BETER Live’s suite of premium games is now available to all of FAVBET’s users in Ukraine, Croatia, and Romania

Ukraine’s leading iGaming operator FAVBET and BETER Live, the live casino division of the betting content and data provider BETER, has announced a long-term partnership to expand FAVBET’s live casino experience.

From now on, BETER Live will provide FAVBET with a portfolio of authentic and interactive live casino titles in markets across its 3 markets of operation. This includes more than 20+ games and variations covering Roulette, Blackjack, Gravity Blackjack, Gravity Roulette and Ukrainian Roulette.

Game presenters have been trained to the highest possible standards and also know how to provide an engaging player experience, chatting with players throughout their time at the table.

FAVBET has recently launched a UA Roulette table, powered by BETER Live, which has been tailored to meet the specific preferences of Ukrainian players. The new localised game has already found a response among players, showing a near 40% higher conversion rate and 4x more organic traffic compared to the provider’s regular roulette.

“Being a trailblazer in the Ukrainian online casino scene, FAVBET is constantly looking for new and exciting ways to engage our players while offering them the best possible experience. We are happy to have added BETER Live’s games to our portfolio and be able to provide a fully localised experience to our players and stand out from competition. We now look forward to working closely with BETER Live to continue to enhance our live casino offering and have many great products and updates in the pipeline,” commented FAVBET.

Anna Vikmane, Director of BETER Live, said: “We are delighted to share the news of another successful partnership between BETER Live and a leading operator, FAVBET. It is one of the most recognised brands in the Ukrainian market and one that players trust.  Localisation is key to FAVBET’s success, and we have been able to work with the operator to ensure our content delivers a localised player experience. Shortly after we launched our first games and FAVBET could see they were a big hit with its customers, we rolled out Ukrainian Roulette — the operator’s first step towards a dedicated offering for the market.” 

About FAVBET:

FAVBET is an international iGaming company founded in 1999 in Ukraine. Operating under international and regional licences in Ukraine, Croatia, Romania and Malta, it is currently offering top-notch sportsbook and online casino experience for more than 3 million registered users.

About BETER Live: 

BETER Live is a B2B full cycle provider that delivers next-gen services of live casino games. BETER Live is the part of betting content and data provider BETER, whose product verticals cover fast sports, esports and live casino solutions.

On August 24th, the affiliate environment welcomed new members. The release of the Affter affiliate program caused a media storm, bringing together the public and professional spheres. The enigmatic question “What’s beyond that?” hinting at the revolutionary nature of the program was a key trigger among many others in this eye-catching video.

Features of the Affter Brand

Affter’s appeal lies in its unparalleled combination of intelligence and style, which is a beacon in the affiliate marketing industry. The emergence of Affter, created by a team with over 6 years of successful iGaming experience, marks a transformational change. Drawing on their experience and proven track record, the team behind Affter has built partnerships with renowned niche brands, elevating affiliates to the upper ranks. Affiliate network is now the exclusive reseller of cutting-edge iGaming offerings available for immediate exploration by select teams.

Embrace the Evolution

A multifaceted range of offers distinguishes the Affter affiliate program, making it an attractive option to consider. A variety of betting and gambling offers, both popular and exclusive ones, shape the portfolio of the network. The affiliate program covers various GEOs – CIS, Tier 1 and Tier 2 countries – and is designed for a global affiliate community. Effective and flexible payment models include CPA, RevShare (25% to 45%) and Hybrid (CPA + RS) options.

Affter boasts a proprietary platform that features an intuitive interface enriched with advanced features. S2S Postback, ads, banners, creatives and full statistics are integral components. Providing maximum convenience, supports preferred payment methods: cryptocurrencies (Bitcoin) and bank cards, with a minimum withdrawal threshold of $100. An in-house media buying ensures the optimization performance of the affiliate network.

Exclusive Access

Access to the closed Affter community is limited, with specially designed promo codes. To enter the Affter affiliate platform, you must receive a secret promo code from managers or brand ambassadors. Alternatively, an invitation can be obtained through the recommendation of trusted referrals or opinion leaders. Networking events and conferences can also serve as additional access channels.

What sets Affter apart is its professional approach to operations, backed by knowledgeable affiliate managers. Affiliates who come to Affter gain access to lucrative prospects, including exclusive gambling and betting offers, diverse GEO coverage, and extended caps for high-performing ones. Affter’s willingness to take on all the risks that affiliates face in their operations underscores the company’s value proposition. The key managers of Julia Donska, Head of Resale, and Kristina Storozhyk, Marketing Director, epitomize the essence of Affter. The video release, a synthesis of style and content, reinforces their strategic message. The exclusivity of the video extends to affiliates who have yet to be in the «spotlight». Notably, the top affiliate teams have already received their elite invitations before the launch of the affiliate network.

Background

While iGaming is still a thriving industry, the arduous journey shows its volatility, reinforcing the need for companies to adapt to changing conditions. Affter’s genesis was set in the crucible of experience and innovation, heralding its remarkable journey. To succeed in iGaming, strategies need to be realigned to the changing marketplace, corresponding to the affiliate community’s need to adapt.

Maxim Makovetskyi, Head of affiliates at Affter, explains:

«For many years, our team has provided affiliate marketing services for the Parimatch franchise, our client. However, the success of our affiliate programe has not only been due to the strength of the major brand but the team. With the current market turbulence, there were some concerns about further scaling and development. Maurizio Aschero, partner of the independent affiliate programe

Affter, made a deal with a part of the PMA team, thus opening for himself another business vector in the form of affiliate marketing. Our team developed the Affter brand and all further management processes on our side».

«As of the current date, PMAffiliates will cease its active presence in the market and transfer part of its activities and obligations to the Affter. As fulfilment of obligations to affiliates is our fundamental principle, all payments on RevShare and Hybrid deals concluded by the PMAffiliates team will be made as standard».
Maurizio Aschero, seasoned CEO with a long history of management in the marketing industry. Terms of the deal were not disclosed by the parties involved.

Pre-moderation Process AAA

Access to the Affter sphere with the receipt of the promo code “GA_001” from Gambling Affiliate Voice. Entering this code on affter.com starts the pre-moderation process. Final approval is given by the affiliate program manager and the code is only available for the first 10 registrations in the affiliate program.