News
Compliance experts launch Rightlander Social Media Monitor
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Advertising compliance monitoring specialists announce the launch of a social monitoring tool to help operators crack down on non-compliant affiliates
Rightlander.com has launched the Social Media Monitor which automates the analysis of content across social media platforms to ensure marketing partners, such as affiliates, are adhering to regulatory, partnership and branding guidelines.
The Rightlander Social Media Monitor has been developed to detect the presence of brands in @mentions, #hashtags and keywords in posts and tweets on some of the most popular social media platforms. The technology checks for infractions such as misleading marketing or content that may not meet regulatory standards in markets such as iGaming and Finance.
In addition, Rightlander can monitor over 40,000 established influencers for mentions of a client’s brand. The Influencer Monitor service will instantly report any use of the brand, whether they are aware of it or not. Results are made available to Rightlander clients through an enterprise grade online portal for efficient review and remediation.
Currently clients can monitor Facebook, Instagram, Twitter, TikTok and YouTube with additional platforms available on request. Rightlander Social Media Monitor can be used by organisations in any industry sector and will provide the governance needed to accept social media traffic with confidence.
Ian Sims, founder of Rightlander.com, said “Increasing use of social platforms and a fast turnover of engagement have presented significant challenges to affiliate compliance departments. By integrating new social data sources and running the content discovered through our compliance matching algorithms, we are now able to catch transient compliance issues across Instagram stories, Telegram, Twitter Snapchat and other popular platforms and integrate them into our multi-channel affiliate compliance monitoring solution.”
Social media is the latest in a line of online marketing channels that Rightlander is able to monitor for affiliate marketing compliance worldwide. Other channels include websites, email, Telegram, video streaming and PPC or Pay-Per-Click ads.
News
Already Media opens new Warsaw headquarters
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Already Media, the tech-driven affiliate and media company, has opened its new headquarters in the Polish capital of Warsaw.
The office will initially house more than 20 members of Already Media’s 250-strong global team, with a focus on C-suite positions including CEO, COO, CLO, CFO, as well as senior SEO department heads.
Officially opening on July 1, the office provides a base for the company as it continues to pursue a primarily remote-work strategy, hiring on-the-ground talent worldwide, particularly in the emerging markets it focuses on.
Alina Famenok, CEO of Already Media, said: “It’s a proud moment to open our new headquarters in Warsaw. We’re excited to tap into the city’s thriving tech and start-up scene, as well as adding to our team from the huge amount of local talent here. Already Media has expanded rapidly over the last couple of years, and this HQ positions us well to continue what has been a remarkable journey so far.”
Members of the Already Media team – whether they work remotely or are based in Warsaw – enjoy a wide-range of benefits, with a focus on professional growth, health and work-life balance.
The approach has helped the company build a unique culture which contributes significantly to maintaining its edge when it comes to innovation.
It has been a busy few months for Already Media. In March, it acquired iconic affiliate asset PokerListings. In the months since, PokerListings has already significantly ramped up its video content output and launched into additional markets.
News
SiGMA East Europe edition moves to Budapest with Affiliate World
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SiGMA East Europe will hold its third event for the Balkan-Slavic markets in Hungary this September. Powered by Soft2Bet and taking place at the Hungaro Expo in Budapest from the 2nd to 6th of September, the event is expected to attract a 9,000-strong crowd to the expo’s Pavilion E arena.
The event will also be held back-to-back with Affiliate World, which takes place on the 5th and 6th of September in Budapest – making SiGMA East Europe a must attend for operators.
This unique partnership promises an unrivalled networking environment, offering operators the chance to connect with top tier affiliates from a diversity of sectors. With an estimated 5,000 new affiliates expected to participate, this collaboration is set to elevate opportunities for operators and suppliers alike, while also bringing many of the world’s top affiliates closer to the iGaming community. Affiliate World also took place alongside the SiGMA Eurasia event, held in Dubai earlier this year.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
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PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”