News
Casino Guru Complaints Resolution Center Breaks Another Record: Almost $1 Million Returned to Players in May 2022

May has become a new record month for Casino Guru whose Complaints team has seen $915,000 returned to unfairly treated players across the world. The team has received 822 and resolved 265 complaints in May, spending a total of 1,114 hours on the cases. This makes it the new record for the company.
Casino Guru, the most extensive database of online casinos and a respected gambling authority, is well known for its safer and responsible gambling practices within the industry. Global Self-Exclusion Initiative, Casino Guru Academy, and even the recently launched database of problem gambling help organizations are just some examples of the many ways through which Casino Guru is trying to make a safer gambling environment for players.
With the number of players mistreated by casinos turning to Casino Guru for help increasing on a monthly basis, the quality of the Complaints team’s services cannot be denied. In comparison with May 2021, the number of published complaints in May 2022 has almost doubled from 452 to 822. In fact, since its launch, Casino Guru’s Complaints Resolution Center has become an unrivaled leader in the complaint resolution segment.
A total of 1,113 complaints have been solved since the beginning of the year, with impressive $2,952,404 returned to players to this day. Casino Guru’s highest resolved complaint of this year came from a player who managed to win 170,000€ but, once requesting a loss limit, found his account completely restricted, unable to withdraw any of the winnings.
Petronela Kontos, Complaints Team Lead, who recently debated the complaints statistics at the CasinoBeats Summit in Malta, commented on the team’s achievements: „Speaking for the whole Complaints team, it just feels amazing to see the amount of trust the players place into our hands. The Complaints Resolution Center was launched a little less than three years ago, and as of this very moment, we can proudly call ourselves the leaders of the segment. Of course, as is the case with all other Casino Guru projects, we are continuously working on new improvements so that we can continue to make playing as frictionless as possible.“
But the increase in complaints brings another important challenge for Casino Guru: workforce. „We will always resolve players’ complaints free of charge. That’s something we are very adamant about. And the fact that we constantly need to hire new help to keep resolving all of the complaints only shows one thing: that Casino Guru is fully determined to invest into projects like ours – projects that make gambling better and safer. I even dare to say that all of us here at Casino Guru are proud of the impact we’re constantly leaving behind,“ Kontos concluded.
In order to bridge the gap between players and operators, it’s important that Casino Guru keeps on being the mediator in resolving these complaints. Every complaint influences Casino Guru’s overall rating of the casino, which gives the operators an incentive they previously didn’t have. This way, apart from directly helping players to resolve their cases, Casino Guru is indirectly pressuring operators into being more responsible and fairer towards their players.
Affiliate Success
ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

ReferOn, a state-of-the-art affiliate management system, has won the “Rising Star Provider of the Year” title at the 2025 AffPapa Awards — a milestone that recognises the platform’s bold innovation and rapid growth in the affiliate tech space.
This award reflects ReferOn’s ability to deliver fast, transparent and scalable affiliate solutions that answer key industry demands. The category highlights the best rising companies in the iGaming and affiliate marketing industries, celebrating innovation and problem-solving solutions.
The AffPapa Awards is an annual event that recognises greatness in iGaming. The ceremony celebrates developments and innovations among affiliates, operators and B2B providers who have raised the bar and set new standards.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the achievement, “ReferOn wasn’t built to impress, it was built to solve. From day one, we challenged how affiliate platforms should work, look and feel — because the existing ones simply didn’t. More than a win, this award highlights the value of asking the right questions and building with purpose.”
2025 has been a crucial year for ReferOn, with the company receiving widespread industry recognition and implementing core product developments. Heading into Q3 and Q4, ReferOn is preparing a range of new features and enhancements focused on elevating the user experience and streamlining affiliate operations. The team will travel to iGB Live in London this July ready to share what’s next, meet with partners and discuss how ReferOn is refining affiliate management.
News
People moves: LiveScore Media MD joins QiH Group as new CMO

The power affiliate welcomes its latest addition to the C-level team, who will begin working on strategy for various geographies and new verticals
QiH Group, the affiliate known throughout the industry for its compliance-focus and creative customer retention strategies, has welcomed its new CMO, James McCarthy.
Joining from LiveScore Media, where he was MD, McCarthy will start officially on 2 June, using his experience at betting and gaming giants Betfair, Betway Group – and of course, LiveScore – to inform his new remit at QiH Group to drive profit across all marketing activities.
Based in QiH Group’s London office, McCarthy will manage the marketing team of 17 – which will expand to 27 in the coming months – overseeing double digit growth through marketing channels and commercial relationships, as well as improving on the current team’s capabilities.
Speaking of the new move, McCarthy said: “It’s such a pleasure to join a company that has grown so thoroughly and organically in licensed markets. QiH Group is a big name in the iGaming affiliate space, and I look forward to managing the continued growth in diversified sectors and locations.”
Jamie Walters, CEO of QiH Group, said: “QiH has moved from strength to strength recently, growing and adapting with the iGaming markets in the UK, Europe and North America. Welcoming someone as experienced and talented as James onto our team is another strong step for us. I welcome his expertise and am delighted to see where his marketing leadership takes us.”
Affiliate Announcements
ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

ReferOn, an innovative affiliate management system, has experienced significant growth in 2024, with multiple technical and quality-of-life improvements to the platform. As a result of an influx of new operators and affiliates, ReferOn has introduced ReferOn Assist.
ReferOn Assist offers tailored support packages in three distinct tiers: ReferOn Assist, ReferOn Assist Plus, and ReferOn Assist Premium. Each tier provides enhanced support, cost-effective hourly support rates and more to help users meet their affiliate marketing strategy goals.
ReferOn Assist, the entry-level subscription package, includes a number of benefits, such as guaranteed support hours, faster response times and a higher resolution priority compared to ReferOn Basic users. All ReferOn Assist subscribers also receive direct channel support for easy access to our agents. Lastly, subscribers to this tier also enjoy more cost-effective out-of-hours support prices and affordable review reports for business analysis purposes.
ReferOn Assist Plus offers a further guaranteed response time, a larger bundle of support hours included and extra training time to help maximise affiliate operation efficiency. This subscription tier includes a quarterly review report packed with valuable insights and dedicated resolution priority for any pressing queries or issues. All subscribers also receive even further reduced out-of-hours support rates.
The last tier, ReferOn Assist Premium, provides operators and affiliates with the most comprehensive dedicated support package. Subscribers receive the highest response time and a large bundle of inclusive support hours at reduced rates. Premium users have access to a dedicated support manager for tailored assistance and the most cost-effective prices for after-hours support.
Each of these support packages are tailored to continue to provide the best possible customer service for Referon clients, whilst also helping reduce costs.
David Harris, ReferOn’s Operation Lead, commented on the new support packages, saying, “ReferOn prides itself on providing top-quality support for all operators and affiliates. The release of the ReferOn Assist packages allows us to prioritise helping our valued partners to ensure that they can make the most of our platform at all times. We look forward to seeing how the ReferOn team can work closely with all our users to achieve their business needs.”