News
SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING
Scott Thomas TV personality, podcaster, the managing director of The Social PR, and co-founder of Food4Thoughts, has recently joined forces with Casino Guru to promote responsible gambling and raise awareness around safer gambling initiatives.
The successful British entrepreneur, social media influencer, and TV personality, Thomas opened up on his podcast, Mancs on the Mic, with brothers Adam and Ryan Thomas, about his personal struggles with gambling addiction at the age of 21, a period which he described as a really dark time. “I was gambling away student loans. I was borrowing money off friends, I would even wait outside the casino in the morning for it to reopen … I was constantly trying to chase whatever I lost,” confessed Thomas during a series of videos created for the campaign.
Overwhelmed with the amount of feedback he’s received after discussing the issue for the first time, Thomas and Casino Guru, the world’s largest online casino database and an established gambling authority, have collaborated on a problem gambling awareness campaign.
Casino Guru has been working towards better and safer gambling for years. Pushing online operators to become fairer and more responsible, solving thousands of complaints of players who feel deceived by an online casino, and providing honest reviews of over 4,400 online casinos are just some of the examples of that.
This mission is also reflected in many responsible gambling projects and initiatives they launched to date, including the Global Self-Exclusion Initiative and the Casino Guru Academy. However, Casino Guru has recognized that it’s getting increasingly harder to spread awareness of problem and responsible gambling and reach the desired target group: despite providing a plethora of high-quality content related to responsible gambling, the younger population simply doesn’t read it.
According to Statista, 39% of Britons aged 25 to 34 gambled in 2020. What’s more, around 25% of Britons in the same age category have reported to engage in some form of online gambling within the four weeks prior to being surveyed. In other words, one in four Britons in this age bracket are playing in online casinos. And since this is the generation that can most effectively be targeted through social media, Casino Guru‘s collaboration with Scott Thomas was a natural next step.
The campaign ran on Instagram, which gave it a big potential to reach large audiences, since Thomas’s Instagram account currently has close to 1 million followers. Both parties ultimately hope to help not only current and future people at risk of problem gambling, but also friends and family members of someone exhibiting problem gambling behaviour.
“I was in a mess at the time, and it massively affected me and my family,” Thomas confessed in one of the videos. “I’ve teamed up with Casino Guru to try and raise some awareness around this subject because clearly there’s a lot of people out there who are still struggling,” he added. “Even if it helped just one person, this Casino Guru awareness campaign has done its job. Because I wish I had a video like this when I was going through my struggles.”
Apart from Thomas’s personal story of gambling addiction, the series of videos tackles topics such as how to know if someone has a gambling problem, how to gamble responsibly, or how to approach someone who has a gambling problem.
As Daniela Kianicová, Public & External Relations Lead at Casino Guru, explains, “This awareness campaign is the first of its kind – it marks the first time that a company operating in the gambling industry uses the power of a mainstream influencer to communicate the risks of problem gambling to young adults – and we’re very proud to have the honours.”
With gambling becoming more and more accessible and widespread, it is vital that the risks of problem gambling as well as responsible gambling principles are communicated to as many players as possible. And because different generations consume content in different ways, finding new and creative alternatives to reach audiences of all ages is paramount to success of such campaigns.
Awards
Casino Guru wins in Casino Affiliate category at the EGR Operator Awards 2025
Casino Guru is proud to announce that it has won in the “Casino Affiliate” category at the just-concluded EGR Operator Awards 2025. The company was distinguished amongst the world’s leading casino affiliates and crowned with the ultimate accolade.
The awards ceremony was held at the De Vere Grand Connaught Rooms in London on October 22, 2025, and marked the 20th anniversary of the EGR Operator Awards.
Commenting on the award, Matej Novota, Head of Casino Research at Casino Guru, had this to say: “This recognition confirms our commitment to delivering one of the best possible experiences for casino players worldwide. We are grateful to the EGR Operator Awards for this distinction, which reinforces that our work toward a safer and more transparent industry is making a real impact. Casino Guru will continue to guide players toward better and fairer gaming experiences, and we are honored to receive this award.”
