News

Rightlander partners with Awin to accelerate growth into new markets

Published

3 years ago

June 28, 2022

Affiliate and advertising compliance experts, Rightlander.com have announced an overall product enhancement to support their growth into new markets including affiliate Networks and Platforms, Digital Agencies, Forex, Telecommunications and Utilities.

The move follows Rightlander’s experience and success in the iGaming vertical, where a number of parallels can be drawn between customer challenges, marketing regulations and partner guidelines. These include the need for honest marketing as well as customer acquisition channels that marketing partners derive traffic from, such as websites, social media, search engines and email.

The new portal has been developed with input from leading brands in their sector such as Awin to help clients effectively review and rectify marketing infractions detected by Rightlander.

Alex Parmar-Yee, UK Strategy Lead at Awin, said “ We chose to work with Rightlander to enhance our ability to carry out publisher audits based on the requirements of individual advertisers. It was important to have a partner who was able to accommodate the wide variety of needs from our clients relating to areas such as content accuracy, offer intelligence and exposure monitoring. The tools provided have allowed our client teams to carry out important housekeeping more efficiently, so that even more focus can be dedicated to strategy and account management.”

New solutions have also been introduced to help save clients time, reduce risk and grow their partnership programs with confidence. These include Screen, which allows clients to evaluate the online content of new affiliate applicants as part of their suitability checks, and Verify that helps clients to ensure that their promotions are live on authorised sites and linking to the correct landing pages.

This is in addition to Rightlander’s core solutions that help clients to Discover undisclosed content and continuously Monitor partners for accurate and compliant marketing worldwide.

Rightlander’s new modular portal allows clients to segment and prioritise results by business objective and marketing channel (websites, social media, PPC ads, video streaming, Telegram and email) and offers a comprehensive list of API integrations to deliver data to a client’s systems.

The solution offers targeted scanning by frequency (daily, weekly, monthly) and compliance issue (e.g. required T&Cs or prohibited text) per URL along with cutting edge technology to reduce false positives, minimise time spent checking infractions and streamline the remediation process.

Ian Sims, founder of Rightlander.com, said “Having the opportunity to fine-tune our product with such a high profile partner has been fantastic. The evolving nature of affiliate marketing and the emergence of influencers, coupled with an ever-increasing array of regulations and advertising marketing guidelines in different consumer verticals has heaped a huge compliance workload on marketing teams.

“Awin put Rightlander through a 6 month trial period before selecting us as their marketing compliance partner and we’re delighted that our monitoring software has saved them so much time and helped them to resolve so many more compliance issues.”

Affiliate Success

First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Published

2 weeks ago

April 14, 2025

George Miller

First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.

The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.

The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.

Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.

“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!

“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.

“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”

Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.

“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”

Awards

MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards

Published

3 weeks ago

April 9, 2025

George Miller

MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards

MightyTips has received a nomination for “Sportsbook Affiliate of the Year” at the prestigious AffPapa iGaming Awards 2025. MightyTips hopes to follow in the footsteps of its parent company, SEOBROTHERS, which won the Affiliate Agency of the Year award at the 2023 ceremony and has received another nomination this year.

MightyTips’ nomination follows a year of expansion for the brand, which increased its portfolio of multilingual sites to 19. In addition to continuing to provide free daily football betting tips and in-depth bookmaker reviews, MightyTips also launched the MightyQs interview series, which spotlights some of the most exciting partnerships between online sportsbooks and high-profile sporting franchises such as Juventus and the UFC.

Held at Hacienda Nadales in Malaga, Spain, the fourth annual AffPapa iGaming Awards will take place on May 28th, 2025. The awards celebrate and recognise affiliates, operators, and B2B providers for hard work and innovation within the iGaming industry and commend those who are constantly pushing the boundaries and setting new standards.

One of the most notable and respected ceremonies on the industry calendar will be hosted as part of the iGaming Club Conference, a two-day networking event that will welcome over 1,200 industry delegates. Voting is open to the public and will close on May 11th.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We’re overjoyed to hear that MightyTips have been nominated for these prestigious awards. It’s fantastic to be evaluated for our hard work over the last twelve months, and everyone involved should be extremely proud of their efforts. This is a huge professional achievement for the brand.”

Awards

Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025

Published

3 weeks ago

April 8, 2025

George Miller

Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025

We are delighted to announce that Slotsjudge received two nominations for the AffPapa iGaming Awards 2025. Milestones like this highlight our team’s dedication and strong position in the iGaming industry.

Slotsjudge was nominated in two key categories: “Rising Star Affiliate of The Year” and “Slots Review Affiliate of The Year.” The first nomination recognizes our fast growth and impact in a competitive market, while the second one emphasizes the quality and reliability of our game reviews. We highly value the trust our audience places in us as a credible and influential voice within the industry.

What sets Slotsjudge apart is our honest, straightforward content. Our team creates reviews that players can rely on, helping them make informed choices. We actively encourage community engagement and user-generated content, ensuring our reviews reflect real player experiences. Our approach combines simplicity, transparency, and a direct connection with our audience. We believe that this strong content strategy and dedication to genuine player feedback are the reasons behind these nominations.

“We are very grateful and proud of these nominations,” said Jekaterina Dubnicka, Head of Marketing and Communications. “It is exciting to see our team’s hard work acknowledged. We appreciate our users and partners, whose support has been key to our success.”

The AffPapa iGaming Awards ceremony will take place online on June 20, 2025. Slotsjudge looks forward to attending and celebrating with the industry. We thank the jury for their recognition, and we are excited about the future, continuing to grow alongside our valued community and partners.