and ReferOn Assist Premium. Each tier provides enhanced support, cost-effective hourly support rates and more to help users meet their affiliate marketing strategy goals.
ReferOn Assist, the entry-level subscription package, includes a number of benefits, such as guaranteed support hours, faster response times and a higher resolution priority compared to ReferOn Basic users. All ReferOn Assist subscribers also receive direct channel support for easy access to our agents. Lastly, subscribers to this tier also enjoy more cost-effective out-of-hours support prices and affordable review reports for business analysis purposes.
ReferOn Assist Plus offers a further guaranteed response time, a larger bundle of support hours included and extra training time to help maximise affiliate operation efficiency. This subscription tier includes a quarterly review report packed with valuable insights and dedicated resolution priority for any pressing queries or issues. All subscribers also receive even further reduced out-of-hours support rates.
The last tier, ReferOn Assist Premium, provides operators and affiliates with the most comprehensive dedicated support package. Subscribers receive the highest response time and a large bundle of inclusive support hours at reduced rates. Premium users have access to a dedicated support manager for tailored assistance and the most cost-effective prices for after-hours support.
Each of these support packages are tailored to continue to provide the best possible customer service for Referon clients, whilst also helping reduce costs.
David Harris, ReferOn’s Operation Lead, commented on the new support packages, saying, “ReferOn prides itself on providing top-quality support for all operators and affiliates. The release of the ReferOn Assist packages allows us to prioritise helping our valued partners to ensure that they can make the most of our platform at all times. We look forward to seeing how the ReferOn team can work closely with all our users to achieve their business needs.”
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Awards2 weeks ago
Casino Guru shortlisted for AffPapa iGaming Awards due on May 28
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Affiliate Announcements2 weeks ago
ReferOn Expands Offering with New Support Packages, “ReferOn Assist”
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News5 days ago
People moves: LiveScore Media MD joins QiH Group as new CMO
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Affiliate Success4 days ago
ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025