Casino Guru has repeatedly delivered one of the most comprehensive services in helping inform player opinion. The website focuses exclusively on reviewing online casinos and bonuses based on criteria that matter to the players, such as fair bonus policies and general terms and conditions, ease of withdrawals, and more.
Casino Guru has also served as a trustworthy mediator in disputes between players and casinos, having returned more than $52m in player funds through the Complaint Resolution Center, and making sure it offers a comprehensive service that goes beyond its meticulous reviewing process.
To help quantify the data points Casino Guru leverages to make decisions about what casinos are worthwhile, the company has developed the bespoke Safety Index metric, which gauges a casino offer based on player-specific preferences, overall fairness, and industry standards, and assigns a rating that players can trust.
This is the latest distinction secured by Casino Guru over the past several months. Casino Guru is also contending in various categories for the SiGMA Central Europe B2C Awards as well as in the AffPapa iGaming Awards LatAm.
News
Gamblers Connect Partners with Bazoom to Improve Link-Building Solutions for the iGaming Industry
Gamblers Connect, a leading and trusted iGaming Medium & Affiliate website for the iGaming sector, is pleased to announce a new premium partnership with Bazoom, a sophisticated link-building platform.
This strategic alliance is designed to introduce Gamblers Connect’s expansive network to a best-in-class resource capable of addressing one of the most persistent challenges in the highly competitive digital landscape of iGaming: the efficient acquisition of high-quality backlinks.
The iGaming industry, encompassing affiliates, operators, and marketers, operates within one of the world’s most fiercely contested digital ecosystems, where achieving visibility and digital authority is a constant battle.
This collaboration is a direct response to this challenge, spotlighting a solution that moves beyond traditional, manual outreach methods.
Bazoom has successfully streamlined the process by offering an intelligent marketplace where users can efficiently discover, filter, and secure link placements from a vast global network of nearly 100,000 media outlets, utilizing familiar SEO metrics for precision targeting.
A core component of Bazoom’s offering is its integrated content engine, which handles the creation of high-quality, tailored content, included in the price of the link purchase. Operating on a model of transparent, pay-per-link pricing without any mandatory subscriptions, the platform offers a truly scalable solution built for all stakeholders, from solo consultants to major agencies.
The partnership is founded on a shared commitment to excellence, which is encapsulated in the mutual philosophy: “Scale with quality, not noise.”
Gjorgje Ristikj, Founder of Gamblers Connect, commented on the synergy: “Bazoom and Gamblers Connect share the same philosophy, scale with quality, not noise. This is a partnership with a clear direction and shared ambition to empower our community.”
Kristoffer Krog, Head of Global Partnerships at Bazoom, added: “We are very excited to partner up with industry leaders, to align our collaboration and reach new heights together.”
This strategic collaboration underscores a mutual dedication to providing the iGaming community with the tools necessary for sustained digital growth and authority in a transparent and results-driven manner.
News
All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals
N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.
After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.
Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.
Step Up to the HeliRun Challenge
Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.
Win a Ferrari
One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.
Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.
The draw will take place on Day 3 at 16:00, with results announced on Instagram.
What Awaits at Booth 5056 G
- Meet the N1 Partners team to discuss insights and top-tier deals.
- Enjoy aperol & gelato sessions and exclusive giveaways.
- Take part in interactive activations and surprise drops throughout the event.
- Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.
Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.
Why Meet N1 Partners in Rome
For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.
The program offers:
- Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
- Transparent terms: no shave, no delays, guaranteed payouts
- Exceptional performance: Reg2Dep up to 70%
At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.
With N1 Partners, you don’t just work with the number one — you become one.
Don’t wait — book your meeting now and take off with N1 Partners.
Next Lap: Helicopter.
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