News
SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING
Scott Thomas TV personality, podcaster, the managing director of The Social PR, and co-founder of Food4Thoughts, has recently joined forces with Casino Guru to promote responsible gambling and raise awareness around safer gambling initiatives.
The successful British entrepreneur, social media influencer, and TV personality, Thomas opened up on his podcast, Mancs on the Mic, with brothers Adam and Ryan Thomas, about his personal struggles with gambling addiction at the age of 21, a period which he described as a really dark time. “I was gambling away student loans. I was borrowing money off friends, I would even wait outside the casino in the morning for it to reopen … I was constantly trying to chase whatever I lost,” confessed Thomas during a series of videos created for the campaign.
Overwhelmed with the amount of feedback he’s received after discussing the issue for the first time, Thomas and Casino Guru, the world’s largest online casino database and an established gambling authority, have collaborated on a problem gambling awareness campaign.
Casino Guru has been working towards better and safer gambling for years. Pushing online operators to become fairer and more responsible, solving thousands of complaints of players who feel deceived by an online casino, and providing honest reviews of over 4,400 online casinos are just some of the examples of that.
This mission is also reflected in many responsible gambling projects and initiatives they launched to date, including the Global Self-Exclusion Initiative and the Casino Guru Academy. However, Casino Guru has recognized that it’s getting increasingly harder to spread awareness of problem and responsible gambling and reach the desired target group: despite providing a plethora of high-quality content related to responsible gambling, the younger population simply doesn’t read it.
According to Statista, 39% of Britons aged 25 to 34 gambled in 2020. What’s more, around 25% of Britons in the same age category have reported to engage in some form of online gambling within the four weeks prior to being surveyed. In other words, one in four Britons in this age bracket are playing in online casinos. And since this is the generation that can most effectively be targeted through social media, Casino Guru‘s collaboration with Scott Thomas was a natural next step.
The campaign ran on Instagram, which gave it a big potential to reach large audiences, since Thomas’s Instagram account currently has close to 1 million followers. Both parties ultimately hope to help not only current and future people at risk of problem gambling, but also friends and family members of someone exhibiting problem gambling behaviour.
“I was in a mess at the time, and it massively affected me and my family,” Thomas confessed in one of the videos. “I’ve teamed up with Casino Guru to try and raise some awareness around this subject because clearly there’s a lot of people out there who are still struggling,” he added. “Even if it helped just one person, this Casino Guru awareness campaign has done its job. Because I wish I had a video like this when I was going through my struggles.”
Apart from Thomas’s personal story of gambling addiction, the series of videos tackles topics such as how to know if someone has a gambling problem, how to gamble responsibly, or how to approach someone who has a gambling problem.
As Daniela Kianicová, Public & External Relations Lead at Casino Guru, explains, “This awareness campaign is the first of its kind – it marks the first time that a company operating in the gambling industry uses the power of a mainstream influencer to communicate the risks of problem gambling to young adults – and we’re very proud to have the honours.”
With gambling becoming more and more accessible and widespread, it is vital that the risks of problem gambling as well as responsible gambling principles are communicated to as many players as possible. And because different generations consume content in different ways, finding new and creative alternatives to reach audiences of all ages is paramount to success of such campaigns.
News
N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
N1 Partners is proud to announce that N1 Puzzle Promo has been awarded Best Advertising and Marketing Campaign at the European iGaming Awards, recognizing the campaign as one of the most impactful and innovative marketing initiatives in the iGaming industry.
The European iGaming Awards celebrate excellence across the European iGaming industry, honoring companies and projects that demonstrate outstanding performance, creativity, and contribution to the sector.
N1 Puzzle Promo stood out as a large-scale global affiliate marketing campaign that became one of the most visible and performance-driven initiatives in iGaming in 2025. Built around a competitive, leaderboard-based mechanic, the campaign featured a total prize pool of €500,000, with a Robinson R22 helicopter as the ultimate reward. This ambitious concept motivated affiliates worldwide to actively scale traffic and compete for top positions across multiple Tier-1 markets.
The campaign was supported by a strong and continuous online presence throughout the year. N1 Puzzle Promo was actively promoted via leading iGaming media, digital advertising, and social media channels. This ensured consistent 360-degree exposure across all key touchpoints, keeping both existing partners and new affiliates highly engaged. The campaign drove sustained activity across Tier-1 and growth markets, with affiliates increasing their monthly FTD volumes by 150% in 2025 compared to the previous year.
