News
Staying On Top in a Fast Changing Industry

The online gambling industry is one of the fastest-growing industries worldwide. This can be attributed to the fact that there has been a rapid evolution in technology. The online gambling sector has doubled since 2009, and it’s expected to keep growing as time passes.
Some factors that have led to this rapid change are the popularity of these games and the comprehensive marketing strategies of online casinos. Some of the online games have been around since the 15th century, and many people are familiar with the gameplays.
Since there are many online gaming platforms, each provider does their best to ensure their casino stays on top in the industry. This is a guideline that will explain ways that casino providers use to ensure their casinos are competitive.
Casino Reviews by Casino.Online
Casino.Online helps you find safe and reliable online casinos. They present you with a complete guide of the best casinos around. The information discussed by CasinoOnline.com will help you find the perfect casino based on the qualities discussed below. The most vital aspects include the security, choice of games, banking options, types of bonuses and customer service.
How casino.online stays on top in the online gambling industry?
Here are some of the ways casino.online uses to stay competitive:
- Finding a Market
Instead of offering games for everyone, casino.online found a specific market and tailored its site to it. They understand that players need a good, enjoyable and safe space to play, so they curate their site towards casinos that prioritise it. As a result, the players will be attracted to the casinos because that’s what they’re looking for.
- Offering Numerous Payment Options
Before major changes in the online gaming industry, players could only use a few payment options, such as bank transfers and e-wallets. The advent of cryptocurrency has added an additional secure method for payments, so capitalizing on was a natural option for many casinos. The site reflects that in its options
- Providing More Bonuses and Promotions
Nothing is more exciting than taking advantage of online casino bonuses. Casinos will provide their players with bonuses starting from welcome bonuses to deposit bonuses. As a result, more customers will be attracted to join to enjoy these incentives and bonuses. Rather than hunt and peck through the different casinos however, the site groups them all together and reminds you to take advantage of them when you start to play.
- Offering a Diversified Game Category
Compared to land casinos, online casinos have the advantage of offering diversified games. Casinos aren’t restricted to offering games based on players’ preferences. They have the option of offering games from different categories, and as long as their space allows it, they can provide thousands of games. A diversified game lobby gives room to players to enjoy different games, which is what everyone is looking for online.
- Have Free Games
Before playing real money games, players prefer sampling the game. Some casinos will provide free mode games that allow players to have a taste of the game and practise their techniques. It’s also a way of letting the players try out the site before depositing their money.
- Support Responsible Gambling
Gambling addiction is real, and casinos should have measures that prevent such habits. Online casinos work with the necessary authorities to control the addiction problem. For instance, some offer advice to the players, and if necessary, they work with other bodies to help affected players.
Summary
Games offered by online casinos have been played for years, technology has made them better, and new ones have been developed. The online gambling industry is expected to keep growing, and more people seem to be joining the fun. More and more casinos seem to come up daily and more reasons why each provider has to stay on their toes, which is achievable by employing the above strategies.
Conferences
New Sponsorship Opportunities Announced for the EEGS Affiliate Conference

The EEGS Affiliate Conference, now in its 4th edition, is pleased to announce the launch of new sponsorship opportunities. As the region’s only event dedicated exclusively to affiliates, this conference serves as a vital platform for industry professionals, brands, and affiliates to network, share insights, and drive growth.
Part of the prestigious Eastern European Gaming Summit (EEGS), the Affiliate Conference will take place in Sofia, Bulgaria, on the 25th of November. This event continues to grow as an essential opportunity for those seeking to expand their presence and influence within the affiliate marketing ecosystem.
The new sponsorship packages are thoughtfully designed to provide maximum visibility, targeted exposure, and valuable engagement opportunities for partners looking to connect with a focused and dynamic audience.
Bronze Sponsorship
Silver Sponsorship
Gold Sponsorship
Platinum Sponsorship
Fun Mirror Sponsorship
For more information, please click HERE or visit EEGS website https://eegamingsummit.com/
If you have any questions or would like to discuss customized opportunities, reach out to the organizers at [email protected]
The EEGS Affiliate Conference eagerly anticipates welcoming new partners and making this 4th edition in Sofia the most successful yet.
Affiliate Program News
Let’sBet Partners with NetRefer for its Affiliate Marketing Platform

