Press Releases
Affiliates at the Forefront of CasinoBeats Summit’s Educational Experience

At the eagerly-awaited fifth edition of the CasinoBeats Summit, the specifically-curated ‘Affiliation’ track will provide attending affiliates with an exceptional educational opportunity by enhancing their understanding of the operations and best practices in affiliate marketing.
Taking place on 25 May at the InterContinental Hotel in Malta, the track will feature some of the savviest minds in the industry who will explore topics such as better data adoption for affiliates, platform strategies for casino streamers, and how affiliates can ensure that their opinions are heard and their interests are considered when communicating with business partners.
In addition, attendees will have a unique chance to participate in three in-depth SEO sessions hosted by ComeOn Group’s SEO Director, Ivana Flynn. These sessions will delve into technical aspects, new markets, and marketing strategies and enable affiliates to shape the panel discourse, by anonymously posing their most pressing questions online.
The panel titled “Affiliate Voice – What Do Affiliates Really Want?” will feature industry affiliate leaders, explore the relationship between operators and affiliates and reflect on how transparency of data and new negotiation styles can improve their interactions. The esteemed panel will include Sam (Shmulik) Segal (Co-Founder & CEO, MediaTroopers), Fintan Costello (Managing Director, BonusFinder.com) and Tejinder Kumar (CCO, Finixio). The discussion will be moderated by Rafael Costa (Affiliate Manager, NOK Services).
The “Mitigating the Impact of Ad Fraud in Affiliation” panel will explore the impact of ad fraud on both operators and consumers, and how the industry can work to mitigate the effects of these bad actors. The expert panel will feature Johan Styren (CEO, Dilanti Media), Dariia (CPO, MegaPartners), and Vadim Aidlin (CEO, Mamuta Media). These industry leaders will share their experiences and insights on how to tackle the rise of bots targeting bonus offers on affiliate sites, which saw a dramatic increase during the pandemic.
Rounding up the second conference day for the affiliate track will be the SEO Trilogy series, allowing attendees to gain crucial insights into technical SEO, effective strategies for building SEO in new and saturated markets, and the crucial role SEO plays within the marketing funnel. Ivana Flynn will host the series, which will feature experts such as Lasha Kiladze (SEO Consultant & Co-Founder, LK Gambling), Maja Jovancevic (Head of SEO, GIG), Edoardo Ganetti (SEO Director at Gambling.com), Maria Sayapina (Head of Performance, Game Lounge) and Eitan Gorodetsky (CMO, Kitcode) among others.
Aksel Heitman Olsen (CTO, Acroud), will moderate the first session, while Flynn will moderate the second and third sessions. With a unique opportunity to ask questions anonymously, participants can directly influence the discussion on stage and address their most pressing pain points and concerns.
Apart from the above topics, the track will feature a range of dynamic panels, including an exclusive presentation from SlotCatalog, the leading affiliate site with the largest database of casino games, as well as insights into casino streaming trends and player demographics. Participants can also explore how to leverage new technology for better data management and to stay ahead of the curve in this rapidly-evolving industry.
The ‘Affiliation’ track is just one part of the action-packed CasinoBeats Summit, which boasts an impressive line-up of expert-led panels across four additional conference tracks. With three stages running simultaneously each day, attendees will have abundant opportunities to explore diverse subjects, including Leadership, Casino Slots, Casino Product, and Global Casino.
Affiliate Success
First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.
The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.
The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.
Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.
“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!
“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.
“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”
Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.
“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”
Awards
MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards

MightyTips has received a nomination for “Sportsbook Affiliate of the Year” at the prestigious AffPapa iGaming Awards 2025. MightyTips hopes to follow in the footsteps of its parent company, SEOBROTHERS, which won the Affiliate Agency of the Year award at the 2023 ceremony and has received another nomination this year.
MightyTips’ nomination follows a year of expansion for the brand, which increased its portfolio of multilingual sites to 19. In addition to continuing to provide free daily football betting tips and in-depth bookmaker reviews, MightyTips also launched the MightyQs interview series, which spotlights some of the most exciting partnerships between online sportsbooks and high-profile sporting franchises such as Juventus and the UFC.
Held at Hacienda Nadales in Malaga, Spain, the fourth annual AffPapa iGaming Awards will take place on May 28th, 2025. The awards celebrate and recognise affiliates, operators, and B2B providers for hard work and innovation within the iGaming industry and commend those who are constantly pushing the boundaries and setting new standards.
One of the most notable and respected ceremonies on the industry calendar will be hosted as part of the iGaming Club Conference, a two-day networking event that will welcome over 1,200 industry delegates. Voting is open to the public and will close on May 11th.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We’re overjoyed to hear that MightyTips have been nominated for these prestigious awards. It’s fantastic to be evaluated for our hard work over the last twelve months, and everyone involved should be extremely proud of their efforts. This is a huge professional achievement for the brand.”
Awards
Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025

We are delighted to announce that Slotsjudge received two nominations for the AffPapa iGaming Awards 2025. Milestones like this highlight our team’s dedication and strong position in the iGaming industry.
Slotsjudge was nominated in two key categories: “Rising Star Affiliate of The Year” and “Slots Review Affiliate of The Year.” The first nomination recognizes our fast growth and impact in a competitive market, while the second one emphasizes the quality and reliability of our game reviews. We highly value the trust our audience places in us as a credible and influential voice within the industry.
What sets Slotsjudge apart is our honest, straightforward content. Our team creates reviews that players can rely on, helping them make informed choices. We actively encourage community engagement and user-generated content, ensuring our reviews reflect real player experiences. Our approach combines simplicity, transparency, and a direct connection with our audience. We believe that this strong content strategy and dedication to genuine player feedback are the reasons behind these nominations.
“We are very grateful and proud of these nominations,” said Jekaterina Dubnicka, Head of Marketing and Communications. “It is exciting to see our team’s hard work acknowledged. We appreciate our users and partners, whose support has been key to our success.”
The AffPapa iGaming Awards ceremony will take place online on June 20, 2025. Slotsjudge looks forward to attending and celebrating with the industry. We thank the jury for their recognition, and we are excited about the future, continuing to grow alongside our valued community and partners.
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