The campaign culminated in a grand final party and winner announcement event in Barcelona, where top-performing partners gathered to celebrate the results together. This transparent and public conclusion reinforced trust, credibility, and community within the affiliate network, transforming months of competition into a shared industry milestone.
“Winning Best Advertising and Marketing Campaign at the European iGaming Awards is a powerful validation of our vision for N1 Puzzle Promo,” said Alexa Bond, Head of Affiliates at N1 Partners. “This wasn’t just a promo, it was a global journey that united partners and drove strong, measurable growth. We’re grateful to our partners and proud to set a new benchmark for affiliate marketing in iGaming.”
This award further strengthens the position of N1 Partners as a team that consistently delivers bold, high-impact marketing solutions and continues to set new benchmarks for affiliate campaigns in the iGaming industry.
Awards
2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026
2RBO Affiliates has been named Affiliate Marketing Campaign of the Year at the 19th edition of the International Gaming Awards (IGA), one of the most respected global events recognizing excellence across the gaming and gambling industry.
The award ceremony took place on January 18, 2026, at the Intercontinental Hotel in Barcelona, welcoming senior leaders and professionals from both online and land-based gaming sectors.
Recognizing innovation and performance in affiliate marketing
The Affiliate Marketing Campaign of the Year category is among the most competitive at the IGA, highlighting affiliate programs that demonstrate outstanding creativity, measurable commercial impact, and strong brand development.
In selecting the winner, the judging panel evaluates campaign execution, audience engagement, scalability, and the ability to drive sustainable growth for both operators and partners.
2RBO Affiliates stood out through its data-driven approach, modern campaign structure, and focus on long-term affiliate value rather than short-term performance spikes.
Commitment to transparency and scalable growth
Commenting on the recognition, Aviv Rosenblit, Head of Affiliates at 2RBO, said:
“We are extremely proud to receive this award from industry peers. It confirms our commitment to innovation, transparency, and delivering sustainable growth for our partners. Our goal has always been to build long-term relationships supported by technology, trust, and measurable results.”
A high-performance affiliate ecosystem
2RBO Affiliates operates a comprehensive affiliate platform supporting several established iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet.
The program combines:
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advanced gamification tools
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flexible commission models
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real-time performance analytics
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proactive compliance monitoring
This integrated approach enables affiliates to maximize engagement, improve retention, and optimize revenue across multiple regulated markets.
Strengthening its position in the global affiliate market
The International Gaming Awards, supported by leading industry publication The iGaming Post, are widely regarded as one of the most prestigious charity-driven events in global gaming.
By securing this award, 2RBO Affiliates further reinforces its position as a high-performance affiliate program focused on sustainable partnerships, innovation-led marketing strategies, and long-term value creation.
About 2RBO Affiliates
2RBO Affiliates is a global affiliate program representing premium iGaming brands. The platform is designed to support affiliates through modern gamification mechanics, flexible commercial structures, detailed performance tracking, and strong compliance standards — enabling partners to scale efficiently in competitive markets.
About the International Gaming Awards (IGA)
The International Gaming Awards celebrate excellence across the global gaming industry, bringing together stakeholders from mobile gaming, online casinos, sportsbooks, and land-based operators. In addition to recognizing leadership and innovation, the IGA supports charitable initiatives worldwide.
Conferences
Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona
Gamblers Connect, the award-winning iGaming media and affiliate platform, has revealed that Mondoplay will be the official conference sponsor of its delegation at the upcoming ICE and iGB Affiliate Summit in Barcelona, Spain.
This sponsorship marks a significant collaboration between two innovative forces in the iGaming sector as the industry gathers for its most prestigious annual event. This partnership serves as another prime example of how strategic alliances can amplify impact within the community.
Both Gamblers Connect and Mondoplay share a unified vision of prioritising quality and user experience above all else. This sponsorship perfectly reflects that shared belief and commitment to excellence.
The summit in Barcelona represents a new chapter for the industry, and this partnership ensures Gamblers Connect can connect directly with operators, affiliates, and industry leaders from across the globe with greater resources and presence.
Mondoplay has established itself as a dynamic operator brand known for its comprehensive sportsbook and casino offering. Its platform is built on delivering seamless player experiences, a philosophy that aligns perfectly with the editorial standards of Gamblers Connect.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “By supporting our delegation, Mondoplay is directly investing in independent media coverage and the fostering of transparent industry dialogue. This partnership is more than just a sponsorship agreement. It is a celebration of shared ambition and mutual growth. Together, we can continue to prove that meaningful collaboration and genuine value creation are what truly move the iGaming industry forward.”
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