Emerging US sportsbook operator Let’sBet has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to support the launch and long-term growth of its affiliate programme.
Headquartered in Maryland, USA, Let’sBet is a dynamic new entrant to the regulated US betting market. Built with a player-first mindset, the operator delivers a seamless sports betting experience across all major US and international events – including the NBA, UFC, UEFA Euro Cup and Formula 1– via a mobile-optimised platform designed for both desktop and on-the-go bettors. The brand also offers extensive live and in-play betting options, keeping users engaged in real time.
New players are welcomed with a 100% deposit bonus, and frequent bettors can look forward to being handpicked for the Let’sBet VIP Club – a tiered programme offering access to personal account managers, dedicated promotions, express payouts, and exclusive VIP events such as race days and hospitality experiences.
Licensed by the Maryland State Lottery and Gaming Control Agency and operated jointly by Veterans Services Corporation and Bee-Fee Limited, Let’sBet is committed to delivering a secure, compliant, and intuitive betting environment. Its infrastructure is monitored 24/7 by a dedicated Information Security team, with robust measures in place to protect data and ensure safe, frictionless transactions.
Let’sBet also maintains a strong commitment to Responsible Gambling. Its platform is equipped with a comprehensive suite of player protection tools, including deposit, wager, loss, session, and single-bet limits; timeout periods; and voluntary self-exclusion through Maryland’s state-run programme. These tools are supported by a customer service team trained to guide users toward healthy betting behaviours.
Marcin Doszczeczko, Director of Sports Betting Operations at Let’sBet, commented: “Choosing NetRefer as our affiliate platform provider was a natural step in building Let’sBet into a standout name in the US sports betting market. Their technology gives us the clarity and scalability we need to launch a high-impact programme from day one. It brings together everything we need to grow a successful affiliate operation – clear reporting through ASR 1.0 API and smart, actionable insights from NetRefer CoPilot AI. Just as we’ve built Let’sBet around trust, service, and user experience, we see those same values reflected in NetRefer’s platform and team. We’re excited to grow this partnership together.”
Amanda Camenzuli, Manager of NetRefer’s Account Management team, added: “We’re thrilled to welcome Let’sBet to NetRefer. They’re an operator that blends innovation with a strong sense of player responsibility, they’re exactly the kind of forward-thinking company we’re proud to support. With a growing footprint in the US market, Let’sBet will benefit from our platform’s ability to deliver real-time insights, data clarity, and the flexibility needed to scale sustainably – while also strengthening NetRefer’s presence in this key region.”
This collaboration marks a significant step forward for both companies, combining the momentum of Let’sBet in the US market with NetRefer’s 20 years of experience in affiliate marketing technology. Together, they aim to build a programme defined by transparency, performance, and long-term growth.
Affiliate Success
Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards

Casino Guru is proud to announce that it has won the Safer Gambling Initiative of the Year at the iGB Affiliate Awards 2025, for a third consecutive year.
The distinction further highlights the company’s commitment to building a sustainable future for the gambling industry, not only through its dedication to providing players with the most complete, real-time-updated database of online casinos curated by trained experts, but also through its efforts to influence business standards and responsible practices across the sector.
As a leader in informed play, Casino Guru has dedicated a significant portion of its time and efforts to building a casino database that uses safer gambling as one of its core metrics for assessing a brand’s reliability, sustainability, and treatment of customers.
Casino Guru’s Head of Sustainable and Safer Gambling, Šimon Vincze, was excited to share his appreciation for the award: “As someone closely involved in responsible gambling and safer play at Casino Guru, I can say this award is a true testament to our work. We’ve worked tirelessly to leverage our market position to produce tangible outcomes in terms of awareness and impact of safer gambling practices, player complaints, and the availability of blocking software. We are a trailblazer in safer gambling among affiliates, but collaboration with other like-minded companies has enabled us to stay at the forefront.”
Casino Guru could not be prouder of this moment, which once again reinforces the company’s leadership in helping to set safer gambling standards industry-wide.
Daniela Sliva, Public Relations and Creative Projects Director, commented on the distinction: “Winning the Safer Gambling Initiative of the Year for a third consecutive time was an emotional moment and a well-deserved one. Casino Guru has worked tirelessly to establish itself as a leader in promoting sustainable and responsible play. We truly believe we are setting new standards for responsible gambling, not just within the affiliate space, but across the wider industry. Our company ethos places safer gambling at the heart of everything we do, from our Complaint Resolution Center to the Safety Index, and especially through initiatives like the Casino Guru Awards, which further reinforce this commitment.”
Among the achievements that Casino Guru has to be proud of are the Casino Guru Awards, which have established clear competitive guidelines for safer and responsible gambling and distinguish companies that adhere to the Casino Guru’s ethical guidelines and best practices.
Furthermore, Casino Guru established the Gamtegrity platform, which reunites all of the company’s safer gambling projects in one place.
Among Casino Guru’s notable achievements are the Casino Guru Academy, which offers upskilling programs with a focus on responsible gambling, the Global Self-Exclusion Standards Initiative, an active list of partners with some of the leaders in the responsible gambling space, including Mindway AI, and much more.
“An industry-wide commitment to responsible gambling is not only possible: it’s within reach. Casino Guru’s achievement at the iGB Affiliate Awards 2025 is yet another reason for us to double down on our efforts and work even harder to make this vision a reality,” Silva concluded.
-
Conferences1 week ago
EEGS Affiliate Conference Returns – Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe
-
Awards1 week ago
Blask wins Best Tech at iGB Affiliate Awards 2025
-
News5 days ago
The Ethics of Ranking: Can Affiliates Be Both Commercial and Credible?
-
Affiliate Success5 days ago
Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards
-
Affiliate Program News4 days ago
Let’sBet Partners with NetRefer for its Affiliate Marketing Platform
-
Conferences2 days ago
New Sponsorship Opportunities Announced for the EEGS Affiliate Conference